ボリュメトリックビデオの市場規模、シェア、成長分析：ボリュメトリックキャプチャ別、コンテンツ配信別、用途別、最終用途産業別、地域別 - 産業予測 2025～2032年

ボリュメトリックビデオ市場規模は2023年に19億米ドルで、2024年の24億1,000万米ドルから2032年には162億1,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは26.9％で成長する見通しです。

3次元空間の記録を可能にする革新的な技術であるボリュメトリックキャプチャは、ゲーム、トレーニング、ブランド体験など、さまざまな用途で大きな支持を集めています。AR/VRデバイスの台頭により、ボリュメトリックビデオソリューションの需要は急増しており、ビジュアライゼーションを改善するヘルスケアなどの分野を強化し、3D/360°コンテンツでエンターテイメントを充実させています。ボリュメトリックキャプチャ専用スタジオの出現はコンテンツ制作プロセスの洗練を促進し、膨大なボリュメトリックデータの管理に注力する企業は市場のダイナミクスをさらに高めています。都市化によって没入型体験の需要が高まる中、マーケティングにおける拡張現実の統合は、顧客エンゲージメントを高めるための重要な戦略として浮上しています。予測によると、ARのユーザーベースは拡大しており、2031年までに顧客とブランドの関係を変革する可能性が高まっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• 特許分析

ボリュメトリックビデオ市場規模：ボリュメトリックキャプチャ別& CAGR（2025-2032）

• 市場概要
• ハードウェア
• ソフトウェア
• サービス

ボリュメトリックビデオ市場規模：コンテンツ配信別 & CAGR（2025-2032）

• 市場概要
• プロジェクター
• AR/VR HMD
• スマートフォン
• ボリュームディスプレイ

ボリュメトリックビデオ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 3D製品視覚化
• 映画・テレビ制作
• ゲーム
• 医療研修と教育
• 外科手術シミュレーション
• バーチャル教室
• バーチャルスポーツ分析
• バーチャル試着
• その他

ボリュメトリックビデオ市場規模：最終用途産業別& CAGR（2025-2032）

• 市場概要
• 教育とトレーニング
• ヘルスケア
• メディアとエンターテイメント
• 小売・eコマース
• スポーツとフィットネス
• 観光・ホスピタリティ
• その他

ボリュメトリックビデオ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Microsoft Corporation（United States）
• Intel Corporation（United States）
• Google LLC（United States）
• Meta Platforms（United States）
• 8i Co.（New Zealand）
• Sony Corporation（Japan）
• Unity Technologies（United States）
• Alphabet Inc.（United States）
• 4Dviews（France）
• Scatter（United States）
• Stereolabs Inc.（United States）
• Mark Roberts Motion Control（MRMC）（United Kingdom）
• Metastage（United States）
• ModTec Labs（United States）
• Canon（Japan）
• Dimension（United Kingdom）
• Evercoast（United Kingdom）
• Vividq（United Kingdom）
• Coretec Group（United States）
• Voxon Photonics（Australia）

結論と推奨事項

Volumetric Video Market size was valued at USD 1.9 billion in 2023 and is poised to grow from USD 2.41 billion in 2024 to USD 16.21 billion by 2032, growing at a CAGR of 26.9% during the forecast period (2025-2032).

Volumetric capture, an innovative technology allowing the recording of three-dimensional spaces, is gaining significant traction across various applications, including gaming, training, and brand experiences. With the rise of AR/VR devices, the demand for volumetric video solutions is surging, enhancing sectors like healthcare for improved visualization and enriching entertainment with 3D/360° content. The emergence of dedicated volumetric capture studios has facilitated the refinement of content creation processes, while companies focusing on managing extensive volumetric data further elevate market dynamics. As urbanization drives demand for immersive experiences, the integration of augmented reality in marketing emerges as a key strategy for enhancing customer engagement. Projections indicate a growing user base for AR, highlighting its growing acceptance and potential to transform customer-brand relationships by 2031.

Top-down and bottom-up approaches were used to estimate and validate the size of the Volumetric Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Volumetric Video Market Segments Analysis

Global Volumetric Video Market is segmented by Volumetric Capture, Content Delivery, Application, End Use Industry and region. Based on Volumetric Capture, the market is segmented into Hardware, Software and Service. Based on Content Delivery, the market is segmented into Projectors, AR/VR HMDs, Smartphones and Volumteric Displays. Based on Application, the market is segmented into 3D Product Visualization, Film & TV Production, Gaming, Medical Training & Education, Surgical Simulations, Virtual Classrooms, Virtual Sports Analysis, Virtual Try-Ons and Others. Based on End Use Industry, the market is segmented into Education & Training, Healthcare, Media & Entertainment, Retail & E-commerce, Sports & Fitness, Tourism & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Volumetric Video Market

The Volumetric Video market is experiencing a robust growth trajectory, primarily driven by the rising demand for immersive and interactive video content. The ability to deliver 360° video technology empowers viewers to engage with content from multiple perspectives, significantly enhancing their viewing experience. As major video streaming platforms unveil dedicated 360° video solutions, the appetite for such innovative formats has surged. Noteworthy advancements, such as 4DREPLAY's introduction of a new media drama series utilizing this technology, exemplify the potential of volumetric video in revolutionizing entertainment consumption. Additionally, the increasing application of this technology in sports and media sectors is encouraging enterprises to invest in volumetric VR studios, catering to consumer preferences and shaping the future of digital content experiences.

Restraints in the Volumetric Video Market

The Volumetric Video market faces notable restraints primarily due to the substantial initial financial investment required for effective implementation, especially in action film production and musical concert recordings. Professional studios often utilize complex systems featuring numerous cameras strategically positioned around subjects to capture performances in multiple angles, transforming these inputs into holograms for premium volumetric video experiences. For instance, systems like Canon's Volumetric Studio Kawasaki and Microsoft's Mixed Reality Capture Studios can employ well over 100 cameras. The steep costs associated with high-quality cameras, advanced processors, and specialized digital imaging equipment contribute significantly to technology expenses, potentially dampening demand for volumetric video throughout the forecast period.

Market Trends of the Volumetric Video Market

The Volumetric Video market is experiencing significant growth, driven by the rising adoption of augmented reality (AR) technologies in retail and e-commerce. As online purchasing evolves, the utilization of 3D holographs has emerged as a compelling tool to enhance customer engagement and decision-making. Notably, collaborations like that of Arcturus and ANAYI exemplify this trend, showcasing how immersive volumetric videos effectively capture customer attention and showcase products-allowing viewers to examine garments from various angles and even visualize them in their own environment through web-based AR. This trend underscores a broader shift towards interactive and visually rich shopping experiences, positioning volumetric video as a pivotal element in transforming consumer behavior in the digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis

Global Volumetric Video Market Size by Volumetric Capture & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
• Service

Global Volumetric Video Market Size by Content Delivery & CAGR (2025-2032)

• Market Overview
• Projectors
• AR/VR HMDs
• Smartphones
• Volumteric Displays

Global Volumetric Video Market Size by Application & CAGR (2025-2032)

• Market Overview
• 3D Product Visualization
• Film & TV Production
• Gaming
• Medical Training & Education
• Surgical Simulations
• Virtual Classrooms
• Virtual Sports Analysis
• Virtual Try-Ons
• Others

Global Volumetric Video Market Size by End Use Industry & CAGR (2025-2032)

• Market Overview
• Education & Training
• Healthcare
• Media & Entertainment
• Retail & E-commerce
• Sports & Fitness
• Tourism & Hospitality
• Others

Global Volumetric Video Market Size & CAGR (2025-2032)

• North America (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • US
  • Canada
• Europe (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8i Co. (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 4Dviews (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scatter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stereolabs Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mark Roberts Motion Control (MRMC) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metastage (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ModTec Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dimension (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evercoast (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vividq (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coretec Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxon Photonics (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations