小売とeコマースにおけるメタバース市場規模、シェア、成長分析、プラットフォーム別、技術別、用途別、地域別 - 産業予測、2025-2032年

世界の小売とeコマースにおけるメタバース市場規模は、2023年に112億6,000万米ドルと評価され、2024年の152億7,000万米ドルから2032年には1,745億3,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは35.6％で成長する見通しです。

eコマースは、拡張現実（AR）、仮想現実（VR）、非代替性トークン（NFT）などの技術を統合して没入型ショッピング体験を実現するメタバースの台頭によって大きく進化しています。顧客が「見て、選んで、クリックして買う」という従来のオンライン・ショッピングとは異なり、メタバースでは「見て、体験して、買う」というインタラクティブなモデルが可能になり、顧客エンゲージメントと満足度が高まります。この没入型環境は、物理的小売とバーチャル小売のギャップを埋めるだけでなく、企業に貴重な顧客インサイトを収集する機会を提供します。AdidasやGucciのようなブランドは、このような機会を模索し、返品率の低下やコンバージョン率の向上につながる、テーラーメイドでハイパーパーソナライズされた体験を提供することを目指しています。その結果、メタバースはeコマースに革命をもたらし、収益性を向上させ、顧客とブランドとのインタラクションを再構築することになると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• ケーススタディ
• 顧客と購買基準の分析

小売とeコマースにおけるメタバース市場規模：プラットフォーム別

• 市場概要
• デスクトップ
• モバイル/タブレット
• AR/VRヘッドセット

小売とeコマースにおけるメタバース市場規模：技術別

• 市場概要
• ブロックチェーン
• 仮想現実（VR）と拡張現実（AR）
• エッジコンピューティング
• 複合現実
• その他

小売とeコマースにおけるメタバース市場規模：用途別

• 市場概要
• バーチャルストア
• バーチャルイベント

小売とeコマースにおけるメタバース市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Meta Platforms（US）
• Alibaba Group（China）
• Amazon（USA）
• Microsoft（USA）
• NVIDIA（USA）
• Roblox Corporation（USA）
• Unity Software（USA）
• Tencent Holdings（China）
• Apple Inc.（USA）
• Alphabet Inc.（USA）
• Autodesk Inc.（USA）
• Sea Limited（Singapore）
• Snap Inc.（USA）
• Sony Group Corporation（Japan）
• Shopify Inc.（Canada）
• eBay Inc.（USA）
• Walmart Inc.（USA）
• Costco Wholesale Corporation（USA）
• Nike Inc.（USA）
• Adidas AG（Germany）

結論と推奨事項

Global Metaverse in Retail and E-commerce Market size was valued at USD 11.26 billion in 2023 and is poised to grow from USD 15.27 billion in 2024 to USD 174.53 billion by 2032, growing at a CAGR of 35.6% during the forecast period (2025-2032).

E-commerce is evolving significantly with the rise of the metaverse, which integrates technologies like augmented reality (AR), virtual reality (VR), and non-fungible tokens (NFTs) to create immersive shopping experiences. Unlike traditional online shopping, where customers "browse, choose, click to buy," the metaverse allows for an interactive "browse, experience, and buy" model, enhancing customer engagement and satisfaction. This immersive environment not only bridges the gap between physical and virtual retail but also offers businesses a chance to gather valuable customer insights. Brands like Adidas and Gucci are exploring these opportunities, aiming to provide tailored, hyper-personalized experiences that lead to lower return rates and increased conversion rates. Consequently, the metaverse is set to revolutionize e-commerce, driving improved profitability and reshaping customer interactions with brands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse In Retail And E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse In Retail And E-Commerce Market Segmental Analysis

Global Metaverse in Retail and E-commerce Market is segmented by Platform, Technology, Application and region. Based on Platform, the market is segmented into Desktop, Mobile/Tablets and AR/VR Headset. Based on Technology, the market is segmented into Blockchain, Virtual Reality (VR) & Augmented Reality (AR), Edge Computing, Mixed Reality and Others. Based on Application, the market is segmented into Virtual Stores and Virtual Events. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse In Retail And E-Commerce Market

The Global Metaverse in Retail and E-Commerce market is experiencing significant growth driven by the increasing popularity of augmented reality (AR) technology. Consumers now have the capability to assess product quality with confidence prior to making a purchase, enhancing their shopping experience while simultaneously reducing return rates for businesses. This trend aligns with the burgeoning preference for virtual shopping environments, prompting e-commerce platforms to adopt these innovations. Major players like Amazon.com Inc. are already integrating VR and AR to elevate customer engagement, allowing for near-realistic trials of products. This improvement in e-commerce, characterized by more immersive virtual stores featuring a diverse range of products, will undoubtedly lead to heightened convenience for shoppers and foster market expansion during the forecasted period.

Restraints in the Global Metaverse In Retail And E-Commerce Market

The Global Metaverse in Retail and E-Commerce market faces significant restraints primarily due to privacy concerns that can impede its growth. Despite ongoing advancements in IT security by businesses, users remain apprehensive about data privacy and security in the metaverse. The extensive collection and analysis of user data, including personal information from social media accounts, raises critical privacy issues. Inadequate security measures may expose sensitive information to hackers, risking individual privacy and damaging the reputation of organizations involved. Moreover, the ever-evolving nature of the metaverse creates additional security vulnerabilities. These challenges collectively hinder market expansion during the forecast period.

Market Trends of the Global Metaverse In Retail And E-Commerce Market

The Global Metaverse in Retail and E-Commerce market is witnessing a significant trend toward the integration of virtual and augmented reality technologies. As retailers and e-commerce platforms seek to differentiate themselves in a competitive landscape, they are leveraging immersive experiences to enhance customer engagement and satisfaction. These innovations allow shoppers to visualize products in their own environments, try on clothing virtually, and interact with 3D representations of items, significantly improving the online shopping experience. This growing emphasis on immersive technology not only boosts consumer confidence in online purchasing but also fosters brand loyalty, paving the way for a more interactive and dynamic retail future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Case Studies
• Customer & Buying Criteria Analysis

Global Metaverse in Retail and E-commerce Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile/Tablets
• AR/VR Headset

Global Metaverse in Retail and E-commerce Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Blockchain
• Virtual Reality (VR) & Augmented Reality (AR)
• Edge Computing
• Mixed Reality
• Others

Global Metaverse in Retail and E-commerce Market Size by Application & CAGR (2025-2032)

• Market Overview
• Virtual Stores
• Virtual Events

Global Metaverse in Retail and E-commerce Market Size & CAGR (2025-2032)

• North America (Platform, Technology, Application)
  • US
  • Canada
• Europe (Platform, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Meta Platforms (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roblox Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sea Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Group Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eBay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costco Wholesale Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations