市場調査レポート

商品コード

1630602

食品・飲料セクターにおけるメタバース市場規模、シェア、成長分析、用途別、技術別、コンポーネント別、ハードウェア別、ソフトウェア別、サービス別、地域別 - 産業予測、2025-2032年

Metaverse in FnB Market Size, Share, Growth Analysis, By Application, By Technology, By Component, By Hardware, By Software, By Services, By Region - Industry Forecast 2025-2032

出版日: 2025年01月10日
発行: SkyQuest
ページ情報: 英文 249 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 774,224円

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PDF & Excel (Multiple User License)

USD 6,200 905,696円

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PDF & Excel (Enterprise License)

USD 7,100 1,037,168円

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概要
目次

概要

サンプル依頼リストに入れる

食品・飲料セクターにおけるメタバースの世界市場規模は、2023年に2,703億米ドルと評価され、2024年の2,913億8,000万米ドルから2032年には5,313億9,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは7.8％で成長する見通しです。

メタバースは、進化するデジタル消費習慣に適応することが急務となっている食品・飲料（F&B）セクターで急速に普及しています。技術の進歩は、食品ブランドが消費者と交流する方法を再構築しており、従来のレストランがユニークなデジタル体験を創造する機会を提供しています。PwCの調査によると、経営幹部の66％が現在メタバースに取り組んでおり、82％が3年以内にメタバースをビジネス戦略に取り入れる予定です。このバーチャルな情勢は、Coca-Colaが最近メタバースで行った、デジタル・コレクタブルをフィーチャーした記念式典に代表されるように、食品・飲料ブランドが革新的な顧客との交流を促進することを可能にします。メタバースでのプレゼンス確立を成功させるために、各業界はテクノロジーに優先順位をつけ、リスクを評価し、データを戦略的に活用する必要があります。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Alibaba Group Holding Limited
ByteDance Ltd
Facebook, Inc.,
Huawei Technologies Co. Ltd.
Nextech AR Solutions Inc.
NVIDIA Corporation
Roblox Corporation
Shenzhen Zqgame Co., Ltd
Tencent Holdings
Unity Technologies
Antier Solutions

結論と推奨事項

Product Code: SQMIG45F2124

Global Metaverse in FnB Market size was valued at USD 270.3 billion in 2023 and is poised to grow from USD 291.38 billion in 2024 to USD 531.39 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The Metaverse is rapidly gaining traction in the Food and Beverage (F&B) sector, driven by the urgent need to adapt to evolving digital consumption habits. Technological advancements are reshaping how food brands interact with consumers, offering an opportunity for legacy restaurants to create unique digital experiences. A PwC survey highlights that 66% of executives are currently engaged with the Metaverse, with 82% planning to incorporate it into their business strategies within three years. This virtual landscape enables F&B brands to foster innovative customer interactions, exemplified by Coca-Cola's recent anniversary celebration in the Metaverse featuring a digital collectible. To successfully establish a Metaverse presence, industries must prioritize technology, assess risks, and leverage data strategically while remaining relevant and purposeful in their engagements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse In Fnb market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse In Fnb Market Segmental Analysis

Global Metaverse in FnB Market is segmented by Application, Technology, Component, Hardware, Software, Services and region. Based on Application, the market is segmented into Advertisement, Increasing Consumer Engagement and Events and Corporations. Based on Technology, the market is segmented into Blockchain, Virtual Reality and Augmented Reality, Mixed Reality and Others. Based on Component, the market is segmented into Hardware, Software, Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse In Fnb Market

The Global Metaverse in the Food and Beverage (FnB) market is being significantly driven by the rise of immersive advertising experiences. Restaurants, bars, and cafes are leveraging digital platforms to create captivating virtual environments that entice potential customers to visit and engage with their offerings. By utilizing dynamic advertisements, these establishments can showcase their menus through stunning visuals and interactive content, allowing users to explore images, videos, and detailed information about food, drinks, and ambiance. This innovative approach not only enhances customer engagement but also delivers an accurate representation of products, encouraging consumers to experience what they have to offer. As a result, the potential for immersive advertising continues to propel growth in the Global Metaverse within the FnB sector.

Restraints in the Global Metaverse In Fnb Market

In the Global Metaverse within the Food and Beverage (FnB) market, privacy concerns represent a significant restraint on growth. As technological advancements and virtual reality evolve, they introduce substantial challenges related to privacy and data security. These issues can impede the expansion of the metaverse, not just in the FnB sector but across various industries. Companies may utilize wearable and haptic devices to monitor consumer emotions and physical responses, raising ethical and privacy questions. The potential for collecting vast amounts of sensitive data creates risks for data mismanagement and breaches, ultimately hindering consumer trust and market development.

Market Trends of the Global Metaverse In Fnb Market

The burgeoning trend of the Global Metaverse in the food and beverage (F&B) market is revolutionizing consumer interactions and brand experiences. As virtual worlds gain traction, F&B companies are leveraging immersive technologies to engage consumers in novel ways, such as virtual dining experiences, gamified promotions, and interactive food festivals. This shift allows brands to transcend geographic boundaries, providing unique platforms for product sampling, community gatherings, and real-time feedback. The potential for augmented social interactions in these immersive environments is also reshaping consumer preferences, driving both loyalty and new revenue streams. As the metaverse continues to evolve, the F&B sector is poised for transformative growth.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Regulatory Analysis
Case Study Analysis

Global Metaverse in FnB Market Size by Application & CAGR (2025-2032)

Market Overview
Advertisement
Increasing Consumer Engagement
Events and Corporations

Global Metaverse in FnB Market Size by Technology & CAGR (2025-2032)

Market Overview
Blockchain
Virtual Reality and Augmented Reality
Mixed Reality
Others

Global Metaverse in FnB Market Size by Component & CAGR (2025-2032)

Market Overview
Hardware
Software
Services

Global Metaverse in FnB Market Size & CAGR (2025-2032)

North America (Application, Technology, Component)
- US
- Canada
Europe (Application, Technology, Component)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Application, Technology, Component)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Application, Technology, Component)
- Brazil
- Rest of Latin America
Middle East & Africa (Application, Technology, Component)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Alibaba Group Holding Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ByteDance Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook, Inc.,
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nextech AR Solutions Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NVIDIA Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Roblox Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen Zqgame Co., Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unity Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Antier Solutions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

食品・飲料セクターにおけるメタバース市場規模、シェア、成長分析、用途別、技術別、コンポーネント別、ハードウェア別、ソフトウェア別、サービス別、地域別 - 産業予測、2025-2032年

Metaverse in FnB Market Size, Share, Growth Analysis, By Application, By Technology, By Component, By Hardware, By Software, By Services, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

食品・飲料セクターにおけるメタバース市場規模：用途別

食品・飲料セクターにおけるメタバース市場規模：技術別

食品・飲料セクターにおけるメタバース市場規模：コンポーネント別

食品・飲料セクターにおけるメタバース市場規模