市場調査レポート

商品コード

1605350

クラウド広告の市場規模、シェア、成長分析、コンポーネント別、用途別、組織規模別、展開モデル別、業界別、地域別 - 産業予測、2024年～2031年

Cloud Advertising Market Size, Share, Growth Analysis, By Component (Platforms, Services), By Application, By Organization Size, By Deployment Model, By Verticals, By Region - Industry Forecast 2024-2031

出版日: 2024年12月03日
発行: SkyQuest
ページ情報: 英文 265 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

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PDF & Excel (Multiple User License)

USD 6,200 893,172円

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PDF & Excel (Enterprise License)

USD 7,100 1,022,826円

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価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
目次

概要

サンプル依頼リストに入れる

クラウド広告の市場規模は、2022年に32億5,000万米ドルとなり、2023年の38億4,000万米ドルから、2031年までには145億3,000万米ドルに成長し、予測期間（2024年～2031年）のCAGRは18.1％で成長する見通しです。

クラウド広告市場は、インターネットアクセシビリティの向上とeコマースの導入加速に後押しされ、大きな成長を遂げています。消費者がオンラインショッピングをますます好むようになるにつれ、マーケティング担当者は従来の屋外広告から、消費者分析を活用したターゲットを絞ったデジタルアプローチへと戦略をシフトしています。Eメールやソーシャルメディア・マーケティングなどのサービスにより、ブランドは自宅に居ながらにして消費者と効果的につながることができ、その結果、パーソナライズされた消費者体験を得ることができます。注目すべきは、クラウドサービスを利用する米国企業の80%近くが、複数の大手クラウドプロバイダーと提携していることで、クラウド利用の多様化という動向を示しています。予測期間中、北米のブランドはクラウドマーケティングと広告の予算を約25%増やすと予測されています。これは、Flipkart、Amazon、Snapdealなどのeコマース大手企業が、クラウドサービスやオンライン広告を自社の中核ビジネスモデルに組み込んでいることによる、より広範な移行を反映しています。こうした発展は、効果的な広告戦略を促進し、消費者のエンゲージメントを高める上でクラウド技術が重要な役割を果たすことを浮き彫りにし、最終的にクラウド広告市場を前進させます。全体として、消費者の選好が進化するにつれ、クラウド機能を活用した高度なデジタル・マーケティング・ソリューションに対する需要は高まり続け、競合情勢の中でビジネスが成功する有利な機会がもたらされる可能性が高いです。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2021年～2023年）

主要企業プロファイル

Google LLC
Oracle
IBM Corporation
Amazon Web Services, Inc.
Adobe
Salesforce, Inc.
Wipro
The Nielsen Company（US）, LLC.
Viant Technology LLC
Cavai
Imagine Communications
SAP
Acquia
Demandbase
Experian
Kubient
Fico
Hubspot
Inmobi
Marin software

結論と提言

Product Code: SQMIG45F2038

Cloud Advertising Market size was valued at USD 3.25 billion in 2022 and is poised to grow from USD 3.84 billion in 2023 to USD 14.53 billion by 2031, growing at a CAGR of 18.1% in the forecast period (2024-2031).

The cloud advertising market is experiencing significant growth, fueled by the rise in internet accessibility and the accelerating adoption of e-commerce. As consumers increasingly prefer online shopping, marketers have shifted their strategies away from traditional outdoor advertising to targeted digital approaches that capitalize on consumer analytics. Services such as email and social media marketing allow brands to connect with their audience effectively from the comfort of their homes, resulting in personalized consumer experiences. Notably, nearly 80% of U.S. businesses utilizing cloud services partner with multiple major cloud providers, illustrating the trend towards diversified cloud usage. During the forecast period, North American brands are projected to increase their cloud marketing and advertising budgets by around 25%. This reflects a broader transition as e-commerce leaders like Flipkart, Amazon, and Snapdeal embed cloud services and online advertising into their core business models. These developments underscore the critical role of cloud technologies in facilitating effective advertising strategies and enhancing consumer engagement, ultimately propelling the cloud advertising market forward. Overall, as consumer preferences evolve, the demand for sophisticated digital marketing solutions driven by cloud capabilities will likely continue to rise, presenting lucrative opportunities for businesses to thrive in a competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cloud Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cloud Advertising Market Segmental Analysis

Global Cloud Advertising Market is segmented by Component, by Organization Size, by Application, by Deployment Model, , by Verticals and by Region. Based on Component, the market is segmented into Platforms, Services. Based on Organization Size, the market is segmented into Large Enterprises, SMES. Based on Application, the market is segmented into Campaign Management, Customer Management, Experience Management, Analytics and Insights, Real-Time Engagement. Based on Deployment Model, the market is segmented into Public Cloud, Private Cloud. Based on Verticals, the market is segmented into Retail and Consumer Goods, Media and Entertainment, Travel and Hospitality, BFSI, Telecommunications, Manufacturing, Education, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Cloud Advertising Market

The Cloud Advertising market is significantly influenced by a variety of technological advancements, particularly those associated with the internet. The increasing commercial use of these technologies, along with the surge in global internet users, has transformed the landscape of cloud advertising and digital marketing strategies. Major contributing factors include the rise in smartphone ownership, extensive internet connectivity, and the heightened engagement with digital media-all of which are anticipated to expand the pool of online users and create fresh opportunities within the cloud advertising sector. As digitalization accelerates and consumers gain easier access to high-speed internet, the consumption of online content is likely to rise, thereby paving the way for enhanced profitability for key players in the Cloud Advertising market. The e-commerce realm is becoming highly competitive as more traditional retailers pivot toward platforms like Amazon and Alibaba, thus intensifying the demand for innovative online advertising strategies. Additionally, contextual advertising has gained significant traction among advertisers due to its impressive return on investment, further driving market growth.

Restraints in the Cloud Advertising Market

The Cloud Advertising market is facing several restraints despite the rising demand for digital advertising, which in turn fuels the need for cloud solutions aimed at enhanced data collection across various channels. Regulatory measures intended to ensure high security within this domain can inadvertently act as a restriction on growth, as these guidelines can be stringent. Furthermore, the dependency of cloud advertising systems on consistent internet connectivity poses a significant hurdle; server downtimes or internet outages could severely disrupt access to services. An example of this is the substantial economic loss experienced in India due to extended internet outages, reported to be $3.04 billion between 2012 and 2017. Collectively, these challenges are expected to negatively impact the growth trajectory of the cloud advertising market during the forecast period.

Market Trends of the Cloud Advertising Market

The Cloud Advertising market has witnessed significant growth as a direct consequence of the COVID-19 pandemic, reshaping consumer behavior and accelerating digital transformation across various sectors. As businesses transitioned online due to lockdowns, e-commerce surged, compelling companies to adopt cloud-based advertising solutions to effectively engage a more digitally reliant audience. The shift toward remote work also catalyzed the demand for innovative cloud advertising strategies, enabling businesses to maintain communication and foster consumer connections. This trend has solidified the reliance on digital channels for marketing, ensuring sustained momentum for the Cloud Advertising market well into the forecast period, driven by evolving consumer preferences and technological advancements.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Technological Advancement
Regulatory Landscape
Case Studies

Global Cloud Advertising Market Size by Component & CAGR (2024-2031)

Platforms
Services

Global Cloud Advertising Market Size by Organization Size & CAGR (2024-2031)

Large Enterprises
SMES

Global Cloud Advertising Market Size by Application & CAGR (2024-2031)

Campaign Management
Customer Management
Experience Management
Analytics and Insights
Real-Time Engagement

Global Cloud Advertising Market Size by Deployment Model & CAGR (2024-2031)

Public Cloud
Private Cloud

Global Cloud Advertising Market Size by Verticals & CAGR (2024-2031)

Retail and Consumer Goods
Media and Entertainment
Travel and Hospitality
BFSI
Telecommunications
Manufacturing
Education
Others

Global Cloud Advertising Market Size by Region & CAGR (2024-2031)

North America, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
- US
- Canada
Europe, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
- Brazil
- Rest of Latin America
Middle East & Africa, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Google LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Web Services, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wipro
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Nielsen Company (US), LLC.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Viant Technology LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cavai
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Imagine Communications
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Demandbase
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Experian
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kubient
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fico
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hubspot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Inmobi
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marin software
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

クラウド広告の市場規模、シェア、成長分析、コンポーネント別、用途別、組織規模別、展開モデル別、業界別、地域別 - 産業予測、2024年～2031年

Cloud Advertising Market Size, Share, Growth Analysis, By Component (Platforms, Services), By Application, By Organization Size, By Deployment Model, By Verticals, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主要な市場の考察

世界のクラウド広告の市場規模：コンポーネント別・CAGR（2024年～2031年）

世界のクラウド広告の市場規模：組織規模別・CAGR（2024年～2031年）

世界のクラウド広告の市場規模：用途別・CAGR（2024年～2031年）

世界のクラウド広告の市場規模：展開モデル別・CAGR（2024年～2031年）

世界のクラウド広告の市場規模：業界別・CAGR（2024年～2031年）

世界のクラウド広告の市場規模：地域別・CAGR（2024年～2031年）