eコマースにおけるメタバース市場規模、シェア、成長分析、プラットフォーム別、テクノロジー別、地域別 - 産業別予測、2024～2031年

eコマースにおけるメタバースの世界市場規模は、2022年に109億米ドルと評価され、2023年の161億3,000万米ドルから2031年には3,713億5,000万米ドルに成長し、予測期間中（2024年～2031年）のCAGRは48.0％で成長する見通しです。

メタバースは、ソーシャルインタラクションをバーチャルショッピング体験と融合させ、eコマースにおける変革のフロンティアとして台頭しつつあります。小売業者が商品展示のためのバーチャル環境を模索する中、パーソナライズされたアバター、バーチャル試着、仮想通貨の使用など、没入型体験の可能性が、従来のオンライン店頭からのシフトを際立たせています。魅力的なショッピング体験を求める消費者の需要の高まり、拡張現実やバーチャルリアリティの人気の急上昇、ソーシャルコマースの台頭など、いくつかの動向がこの進化に拍車をかけています。とはいえ、メタバーステクノロジーの開発に伴うコスト、データプライバシーに関する懸念、革新的で魅力的なコンテンツの必要性など、課題も山積しています。メタバースが進化を続ける中、この競合情勢に適応し、イノベーションを起こそうとするブランドには、エキサイティングな機会が約束されています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩

eコマースにおけるメタバース市場規模：プラットフォーム別

• 市場概要
• デスクトップ
• モバイル/タブレット
• AR/VRヘッドセット

eコマースにおけるメタバース市場規模：テクノロジー別

• 市場概要
• ブロックチェーン
• 仮想現実（VR）と拡張現実（AR）
• エッジコンピューティング
• その他

eコマースにおけるメタバース市場規模：用途別

• 市場概要
• バーチャルストア
• バーチャルイベント

eコマースにおけるメタバース市場規模：地域別

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Unity Technologies
• Decentraland
• The Sandbox
• Shopify
• Roblox Corporation
• Infinite Reality（iR）
• NVIDIA（Omniverse）
• DressX
• VRChat
• Somnium Space
• Blockchainx
• ARuVR
• ShapesXR
• eXp Realty
• Epic Games（Fortnite）
• Spatial
• Voxels Metaverse
• Zepeto
• High Fidelity
• Ready Player Me

結論と推奨事項

Global Metaverse in E-Commerce Market size was valued at USD 10.9 billion in 2022 and is poised to grow from USD 16.13 billion in 2023 to USD 371.35 billion by 2031, growing at a CAGR of 48.0% during the forecast period (2024-2031).

The metaverse is emerging as a transformative frontier in e-commerce, merging social interaction with virtual shopping experiences. As retailers explore virtual environments for showcasing products, the potential for immersive experiences-such as personalized avatars, virtual try-ons, and the use of virtual currencies-highlights a shift from traditional online storefronts. Several trends fuel this evolution, including heightened consumer demand for engaging shopping experiences, the surge in popularity of augmented and virtual reality, and the rise of social commerce. Nonetheless, challenges persist, such as the costs associated with developing metaverse technologies, concerns over data privacy, and the need for innovative, engaging content. As the metaverse continues to evolve, it promises exciting opportunities for brands willing to adapt and innovate within this competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse In E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse In E-Commerce Market Segmental Analysis

Global Metaverse in E-Commerce Market is segmented by platform, technology, application and region. Based on platform, the market is segmented into desktop, mobile/tablets and AR/VR headset. Based on technology, the market is segmented into blockchain, virtual reality (VR) & augmented reality (AR), edge computing and others. Based on application, the market is segmented into virtual stores and virtual events. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse In E-Commerce Market

The rising integration of virtual and augmented reality technologies is significantly enhancing the creation of immersive environments for e-commerce, propelling the metaverse market forward. As these technologies become more widely adopted, they facilitate the development of platforms that offer users engaging and interactive shopping experiences. This shift towards more immersive shopping avenues is driving consumer interest and engagement, ultimately increasing demand for metaverse solutions tailored for e-commerce. With enhanced virtual realities, retailers are empowered to create unique online experiences that cater to customer preferences, making the metaverse a pivotal driver in transforming the landscape of digital commerce.

Restraints in the Global Metaverse In E-Commerce Market

The Global Metaverse in E-Commerce market faces several restraints primarily due to technological limitations. Although there have been notable advancements in virtual and augmented reality, certain constraints persist, which may hinder the growth trajectory of the metaverse. Key challenges include inadequate bandwidth, insufficient processing power, and suboptimal user experience, which could deter businesses and consumers from fully engaging with metaverse platforms. These technological hurdles can impact the overall functionality and appeal of the metaverse, making it crucial for stakeholders to address these issues to foster a more immersive and seamless online shopping experience.

Market Trends of the Global Metaverse In E-Commerce Market

The global metaverse in e-commerce market is experiencing a notable trend towards immersive virtual shopping experiences, fueled by the lasting impacts of the COVID-19 pandemic. Consumers are increasingly seeking interactive environments that blend digital and physical shopping, allowing them to engage with products more meaningfully. As brands innovate with augmented and virtual reality technologies, they create personalized, gamified experiences that enhance customer engagement and drive sales. This shift not only caters to the growing preference for online shopping but also positions retailers to capitalize on a new frontier of consumer behavior, significantly shaping the future landscape of e-commerce.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Metaverse in E-Commerce Market Size by Platform & CAGR (2024-2031)

• Market Overview
• Desktop
• Mobile/Tablets
• AR/VR Headset

Global Metaverse in E-Commerce Market Size by Technology & CAGR (2024-2031)

• Market Overview
• Blockchain
• Virtual Reality (VR) & Augmented Reality (AR)
• Edge Computing
• Others

Global Metaverse in E-Commerce Market Size by Application & CAGR (2024-2031)

• Market Overview
• Virtual Stores
• Virtual Events

Global Metaverse in E-Commerce Market Size & CAGR (2024-2031)

• North America (Platform, Technology, Application)
  • USA
  • Canada
• Europe (Platform, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decentraland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sandbox
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roblox Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinite Reality (iR)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA (Omniverse)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DressX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRChat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somnium Space
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blockchainx
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARuVR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ShapesXR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eXp Realty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epic Games (Fortnite)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spatial
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxels Metaverse
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zepeto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Fidelity
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ready Player Me
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations