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ウェブトゥーン市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、プラットフォーム別、人口統計別、地域別、競合別、2020年～2030年

Webtoons Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Platform, By Demographics, By Region & Competition, 2020-2030F

出版日
ページ情報
英文 182 Pages
納期
2～3営業日
カスタマイズ可能
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ウェブトゥーン市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、プラットフォーム別、人口統計別、地域別、競合別、2020年～2030年
出版日: 2025年06月30日
発行: TechSci Research
ページ情報: 英文 182 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

ウェブトゥーンの世界市場規模は2024年に108億7,000万米ドル、2030年には451億7,000万米ドルに達し、予測期間中のCAGRは26.8%で成長すると予測されています。

同市場は、デジタルコミックの消費急増、スマートフォンの普及、モバイルファーストコンテンツへの嗜好の高まりなどを背景に、著しい拡大を見せています。ウェブトゥーンは、スマートフォン向けの縦スクロール形式で従来のコミックとは一線を画しており、デジタルに親しんでいる若年層の読者に強く支持されています。NAVER WEBTOON、Kakao Webtoon、Lezhin Entertainmentなどのプラットフォームは、ローカライズされた物語と、ロマンス、アクション、ホラー、SFなどのジャンルの多様性を提供することで、国際的に規模を拡大しています。広告、エピソードベースの支払い、サブスクリプションサービスなどのマネタイズモデルは、収益性を向上させ、クリエイターのエンゲージメントを高めています。デジタルコンテンツの消費拡大に伴い、ウェブトゥーン市場は世界のエンタテインメント・エコシステムにおける支配的な勢力として台頭しつつあります。

市場概要
予測期間 2026-2030
市場規模：2024年 108億7,000万米ドル
市場規模：2030年 451億7,000万米ドル
CAGR：2025年～2030年 26.8%
急成長セグメント ノートパソコン
最大市場 アジア太平洋

市場促進要因

スマートフォン普及率の上昇とモバイルファーストコンテンツ消費

主な市場課題

違法コピーと不正配信

主な市場動向

ウェブトゥーン作成とパーソナライゼーションにおけるAIと自動化

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のウェブトゥーン市場展望

  • 市場規模・予測
    • 金額別
  • 市場シェア・予測
    • タイプ別（コメディ、アクション、ロマンス、ホラー、SF、その他）
    • プラットフォーム別（モバイル＆タブレット、ラップトップ＆コンピューター、テレビ、その他）
    • 人口統計別（18歳未満、18～25歳、25～35歳、35歳以上）
    • 地域別
    • 上位5社、その他（2024）
  • 世界のウェブトゥーン市場マッピング＆機会評価
    • タイプ別
    • プラットフォーム別
    • 人口統計別
    • 地域別

第6章 北米のウェブトゥーン市場展望

  • 市場規模・予測
  • 市場シェア・予測

第7章 欧州のウェブトゥーン市場展望

  • 市場規模・予測
  • 市場シェア・予測

第8章 アジア太平洋地域のウェブトゥーン市場展望

  • 市場規模・予測
  • 市場シェア・予測

第9章 中東・アフリカのウェブトゥーン市場展望

  • 市場規模・予測
  • 市場シェア・予測

第10章 南米のウェブトゥーン市場展望

  • 市場規模・予測
  • 市場シェア・予測

第11章 市場力学

  • 促進要因
  • 課題

第12章 市場動向と発展

  • 合併と買収
  • タイプローンチ
  • 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 SWOT分析

  • 強み
  • 弱み
  • 機会
  • 脅威

第15章 競合情勢

  • 企業プロファイル
    • KidariStudio Inc.
    • Kakao Entertainment Corp.
    • Izeno Co., Ltd.
    • Lezhin Entertainment, Inc.
    • Marvel Entertainment, LLC
    • NAVER WEBTOON Ltd.
    • Netcomics, Inc.
    • NHN Comico Corporation
    • RIDI Corporation
    • Sidewalk Group, Inc.

第16章 戦略的提言・アクションプラン

  • 主要な重点分野
    • ターゲットタイプ
    • ターゲットプラットフォーム
    • ターゲット層

第17章 調査会社について・免責事項

目次
Product Code: 29662

The Global Webtoons Market was valued at USD 10.87 billion in 2024 and is projected to reach USD 45.17 billion by 2030, growing at a CAGR of 26.8% during the forecast period. This market has witnessed remarkable expansion, driven by the surge in digital comic consumption, widespread smartphone usage, and increasing preference for mobile-first content. Webtoons distinguish themselves from traditional comics through their vertical scrolling format tailored for smartphones, resonating strongly with younger, digitally engaged audiences. Platforms such as NAVER WEBTOON, Kakao Webtoon, and Lezhin Entertainment have scaled internationally by offering localized narratives and genre diversity, including romance, action, horror, and sci-fi. Monetization models like advertisements, episode-based payments, and subscription services are improving profitability and enhancing creator engagement. As digital content consumption intensifies, the webtoons market is emerging as a dominant force in the global entertainment ecosystem.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 10.87 Billion
Market Size 2030USD 45.17 Billion
CAGR 2025-203026.8%
Fastest Growing SegmentLaptop & Computer
Largest MarketAsia-Pacific

Key Market Drivers

Rising Smartphone Penetration and Mobile-First Content Consumption

The global proliferation of smartphones and mobile internet access is a major factor propelling the webtoons market. Unlike traditional comics, webtoons are developed for vertical scrolling, making them seamlessly readable on mobile screens. With over 6.8 billion smartphone users globally in 2024, mobile-optimized entertainment content has become a mainstream demand. Leading platforms like NAVER WEBTOON, WebComics, and Tapas have capitalized on this trend by delivering smooth, app-based reading experiences that cater to users on the move. The adoption of affordable data plans and the rollout of 5G technology have further fueled mobile content consumption, particularly in fast-growing markets such as India, Latin America, and Southeast Asia. Webtoons' episodic, easy-to-digest format fits well with modern digital consumption habits, positioning them as a preferred entertainment choice for younger demographics.

Key Market Challenges

Piracy and Unauthorized Distribution

Piracy and unlicensed content distribution present a significant challenge to the global webtoons industry. High-quality webtoons require considerable investment, but illegal websites frequently redistribute this content without authorization, resulting in lost revenue for both creators and platforms. This widespread issue hampers monetization efforts and discourages new creators due to concerns over intellectual property theft. Although some platforms have implemented digital rights management (DRM) and pursued takedown actions, enforcement remains difficult given the decentralized and anonymous nature of illegal distribution. In markets with limited access to paid content, piracy often becomes the default means for consumption, exacerbating the problem. The industry's long-term growth and sustainability hinge on stronger global copyright protections and the deployment of more robust anti-piracy strategies.

Key Market Trends

AI and Automation in Webtoon Creation & Personalization

Artificial Intelligence (AI) and automation are increasingly shaping the webtoons ecosystem. Content creation tools powered by AI are being used to support artists with tasks like coloring, background generation, and translation, significantly reducing production time and costs. Major platforms such as NAVER WEBTOON are implementing AI-based recommendation engines to deliver personalized content feeds that align with users' preferences, thereby enhancing engagement. Startups are also exploring AI-generated webtoons, where scripting and visuals are partly automated to speed up content delivery. While such advances raise questions about creative authenticity and the role of human artists, they also democratize content production and make high-quality storytelling more accessible. As AI capabilities grow, their role in content creation, curation, and distribution within the webtoons industry is expected to expand further.

Key Market Players

  • KidariStudio Inc.
  • Kakao Entertainment Corp.
  • Izeno Co., Ltd.
  • Lezhin Entertainment, Inc.
  • Marvel Entertainment, LLC
  • NAVER WEBTOON Ltd.
  • Netcomics, Inc.
  • NHN Comico Corporation
  • RIDI Corporation
  • Sidewalk Group, Inc.

Report Scope:

In this report, the global webtoons market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Webtoons Market, By Type:

  • Comedy
  • Action
  • Romance
  • Horror
  • Sci-Fi
  • Others

Webtoons Market, By Platform:

  • Mobile & Tablets
  • Laptop & Computer
  • Television
  • Others

Webtoons Market, By Demographics:

  • Below 18 Years
  • 18 to 25 Years
  • 25 to 35 Years
  • Above 35 Years

Webtoons Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global webtoons market.

Available Customizations:

Global Webtoons Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Webtoons Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Comedy, Action, Romance, Horror, Sci-Fi, Others)
    • 5.2.2. By Platform Market Share Analysis (Mobile & Tablets, Laptop & Computer, Television, Others)
    • 5.2.3. By Demographics Market Share Analysis (Below 18 Years, 18 to 25 Years, 25 to 35 Years, Above 35 Years)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. Europe Market Share Analysis
      • 5.2.4.3. Asia-Pacific Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Webtoons Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Platform Market Mapping & Opportunity Assessment
    • 5.3.3. By Demographics Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Webtoons Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Platform Market Share Analysis
    • 6.2.3. By Demographics Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Webtoons Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
          • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
          • 6.2.4.1.2.1. By Type Market Share Analysis
          • 6.2.4.1.2.2. By Platform Market Share Analysis
          • 6.2.4.1.2.3. By Demographics Market Share Analysis
      • 6.2.4.2. Canada Webtoons Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
          • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
          • 6.2.4.2.2.1. By Type Market Share Analysis
          • 6.2.4.2.2.2. By Platform Market Share Analysis
          • 6.2.4.2.2.3. By Demographics Market Share Analysis
      • 6.2.4.3. Mexico Webtoons Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
          • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
          • 6.2.4.3.2.1. By Type Market Share Analysis
          • 6.2.4.3.2.2. By Platform Market Share Analysis
          • 6.2.4.3.2.3. By Demographics Market Share Analysis

7. Europe Webtoons Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Platform Market Share Analysis
    • 7.2.3. By Demographics Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. France Webtoons Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
          • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
          • 7.2.4.1.2.1. By Type Market Share Analysis
          • 7.2.4.1.2.2. By Platform Market Share Analysis
          • 7.2.4.1.2.3. By Demographics Market Share Analysis
      • 7.2.4.2. Germany Webtoons Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
          • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
          • 7.2.4.2.2.1. By Type Market Share Analysis
          • 7.2.4.2.2.2. By Platform Market Share Analysis
          • 7.2.4.2.2.3. By Demographics Market Share Analysis
      • 7.2.4.3. Spain Webtoons Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
          • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
          • 7.2.4.3.2.1. By Type Market Share Analysis
          • 7.2.4.3.2.2. By Platform Market Share Analysis
          • 7.2.4.3.2.3. By Demographics Market Share Analysis
      • 7.2.4.4. Italy Webtoons Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
          • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
          • 7.2.4.4.2.1. By Type Market Share Analysis
          • 7.2.4.4.2.2. By Platform Market Share Analysis
          • 7.2.4.4.2.3. By Demographics Market Share Analysis
      • 7.2.4.5. United Kingdom Webtoons Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
          • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
          • 7.2.4.5.2.1. By Type Market Share Analysis
          • 7.2.4.5.2.2. By Platform Market Share Analysis
          • 7.2.4.5.2.3. By Demographics Market Share Analysis

8. Asia-Pacific Webtoons Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Platform Market Share Analysis
    • 8.2.3. By Demographics Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Webtoons Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
          • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
          • 8.2.4.1.2.1. By Type Market Share Analysis
          • 8.2.4.1.2.2. By Platform Market Share Analysis
          • 8.2.4.1.2.3. By Demographics Market Share Analysis
      • 8.2.4.2. Japan Webtoons Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
          • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
          • 8.2.4.2.2.1. By Type Market Share Analysis
          • 8.2.4.2.2.2. By Platform Market Share Analysis
          • 8.2.4.2.2.3. By Demographics Market Share Analysis
      • 8.2.4.3. India Webtoons Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
          • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
          • 8.2.4.3.2.1. By Type Market Share Analysis
          • 8.2.4.3.2.2. By Platform Market Share Analysis
          • 8.2.4.3.2.3. By Demographics Market Share Analysis
      • 8.2.4.4. Vietnam Webtoons Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
          • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
          • 8.2.4.4.2.1. By Type Market Share Analysis
          • 8.2.4.4.2.2. By Platform Market Share Analysis
          • 8.2.4.4.2.3. By Demographics Market Share Analysis
      • 8.2.4.5. South Korea Webtoons Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
          • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
          • 8.2.4.5.2.1. By Type Market Share Analysis
          • 8.2.4.5.2.2. By Platform Market Share Analysis
          • 8.2.4.5.2.3. By Demographics Market Share Analysis

9. Middle East & Africa Webtoons Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Platform Market Share Analysis
    • 9.2.3. By Demographics Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Webtoons Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
          • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
          • 9.2.4.1.2.1. By Type Market Share Analysis
          • 9.2.4.1.2.2. By Platform Market Share Analysis
          • 9.2.4.1.2.3. By Demographics Market Share Analysis
      • 9.2.4.2. Saudi Arabia Webtoons Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
          • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
          • 9.2.4.2.2.1. By Type Market Share Analysis
          • 9.2.4.2.2.2. By Platform Market Share Analysis
          • 9.2.4.2.2.3. By Demographics Market Share Analysis
      • 9.2.4.3. UAE Webtoons Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
          • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
          • 9.2.4.3.2.1. By Type Market Share Analysis
          • 9.2.4.3.2.2. By Platform Market Share Analysis
          • 9.2.4.3.2.3. By Demographics Market Share Analysis
      • 9.2.4.4. Turkey Webtoons Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
          • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
          • 9.2.4.4.2.1. By Type Market Share Analysis
          • 9.2.4.4.2.2. By Platform Market Share Analysis
          • 9.2.4.4.2.3. By Demographics Market Share Analysis
      • 9.2.4.5. Kuwait Webtoons Market Outlook
        • 9.2.4.5.1. Market Size & Forecast
          • 9.2.4.5.1.1. By Value
        • 9.2.4.5.2. Market Share & Forecast
          • 9.2.4.5.2.1. By Type Market Share Analysis
          • 9.2.4.5.2.2. By Platform Market Share Analysis
          • 9.2.4.5.2.3. By Demographics Market Share Analysis
      • 9.2.4.6. Egypt Webtoons Market Outlook
        • 9.2.4.6.1. Market Size & Forecast
          • 9.2.4.6.1.1. By Value
        • 9.2.4.6.2. Market Share & Forecast
          • 9.2.4.6.2.1. By Type Market Share Analysis
          • 9.2.4.6.2.2. By Platform Market Share Analysis
          • 9.2.4.6.2.3. By Demographics Market Share Analysis

10. South America Webtoons Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Platform Market Share Analysis
    • 10.2.3. By Demographics Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Webtoons Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
          • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
          • 10.2.4.1.2.1. By Type Market Share Analysis
          • 10.2.4.1.2.2. By Platform Market Share Analysis
          • 10.2.4.1.2.3. By Demographics Market Share Analysis
      • 10.2.4.2. Argentina Webtoons Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
          • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
          • 10.2.4.2.2.1. By Type Market Share Analysis
          • 10.2.4.2.2.2. By Platform Market Share Analysis
          • 10.2.4.2.2.3. By Demographics Market Share Analysis
      • 10.2.4.3. Colombia Webtoons Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
          • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
          • 10.2.4.3.2.1. By Type Market Share Analysis
          • 10.2.4.3.2.2. By Platform Market Share Analysis
          • 10.2.4.3.2.3. By Demographics Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Type Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. SWOT Analysis

  • 14.1. Strength
  • 14.2. Weaknesses
  • 14.3. Opportunity
  • 14.4. Threat

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. KidariStudio Inc.
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Product & Services
      • 15.1.1.4. Financials (As Reported)
      • 15.1.1.5. Recent Developments
      • 15.1.1.6. Key Personnel Details
    • 15.1.2. Kakao Entertainment Corp.
    • 15.1.3. Izeno Co., Ltd.
    • 15.1.4. Lezhin Entertainment, Inc.
    • 15.1.5. Marvel Entertainment, LLC
    • 15.1.6. NAVER WEBTOON Ltd.
    • 15.1.7. Netcomics, Inc.
    • 15.1.8. NHN Comico Corporation
    • 15.1.9. RIDI Corporation
    • 15.1.10.Sidewalk Group, Inc.

16. Strategic Recommendations/Action Plan

  • 16.1. Key Focus Areas
    • 16.1.1. Target Type
    • 16.1.2. Target Platform
    • 16.1.3. Target Demographics

17. About Us & Disclaimer