セットアップボックス市場規模、シェア、成長分析、タイプ別、解像度別、エンドユーザー別、サービスタイプ別、地域別 - 産業予測、2025-2032年

セットアップボックスの世界市場規模は2023年に200億5,000万米ドルとなり、予測期間（2025-2032年）のCAGRは3.3%で、2024年の207億1,000万米ドルから2032年には268億5,000万米ドルに成長する見通しです。

セットトップボックス市場は、高度なデジタル放送に対する需要の高まりと、各国におけるデジタル移行イニシアティブの支援により、プラス成長が予測されます。DTH事業者による高画質チャンネル対応や付加価値サービスなどの充実した提供が、大きな成長機会を生み出すと予想されます。内蔵音声アシスタント、優れた音質、高画質ゲームへの対応、遠隔録画機能などのイノベーションがこの拡大に拍車をかけています。しかし、ノートパソコンやスマートフォンなどのデバイスでストリーミングするOTTコンテンツの台頭が課題となっており、インドでは2020年3月以降、OTT加入が30%増加しています。AirtelやJioのような通信事業者が競争力のあるスマートフォンTVサービスを提供しているため、加入料が安く、OTT機能を内蔵したスマートTVの魅力が従来のセットトップボックスをさらに圧迫しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 特許分析
• 貿易分析

セットアップボックス市場規模：タイプ別

• 市場概要
• IPTV（インターネットプロトコルテレビ）
• 衛星
• ケーブル
• DTT（地上デジタルテレビ）
• OTT（オーバー・ザ・トップ）

セットアップボックス市場規模：解像度別

• 市場概要
• 標準解像度（SD）
• 高解像度（HD）
• 超高精細（UHD）

セットアップボックス市場規模：エンドユーザー別

• 市場概要
• 住宅用
• 商業用
  • ホテル
  • 病院
  • その他

セットアップボックス市場規模：サービスタイプ別

• 市場概要
• 有料テレビ
• 無料放送

セットアップボックス市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Cisco Systems, Inc.（USA）
• Technicolor SA（France）
• Humax Co., Ltd.（South Korea）
• Skyworth Digital Holdings Ltd.（China）
• Sagemcom Broadband SAS（France）
• ADB（Advanced Digital Broadcast）（Switzerland）
• Comcast Corporation（USA）
• Pace plc（UK）
• ZTE Corporation（China）
• Huawei Technologies Co., Ltd.（China）
• Kaonmedia Co., Ltd.（South Korea）
• Roku, Inc.（USA）
• Apple Inc.（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• Sony Corporation（Japan）
• LG Electronics Inc.（South Korea）
• Dish Network Corporation（USA）
• Netgem（France）

結論と推奨事項

Global Set-Up Box Market size was valued at USD 20.05 billion in 2023 and is poised to grow from USD 20.71 billion in 2024 to USD 26.85 billion by 2032, growing at a CAGR of 3.3% during the forecast period (2025-2032).

The set-top box market is projected to grow positively, driven by increasing demand for advanced digital broadcasting and supportive digital transition initiatives in various countries. Enhanced offerings, such as high-definition channel support and value-added services from DTH operators, are expected to create significant growth opportunities. Innovations like built-in voice assistants, superior sound quality, high-definition gaming support, and remote recording capabilities are fueling this expansion. However, the rise of OTT content streaming on devices like laptops and smartphones poses a challenge, with India witnessing a 30% uptick in OTT subscriptions since March 2020. The allure of lower subscription costs and smart TVs with built-in OTT capabilities further pressures traditional set-top boxes, as telco firms like Airtel and Jio offer competitive smartphone TV services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Set-Up Box market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Set-Up Box Market Segmental Analysis

Global Set-Up Box Market is segmented by Type, Resolution, End-User, Service Type and region. Based on Type, the market is segmented into IPTV (Internet Protocol Television), Satellite, Cable, DTT (Digital Terrestrial Television) and OTT (Over-The-Top). Based on Resolution, the market is segmented into Standard Definition (SD), High Definition (HD) and Ultra-High Definition (UHD). Based on End-User, the market is segmented into Residential and Commercial. Based on Service Type, the market is segmented into Pay TV and Free-to-Air. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Set-Up Box Market

The global Set-Up Box market is witnessing significant growth, primarily driven by the increasing demand for Android set-top boxes (STBs) that offer an enhanced and personalized viewing experience. This surge in demand is attributed to features such as voice recognition, a vast app ecosystem, and the TV Input Framework (TVIF). Additionally, the availability of various connectivity options like Wi-Fi, Ethernet, HDMI, and Bluetooth further spurs interest in the latest STB models. The incorporation of advanced technologies, including Bluetooth Low Energy (BLE) and support for Full HD, 4K, and 8K resolutions, sets these modern devices apart from traditional models. Furthermore, the expanding hospitality sector, exemplified by developments like the Hyatt Hotel Corporation's Walper Hotel in Canada, creates additional opportunities for growth within the commercial market for set-top boxes.

Restraints in the Global Set-Up Box Market

The global set-top box market faces significant restraints, primarily due to performance discrepancies between stand-alone set-top boxes and integrated smart TVs. Many consumers opt for smart TVs over traditional ones paired with set-top boxes because the latter typically feature slower processors, leading to a lag in performance. As a result, individuals willing to invest in enhanced technology prefer the streamlined functionality of smart TVs. Additionally, energy consumption becomes a concern, as these set-top boxes tend to use nearly the same amount of energy when idle as they do during active use, raising further issues regarding their efficiency and overall appeal in the competitive market.

Market Trends of the Global Set-Up Box Market

The Global Set-Top Box (STB) market is experiencing a dynamic shift towards incorporating artificial intelligence (AI) and voice recognition technology to enhance user experience. Vendors are leveraging AI for personalized services, reduced operational costs, and improved bandwidth management. This trend is complemented by a rise in low-cost STB production to meet growing consumer demand, particularly with the popularity of over-the-top (OTT) platforms. Market leaders are now focusing on innovation, offering technologically advanced and feature-rich devices to gain a competitive edge. Strategic alliances, mergers, and acquisitions are increasingly adopted by suppliers to diversify their product offerings, further fueling market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis
• Trade Analysis

Global Set-Up Box Market Size by Type & CAGR (2025-2032)

• Market Overview
• IPTV (Internet Protocol Television)
• Satellite
• Cable
• DTT (Digital Terrestrial Television)
• OTT (Over-The-Top)

Global Set-Up Box Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• Standard Definition (SD)
• High Definition (HD)
• Ultra-High Definition (UHD)

Global Set-Up Box Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
  • Hotels
  • Hospitals
  • Others

Global Set-Up Box Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Pay TV
• Free-to-Air

Global Set-Up Box Market Size & CAGR (2025-2032)

• North America (Type, Resolution, End-User, Service Type)
  • US
  • Canada
• Europe (Type, Resolution, End-User, Service Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Resolution, End-User, Service Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Resolution, End-User, Service Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Resolution, End-User, Service Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Cisco Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technicolor SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humax Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth Digital Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sagemcom Broadband SAS (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ADB (Advanced Digital Broadcast) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pace plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaonmedia Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roku, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dish Network Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netgem (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations