ファーストフードの世界市場規模：食品タイプ別、流通チャネル別、消費者属性別、地域範囲別、予測

ファーストフードの市場規模と予測

ファーストフードの市場規模は、2024年には31億6,703万米ドルと評価され、2024年から2031年にかけてCAGR 3.13％で成長し、2031年には39億6,151万米ドルに達すると予測されます。

ファーストフードとは、手早く調理され、簡単に入手できる食事のことで、利便性と価格を追求したものが多いです。この種の食品には、ハンバーガー、フライドポテト、フライドチキン、サンドイッチ、ピザ、ソフトドリンクなどが含まれることが多く、ファーストフードチェーンや持ち帰りレストランで頻繁に提供されています。これらの料理は準備に時間がかからないため、手早く食べられるものを探している人々には最適です。

ファーストフードは、その利便性、低コスト、幅広い訴求力から、様々な業界で頻繁に利用されています。ハンバーガー、ピザ、サンドイッチ、フライドチキンなど様々なメニューを提供し、多忙なスケジュールをこなす人々にとって、すぐに食べられる手軽な選択肢として消費されることがほとんどです。また、インターネット注文プラットフォームやモバイルアプリの進歩により、フードデリバリーのエコシステムにおいても重要な役割を果たしています。

ファーストフードの将来は、持続可能性、健康、技術革新が中心になる可能性が高いです。消費者の嗜好が健康的な食事へと進化するにつれて、ファーストフードレストランは、健康志向の顧客にアピールするため、オーガニック、植物性、低カロリーの食事をより多く提供するようになると思われます。さらに、環境にやさしい包装、食品廃棄物の削減、持続可能な製品調達が重視されるようになり、持続可能性が原動力となると思われます。

ファーストフードの世界市場力学

世界のファーストフード市場を形成している主な市場力学は以下のとおりです：

主な市場促進要因：

ライフスタイルと嗜好の変化：現代的でペースの速いライフスタイルにより、手早く簡単な食事の選択肢に対するニーズが高まっています。労働時間が増加し、消費者が迅速な昼食の解決策を求める中、ファーストフードは利用しやすく時間節約につながる選択肢を提供します。

都市化の進展：特に新興経済圏における急速な都市化が、ファーストフード業界を牽引しています。都市に移り住む人が増えるにつれて、ファーストフードレストランを含む欧米式の食文化に触れる機会が増えます。混雑の激しい都市部では、ファーストフード店は戦略的に配置されることが多く、顧客が便利にアクセスできるようになっています。

テクノロジーとデリバリーサービスの台頭：スマートフォンのアプリや食事デリバリーサービスなどのデジタルプラットフォームの統合は、ファーストフード部門を一変させました。ウーバーイーツ（Uber Eats）、ドアダッシュ（DoorDash）、その他のオンライン注文・食事デリバリーアプリケーションは、消費者のファーストフードへのアクセスを向上させました。

主要課題：

健康への懸念と消費者の嗜好の変化：消費者が健康と栄養の重要性を意識するようになるにつれ、脂肪分、砂糖、塩分が多く不健康と思われがちな従来のファーストフードから離れつつあります。植物ベースの食事、オーガニックの食事、新鮮な食材の人気が高まっているため、ファーストフードレストランはこうしたニーズに合わせてメニューを変える必要があります。

激しい競合と市場の飽和：ファーストフード業界は、複数の世界企業や地域企業が絶えず顧客の注目を集めようと競争しており、非常に競争が激しいです。北米と欧州では、市場が飽和状態にあるため、各ブランドの差別化が難しくなっています。その結果、価格競争、特別割引、積極的なマーケティングキャンペーンが常態化し、利益率が低下しています。

労働価格と労働力不足：最低賃金規制が高まり、より良い労働条件を求める圧力が高まるにつれ、世界の労働者価格は上昇しています。さらに、ファーストフード業界では、従業員の大幅な離職や労働力不足が頻繁に発生し、その結果、オペレーションが混乱し、採用費や研修費が増大することがあります。この困難は、収益性を低下させる労働規制の強い地域ではさらに悪化します。

主要動向：

健康志向の選択肢：人々が健康とウェルネスに気を配るようになるにつれ、よりヘルシーなファーストフードの選択肢を求めるようになっています。多くのファーストフードレストランは、サラダ、全粒穀物、植物性タンパク質、低カロリーの代替食品など、メニューの幅を広げて対応しています。この動きは、健康志向の消費者、特に食の選択に栄養と品質を重視するミレニアル世代とZ世代のニーズに応えようとするものです。

テクノロジーの統合：テクノロジーの統合は、ファーストフードの状況を変えつつあります。注文、配達、非接触型決済のためのモバイルアプリの人気が高まり、顧客の利便性が向上しています。人工知能（AI）とデータ分析も、マーケティングのパーソナライズ、在庫管理、業務効率の改善に利用されています。

持続可能性への取り組み：消費者が環境への責任を優先する中、ファーストフードビジネスは持続可能性をより重視しています。多くの企業は、持続可能な製品の使用、プラスチック廃棄物の削減、業務におけるエネルギー消費の最適化など、環境に優しい実践を追求しています。

目次

第1章 世界のファーストフード市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のファーストフード市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ファーストフードの世界市場：食品タイプ別

• 概要
• ハンバーガー
• ピザ
• チキン
• メキシカン
• サンドイッチ／サブメニュー

第6章 ファーストフードの世界市場：流通チャネル別

• 概要
• クイックサービスレストラン（QSR）
• デリバリー／テイクアウト
• ドライブスルー
• フードトラック

第7章 世界のファーストフード市場：消費者属性別

• 概要
• 家族向け
• ミレニアル世代／若年層
• 健康志向の消費者

第8章 ファーストフードの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のファーストフード市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• McDonald's
• Yum!Brands（KFC, Pizza Hut, Taco Bell）
• Subway
• Restaurant Brands International（Burger King, Popeyes）
• Domino's Pizza
• Starbucks
• Wendy's Company
• Chipotle Mexican Grill
• Jollibee
• Chick-fil-A

第11章 付録

• 関連調査

Fast Food Market Size and Forecast

Fast Food Market size was valued at USD 3167.03 Million in 2024 and is projected to reach USD 3961.51 Million by 2031, growing at a CAGR of 3.13% from 2024 to 2031.

Fast food refers to quick, easily available meals that are cooked and served quickly, frequently with the goal of convenience and price. This type of food often includes hamburgers, fries, fried chicken, sandwiches, pizzas, and soft drinks which are frequently supplied by fast-food chains or takeaway restaurants. These dishes are noted for requiring little preparation time making them great for customers looking for quick eating options.

Fast food is frequently used in a variety of industries because to its convenience, low cost, and broad appeal. It is mostly consumed as a quick, ready-to-eat choice for people with hectic schedules offering a variety of items such as burgers, pizzas, sandwiches, and fried chicken. It also plays an important part in the food delivery ecosystem, where advances in internet ordering platforms and mobile apps have made it more accessible.

The future of fast food will most likely center on sustainability, health, and technological innovation. As consumer preferences evolve toward healthy eating, fast food restaurants are likely to provide more organic, plant-based, and low-calorie meals to appeal to health-conscious customers. Furthermore, sustainability will become a driving force with a greater emphasis on environmentally friendly packaging, decreasing food waste, and sourcing products sustainably.

Global Fast Food Market Dynamics

The key market dynamics that are shaping the global fast food market include:

Key Market Drivers:

Changing Lifestyles and Preferences: Modern, fast-paced lifestyles have resulted in an increased need for quick and easy meal options. As work hours increase and consumers seek quick lunch solutions, fast food provides an accessible and time-saving option.

Increasing Urbanization: Rapid urbanization, particularly in emerging economies is driving the fast food industry. As more individuals relocate to cities, they become exposed to Western-style culinary culture which includes fast food restaurants. In heavily crowded urban areas, fast food outlets are frequently strategically positioned making them conveniently accessible to customers.

Rise of Technology and Delivery Services: The integration of digital platforms such as smartphone apps and meal delivery services has transformed the fast food sector. Uber Eats, DoorDash, and other online ordering and meal delivery applications have increased consumers' access to fast food.

Key Challenges:

Health Concerns and Changing Consumer Preferences: As customers become more conscious of the importance of health and nutrition, they are turning away from traditional fast food options which are frequently seen as unhealthy due to high levels of fat, sugar, and salt. The growing popularity of plant-based diets, organic meals, and fresh ingredients requires fast food restaurants to change their menus to accommodate these needs.

Intense Competition and Market Saturation: The fast food industry is extremely competitive with multiple global and regional firms continually competing for customer attention. In North America and Europe, market saturation has made it harder for brands to distinguish themselves. As a result, pricing wars, special discounts, and aggressive marketing campaigns are commonplace, reducing profit margins.

Labor Prices and Shortages: Global labor prices are rising as minimum wage regulations climb and pressure for better working conditions grows. Furthermore, the fast food industry frequently experiences significant employee turnover and labor shortages which can disrupt operations and result in increased recruitment and training expenditures. This difficulty is exacerbated in regions with strong labor rules reducing profitability.

Key Trends:

Health-Conscious Options: As people become more mindful of their health and wellness, they are looking for healthier fast food options. Many fast food restaurants are responding by broadening their menus to include salads, whole grains, plant-based proteins, and low-calorie alternatives. This move strives to meet the needs of health-conscious consumers, particularly millennials and Generation Z who value nutrition and quality in their food choices.

Technology Integration: The integration of technology is changing the fast food landscape. Mobile apps for ordering, delivery, and contactless payments have grown in popularity providing greater convenience for customers. Artificial intelligence (AI) and data analytics are also used to personalize marketing, manage inventory, and improve operational efficiency.

Sustainability Initiatives: As consumers prioritize environmental responsibility, fast food businesses are placing a greater emphasis on sustainability. Many businesses are pursuing environmentally friendly practices such as using sustainable products, decreasing plastic waste, and optimizing energy consumption in their operations.

Global Fast Food Market Regional Analysis

Here is a more detailed regional analysis of the global fast food market:

North America:

The North American fast food sector is increasing rapidly with the quick-service restaurant (QSR) segment leading the way. This acceleration is primarily driven by shifting consumer lifestyles, increased urbanization, and rising demand for convenient, low-cost meal alternatives. The expanding number of dual-income households and busy lifestyles are important drivers of the North American fast food sector resulting in increased demand for quick and convenient dining options.

According to the United States Bureau of Labor Statistics, 63.1% of households had both parents working in 2023, up from 59.8% in 2019. This tendency aligns with the expansion in fast food consumption, as indicated by the National Restaurant Association's prediction that QSR sales in the US reached USD 320 Billion in 2023, a 6.2% increase.

The development of menu options, including healthier and plant-based alternatives, is also driving industry growth. According to the USDA, 39% of Americans actively try to incorporate plant-based meals into their diets, resulting in an 18% year-over-year rise in plant-based menu options at fast food restaurants in 2023. According to Health Canada data, 43% of Canadians are actively striving to incorporate more plant-based meals into their diets, which has contributed to a 15% increase in vegetarian and vegan options on fast food menus across the country.

Asia Pacific:

The Asia Pacific region is witnessing the fastest development in the fast food business owing to growing urbanization, rising disposable incomes, and changing consumer habits. This increased growth is being driven by the region's big young population, growing middle class, and the proliferation of foreign fast food companies catering to local tastes. Rapid urbanization in the Asia Pacific as well as the associated shift in eating preferences, are significant drivers of the fast food business.

According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), the region's urban population is predicted to rise from 2.3 billion in 2019 to 3.5 billion by 2050, a 52% increase. This urbanization trend connects with an increase in fast food consumption. The rising youth population and their changing eating tastes are driving the rise of the fast food industry.

According to the United Nations Population Fund (UNFPA), Asia Pacific is home to 60% of the world's youth (aged 15-24), or around 700 million people. This group is especially open to fast food, with the Journal of Nutrition Education and Behavior reporting that 87% of young adults in metropolitan Asia eat it at least once a week. The adaption of international fast food companies to local tastes has also aided market expansion. For example, the Japan External Trade Organization (JETRO) says that localized menu items account for 30% of sales at large multinational fast-food chains in Japan.

Global Fast Food Market: Segmentation Analysis

The Global Fast Food Market is segmented based on Type of Food, Distribution Channel, Consumer Demographics, and Geography.

Fast Food Market, By Type of Food

• Burgers
• Pizza
• Chicken
• Mexican
• Sandwiches/Subs

Based on the Type of Food, the Global Fast Food Market is bifurcated into Burgers, Pizza, Chicken, Mexican, and Sandwiches/Subs. Burgers dominate the global fast food market due to their widespread appeal, convenience, and strong brand presence from global chains like McDonald's, Burger King, and Wendy's. Burgers are highly customizable catering to various consumer preferences from traditional beef to plant-based alternatives. Their affordability and consistent quality make them a go-to choice for quick meals across different regions. Additionally, the global expansion of burger chains along with marketing strategies targeting diverse demographics has further solidified their dominance.

Fast Food Market, By Distribution Channel

• Quick Service Restaurants (QSRs)
• Delivery/Takeout
• Drive-Thru
• Food Trucks

Based on the Distribution Channel, the Global Fast Food Market is bifurcated into Quick Service Restaurants (QSRs), Delivery/Takeout, Drive-Thru, and Food Trucks. The quick service restaurants (QSRs) segment dominates the global fast food market due to its convenience, speed, and affordability. QSRs have a broad customer base, offering standardized, ready-to-eat meals that cater to busy lifestyles. The rise of franchise models and global chains like McDonald's, Burger King, and KFC has contributed to the widespread presence of QSRs. Additionally, technological advancements such as mobile ordering, self-service kiosks, and loyalty programs have enhanced customer convenience and engagement. While delivery and drive-thru services are growing, especially post-pandemic, QSRs maintain dominance due to their ability to offer both in-store dining and takeout meeting diverse consumer needs.

Fast Food Market, By Consumer Demographics

• Family-Oriented
• Millennials/Young Adults
• Health-Conscious Consumers

Based on the Consumer Demographics, the Global Fast Food Market is bifurcated into Family-Oriented, Millennials/Young Adults, and Health-Conscious Consumers. Millennials and young adults dominate the fast food market due to their fast-paced lifestyles, preference for convenience, and frequent dining out habits. This demographic values affordability, speed, and variety which aligns with what fast food chains offer. Millennials are also more likely to experiment with new cuisines and food trends driving innovation in the fast food sector such as the introduction of plant-based options or tech-driven services like online ordering and delivery apps.

Fast Food Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Fast Food Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America dominates the global fast food market due to several factors including a well-established fast food culture, high consumer demand, and the presence of major fast food chains such as McDonald's, KFC, and Burger King. The region's fast-paced lifestyle and preference for convenient, quick meals further drive market growth. Additionally, aggressive marketing, a wide variety of menu options, and the affordability of fast food contribute to its popularity.

Key Players

The "Global Fast Food Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are McDonald's, Yum! Brands (KFC, Pizza Hut, Taco Bell), Subway, Restaurant Brands International (Burger King, Popeyes), Domino's Pizza, Starbucks, Wendy's Company, Chipotle Mexican Grill, Jollibee, Chick-fil-A.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Fast Food Market Key Developments

• In April 2022, Burger King plans to open 200 additional restaurants in the United Kingdom by 2026.
• In June 2022, Burger King unveiled two new plant-based burgers in the United States for vegans.
• In August 2022, McDonald's India plans to open 300 new locations during the following three years.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FAST FOOD MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FAST FOOD MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FAST FOOD MARKET, BY TYPE OF FOOD

• 5.1 Overview
• 5.2 Burgers
• 5.3 Pizza
• 5.4 Chicken
• 5.5 Mexican
• 5.6 Sandwiches/Subs

6 GLOBAL FAST FOOD MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Quick Service Restaurants (QSRs)
• 6.3 Delivery/Takeout
• 6.4 Drive-Thru
• 6.5 Food Trucks

7 GLOBAL FAST FOOD MARKET, BY CONSUMER DEMOGRAPHICS

• 7.1 Overview
• 7.2 Family-Oriented
• 7.3 Millennials/Young Adults
• 7.4 Health-Conscious Consumers

8 GLOBAL FAST FOOD MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL FAST FOOD MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 McDonald's
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Yum! Brands (KFC, Pizza Hut, Taco Bell)
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Subway
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Restaurant Brands International (Burger King, Popeyes)
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Domino's Pizza
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Starbucks
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Wendy's Company
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Chipotle Mexican Grill
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Jollibee
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Chick-fil-A
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research