クラウド広告の世界市場 2024-2028

クラウド広告市場は2023-2028年に3,803億米ドル、予測期間中のCAGRは21.23%で成長すると予測されています。

当レポートでは、クラウド広告市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、クラウドサービスの導入拡大、ターゲットマーケティングと消費者分析のニーズの高まり、インターネットの普及とデジタル広告の拡大によって牽引されています。

本調査では、今後数年間のクラウド広告市場の成長を牽引する主な要因の1つとして、従来型広告からオンライン広告へのシフト傾向を挙げています。また、ソーシャルメディアプラットフォームの影響力の増大、技術的進歩やパートナーシップの拡大も、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム
• 市場の特徴
• バリューチェーン分析

第3章 市場規模の評価

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• クラウド広告の世界市場 2018-2022
• エンドユーザー別セグメント分析 2018-2022
• 展開別セグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：エンドユーザー別

• 市場セグメンテーション
• 比較：エンドユーザー別
• 小売り：市場規模と予測 2023-2028
• メディア・エンターテイメント：市場規模と予測 2023-2028
• IT・通信：市場規模と予測 2023-2028
• BFSI：市場規模と予測 2023-2028
• その他：市場規模と予測 2023-2028
• 市場機会：エンドユーザー別

第7章 市場セグメンテーション：展開別

• 市場セグメンテーション
• 比較：展開別
• 個人：市場規模と予測 2023-2028
• 公共：市場規模と予測 2023-2028
• ハイブリッド：市場規模と予測 2023-2028
• 市場機会：展開別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• インド：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 市場機会：地域別

第10章 促進要因・課題・機会・抑制要因

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場の機会・抑制要因

第11章 競合情勢

• 概要
• 競合情勢
• 混乱の状況
• 業界のリスク

第12章 競合分析

• 企業プロファイル
• 企業の市場ポジショニング
• Acquia Inc.
• Adobe Inc.
• Alphabet Inc.
• Demandbase Inc.
• Experian Plc
• Fair Isaac Corp.
• HubSpot Inc.
• Imagine Communications Corp.
• International Business Machines Corp.
• Marin Software Inc.
• Oracle Corp.
• Pegasystems Inc.
• Salesforce Inc.
• SAP SE
• The Nielsen Co. US LLC

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market by Geography
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Company Market Positioning
• Exhibits10: Parent Market
• Exhibits11: Data Table on - Parent Market
• Exhibits12: Market characteristics analysis
• Exhibits13: Value Chain Analysis
• Exhibits14: Offerings of companies included in the market definition
• Exhibits15: Market segments
• Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits20: Historic Market Size - Data Table on Global Cloud Advertising Market 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits25: Five forces analysis - Comparison between 2023 and 2028
• Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits31: Chart on Market condition - Five forces 2023 and 2028
• Exhibits32: Chart on End-user - Market share 2023-2028 (%)
• Exhibits33: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits34: Chart on Comparison by End-user
• Exhibits35: Data Table on Comparison by End-user
• Exhibits36: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibits37: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibits38: Chart on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits40: Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibits41: Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibits42: Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits43: Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits44: Chart on IT and telecom - Market size and forecast 2023-2028 ($ billion)
• Exhibits45: Data Table on IT and telecom - Market size and forecast 2023-2028 ($ billion)
• Exhibits46: Chart on IT and telecom - Year-over-year growth 2023-2028 (%)
• Exhibits47: Data Table on IT and telecom - Year-over-year growth 2023-2028 (%)
• Exhibits48: Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on BFSI - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on BFSI - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by End-user ($ billion)
• Exhibits57: Data Table on Market opportunity by End-user ($ billion)
• Exhibits58: Chart on Deployment - Market share 2023-2028 (%)
• Exhibits59: Data Table on Deployment - Market share 2023-2028 (%)
• Exhibits60: Chart on Comparison by Deployment
• Exhibits61: Data Table on Comparison by Deployment
• Exhibits62: Chart on Private - Market size and forecast 2023-2028 ($ billion)
• Exhibits63: Data Table on Private - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Chart on Private - Year-over-year growth 2023-2028 (%)
• Exhibits65: Data Table on Private - Year-over-year growth 2023-2028 (%)
• Exhibits66: Chart on Public - Market size and forecast 2023-2028 ($ billion)
• Exhibits67: Data Table on Public - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Chart on Public - Year-over-year growth 2023-2028 (%)
• Exhibits69: Data Table on Public - Year-over-year growth 2023-2028 (%)
• Exhibits70: Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
• Exhibits71: Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Chart on Hybrid - Year-over-year growth 2023-2028 (%)
• Exhibits73: Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
• Exhibits74: Market opportunity by Deployment ($ billion)
• Exhibits75: Data Table on Market opportunity by Deployment ($ billion)
• Exhibits76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits77: Chart on Market share by geography 2023-2028 (%)
• Exhibits78: Data Table on Market share by geography 2023-2028 (%)
• Exhibits79: Chart on Geographic comparison
• Exhibits80: Data Table on Geographic comparison
• Exhibits81: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits82: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits83: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits84: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits85: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits86: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits87: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits88: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits89: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits90: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits91: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits92: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits93: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits94: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits95: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits96: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits97: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits98: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits99: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits100: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits101: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits102: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits103: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits104: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits105: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits106: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits107: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits108: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits109: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits110: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits111: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits112: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits113: Chart on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits114: Data Table on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits115: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibits116: Data Table on India - Year-over-year growth 2023-2028 (%)
• Exhibits117: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits118: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits119: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits120: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits121: Market opportunity by geography ($ billion)
• Exhibits122: Data Tables on Market opportunity by geography ($ billion)
• Exhibits123: Impact of drivers and challenges in 2023 and 2028
• Exhibits124: Overview on criticality of inputs and factors of differentiation
• Exhibits125: Overview on factors of disruption
• Exhibits126: Impact of key risks on business
• Exhibits127: Companies covered
• Exhibits128: Matrix on companies position and classification
• Exhibits129: Acquia Inc. - Overview
• Exhibits130: Acquia Inc. - Product / Service
• Exhibits131: Acquia Inc. - Key news
• Exhibits132: Acquia Inc. - Key offerings
• Exhibits133: Adobe Inc. - Overview
• Exhibits134: Adobe Inc. - Business segments
• Exhibits135: Adobe Inc. - Key news
• Exhibits136: Adobe Inc. - Key offerings
• Exhibits137: Adobe Inc. - Segment focus
• Exhibits138: Alphabet Inc. - Overview
• Exhibits139: Alphabet Inc. - Business segments
• Exhibits140: Alphabet Inc. - Key offerings
• Exhibits141: Alphabet Inc. - Segment focus
• Exhibits142: Demandbase Inc. - Overview
• Exhibits143: Demandbase Inc. - Product / Service
• Exhibits144: Demandbase Inc. - Key offerings
• Exhibits145: Experian Plc - Overview
• Exhibits146: Experian Plc - Business segments
• Exhibits147: Experian Plc - Key offerings
• Exhibits148: Experian Plc - Segment focus
• Exhibits149: Fair Isaac Corp. - Overview
• Exhibits150: Fair Isaac Corp. - Business segments
• Exhibits151: Fair Isaac Corp. - Key news
• Exhibits152: Fair Isaac Corp. - Key offerings
• Exhibits153: Fair Isaac Corp. - Segment focus
• Exhibits154: HubSpot Inc. - Overview
• Exhibits155: HubSpot Inc. - Product / Service
• Exhibits156: HubSpot Inc. - Key news
• Exhibits157: HubSpot Inc. - Key offerings
• Exhibits158: Imagine Communications Corp. - Overview
• Exhibits159: Imagine Communications Corp. - Product / Service
• Exhibits160: Imagine Communications Corp. - Key offerings
• Exhibits161: International Business Machines Corp. - Overview
• Exhibits162: International Business Machines Corp. - Business segments
• Exhibits163: International Business Machines Corp. - Key news
• Exhibits164: International Business Machines Corp. - Key offerings
• Exhibits165: International Business Machines Corp. - Segment focus
• Exhibits166: Marin Software Inc. - Overview
• Exhibits167: Marin Software Inc. - Product / Service
• Exhibits168: Marin Software Inc. - Key offerings
• Exhibits169: Oracle Corp. - Overview
• Exhibits170: Oracle Corp. - Business segments
• Exhibits171: Oracle Corp. - Key news
• Exhibits172: Oracle Corp. - Key offerings
• Exhibits173: Oracle Corp. - Segment focus
• Exhibits174: Pegasystems Inc. - Overview
• Exhibits175: Pegasystems Inc. - Product / Service
• Exhibits176: Pegasystems Inc. - Key news
• Exhibits177: Pegasystems Inc. - Key offerings
• Exhibits178: Salesforce Inc. - Overview
• Exhibits179: Salesforce Inc. - Product / Service
• Exhibits180: Salesforce Inc. - Key news
• Exhibits181: Salesforce Inc. - Key offerings
• Exhibits182: SAP SE - Overview
• Exhibits183: SAP SE - Business segments
• Exhibits184: SAP SE - Key news
• Exhibits185: SAP SE - Key offerings
• Exhibits186: SAP SE - Segment focus
• Exhibits187: The Nielsen Co. US LLC - Overview
• Exhibits188: The Nielsen Co. US LLC - Product / Service
• Exhibits189: The Nielsen Co. US LLC - Key offerings
• Exhibits190: Inclusions checklist
• Exhibits191: Exclusions checklist
• Exhibits192: Currency conversion rates for US$
• Exhibits193: Research methodology
• Exhibits194: Information sources
• Exhibits195: Data validation
• Exhibits196: Validation techniques employed for market sizing
• Exhibits197: Data synthesis
• Exhibits198: 360 degree market analysis
• Exhibits199: List of abbreviations

The cloud advertising market is forecasted to grow by USD 380.3 bn during 2023-2028, accelerating at a CAGR of 21.23% during the forecast period. The report on the cloud advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of cloud services, growing need for targeted marketing and consumer analytics, and growing internet penetration and digital advertising.

Technavio's cloud advertising market is segmented as below:

By End-user

• Retail
• Media and entertainment
• IT and telecom
• BFSI
• Others

By Deployment

• Private
• Public
• Hybrid

By Geography

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the shifting trend from traditional to online advertising as one of the prime reasons driving the cloud advertising market growth during the next few years. Also, growing impact of social media platforms and growing technological advancements and partnerships will lead to sizable demand in the market.

The report on the cloud advertising market covers the following areas:

• Cloud advertising market sizing
• Cloud advertising market forecast
• Cloud advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cloud advertising market vendors that include Acquia Inc., Adobe Inc., Alphabet Inc., CM Group, Demandbase Inc., Experian Plc, Fair Isaac Corp., HubSpot Inc., Imagine Communications Corp., InMobi Pte. Ltd., International Business Machines Corp., Marin Software Inc., MediaMath Inc., Oracle Corp., Pegasystems Inc., Salesforce Inc., SAP SE, Sitecore Holding II AS, and The Nielsen Co. US LLC. Also, the cloud advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Cloud Advertising Market 2018 - 2022
  • Historic Market Size - Data Table on Global Cloud Advertising Market 2018 - 2022 ($ billion)
• 4.2 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• 4.3 Deployment segment analysis 2018 - 2022
  • Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 6.3 Retail - Market size and forecast 2023-2028
  • Chart on Retail - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
  • Chart on Retail - Year-over-year growth 2023-2028 (%)
  • Data Table on Retail - Year-over-year growth 2023-2028 (%)
• 6.4 Media and entertainment - Market size and forecast 2023-2028
  • Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
  • Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
  • Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
• 6.5 IT and telecom - Market size and forecast 2023-2028
  • Chart on IT and telecom - Market size and forecast 2023-2028 ($ billion)
  • Data Table on IT and telecom - Market size and forecast 2023-2028 ($ billion)
  • Chart on IT and telecom - Year-over-year growth 2023-2028 (%)
  • Data Table on IT and telecom - Year-over-year growth 2023-2028 (%)
• 6.6 BFSI - Market size and forecast 2023-2028
  • Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
  • Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
  • Chart on BFSI - Year-over-year growth 2023-2028 (%)
  • Data Table on BFSI - Year-over-year growth 2023-2028 (%)
• 6.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by End-user
  • Market opportunity by End-user ($ billion)
  • Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Deployment

• 7.1 Market segments
  • Chart on Deployment - Market share 2023-2028 (%)
  • Data Table on Deployment - Market share 2023-2028 (%)
• 7.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 7.3 Private - Market size and forecast 2023-2028
  • Chart on Private - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Private - Market size and forecast 2023-2028 ($ billion)
  • Chart on Private - Year-over-year growth 2023-2028 (%)
  • Data Table on Private - Year-over-year growth 2023-2028 (%)
• 7.4 Public - Market size and forecast 2023-2028
  • Chart on Public - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Public - Market size and forecast 2023-2028 ($ billion)
  • Chart on Public - Year-over-year growth 2023-2028 (%)
  • Data Table on Public - Year-over-year growth 2023-2028 (%)
• 7.5 Hybrid - Market size and forecast 2023-2028
  • Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
  • Chart on Hybrid - Year-over-year growth 2023-2028 (%)
  • Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
• 7.6 Market opportunity by Deployment
  • Market opportunity by Deployment ($ billion)
  • Data Table on Market opportunity by Deployment ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share by geography 2023-2028 (%)
  • Data Table on Market share by geography 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.11 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ billion)
  • Data Table on India - Market size and forecast 2023-2028 ($ billion)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.12 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Acquia Inc.
  • Acquia Inc. - Overview
  • Acquia Inc. - Product / Service
  • Acquia Inc. - Key news
  • Acquia Inc. - Key offerings
• 12.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 12.5 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 12.6 Demandbase Inc.
  • Demandbase Inc. - Overview
  • Demandbase Inc. - Product / Service
  • Demandbase Inc. - Key offerings
• 12.7 Experian Plc
  • Experian Plc - Overview
  • Experian Plc - Business segments
  • Experian Plc - Key offerings
  • Experian Plc - Segment focus
• 12.8 Fair Isaac Corp.
  • Fair Isaac Corp. - Overview
  • Fair Isaac Corp. - Business segments
  • Fair Isaac Corp. - Key news
  • Fair Isaac Corp. - Key offerings
  • Fair Isaac Corp. - Segment focus
• 12.9 HubSpot Inc.
  • HubSpot Inc. - Overview
  • HubSpot Inc. - Product / Service
  • HubSpot Inc. - Key news
  • HubSpot Inc. - Key offerings
• 12.10 Imagine Communications Corp.
  • Imagine Communications Corp. - Overview
  • Imagine Communications Corp. - Product / Service
  • Imagine Communications Corp. - Key offerings
• 12.11 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
• 12.12 Marin Software Inc.
  • Marin Software Inc. - Overview
  • Marin Software Inc. - Product / Service
  • Marin Software Inc. - Key offerings
• 12.13 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
• 12.14 Pegasystems Inc.
  • Pegasystems Inc. - Overview
  • Pegasystems Inc. - Product / Service
  • Pegasystems Inc. - Key news
  • Pegasystems Inc. - Key offerings
• 12.15 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
• 12.16 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
• 12.17 The Nielsen Co. US LLC
  • The Nielsen Co. US LLC - Overview
  • The Nielsen Co. US LLC - Product / Service
  • The Nielsen Co. US LLC - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations