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市場調査レポート
商品コード
1607690
CPaaSの市場規模、シェア、成長分析、コンポーネント別、組織規模別、業界別、展開モード別、地域別 - 産業予測、2024年~2031年CPaaS Market Size, Share, Growth Analysis, By Component (Solutions, Services), By Organization Size, By Industry Verticals, By Deployment Mode, By Region - Industry Forecast 2024-2031 |
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CPaaSの市場規模、シェア、成長分析、コンポーネント別、組織規模別、業界別、展開モード別、地域別 - 産業予測、2024年~2031年 |
出版日: 2024年12月05日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3~5営業日
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CPaaSの世界市場規模は、2022年に125億米ドルと評価され、2023年の161億8,000万米ドルから2031年には1,271億5,000万米ドルに成長し、予測期間中(2024年~2031年)のCAGRは29.4%で成長する見通しです。
ヘルスケア、小売業、製造業など、さまざまな分野で効率的なコミュニケーションを促進する合理的なネットワーク・システムの需要が高まっています。限られたIT予算に制約されがちなヘルスケアプロバイダーは、予算に見合ったクラウドベースのソリューションを採用する傾向が強まっています。サブスクリプション・ベースのユニファイド・コミュニケーション・サービスを利用することで、ヘルスケアのコンタクトセンターはPBXシステムを簡単に構築し、複数の拠点からの顧客からの問い合わせを管理できるようになります。BYOD(Bring Your Own Device:自分のデバイスを持ち込む)の動向は、モビリティ・ソリューションの強化を顕著に示しており、Communication Platform-as-a-Service(CPaaS)サービスのさらなる採用を促進しています。デジタル・トランスフォーメーションの取り組みの中で、企業は顧客エンゲージメントを優先し、多様なコミュニケーション・チャネルに投資しています。クラウド技術の進歩がCPaaSの採用を後押ししており、企業がコミュニケーション製品のラインナップを拡充する中で、米国市場は今後数年間で持続的な成長が見込まれます。
Global CPaaS Market size was valued at USD 12.5 billion in 2022 and is poised to grow from USD 16.18 billion in 2023 to USD 127.15 billion by 2031, growing at a CAGR of 29.4% during the forecast period (2024-2031).
The demand for streamlined network systems that facilitate efficient communication across various sectors, including healthcare, retail, and manufacturing, is on the rise. Healthcare providers, often constrained by limited IT budgets, are increasingly embracing budget-friendly cloud-based solutions. Subscription-based Unified Communication Services enable healthcare contact centers to easily establish PBX systems and manage customer inquiries from multiple locations. The BYOD (Bring Your Own Device) trend is notably enhancing mobility solutions, driving further adoption of Communication Platform-as-a-Service (CPaaS) offerings. Organizations are prioritizing customer engagement and investing in diverse communication channels amid digital transformation efforts. With advancements in cloud technology bolstering CPaaS adoption, the US market is poised for sustainable growth in the coming years as companies expand their communication product offerings.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cpaas market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Cpaas Market Segmental Analysis
Global CPaaS Market is segmented by component, organization size, industry vertical, deployment mode and region. Based on component, the market is segmented into solutions (messaging, voice, video, others) and services (professional services, managed services). Based on organization size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on industry vertical, the market is segmented into BFSI (banking, financial services, and insurance), retail and e-commerce, healthcare, it and telecom, education, government, manufacturing and others. Based on deployment mode, the market is segmented into cloud and on-premises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Cpaas Market
The global CPaaS market is primarily driven by the increasing demand for omnichannel marketing, as businesses strive to engage and retain customers effectively. Companies are recognizing the necessity to connect with clients through various communication methods, catering to diverse preferences-some favor text messaging, while others lean towards live web chat or voice calls. CPaaS facilitates simultaneous access to multiple communication platforms, ensuring businesses can reach consumers through their preferred channels. Additionally, growing regulations surrounding personal data across various industries have prompted companies to embrace CPaaS solutions, addressing compliance and data privacy challenges while enhancing communication capabilities for improved customer engagement.
Restraints in the Global Cpaas Market
The global CPaaS market faces several restraints, with security concerns surrounding public cloud services being a significant challenge. One of the most pressing issues is the potential for data leakage, which raises alarms among businesses that prioritize the protection of sensitive information. As organizations increasingly rely on cloud communication services, the risks associated with unauthorized access or exposure of confidential data become more pronounced. This apprehension can hinder the adoption of CPaaS solutions, as companies may hesitate to transition to cloud-based platforms without robust security measures in place. Addressing these security vulnerabilities is crucial for the market's growth and overall confidence among users.
Market Trends of the Global Cpaas Market
The Global CPaaS market is experiencing a significant upward trend, largely driven by its widespread adoption across retail and e-commerce sectors worldwide. Businesses are increasingly leveraging CPaaS to enhance customer engagement through seamless integration of audio, video, and SMS communication into their digital platforms, including websites, mobile apps, and social media. This shift not only improves consumer interaction and satisfaction but also enables personalized marketing strategies, ultimately driving sales and fostering brand loyalty. As organizations recognize the value of real-time communication tools, the CPaaS market is poised for robust growth, reflecting a broader digital transformation in customer service frameworks.