市場調査レポート

商品コード

1473973

ヘアケアの世界市場規模、シェア、成長分析、製品別、流通チャネル別- 産業予測、2024年～2031年

Global Hair Care Market Size, Share, Growth Analysis, By Product(hair colorant, shampoo), By Distribution channel(supermarket/hypermarket, speciality stores) - Industry Forecast 2024-2031

出版日: 2024年04月23日 | 発行: SkyQuest

| ページ情報: 英文 198 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

世界のヘアケア市場規模は2022年に934億米ドルと評価され、予測期間中（2024～2031年）のCAGRは3.2%で、2023年の963億9,000万米ドルから2031年には1,240億1,000万米ドルに成長する見通しです。

この市場のCAGRが大幅に上昇したのは、需要の高まりと成長に起因しており、パンデミックが沈静化すれば、パンデミック前のレベルに戻ると予測されています。ヘアケア製品は、ダメージから髪を守りつつ、個人の外見と健康を維持する上で重要な役割を果たしています。シャンプー、コンディショナー、オイル、美容液などを含むこれらの製品は、髪に栄養を与えるニーズに応えるもので、液体、ジェル、クリーム、ローションなどさまざまな形態があります。ドライヘアやオイリーヘア用のシャンプー、傷んだ頭皮を修復するコンディショナー、カラーリングした髪やカーリーヘア用の専用製品など、髪のタイプや目的に応じてさまざまな製品が用意されています。2021年5月のAtulyaブランドによるvegケラチン製品のイントロダクション代表されるように、製品のイノベーションがマーケット需要を牽引する主要な触媒となっています。シャンプー、ヘアコンディショナー、ヘアオイルで構成されるこれらの製品は、植物由来の無添加で、ダメージから髪を守り、タンパク質を補給して切れ毛抵抗性を高める。フケを含む乾燥、かゆみ、抜け毛、くすみといった様々な悩みが、効果的なヘアケアソリューションの需要に寄与しています。例えば、米国皮膚科学会の報告によると、米国では約3,000万人の女性が遺伝性の脱毛を経験しています。この動向は、女性がヘアケアやスカルプケア製品への投資を増やしていることから、今後も続くと予想されます。公害、過度のヘアトリートメント、紫外線への曝露の増加、刺激の強いシャンプー剤による悪影響に対する意識の高まりが、栄養補給と保護効果のあるヘアマスクの需要を促進しています。ヘアマスクは、傷んだ髪や縮れ毛のトリートメントとして人気を集めており、市場拡大の原動力となっています。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主な投資の分析
主な成功要因
競合の程度

市場力学と見通し

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

ヘアケアの世界市場：製品別

市場概要
ヘアカラー剤
シャンプー
コンディショナー
ヘアオイル
その他

ヘアケアの世界市場：流通チャネル別

市場概要
スーパーマーケット
専門店
オンラインストア
その他

ヘアケアの世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他の欧州
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
ラテンアメリカ
- ブラジル
- その他のラテンアメリカ
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他の中東・アフリカ

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

L'Oreal
Procter & Gamble
Unilever
Henkel AG & Co. KGaA
Kao Corporation
Revlon, Inc.
Amway Corporation
Shiseido Co. Ltd.
Avon Products, Inc.
Coty Inc.
Johnson & Johnson
Estee Lauder Companies Inc.
Beiersdorf AG
Oriflame Cosmetics Global SA
Natura & Co Holding SA
Colgate-Palmolive Company
L Brands, Inc.
LVMH Moet Hennessy-Louis Vuitton SE
The Clorox Company
The Procter & Gamble Company

Product Code: SQMIG30L2094

Global hair care market size was valued at USD 93.40 billion in 2022 and is poised to grow from USD 96.39 billion in 2023 to USD 124.01 billion by 2031, at a CAGR of 3.2% during the forecast period (2024-2031).

The significant increase in CAGR in this market is attributed to heightened demand and growth, anticipated to revert to pre-pandemic levels once the pandemic subsides. Hair care products play a vital role in maintaining individuals' appearance and well-being while safeguarding them from damage. These products, including shampoo, conditioner, oil, serum, among others, cater to hair nourishment needs and come in various forms such as liquid, gel, cream, and lotion. A diverse array of products tailored for different hair types and purposes is available, including shampoos for dry or oily hair, conditioners for damaged scalp repair, and specialized products for colored or curly hair. Product innovations serve as primary catalysts driving market demand, exemplified by the introduction of veg keratin products by the Atulya brand in May 2021. These products, comprising shampoo, hair conditioner, and hair oil, are cruelty-free and derived from plant materials, offering protection against damage and replenishing protein to enhance breakage resistance. Various concerns such as dryness, itchiness, hair loss, and dullness, including dandruff, contribute to the demand for effective hair care solutions. For instance, reports from the American Academy of Dermatology reveal that approximately 30 million women in the United States experience hereditary hair loss. This trend is expected to persist as women increasingly invest in hair and scalp care products. Growing awareness about the adverse effects of pollution, excessive hair treatments, heightened exposure to ultraviolet light, and harsh shampoo chemicals fuels demand for nourishing and protective hair masks. Hair masks are gaining popularity as a treatment for damaged and frizzy hair, driving anticipated market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the global hair care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Care Market Segmental Analysis

The hair care product market is segmented based on product, distribution channel, and region. By product, the market is segmented into hair colorant, shampoo, conditioner, hair oil, and others. By distribution channel, the market is segmented into the supermarket/hypermarket, speciality stores, online stores, and others. By region, the market is segmented into North America, Europe, Asia Pacific, South America, and MEA.

Drivers of the Global Hair Care Market

The male demographic faces ongoing challenges such as hair graying, dandruff, and hair loss, which are anticipated to drive the utilization of hair care products. As per a recent article published in the Journal of Clinical and Diagnostic Research, 60.3% of men aged between 18-50 encounter hair fall issues, while 17.1% struggle with dandruff. Interestingly, the older population exhibits a greater concern for hair-related problems compared to younger generations, thereby fueling the demand for hair products. For instance, data from the United Nations Department of Economic and Social Affairs in 2019 indicates that the global population aged 65 and over has reached 703 million.

Restraints in the Global Hair Care Market

The increasing prevalence of individuals with sensitive hair, who are prone to allergic reactions from products containing harmful chemicals, poses a significant obstacle to the growth of the hair industry.

Market Trends of the Global Hair Care Market

Several businesses are introducing products with ingredients inspired by nature, such as plant-based and premium botanical ingredients, reflecting the increasing demand for natural ingredients observed in market surveys. Conditioners and shampoos dominate the majority of the market share for organic hair care globally, as these products are widely used, along with serums and oils. The demand for organic hair oils is expected to witness significant growth in the upcoming years. In Western Europe, the organic hair care products market is projected to grow rapidly, while in Latin America, it is expected to benefit from the expansion of the personal care sector.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Hair Care Market by Product

Market Overview
hair colorant
shampoo
conditioner
hair oil
and others

Global Hair Care Market by Distribution channel

Market Overview
supermarket/hypermarket
speciality stores
online stores
and others

Global Hair Care Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

L'Oreal
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oriflame Cosmetics Global SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura & Co Holding SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L Brands, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH Moet Hennessy - Louis Vuitton SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Procter & Gamble Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments