デフォルト表紙
市場調査レポート
商品コード
1512053

ウェブトゥーンの市場規模、シェア、動向分析レポート:タイプ別、プラットフォーム別、収益化モデル別、デモグラフィック別、地域別、セグメント別予測、2024年~2030年

Webtoons Market Size, Share & Trends Analysis Report By Type, By Platform (Mobile & Tablets, Laptop & Computers, Television), By Monetization Model, By Demographic, By Region, And Segment Forecasts, 2024 - 2030


出版日
ページ情報
英文 150 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.08円
ウェブトゥーンの市場規模、シェア、動向分析レポート:タイプ別、プラットフォーム別、収益化モデル別、デモグラフィック別、地域別、セグメント別予測、2024年~2030年
出版日: 2024年06月21日
発行: Grand View Research
ページ情報: 英文 150 Pages
納期: 2~10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ウェブトゥーン市場の成長と動向:

Grand View Research, Inc.の最新レポートによると、世界のウェブトゥーン市場は2030年までに453億米ドルに達すると予測され、2024年から2030年までのCAGRは27.3%で成長すると予測されています。

市場成長の原動力となっているのは、デジタルコンテンツ消費の急増と読者の嗜好の変化です。ウェブトゥーンのユニークな縦スクロール形式は、世界的に多様な読者を惹きつける上で極めて重要な役割を果たしています。従来のコミックとは異なり、ウェブトゥーンはモバイルでの閲覧に最適化されているため、様々なプラットフォームのユーザーにとって簡単にアクセスでき、魅力的なものとなっています。市場成長の主な促進要因は、スマートフォンの利用が増加し、読者が膨大な数のコミックに便利にアクセスできるようになったことです。また、オンライン・プラットフォームや専用アプリの拡大により、クリエイターが作品を発表し、視聴者が新しいコンテンツを簡単に発見できる強固なエコシステムが構築されています。

翻訳サービスによって促進された市場の世界化によって、そのリーチはさらに広がっています。ロマンスのようなジャンルは特に隆盛を極め、文化を超えて視聴者とつながっています。プラットフォームと海外のクリエイターとのコラボレーションは、コンテンツの多様化と、より広範なファン層の獲得に役立っています。フリーミアムモデルやデジタルサブスクリプションなどのマネタイズ戦略は、市場の経済的成功に貢献しています。クリエイターは、クラウドファンディングやグッズ販売を活用することで、経済的な持続可能性を高めています。テクノロジーが進歩し、ストーリーテリングが進化し続けるにつれて、市場は継続的に成長する態勢を整えています。変化する消費者行動に適応し、革新的な物語形式を探求する業界の能力は、その上昇軌道を維持する上で極めて重要と思われます。

市場の成長は、ソーシャルメディアの影響力の拡大と絡み合っています。Instagram、Twitter(X)、TikTokなどのプラットフォームは、クリエイターがウェブトゥーンを宣伝するための強力なツールとして機能し、コミュニティ意識とエンゲージメントを育んでいます。プラットフォームと、アニメやゲームなど他のエンターテインメント業界とのコラボレーションも、もうひとつの成長手段として浮上しています。成功したウェブトゥーンは、アニメシリーズやゲーム化されることが増えており、新たな収入源を生み出し、全体的な知名度を高めています。競合情勢は、既存の出版会社と独立系クリエイターの両方の出現を目の当たりにし、多様なコンテンツに貢献しています。このような多様性はさまざまな嗜好に対応し、新しい声や物語が活気づくダイナミックな市場を保証しています。

ウェブトゥーン市場レポートのハイライト

  • タイプ別では、ロマンス分野が予測期間中に大きなCAGRで成長する見込み。同分野の成長はしばしば動向、視聴者の嗜好、プラットフォームの発展に左右されます。
  • プラットフォーム別では、スマートフォンの利用拡大やデジタルコンテンツの人気を背景に、モバイルおよびタブレット分野が大きな成長を遂げています。利便性、アクセシビリティ、多様なストーリーテリング形式などの要因が市場拡大に寄与しています。
  • マネタイズ・モデル別では、サブスクリプション・モデル分野が市場で成功を収めており、プラットフォームに安定した収益源を提供しています。デジタル・コンテンツ消費の人気の高まりとともに、多様なストーリーテリングと世界のアクセシビリティを原動力に、同市場は今後も上昇基調を維持すると予想されます。
  • 人口統計/年齢別では、25~35歳が2023年に43.7%の最大売上シェアで市場をリードしました。アクセシブルなプラットフォームや多様なコンテンツといった要因が市場成長に寄与しました。
  • アジア太平洋地域は、インターネットの普及、スマートフォンの利用率の増加、デジタルコンテンツに対する需要の高まりにより、著しい市場成長を遂げています。多様なストーリーテリング、文化的関連性、アクセシビリティなどの要因が、同地域におけるウェブトゥーンの人気に寄与しています。
  • 2023年2月、ウェブトゥーンはアーチー・コミックスと共同で、作家のケリル・ブラウン・アーメッドとリード・アーティストのシボーン・キーナンが制作した「ビッグ・エセル・エナジー」の新エピソードを発表しました。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ウェブトゥーン市場- 業界展望

  • 市場系統の見通し
  • 業界バリューチェーン分析
  • 市場力学
  • 業界分析ツール
  • ウェブトゥーン市場の技術動向

第4章 ウェブトゥーン市場:タイプ別推定・動向分析

  • タイプ別変動分析と市場シェア、2023年と2030年
  • タイプ別

第5章 ウェブトゥーン市場:プラットフォーム別推定・動向分析

  • プラットフォーム別変動分析と市場シェア、2023年と2030年
  • プラットフォーム別

第6章 ウェブトゥーン市場:収益化モデル別推定・動向分析

  • 収益化モデル別変動分析と市場シェア、2023年と2030年
  • 収益化モデル別

第7章 ウェブトゥーン市場:デモグラフィック別推定・動向分析

  • デモグラフィック別変動分析と市場シェア、2023年と2030年
  • デモグラフィック別

第8章 地域別推定・動向分析

  • 地域別ウェブトゥーン市場、2023年および2030年
  • 北米
    • 北米ウェブトゥーン市場の推定と予測、2018年-2030年
    • 米国
    • カナダ
  • 欧州
    • 欧州のウェブトゥーン市場の推定と予測、2018年-2030年
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
  • アジア太平洋地域
    • アジア太平洋地域のウェブトゥーン市場の推定と予測、2018年-2030年
    • 中国
    • 日本
    • インド
    • 韓国
  • ラテンアメリカ
    • ラテンアメリカのウェブトゥーン市場の推定と予測、2018年-2030年
    • ブラジル
    • メキシコ
  • 中東・アフリカ(中東・アフリカ)
    • 中東・アフリカウェブトゥーン市場の推定と予測、2018-2030
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第9章 ウェブトゥーン市場-競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • 製品ベンチマーク
  • 企業の市場ポジショニング
  • 企業市場シェア分析、2023年
  • 企業ヒートマップ分析
  • 戦略マッピング
    • 拡大/売却
    • コラボレーション/パートナーシップ
    • 新製品の発売
    • 契約
  • 企業プロファイル
    • BomToon(KidariStudio Corp)
    • Kakao Webtoon
    • Izeno
    • Lezhin Entertainment LLC
    • Marvel Unlimited
    • NAVER WEBTOON
    • Netcomics Inc.
    • NHN Comico Corporation
    • Ridibooks(RIDI Group)
    • Sidewalk Group
    • Tapas Media
    • Tappytoon
    • Toomics Global Co. Ltd.
    • Tory Comics
図表

List of Tables

  • Table 1 Webtoons Market 2018 - 2030 (USD Million)
  • Table 2 Global Webtoons Market Estimates and Forecasts by Region, 2018 - 2030 (USD Million)
  • Table 3 Global Webtoons Market Estimates and Forecasts by Type, 2018 - 2030 (USD Million)
  • Table 4 Global Webtoons Market Estimates and Forecasts by Platform, 2018 - 2030 (USD Million)
  • Table 5 Global Webtoons Market Estimates and Forecasts by Monetization Model, 2018 - 2030 (USD Million)
  • Table 6 Global Webtoons Market Estimates and Forecasts by Demographics, 2018 - 2030 (USD Million)
  • Table 7 Webtoons - M&A, Collaborations & Partnership Scenario
  • Table 8 Comedy Type Market by Region, 2018 - 2030 (USD Million)
  • Table 9 Action Type Market by Region, 2018 - 2030 (USD Million)
  • Table 10 Romance Type Market by Region, 2018 - 2030 (USD Million)
  • Table 11 Horror Type Market by Region, 2018 - 2030 (USD Million)
  • Table 12 Sci-Fi Type Market by Region, 2018 - 2030 (USD Million)
  • Table 13 Others Type Market by Region, 2018 - 2030 (USD Million)
  • Table 14 Mobile & Tablets Platform Market by Region, 2018 - 2030 (USD Million)
  • Table 15 Laptop & Computer Platform Market by Region, 2018 - 2030 (USD Million)
  • Table 16 Television Platform Market by Region, 2018 - 2030 (USD Million)
  • Table 17 Others Platform Market by Region, 2018 - 2030 (USD Million)
  • Table 18 Subscription Model Monetization Model Market by Region, 2018 - 2030 (USD Million)
  • Table 19 Advertising Model Monetization Model Market by Region, 2018 - 2030 (USD Million)
  • Table 20 Others Monetization Model Market by Region, 2018 - 2030 (USD Million)
  • Table 21 Below 18 Years Demographics Market by Region, 2018 - 2030 (USD Million)
  • Table 22 18 to 25 Years Demograhics Market by Region, 2018 - 2030 (USD Million)
  • Table 23 25 to 35 Years Demographics Market by Region, 2018 - 2030 (USD Million)
  • Table 24 Above 35 Years Demographics Market by Region, 2018 - 2030 (USD Million)
  • Table 25 North America Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 26 North America Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 27 North America Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 28 North America Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 29 U.S. Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 30 U.S. Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 31 U.S. Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 32 U.S. Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 33 Canada Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 34 Canada Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 35 Canada Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 36 Canada Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 37 Europe Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 38 Europe Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 39 Europe Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 40 Europe Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 41 Germany Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 42 Germany Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 43 Germany Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 44 Germany Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 45 UK Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 46 UK Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 47 UK Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 48 UK Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 49 France Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 50 France Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 51 France Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 52 France Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 53 Italy Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 54 Italy Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 55 Italy Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 56 Italy Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 57 Spain Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 58 Spain Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 59 Spain Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 60 Spain Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 61 Asia Pacific Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 62 Asia Pacific Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 63 Asia Pacific Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 64 Asia Pacific Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 65 China Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 66 China Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 67 China Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 68 China Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 69 Japan Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 70 Japan Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 71 Japan Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 72 Japan Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 73 India Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 74 India Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 75 India Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 76 India Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 77 South Korea Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 78 South Korea Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 79 South Korea Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 80 South Korea Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 81 Latin America Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 82 Latin America Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 83 Latin America Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 84 Latin America Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 85 Brazil Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 86 Brazil Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 87 Brazil Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 88 Brazil Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 89 Mexico Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 90 Mexico Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 91 Mexico Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 92 Mexico Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 93 Middle East and Africa Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 94 Middle East and Africa Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 95 Middle East and Africa Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 96 Middle East and Africa Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 97 UAE Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 98 UAE Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 99 UAE Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 100 UAE Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 101 Saudi Arabia Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 102 Saudi Arabia Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 103 Saudi Arabia Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 104 Saudi Arabia Webtoons Market by Demographics, 2018 - 2030 (USD Million)
  • Table 105 South Africa Webtoons Market by Type, 2018 - 2030 (USD Million)
  • Table 106 South Africa Webtoons Market by Platform, 2018 - 2030 (USD Million)
  • Table 107 South Africa Webtoons Market by Monetization Model, 2018 - 2030 (USD Million)
  • Table 108 South Africa Webtoons Market by Demographics, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Webtoons Market Segmentation
  • Fig. 2 Webtoons Landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/2)
  • Fig. 9 Segment Snapshot (2/2)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Webtoons - Market Size and Growth Prospects (USD Million)
  • Fig. 12 Webtoons Market: Industry Value Chain Analysis
  • Fig. 13 Webtoons Market: Market Dynamics
  • Fig. 14 Webtoons Mareket: PORTER's Analysis
  • Fig. 15 Webtoons Marekt: PESTEL Analysis
  • Fig. 16 Webtoons Market Share by Type: Key Takeaway
  • Fig. 17 Webtoons Market, by Type: Market Share, 2023 & 2030
  • Fig. 18 Comedy Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Action Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 Romance Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 21 Horror Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 22 Sco_fi Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 Others Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Webtoons Market Share by Platform: Key Takeaway
  • Fig. 25 Webtoons Market, by Platform: Market Share, 2023 & 2030
  • Fig. 26 Mobile & Tablets Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Laptop & Computer Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 28 Television Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 Others Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 Webtoons Market Share by Monetization Model: Key Takeaway
  • Fig. 31 Webtoons Market, by Monetization Model: Market Share, 2023 & 2030
  • Fig. 32 Subscription Model Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 33 Advertising Model Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 34 Others Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 35 Webtoons Market Share by Demographcis: Key Takeaway
  • Fig. 36 Webtoons Market, by Demographics: Market Share, 2023 & 2030
  • Fig. 37 Below 18 Years Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 38 18 to 25 Years Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 39 25 to 35 Years Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 40 Above 35 Years Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 41 Webtoons Market Revenue, by Region, 2023 & 2030 (USD Million)
  • Fig. 42 Regional Marketplace: Key Takeaways
  • Fig. 43 Regional Marketplace: Key Takeaways
  • Fig. 44 North America Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 U.S. Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Canada Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Europe Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Germany Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 UK Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 France Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Italy Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Spain Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Asia Pacific Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 China Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 Japan Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 India Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 South Korea Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 Latin America Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 Brazil Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 Mexico Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 Middle East and Africa Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 62 UAE Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 63 Saudi Arabia Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 64 South Africa Webtoons Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 65 Key Company Categorization
  • Fig. 66 Company Market Positioning
  • Fig. 67 Key Company Market Share Analysis, 2023
  • Fig. 68 Strategic Framework
目次
Product Code: GVR-4-68040-310-5

Webtoons Market Growth & Trends:

The global webtoons market is anticipated to reach USD 45.30 billion by 2030 and is projected to grow at CAGR of 27.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market growth is driven by a surge in digital content consumption and changing preferences among readers. The unique vertical-scroll format of webtoons has played a pivotal role in attracting a diverse audience globally, unlike traditional comics webtoons are optimized for mobile viewing, making them easily accessible and appealing to users on various platforms. The key driver of the market growth is the rise in smartphone usage, providing readers with convenient access to vast array of comics. In addition, the expansion of online platforms and dedicated apps has created a robust ecosystem for creators to showcase their work and for audiences to discover new content easily.

The globalization of the market, facilitated by translation services, has further broadened their reach. Genres like romance have particularly flourished, connecting with audiences across cultures. Collaborations between platforms and international creators have helped in diversifying content and attracting a more extensive fan base. Monetization strategies, such as freemium models and digital subscriptions, have contributed to the economic success of the market. Creators often leverage crowdfunding and merchandise sales enhancing their financial sustainability. As technology continues to advance and storytelling evolves, the market is poised for continued growth. The industry's ability to adapt to changing consumer behaviors and explore innovative narrative formats will likely be crucial in maintaining its upward trajectory.

The market growth is intertwined with the expanding influence of social media. Platforms like Instagram, Twitter (X), and TikTok serve as powerful tools for creators to promote their webtoons, fostering a sense of community and engagement. Collaboration between platforms and other entertainment industries such as animation and gaming, have emerged as another growth avenue. Successful webtoons are increasingly being adapted into animated series or games, creating additional revenue streams, and increasing overall visibility. The competitive landscape has witnessed the emergence of both established publishing companies and independent creators, contributing to a diverse range of content. This variety caters to different tastes and ensures a dynamic market where new voices and narratives can throve.

Webtoons Market Report Highlights:

  • Based on type, the romance segment is expected to growth at a significant CAGR during the forecast period. The growth of the segment often depends on trends, audience preferences and platform development
  • Based on platform, the mobile and tablets segment have experienced significant growth which is driven by increasing smartphone usage, and the popularity of digital content. Factors such as convenience, accessibility, and diverse storytelling formats contribute to the expanding market
  • Based on monetizing model, the subscription model segment has shown success in the market, providing a steady revenue stream for platforms, with the growing popularity of digital content consumption, the market is expected to continue its upward trajectory driven by diverse storytelling and global accessibility
  • Based on demographic/age, the 25 to 35 years segment led the market with the largest revenue share of 43.7% in 2023, due to increased digital engagement among the audience. Factors like accessible platforms and diverse content contributed to the market growth
  • Asia Pacific has experienced significant market growth due to increasing internet penetration, smartphone usage, and a growing demand for digital content. Factors like diverse storytelling, cultural relevance and accessibility contribute to the popularity of webtoons in the region.
  • In February 2023, Webtoon in collaboration with Archie Comics announced the new episode launching of Big Ethel Energy, created by writer Keryl Brown Ahmed and lead artist Siobhan Keenan, Big Ethel Energy updates the classic character for a new generation of comic fans

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List to Data Sources

Chapter 2. Executive Summary

  • 2.1. Webtoons Market Snapshot
  • 2.2. Webtoons Market- Segment Snapshot (1/2)
  • 2.3. Webtoons Market- Segment Snapshot (2/2)
  • 2.4. Webtoons Market- Competitive Landscape Snapshot

Chapter 3. Webtoons Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. Webtoons Market Technology Trends

Chapter 4. Webtoons Market: Type Estimates & Trend Analysis

  • 4.1. Type Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Webtoons Market Estimates & Forecast, By Type (USD Million)
    • 4.2.1. Comedy
    • 4.2.2. Action
    • 4.2.3. Romance
    • 4.2.4. Horror
    • 4.2.5. Sci-Fi
    • 4.2.6. Others

Chapter 5. Webtoons Market: Platform Estimates & Trend Analysis

  • 5.1. Platform Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Webtoons Market Estimates & Forecast, By Platform (USD Million)
    • 5.2.1. Mobile & Tablets
    • 5.2.2. Laptop & Computer
    • 5.2.3. Television
    • 5.2.4. Others

Chapter 6. Webtoons Market: Monetization Model Estimates & Trend Analysis

  • 6.1. Monetization Model Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Webtoons Market Estimates & Forecast, By Monetization Model (USD Million)
    • 6.2.1. Subscription Model
    • 6.2.2. Advertising Model
    • 6.2.3. Others

Chapter 7. Webtoons Market: Demographics Estimates & Trend Analysis

  • 7.1. Demographics Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Webtoons Market Estimates & Forecast, By Demographics (USD Million)
    • 7.2.1. Below 18 Years
    • 7.2.2. 18 to 25 Years
    • 7.2.3. 25 to 35 Years
    • 7.2.4. Above 35 Years

Chapter 8. Regional Estimates & Trend Analysis

  • 8.1. Webtoons Market by Region, 2023 & 2030
  • 8.2. North America
    • 8.2.1. North America Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2. UK
      • 8.3.2.1. UK Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5. Italy
      • 8.3.5.1. Italy Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.3.6. Spain
      • 8.3.6.1. Spain Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. India
      • 8.4.4.1. India Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.6. Middle East & Africa (MEA)
    • 8.6.1. MEA Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.3. Saudi Arabia
      • 8.6.3.1. Saudi Arabia Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Webtoons Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Webtoons Market - Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Positioning
  • 9.7. Company Market Share Analysis, 2023
  • 9.8. Company Heat Map Analysis
  • 9.9. Strategy Mapping
    • 9.9.1. Expansion/Divestiture
    • 9.9.2. Collaborations/Partnerships
    • 9.9.3. New Product Launches
    • 9.9.4. Contract
  • 9.10. Company Profiles
    • 9.10.1. BomToon (KidariStudio Corp)
      • 9.10.1.1. Participant's Overview
      • 9.10.1.2. Financial Performance
      • 9.10.1.3. Product Benchmarking
      • 9.10.1.4. Recent Developments
    • 9.10.2. Kakao Webtoon
      • 9.10.2.1. Participant's Overview
      • 9.10.2.2. Financial Performance
      • 9.10.2.3. Product Benchmarking
      • 9.10.2.4. Recent Developments
    • 9.10.3. Izeno
      • 9.10.3.1. Participant's Overview
      • 9.10.3.2. Financial Performance
      • 9.10.3.3. Product Benchmarking
      • 9.10.3.4. Recent Developments
    • 9.10.4. Lezhin Entertainment LLC
      • 9.10.4.1. Participant's Overview
      • 9.10.4.2. Financial Performance
      • 9.10.4.3. Product Benchmarking
      • 9.10.4.4. Recent Developments
    • 9.10.5. Marvel Unlimited
      • 9.10.5.1. Participant's Overview
      • 9.10.5.2. Financial Performance
      • 9.10.5.3. Product Benchmarking
      • 9.10.5.4. Recent Developments
    • 9.10.6. NAVER WEBTOON
      • 9.10.6.1. Participant's Overview
      • 9.10.6.2. Financial Performance
      • 9.10.6.3. Product Benchmarking
      • 9.10.6.4. Recent Developments
    • 9.10.7. Netcomics Inc.
      • 9.10.7.1. Participant's Overview
      • 9.10.7.2. Financial Performance
      • 9.10.7.3. Product Benchmarking
      • 9.10.7.4. Recent Developments
    • 9.10.8. NHN Comico Corporation
      • 9.10.8.1. Participant's Overview
      • 9.10.8.2. Financial Performance
      • 9.10.8.3. Product Benchmarking
      • 9.10.8.4. Recent Developments
    • 9.10.9. Ridibooks (RIDI Group)
      • 9.10.9.1. Participant's Overview
      • 9.10.9.2. Financial Performance
      • 9.10.9.3. Product Benchmarking
      • 9.10.9.4. Recent Developments
    • 9.10.10. Sidewalk Group
      • 9.10.10.1. Participant's Overview
      • 9.10.10.2. Financial Performance
      • 9.10.10.3. Product Benchmarking
      • 9.10.10.4. Recent Developments
    • 9.10.11. Tapas Media
      • 9.10.11.1. Participant's Overview
      • 9.10.11.2. Financial Performance
      • 9.10.11.3. Product Benchmarking
      • 9.10.11.4. Recent Developments
    • 9.10.12. Tappytoon
      • 9.10.12.1. Participant's Overview
      • 9.10.12.2. Financial Performance
      • 9.10.12.3. Product Benchmarking
      • 9.10.12.4. Recent Developments
    • 9.10.13. Toomics Global Co. Ltd.
      • 9.10.13.1. Participant's Overview
      • 9.10.13.2. Financial Performance
      • 9.10.13.3. Product Benchmarking
      • 9.10.13.4. Recent Developments
    • 9.10.14. Tory Comics
      • 9.10.14.1. Participant's Overview
      • 9.10.14.2. Financial Performance
      • 9.10.14.3. Product Benchmarking
      • 9.10.14.4. Recent Developments