セットトップボックスの市場規模、シェア、成長分析、技術別、解像度別、流通チャネル別、用途別、OS別、録画別、地域別 - 産業予測 2025～2032年

セットトップボックスの世界市場規模は2023年に208億米ドルとなり、予測期間（2025-2032年）のCAGRは4.1%で、2024年の216億5,000万米ドルから2032年には298億6,000万米ドルに成長する見通しです。

世界のセットトップボックス市場は、地上デジタルテレビ、デジタル放送、CATV放送へのシフトの高まりにより、堅調な成長が見込まれています。当社の分析によると、IPTVやOTTプラットフォームなど、インターネットベースのSTB機器に対する消費者の認識と採用の高まりが、市場拡大の新たな道を開いています。業界を再形成する主な動向は、クラウドベースの技術の統合です。クラウドベースの技術は、物理的ハードウェアへの依存を低減し、リモートストレージやシームレスストリーミングなどの機能を実現しています。例えば、アマゾンのFire TVプラットフォームはクラウドベースの機能をサポートし、音声コントロールやOTTサービスへの容易なアクセスによってユーザー体験を向上させています。同様に、コムキャストのXfinity Streamサービスは、従来のケーブル・プロバイダーがどのように進化しているかを例証しており、複数のデバイスでライブおよびオンデマンドコンテンツへのクラウド対応アクセスを提供しています。これらのイノベーションは、従来のハードウェアから柔軟なクラウド統合ソリューションへの市場の移行を示すものであり、消費者の利便性を高め、先進的なセットトップボックスに対する世界の需要の持続を支えるものです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

セットトップボックス市場規模：技術別& CAGR（2025-2032）

• 市場概要
• 衛星/DTH
• IPTV
• ケーブル
• DTT
• OTT
• その他

セットトップボックス市場規模：解像度別& CAGR（2025-2032）

• 市場概要
• SD
• 高画質
• ウルトラHD以上

セットトップボックス市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

セットトップボックス市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 住宅用
• 商業用

セットトップボックス市場規模：OS別& CAGR（2025-2032）

• 市場概要
• Android
• Linux

セットトップボックス市場規模：録画別& CAGR（2025-2032）

• 市場概要
• DVR
• DVR非対応

セットトップボックス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• CommScope（USA）
• Technicolor SA（France）
• HUMAX Co. Ltd（South Korea）
• ZTE Corporation（China）
• Skyworth Digital Ltd（China）
• Kaon Media Co., Ltd.（South Korea）
• Samsung Electronics Co. Ltd.（South Korea）
• LG Electronics（South Korea）
• Huawei Technologies Co.（China）
• Dish Network Corporation（USA）
• Apple Inc.（USA）
• Google LLC（USA）
• Shenzhen Skyworth Digital Technology（China）
• Evolution Digital LLC（USA）
• Shenzhen SDMC Technology Co. Ltd.（China）
• Vestel Incorporation（Turkey）

結論と提言

Global Set Top Box Market size was valued at USD 20.8 billion in 2023 and is poised to grow from USD 21.65 billion in 2024 to USD 29.86 billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The global set-top box market is poised for robust growth, driven by the increasing shift toward digital terrestrial television, digital broadcasting, and CATV broadcasting. Our analysis reveals that rising consumer awareness and adoption of Internet-based STB devices-such as IPTV and OTT platforms-are opening new avenues for market expansion. A key trend reshaping the industry is the integration of cloud-based technology, which is reducing dependency on physical hardware and enabling features like remote storage and seamless streaming. For instance, Amazon's Fire TV platform now supports cloud-based functionalities, enhancing user experience with voice control and easy access to OTT services. Similarly, Comcast's Xfinity Stream service exemplifies how traditional cable providers are evolving, offering cloud-enabled access to live and on-demand content across multiple devices. These innovations underline a market transition from conventional hardware to flexible, cloud-integrated solutions, boosting consumer convenience and supporting sustained demand for advanced set-top box offerings globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Set Top Box Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Set Top Box Market Segments Analysis

Global Set Top Box Market is segmented by Technology, Resolution, Distribution Channel, Application, Operating System, Recording and region. Based on Technology, the market is segmented into Satellite/DTH, IPTV, Cable, DTT, OTT and Others. Based on Resolution, the market is segmented into SD, HD and Ultra-HD & Higher. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Application, the market is segmented into Residential and Commercial. Based on Operating System, the market is segmented into Android and Linux. Based on Recording, the market is segmented into DVR and Non-DVR. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Set Top Box Market

One of the key drivers propelling the growth of the Global Set Top Box Market is the increasing consumer demand for high-resolution video and superior audio quality, which has been amplified by rapid advancements in the Over-the-Top (OTT) content industry. As OTT platforms continue to offer HD and UHD video streaming capabilities, consumers are increasingly upgrading to HD-ready televisions and portable smart devices, thereby necessitating compatible set top boxes (STBs). The rollout of technologically advanced television models such as OLED TVs, 8K UHD displays, and 3D smart interactive TVs is further fueling demand for next-generation STBs that can support these formats. This trend is opening up significant growth opportunities for market players. For instance, in March 2022, Technicolor Connected Home collaborated with Bouygues Telecom to launch a premium Android-based 4K UHD set top box equipped with advanced Wi-Fi capabilities, aimed at enhancing user experience and ensuring seamless content delivery across French households.

Restraints in the Set Top Box Market

A significant restraint impacting the Global Set Top Box Market is the increasingly complex regulatory environment surrounding content security and intellectual property protection. While these regulations are designed to curb piracy and unauthorized content distribution, they impose considerable compliance burdens on manufacturers. Set-top box producers must now incorporate advanced encryption standards and content protection technologies-such as high-bandwidth digital content protection (HDCP) and conditional access systems (CAS)-to meet stringent international and regional mandates. This results in higher production costs, extended development timelines, and the need for continual updates to keep pace with evolving standards. Smaller manufacturers, in particular, face challenges in maintaining compliance while staying competitive in pricing and innovation. Additionally, navigating diverse global regulations can hinder market expansion, especially in emerging markets where legal frameworks may differ or be inconsistently enforced. Our analysis reveals that these regulatory obligations are acting as a barrier to entry and innovation, thereby constraining the overall growth potential of the set-top box market.

Market Trends of the Set Top Box Market

A notable trend shaping the Global Set Top Box Market is the shift toward cloud-based and AI-integrated streaming solutions aimed at enhancing user experience and content accessibility. Leading this innovation is Xperi Inc., through its TiVo Stream platform, which exemplifies the industry's move toward personalized and seamless entertainment delivery. TiVo Stream leverages artificial intelligence to provide intuitive, data-driven content recommendations and features a user-friendly interface that consolidates multiple streaming services into a unified platform. This approach addresses consumers' growing demand for simplified navigation and curated content in an increasingly fragmented media landscape. As streaming ecosystems become more complex, solutions that offer smart aggregation and personalized discovery are gaining momentum. The rise of such platforms signals a broader market evolution from traditional set-top boxes to intelligent, cloud-native solutions, emphasizing convenience, customization, and convergence. This trend underscores how innovation in AI and cloud technologies is becoming central to competitiveness in the set-top box industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Set Top Box Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Satellite/DTH
• IPTV
• Cable
• DTT
• OTT
• Others

Global Set Top Box Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• SD
• HD
• Ultra-HD & Higher

Global Set Top Box Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Set Top Box Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Set Top Box Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• Android
• Linux

Global Set Top Box Market Size by Recording & CAGR (2025-2032)

• Market Overview
• DVR
• Non-DVR

Global Set Top Box Market Size & CAGR (2025-2032)

• North America (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • US
  • Canada
• Europe (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• CommScope (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technicolor SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HUMAX Co. Ltd (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth Digital Ltd (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaon Media Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dish Network Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Skyworth Digital Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolution Digital LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen SDMC Technology Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel Incorporation (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations