デフォルト表紙
市場調査レポート
商品コード
1607689

バーチャルイベントの市場規模、シェア、成長分析、イベントタイプ別、コンポーネント別、組織規模別、エンドユーザー別、用途別、業界別、地域別 - 産業予測、2024年~2031年

Virtual Events Market Size, Share, Growth Analysis, By Event Type, By Component, By Organization Size, By End User, By Application, By Industry By Region - Industry Forecast 2024-2031


出版日
発行
SkyQuest
ページ情報
英文 157 Pages
納期
3~5営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
バーチャルイベントの市場規模、シェア、成長分析、イベントタイプ別、コンポーネント別、組織規模別、エンドユーザー別、用途別、業界別、地域別 - 産業予測、2024年~2031年
出版日: 2024年12月06日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3~5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

世界のバーチャルイベントの市場規模は、2022年に769億米ドルとなり、予測期間(2024年~2031年)のCAGRは20.4%で、2023年の966億米ドルから、2031年までには4,266億米ドルに成長する見通しです。

バーチャルイベント市場は、参加者、出展者、ブランド間の交流の場を提供し、コラボレーションや魅力的なディスカッションを促進することで活況を呈しています。バーチャル見本市はこのような環境を象徴しており、様々なブランドがライブプレゼンテーションやデモンストレーションを通じて製品を展示し、聴衆の関心を高めることを目的としています。バーチャルイベントの費用対効果は業界の成長に大きく貢献し、世界的な参加を可能にし、会場のレンタル料や旅費など、物理的なイベントに関連する全体的な経費を削減します。調査によると、企業はリモートワークを採用することで、年間約1万1,000米ドルを節約することができ、従業員にも直接利益をもたらすことができます。COVID-19パンデミックはこの動向に拍車をかけ、企業がミーティングや製品発表にバーチャル形式を採用することを促し、今日のビジネスシーンにおけるデジタルコミュニケーションの重要性を確固たるものにしています。

目次

イントロダクション

  • 調査の目的
  • 調査範囲
  • 定義

調査手法

  • 情報調達
  • 二次データと一次データの方法
  • 市場規模予測
  • 市場の前提条件と制限

エグゼクティブサマリー

  • 世界市場の見通し
  • 供給と需要の動向分析
  • セグメント別機会分析

市場力学と見通し

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因と機会
    • 抑制要因と課題
  • ポーター分析と影響
    • 競争企業間の敵対関係
    • 代替品の脅威
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 供給企業の交渉力

主要な市場の考察

  • 主要な成功要因
  • 競合の程度
  • 主要な投資機会
  • 市場エコシステム
  • 市場の魅力指数(2023年)
  • PESTEL分析
  • マクロ経済指標
  • バリューチェーン分析
  • 価格分析
  • 技術の進歩
  • 規制情勢
  • ケーススタディ
  • 特許分析
  • 貿易分析

バーチャルイベントの市場規模:イベントタイプ別・CAGR(2024年~2031年)

  • 市場概要
  • 内部
  • 外部
  • 拡張

バーチャルイベントの市場規模:コンポーネント別・CAGR(2024年~2031年)

  • 市場概要
  • プラットフォーム
    • ウェブベース
    • XR
  • サービス
    • コミュニケーション
    • 採用
    • セールス・マーケティング
    • トレーニング

バーチャルイベントの市場規模:組織規模別・CAGR(2024年~2031年)

  • 市場概要
  • 大企業
  • 中小企業

バーチャルイベントの市場規模:エンドユーザー別・CAGR(2024年~2031年)

  • 市場概要
  • 教育機関
  • 企業
  • 政府
  • その他

バーチャルイベントの市場規模:用途別・CAGR(2024年~2031年)

  • 市場概要
  • 会議・集会
  • 展示会・見本市
  • セミナー・ワークショップ
  • 企業会議・研修

バーチャルイベントの市場規模:業界別・CAGR(2024年~2031年)

  • 市場概要
  • BFSI
  • エレクトロニクス
  • ヘルスケア
  • IT
  • 製造業
  • メディア・エンターテイメント
  • 通信
  • その他

バーチャルイベントの市場規模:使用事例別・CAGR(2024年~2031年)

  • 市場概要
  • 毎日のイベント
  • 大規模イベント

バーチャルイベントの市場規模・CAGR(2024年~2031年)

  • 北米(イベントタイプ、コンポーネント、組織規模、エンドユーザー、用途、業界)
    • 米国
    • カナダ
  • 欧州(イベントタイプ、コンポーネント、組織規模、エンドユーザー、用途、業界)
    • 英国
    • ドイツ
    • スペイン
    • フランス
    • イタリア
    • その他欧州地域
  • アジア太平洋(イベントタイプ、コンポーネント、組織規模、エンドユーザー、用途、業界)
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋
  • ラテンアメリカ(イベントタイプ、コンポーネント、組織規模、エンドユーザー、用途、業界)
    • ブラジル
    • その他ラテンアメリカ地域
  • 中東・アフリカ(イベントタイプ、コンポーネント、組織規模、エンドユーザー、用途、業界)
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ

競合情報

  • 上位5社の比較
  • 主要企業の市場ポジショニング(2023年)
  • 主要な市場企業が採用した戦略
  • 市場の最近の動向
  • 企業の市場シェア分析(2023年)
  • 主要企業の企業プロファイル
    • 会社概要
    • 製品ポートフォリオ分析
    • 企業のセグメント別シェア分析
    • 収益の前年比比較(2021年~2023年)

主要企業プロファイル

  • Adobe Systems(United States)
  • Cisco Systems(United States)
  • Zoom Video Communications, Inc.(United States)
  • Cvent Inc.(United States)
  • Microsoft Corporation(United States)
  • Google LLC(United States)
  • Hopin Inc.(United Kingdom)
  • VFairs LLC(United States)
  • Intrado Corporation(United States)
  • 6Connex Inc.(United States)
  • ON24 Inc.(United States)
  • Social27 Inc.(United States)
  • vFairs(United States)
  • SpotMe(France)
  • Bizzabo Ltd.(United States)
  • Whova Inc.(United States)
  • Airmeet Inc.(United States)
  • Attendify(United States)
  • WorkCast Corporation(United Kingdom)
  • Swapcard SAS(France)

結論と提言

目次
Product Code: SQSG45D2019

Global Virtual Events Market size was valued at USD 76.9 billion in 2022 and is poised to grow from USD 96.6 billion in 2023 to USD 426.6 billion by 2031, growing at a CAGR of 20.4% during the forecast period (2024-2031)

The virtual events market is thriving, offering a platform for interaction among attendees, exhibitors, and brands, fostering collaboration and engaging discussions. Virtual trade fairs exemplify this environment, where various brands showcase their products through live presentations and demonstrations, aiming to heighten audience engagement. The cost-effectiveness of virtual events significantly contributes to industry growth, allowing global participation and reducing the overall expenses associated with physical events, such as venue rentals and travel costs. Research indicates that companies can save approximately $11,000 annually by adopting remote work practices, directly benefiting employees as well. The COVID-19 pandemic has catalyzed this trend, prompting businesses to embrace virtual formats for meetings and product launches, thereby solidifying the importance of digital communication in today's business landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Events market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Events Market Segmental Analysis

Global Virtual Events Market is segmented by Event Type, Component, Organization Size, End User, Application, Industry and Region. Based on Event Type, the market is segmented into Internal, External, Extended. Based on Component, the market is segmented into Platform, Service. Based on Organization Size, the market is segmented into Large, Small and Medium (SMEs). Based on End User, the market is segmented into Educational Institutions, Corporate, Government, Others. Based on Application, the market is segmented into Conferences and Convocations, Exhibitions and Trade Shows, Seminars and Workshops, Corporate Meetings and Training. Based on Industry, the market is segmented into BFSI, Consumer Electronics, Healthcare, IT, manufacturing, Media and Entertainment, Telecom, Others. Based on Region, the market is segmentedinto North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Virtual Events Market

The global virtual events market is being significantly propelled by the phenomenal growth of startups in India, which has escalated from just 733 in 2016-17 to nearly 14,000 in 2021-22, making it the third-largest startup ecosystem globally, trailing only the US and China. In 2021, India saw 44 firms achieve unicorn status, primarily in the services sector. As small and medium-sized enterprises (SMEs) lean towards UCaaS and SaaS solutions for their adaptability, established players in various industries-such as BFSI, healthcare, and education-are embracing digital platforms to enhance consumer interaction and product marketing. The emphasis on developing innovative products to meet evolving demands is forging a vast connectivity network, capable of reaching diverse populations across borders. Nonetheless, the persistent threat of cyberattacks looms over virtual activities, raising concerns regarding data security and privacy among service providers, highlighting the necessity of secure information convergence for expanding international connectivity and unlocking new business opportunities.

Restraints in the Global Virtual Events Market

The Global Virtual Events market faces several restraints that could impede its growth during the projection period. Primarily, increasing concerns surrounding data security and privacy are significant barriers impacting the market's expansion. Additionally, the availability of free, open-source event management systems poses competition, further limiting market growth. To address these issues, several countries are developing regulations and standards aimed at enhancing data protection and privacy, which could help alleviate security concerns. Furthermore, the reliance on technology in virtual events highlights the potential for negative experiences arising from poor user interfaces, malfunctioning equipment, or slow internet connections, all of which can adversely affect event quality and market progression.

Market Trends of the Global Virtual Events Market

The Global Virtual Events market is experiencing significant growth due to the increasing reliance on digital platforms for remote interactions, fueled by the rise in outsourcing and the need for businesses to maintain seamless communication with distant service providers. The trend toward virtual engagement is further enhanced by advanced simulation technologies that allow global audiences to participate actively in events hosted in various locations. Moreover, the "work from home" (WFH) paradigm adopted during the pandemic has shifted internal organizational events to digital formats, thereby broadening the scope of virtual gatherings. This fusion of remote collaboration tools and virtual event platforms positions the market for continued expansion across a myriad of industries.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Driver & Opportunities
    • Restraints & Challenges
  • Porters Analysis & Impact
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2023
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Technological Advancement
  • Regulatory Landscape
  • Case Studies
  • Patent Analysis
  • Trade Analysis

Virtual Events Market Size by Event Type & CAGR (2024-2031)

  • Market Overview
  • Internal
  • External
  • Extended

Virtual Events Market Size by Component & CAGR (2024-2031)

  • Market Overview
  • Platform
    • Web based
    • XR
  • Service
    • Communication
    • Recruitment
    • Sales and Marketing
    • Training

Virtual Events Market Size by Organization Size & CAGR (2024-2031)

  • Market Overview
  • Large Enterprise
  • Small and Medium Enterprises (SMEs)

Virtual Events Market Size by End User & CAGR (2024-2031)

  • Market Overview
  • Educational Institutions
  • Corporate
  • Government
  • Others

Virtual Events Market Size by Application & CAGR (2024-2031)

  • Market Overview
  • Conferences and Convocations
  • Exhibitions and Trade Shows
  • Seminars and Workshops
  • Corporate Meetings and Training

Virtual Events Market Size by Industry & CAGR (2024-2031)

  • Market Overview
  • BFSI
  • Electronics
  • Healthcare
  • IT
  • Manufacturing
  • Media and Entertainment
  • Telecom
  • Others

Virtual Events Market Size by Use Case & CAGR (2024-2031)

  • Market Overview
  • Every Day events
  • Large Scale Events

Virtual Events Market Size & CAGR (2024-2031)

  • North America, (Event Type, Component, Organization Size, End User, Application, Industry)
    • US
    • Canada
  • Europe, (Event Type, Component, Organization Size, End User, Application, Industry)
    • UK
    • Germany
    • Spain
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific, (Event Type, Component, Organization Size, End User, Application, Industry)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America, (Event Type, Component, Organization Size, End User, Application, Industry)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa, (Event Type, Component, Organization Size, End User, Application, Industry)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2023
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2023
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

  • Adobe Systems (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Cisco Systems (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Zoom Video Communications, Inc. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Cvent Inc. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Microsoft Corporation (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Google LLC (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Hopin Inc. (United Kingdom)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • VFairs LLC (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Intrado Corporation (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • 6Connex Inc. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • ON24 Inc. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Social27 Inc. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • vFairs (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • SpotMe (France)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bizzabo Ltd. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Whova Inc. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Airmeet Inc. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Attendify (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • WorkCast Corporation (United Kingdom)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Swapcard SAS (France)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendation