イベント管理の市場規模、シェア、成長分析：イベントタイプ別、収益源別、主催者別、地域別 - 産業予測 2025～2032年

イベント管理の世界市場規模は2023年に1兆3,000億米ドルと評価され、2024年の1兆4,300億米ドルから2032年には3兆900億米ドルに成長し、予測期間（2025-2032年）のCAGRは10.1％で成長する見通しです。

イベント管理は、企業が企画プロセスを合理化し、ストレスを軽減し、法的な手続きや貴重な人脈を活用しながら円滑に実行できるようにすることで、ますます注目を集めています。イベント管理エージェンシーを利用することで、時間を節約できるだけでなく、費用対効果の高いソリューションを提供することができます。これらのエージェンシーは、現在の市場動向に関する洞察や、イベントのビジョンを実現するために不可欠な革新的な提案を行います。効果的なコラボレーションはシームレスな実行に不可欠であり、社内の利害関係者の期待を管理しながら、エージェンシーは創造性に集中することができます。しかし、出席者とサービスプロバイダー間のコミュニケーションギャップは市場の成長を妨げる可能性があり、イベント全体の成功と顧客満足度を高めるためには、明確で一貫性のある対話が必要であることが強調されています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

イベント管理市場規模：イベントタイプ別& CAGR（2025-2032）

• 市場概要
• 企業イベント・セミナー
• スポーツイベント
• 音楽コンサート
• 展示会と会議
• フェスティバル
• その他

イベント管理市場規模：収入源別& CAGR（2025-2032）

• 市場概要
• スポンサー
• チケット
• その他

イベント管理市場規模：主催者別& CAGR（2025-2032）

• 市場概要
• 企業
• スポーツ
• 教育
• エンターテインメント
• その他

イベント管理市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• GoGather（USA）
• Freeman（USA）
• GES（USA）
• Jack Morton（USA）
• MKG（USA）
• BI Worldwide（USA）
• George P. Johnson（USA）
• CWT Meetings & Events（USA）
• Maritz Global Events（USA）
• Bassett Events, Inc.（Canada）
• Colin Cowie Lifestyle（USA）
• David Tutera（USA）
• A Perfect Event（USA）
• SevenEvents（UK）
• HMS Consultants（USA）
• KC and Sons（USA）
• Yellow House Events（USA）
• 360 Degree（USA）
• Zuri Events（USA）

結論と推奨事項

Global Event Management Market size was valued at USD 1.3 trillion in 2023 and is poised to grow from USD 1.43 trillion in 2024 to USD 3.09 trillion by 2032, growing at a CAGR of 10.1% during the forecast period (2025-2032).

Event management is increasingly gaining traction as companies streamline the planning process, alleviate stress, and ensure smooth execution while handling legalities and leveraging valuable contacts. Undertaking event planning can be labor-intensive, thus utilizing an event management agency not only saves time but also offers cost-effective solutions. These agencies provide insights into current market trends and innovative recommendations essential for realizing an event's vision. Effective collaboration is vital for seamless execution, enabling management of internal stakeholder expectations while allowing agencies to focus on creativity. However, communication gaps between attendees and service providers can hinder market growth, emphasizing the need for clear and consistent dialogue to enhance overall event success and client satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Market Segmental Analysis

Global Event Management Market is segmented by Event Type, Revenue Source, Organizer and Region. Based on Event Type, the market is segmented into Corporate Events and Seminar, Sport Events, Music Concert, Exhibitions and Conferences, Festivals and Others. Based on Revenue Source, the market is segmented into Sponsorship, Tickets and Others. Based on Organizer, the market is segmented into Corporate, Sports, Education, Entertainment and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Market

The global Event Management market is currently being propelled by the rising demand for advanced data solutions, which significantly enhance operational efficiency and decision-making processes. Advanced analytics tools empower event management companies to uncover trends, analyze patterns, and forecast outcomes with greater accuracy. By harnessing data-driven insights and implementing augmented analytics, these companies can transform their operations, enabling even those with average analytical skills to effectively leverage data. The continuous integration of technology and innovation within the event management sector not only simplifies complexities but also fosters market growth, ensuring that companies remain competitive and responsive to the evolving landscape of the industry.

Restraints in the Global Event Management Market

The Global Event Management market faces significant challenges due to high setup costs, which may impede its growth potential. Establishing an event management company requires substantial financial commitments, including investments in cutting-edge technology and advanced products, as well as research and development. Key expenditures often involve acquiring drones, virtual reality systems, and sophisticated automation technology. These substantial initial investments in both infrastructure and technological advancements create barriers for new market entrants and can deter expansion, ultimately affecting the overall growth trajectory of the event management industry in the future.

Market Trends of the Global Event Management Market

The Global Event Management market is witnessing a significant shift towards the integration of Augmented Reality (AR) alongside Virtual Reality (VR) technologies, marking a transformative trend in how events are conceived and experienced. AR enhances attendee engagement by overlaying digital elements like sounds, videos, and graphics onto the real-world environment, creating immersive experiences that captivate audiences and elevate brand interactions. This innovative approach not only enriches content delivery but also fosters greater personalization and interactivity, driving demand for AR-driven event solutions. As the landscape continues to evolve, event organizers are increasingly adopting these technologies to differentiate their offerings and enhance overall attendee satisfaction.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Event Management Market Size by Event Type & CAGR (2025-2032)

• Market Overview
• Corporate Events and Seminar
• Sport Events
• Music Concert
• Exhibitions and Conferences
• Festivals
• Others

Global Event Management Market Size by Revenue Source & CAGR (2025-2032)

• Market Overview
• Sponsorship
• Tickets
• Others

Global Event Management Market Size by Organizer & CAGR (2025-2032)

• Market Overview
• Corporate
• Sports
• Education
• Entertainment
• Others

Global Event Management Market Size & CAGR (2025-2032)

• North America (Event Type, Revenue Source, Organizer)
  • US
  • Canada
• Europe (Event Type, Revenue Source, Organizer)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Event Type, Revenue Source, Organizer)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Event Type, Revenue Source, Organizer)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Event Type, Revenue Source, Organizer)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• GoGather (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freeman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GES (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack Morton (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MKG (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BI Worldwide (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CWT Meetings & Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maritz Global Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bassett Events, Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colin Cowie Lifestyle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• David Tutera (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• A Perfect Event (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SevenEvents (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HMS Consultants (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KC and Sons (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellow House Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 360 Degree (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zuri Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations