ウェブトゥーン市場規模、シェア、成長分析、タイプ別、デバイス別、収益モデル別、ジャンル別、エンドユーザー別、地域別 - 産業予測、2025-2032年

ウェブトゥーンの世界市場規模は2023年に53億2,000万米ドルとなり、予測期間（2025-2032年）のCAGRは31.5%で、2024年の70億米ドルから2032年には625億5,000万米ドルに成長する見通しです。

2023年10月現在、韓国発祥のウェブトゥーン市場は、インターネットアクセスの普及とモバイルアプリ購読の急増を原動力に大きな成長を遂げています。この変化によって、さまざまなエンターテインメント・プラットフォームでウェブベースの活動が活発化し、アクションコミックやデジタルシリーズなど多様なコンテンツが提供されています。さらに、デジタル技術の革新は、高価な描画装置の必要性を最小限に抑えることで、制作コストを引き下げています。しかし、韓国、台湾、ベトナムなどでは市場が飽和状態に達しており、米国、カナダ、英国、インドなどの主要市場ではウェブトゥーンの動向が鈍化しています。この分野の企業は、進化するデジタル・プラットフォームを活用しながら、これらの市場に効果的に浸透する戦略を探る必要があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術の進歩
• 規制情勢

ウェブトゥーン市場規模：タイプ別

• 市場概要
• サブスクリプションベース
• 広告ベース

ウェブトゥーン市場規模：デバイス別

• 市場概要
• スマートフォン
• タブレット
• ノートパソコン
• デスクトップ

ウェブトゥーン市場規模：収益モデル別

• 市場概要
• アプリ内購入
• プレミアムサブスクリプション
• 広告収入

ウェブトゥーン市場規模：ジャンル別

• 市場概要
• ロマンス
• コメディ
• アクション
• ファンタジー
• ホラー
• その他

ウェブトゥーン市場規模：エンドユーザー別

• 市場概要
• ティーンエイジャー
• 大人

ウェブトゥーン市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Naver Corporation（South Korea）
• Kakao Corp.（South Korea）
• Comico（NHN）（Japan）
• KidariStudio（South Korea）
• Ridibooks（RIDI Corp）（South Korea）
• Tencent Holdings Ltd.（China）
• Webcomics（SideWalk Group）（USA）
• Tappytoon（USA）
• Kuaikan Manhua（China）
• Izneo Webtoon（France）
• MangaToon（China）
• Webtoon Factory（Belgium）
• Amazia（Japan）
• Manman Manhua（China）
• Mr Blue（South Korea）
• Dongman Entertainment（China）
• Bilibili Comics（China）
• ToryComics（South Korea）
• Graphite Comics（USA）

結論と推奨事項

Global Webtoons Market size was valued at USD 5.32 billion in 2023 and is poised to grow from USD 7.0 billion in 2024 to USD 62.55 billion by 2032, growing at a CAGR of 31.5% during the forecast period (2025-2032).

As of October 2023, the webtoon market, originating from South Korea, is experiencing significant growth driven by widespread internet access and the surge in mobile app subscriptions. This shift has led to an increase in web-based activities across various entertainment platforms, offering diverse content like action comics and digital series. Moreover, digital innovations have lowered production costs by minimizing the need for expensive drawing equipment. However, the market is reaching saturation in countries like South Korea, Taiwan, and Vietnam, resulting in slower traction for webtoon trends in major markets such as the U.S., Canada, the UK, and India. Businesses in the sector should explore strategies to penetrate these markets effectively while leveraging evolving digital platforms.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Webtoons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Webtoons Market Segmental Analysis

Global Webtoons Market is segmented by Type, Device, Revenue Model, Genre, End User and region. Based on Type, the market is segmented into Subscription-Based and Advertisement-Based. Based on Device, the market is segmented into Smartphones, Tablets, Laptops and Desktops. Based on Revenue Model, the market is segmented into In-app Purchases, Premium Subscriptions and Ad Revenue. Based on Genre, the market is segmented into Romance, Comedy, Action, Fantasy, Horror and Others. Based on End User, the market is segmented into Teenagers and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Webtoons Market

The global Webtoons market is experiencing significant growth, driven primarily by the increased popularity of mobile-based subscriptions, which have expanded online operations across various entertainment platforms. This includes a diverse array of content, such as digital comics, action comics, and serialized reads. With digital comics eliminating the need for traditional drawing tools like pens and screen tones, webtoons are anticipated to open up substantial growth opportunities. Their unique vertical scrolling format engages users on mobile devices and tablets, allowing creators to present visually striking artwork. Additionally, intensifying competition is compelling major companies to innovate by launching new content and online series to attract a wider audience.

Restraints in the Global Webtoons Market

The Global Webtoons market faces certain limitations that hinder its growth. One significant restraint is that webtoons are exclusively accessible on online platforms, which may restrict their audience reach. Additionally, the brevity of most webtoon content results in insufficient episodes to justify print versions, limiting their distribution channels. Furthermore, the niche nature of the industry often means that many illustrators involved are amateurs, which can affect the quality and depth of the narratives, potentially leading to reader dissatisfaction. These factors collectively pose challenges to the market's expansion and its overall appeal to a broader audience.

Market Trends of the Global Webtoons Market

The global webtoons market is witnessing remarkable growth, driven by the increasing accessibility of internet connections worldwide. As more individuals gain online access, they become engaged consumers of digital content, particularly webtoons, which offer diverse storytelling formats and genres. This trend is further fueled by the popularity of mobile devices, enabling on-the-go consumption. The rise of platforms offering localized content and user-friendly interfaces has attracted a wide demographic, contributing to the market's expansion. Additionally, the ongoing integration of augmented reality (AR) and interactive features in webtoons enhances user engagement, positioning this sector as a dynamic player in the entertainment industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape

Global Webtoons Market Size by Type & CAGR (2025-2032)

• Market Overview
• Subscription-Based
• Advertisement-Based

Global Webtoons Market Size by Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Laptops
• Desktops

Global Webtoons Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• In-app Purchases
• Premium Subscriptions
• Ad Revenue

Global Webtoons Market Size by Genre & CAGR (2025-2032)

• Market Overview
• Romance
• Comedy
• Action
• Fantasy
• Horror
• Others

Global Webtoons Market Size by End User & CAGR (2025-2032)

• Market Overview
• Teenagers
• Adults

Global Webtoons Market Size & CAGR (2025-2032)

• North America (Type, Device, Revenue Model, Genre, End User)
  • US
  • Canada
• Europe (Type, Device, Revenue Model, Genre, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Device, Revenue Model, Genre, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Device, Revenue Model, Genre, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Device, Revenue Model, Genre, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Naver Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kakao Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comico (NHN) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KidariStudio (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ridibooks (RIDI Corp) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webcomics (SideWalk Group) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappytoon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuaikan Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izneo Webtoon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaToon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webtoon Factory (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazia (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manman Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mr Blue (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dongman Entertainment (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilibili Comics (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ToryComics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graphite Comics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations