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市場調査レポート
商品コード
1463290
玩具・ゲームの世界市場規模、シェア、成長分析、製品別、用途別、流通チャネル別 - 産業予測、2024～2031年Global Toys and Games Market Size, Share, Growth Analysis, By Product(Electronic Games, Outdoor & Sport Toys), By Application(Up to 8 Years, 9 - 15 Years and 15 years & above), By Distribution Channel(Offline and Online) - Industry Forecast 2024-2031 |
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| 玩具・ゲームの世界市場規模、シェア、成長分析、製品別、用途別、流通チャネル別 - 産業予測、2024～2031年 |
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出版日: 2024年04月07日
発行: SkyQuest
ページ情報: 英文 223 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
世界の玩具・ゲームの市場規模は、2022年に約3,054億3,000万米ドルとなり、2023年の3,197億9,000万米ドルから上昇し、予測期間（2024～2031年）のCAGRは4.7%で、2031年までには4,617億8,000万米ドルに達すると予測されます。
市場が活況を呈している背景には、環境に優しい玩具に対する親の関心の高まり、古典的な玩具やビデオゲームの復活、組み立て玩具の認知的利点に対する認識、モバイルゲームの急激な普及など、さまざまな要因があります。また、伝統的なレクリエーション活動に対する若い世代の関心の高まりも、ビジネスを刺激すると予想されます。予想される期間の市場上昇は、ミレニアル世代が社交の場で伝統的なゲームへの傾向の高まりによって促進される可能性があります。
オンライン・プラットフォームは、従来のマーケティングや販売戦略に取って代わる有効な手段となっており、企業はオンライン・ストアを開設し、Amazon、Walmart Online、eBayなどのeコマース・サイトやその他のローカル・プラットフォームを通じて商品を販売することで、商品ラインアップを積極的に変化させています。ロックアウトの間、何人かの人々は屋内にとどまり、屋内ゲームをオンラインで探しました。
2020年3月、Curtis McGillとScott HoudashellのAmazonでのおもちゃの売上は4000％急増し、Walmartの店頭での売上は100％増加しました。パズルメーカーのRavens Burgerも2020年3月に売上を伸ばしました。
目次
エグゼクティブサマリー
- 市場概要
- 運命の輪
調査手法
- 情報調達
- 二次・一次情報源
- 市場規模の推定
- 市場の前提条件と制限
親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
主要な市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主要な投資の分析
- 主要な成功要因
- 競合の程度
市場力学と見通し
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
玩具・ゲームの世界市場：製品別
- 市場概要
- 電子ゲーム
- アウトドア＆スポーツ玩具
- 人形
- 幼児用おもちゃ
- ゲーム・パズル
- その他
玩具・ゲームの世界市場：用途別
- 市場概要
- 8歳以下
- 9歳～15歳
- 15歳以上
玩具・ゲームの世界市場：流通チャネル別
- 市場概要
- オフライン・オンライン
玩具・ゲームの世界市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州地域
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
- 中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2021年）
- 主要な市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2021年）
主要企業プロファイル
- Mattel Inc.
- Hasbro Inc.
- LEGO Group
- Nintendo Co. Ltd.
- Bandai Namco Holdings Inc.
- Ravensburger AG
- Spin Master Ltd.
- Tomy Co. Ltd.
- Jakks Pacific Inc.
- Jazwares LLC
- Funko Inc.
- Playmates Toys Inc.
- Moose Toys Pty Ltd.
- K'NEX Industries Inc.
- Playmobil GmbH
- MGA Entertainment Inc.
- Hape International Inc.
- VTech Holdings Ltd.
- TOMY International Inc.
- LeapFrog Enterprises Inc.
The Global Toys and Games Market size was valued at around 305.43 billion in 2022, and is expected to rise from USD 319.79 billion in 2023 to reach a value of USD 461.78 Billion by 2031, at a CAGR of 4.7% over the forecast period (2024-2031).
The market is booming due to a multitude of factors, including parents' increasing interest in eco-friendly toys, the comeback of classic toys and video games, awareness of the cognitive benefits of building toys, and the exponential spread of mobile gaming. The increased interest of younger generations in traditional recreational activities is also expected to stimulate the business. The anticipated period's market rise is likely to be driven by Millennials' growing inclination toward traditional games at social gatherings.
Online platforms have become an effective replacement for traditional marketing and sales strategies, and businesses are actively changing their product lineups by opening online stores and selling goods through e-commerce sites like Amazon, Walmart Online, and eBay, among other local platforms. During the lockout, several people stayed inside and searched online for indoor games.
In March 2020, Curtis McGill and Scott Houdashell's toy sales on Amazon surged 4000%, while Walmart's in-store sales increased 100%. Ravens Burger, a puzzle maker, also saw a rise in sales in March 2020.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toys and Games Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Toys and Games Market Segmental Analysis
The global toys and games market is segmented based on Product, Application, Distribution Channel, and region. Based on product, the market is segmented into Electronic Games, Outdoor & Sport Toys, Dolls, Preschool Toys, Games and Puzzles, and Others. In terms of application the market is segmented into Up to 8 Years, 9 - 15 Years and 15 years & above. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region the global Toys and Games Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Drivers of the Global Toys and Games Market
Globally, as disposable incomes rise, parents have more money to spend on games and toys for their kids. As a result, there is an increasing need for interactive, educational, and high-quality toys that support kids' growth.
Restraints in the Global Toys and Games Market
Inadequately designed or constructed toys and games can endanger children's safety, discouraging parents from buying them. This may hinder the market expansion for games and toys as a whole.
Market Trends of the Global Toys and Games Market
Digital and interactive toys: As technology develops, there is a sharp increase in demand for these kinds of toys. Consumers are getting more and more interested in toys and games that use augmented reality (AR) and virtual reality (VR) technologies, as well as those that are controlled by smartphones or tablets.
Toys that are STEM-related and educational: Parents are becoming more concerned with giving their kids toys that teach valuable lessons and aid in the development of critical abilities. Toys related to STEM (science, technology, engineering, and math) are particularly popular as parents try to find methods to spark their kids' interest in these subjects.
Sustainability and environmental friendliness: As consumers become more aware of how their purchases affect the environment, the market for toys and games is also being impacted by this trend. Consumer preference for environmentally friendly and sustainable toys and packaging is rising as a result of companies presenting these products more frequently.
Popularity of licensed items: As customers look for products with their favorite franchises, the market for licensed toys and games based on well-known films, TV series, and characters is expanding rapidly. Major media and entertainment companies are forming partnerships with businesses to produce and promote these goods.
Prioritize safety and quality: Businesses are putting more of an emphasis on safety testing and quality control procedures as a result of safety issues being a big problem in the toy and game industry. Additionally, customers are actively looking for items that adhere to strict safety requirements as they are become more conscious of safety concerns.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Toys and Games Market by Product
- Market Overview
- Electronic Games
- Outdoor & Sport Toys
- Dolls
- Preschool Toys
- Games and Puzzlesand Others
Global Toys and Games Market by Application
- Market Overview
- Up to 8 Years
- 9 - 15 Years and 15 years & above
Global Toys and Games Market by Distribution Channel
- Market Overview
- Offline and Online
Global Toys and Games Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Mattel Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hasbro Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LEGO Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nintendo Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bandai Namco Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ravensburger AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Spin Master Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tomy Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Jakks Pacific Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Jazwares LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Funko Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Playmates Toys Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Moose Toys Pty Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- K'NEX Industries Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Playmobil GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- MGA Entertainment Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hape International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- VTech Holdings Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- TOMY International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LeapFrog Enterprises Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
