仮想移動体通信事業者（MVNO）市場規模、シェア、成長分析、モデル別、加入者別、サービス別、ビジネスモデル別、地域別 - 産業予測、2025～2032年

仮想移動体通信事業者（MVNO）市場規模は2023年に851億8,000万米ドルとなり、2024年の924億2,000万米ドルから2032年には1,774億9,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは8.5%で成長する見通しです。

仮想移動体通信事業者（MVNO）市場は、データ消費の急増とライブストリーミングやモバイルコマースなどの付加価値サービスの普及により、予測期間中に大きく成長する見通しです。世界のモバイル加入者数の増加とスマートフォン普及率の上昇が、業界拡大を後押しする主な要因となっています。インフラや電波利用権が不足しているにもかかわらず、MVNOは多様な消費者ニーズに対応しているため、プロバイダー間の競争が激化し、サービス価格が低下しています。機械間取引やモバイルマネーなど、革新的なサービスが市場の開発をさらに後押ししています。新規顧客を獲得するため、MVNOはスマートフォン・メーカーと提携し、手頃な価格のサービスを提供しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

仮想移動体通信事業者（MVNO）市場規模：モデル別

• 市場概要
• 再販売業者
• サービスオペレーター
• フルMVNO

仮想移動体通信事業者（MVNO）市場規模：加入者別

• 市場概要
• 消費者
• 企業

仮想移動体通信事業者（MVNO）市場規模：サービス別

• 市場概要
• 後払い
• プリペイド

仮想移動体通信事業者（MVNO）市場規模：ビジネスモデル別

• 市場概要
• 割引
• 専門家データ
• エスニック
• ビジネス
• 国際/ローミング
• 青少年/メディア
• バンドル
• その他

仮想移動体通信事業者（MVNO）市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Verizon Communications Inc.（USA）
• DISH Network Corporation（USA）
• AT&T Inc.（USA）
• T-Mobile US, Inc.（USA）
• Liberty Global plc（UK）
• Orange S.A.（France）
• Deutsche Telekom AG（Germany）
• Telefonica S.A.（Spain）
• Telstra Corporation Limited（Australia）
• KDDI Corporation（Japan）
• SoftBank Group Corp.（Japan）
• Virgin Media O2（UK）
• BT Group plc（UK）
• Lycamobile（UK）
• Lebara Mobile（UK）
• Consumer Cellular（USA）
• Google Fi（USA）
• Republic Wireless（USA）
• Ultra Mobile（USA）
• H2O Wireless（USA）

結論と推奨事項

Mobile Virtual Network Operator (MVNO) Market size was valued at USD 85.18 Billion in 2023 and is poised to grow from USD 92.42 Billion in 2024 to USD 177.49 Billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The mobile virtual network operator (MVNO) market is poised for significant growth over the forecast period, driven by a surge in data consumption and the popularity of value-added services such as live streaming and mobile commerce. The increasing global mobile subscriber base and rising smartphone adoption are key factors fueling industry expansion. Despite lacking infrastructure and radio frequency rights, MVNOs cater to diverse consumer needs, leading to intensified competition among providers that results in lower service prices. Innovative offerings, including machine-to-machine transactions and mobile money, are further propelling market development. To attract new customers, MVNOs are partnering with smartphone manufacturers to provide affordable services, which is essential for sustained market growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Virtual Network Operator (Mvno) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Virtual Network Operator (Mvno) Market Segmental Analysis

Global Mobile Virtual Network Operator (MVNO) Market is segmented by model, subscriber, service, business model and region. Based on model, the market is segmented into reseller, service operator and full MVNO. Based on subscriber, the market is segmented into consumer and enterprise. Based on service, the market is segmented into postpaid and prepaid. Based on business model, the market is segmented into discount, specialist data, ethnic, business, international/roaming, youth/media, bundled and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Virtual Network Operator (Mvno) Market

The Mobile Virtual Network Operator (MVNO) market is expected to witness substantial growth in the Asia Pacific and Middle East & Africa (MEA) regions during the forecast period. This surge is largely attributed to the remarkable expansion of the telecom services sector within Asia Pacific. Various developing economies, such as China, India, Vietnam, and Myanmar, are actively working to enhance and broaden their telecommunications infrastructure. Furthermore, South East Asian nations, including Thailand, Singapore, and the Philippines, are poised to play a significant role in propelling the regional MVNO market's growth over the next decade, reflecting a vibrant telecommunications landscape.

Restraints in the Mobile Virtual Network Operator (Mvno) Market

The growth of the Mobile Virtual Network Operator (MVNO) market is being hindered by increasing concerns over network security and data theft, challenges tied to implementation difficulties, and a lack of skilled professionals in the field. Additionally, the slow rollout of 5G technology has further restricted the market's potential for expansion. As a response, industry vendors are working on creating more flexible platforms that can easily adapt to future technological advancements. These factors collectively impede the MVNO market's ability to tap into new growth opportunities and fully realize its potential in the evolving telecommunications landscape.

Market Trends of the Mobile Virtual Network Operator (Mvno) Market

The Mobile Virtual Network Operator (MVNO) market is witnessing a robust growth trend, primarily driven by the increasing number of single-line mobile users and the expanding penetration of mobile technology in developing regions. By 2025, the number of connected devices is projected to surge to 82 billion, up from 20.4 billion, highlighting a significant opportunity for MVNOs to capture additional market share. Verizon's substantial investment of USD 2 trillion in networked endpoints and related services further underscores the potential for innovation and expansion within this segment. This dynamic landscape presents both challenges and opportunities for MVNOs seeking to capitalize on emerging trends.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mobile Virtual Network Operator (MVNO) Market Size by Model & CAGR (2024-2032)

• Market Overview
• Reseller
• Service Operator
• Full MVNO

Global Mobile Virtual Network Operator (MVNO) Market Size by Subscriber & CAGR (2024-2032)

• Market Overview
• Consumer
• Enterprise

Global Mobile Virtual Network Operator (MVNO) Market Size by Service & CAGR (2024-2032)

• Market Overview
• Postpaid
• Prepaid

Global Mobile Virtual Network Operator (MVNO) Market Size by Business Model & CAGR (2024-2032)

• Market Overview
• Discount
• Specialist Data
• Ethnic
• Business
• International/Roaming
• Youth/Media
• Bundled
• Others

Global Mobile Virtual Network Operator (MVNO) Market Size & CAGR (2024-2032)

• North America (Model, Subscriber, Service, Business Model)
  • US
  • Canada
• Europe (Model, Subscriber, Service, Business Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Model, Subscriber, Service, Business Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Model, Subscriber, Service, Business Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Model, Subscriber, Service, Business Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DISH Network Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T-Mobile US, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liberty Global plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orange S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Telekom AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonica S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telstra Corporation Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KDDI Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoftBank Group Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virgin Media O2 (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BT Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lycamobile (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lebara Mobile (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Consumer Cellular (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google Fi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Republic Wireless (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultra Mobile (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H2O Wireless (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations