市場調査レポート

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1458060

フィットネスアプリの世界市場規模、シェア、成長分析：タイプ別、用途別 - 産業予測（2024年～2031年）

Global Fitness App Market Size, Share, Growth Analysis, By Type(Workout and Exercise Apps and Diet and Nutrition Apps), By Application(Smartphones, and Tablets) - Industry Forecast 2024-2031

出版日: 2024年03月26日 | 発行: SkyQuest

| ページ情報: 英文 219 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

フィットネスアプリの世界市場規模は2022年に15億米ドルと評価され、2023年の17億米ドルから2031年には65億米ドルに成長し、予測期間（2024年～2031年）のCAGRは17.7%で成長する見通しです。

テクノロジーの躍進はフィットネス分野を大きく変え、アプリ内トレーニングサービスとフィットネスクラブとの間に熾烈な競争を生み出しています。世界経済フォーラムの調査によると、オンラインフィットネストレーニングの人気が高まったことで、フィットネス・健康アプリのダウンロード数は世界で46.0%増加しました。これは主に、人々が身体的・精神的な健康に対する意識を高めているためで、これが世界の産業に拍車をかけています。機械学習、人工知能、その他のテクノロジーは、個別のフィットネスレジメン、ダイエットプラン、器具を使わないワークアウトルーティン、パーソナルヘルス・フィットネスコーチを提供するために、健康・フィットネスアプリによって利用されています。市場拡大に拍車をかけているもう一つの要素は、スマートフォンの世界の普及が進んでいることで、2025年までに59億人のユニークユーザーが増えると予測されています。FitbitとApple Watchは、市場拡大に拍車をかけているウェアラブル技術の2つの例です。業界をリードする各社は、高まる顧客需要に応えるべく、ユーザー体験を向上させる最先端の機能や新機能を搭載した最先端のフィットネスアプリをリリースしています。例えば、HealthifyMeはライブストリーミングのインタラクティブエクササイズプラットフォームであるHealthifyMe Studioを発表しました。5年前は、新しい競合他社が市場に参入するのが非常に容易であったため、機能的な需給ギャップが生じました。市場のM&Aは、ランニングアプリの顕著な拡大にも貢献しています。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主な投資の分析
主な成功要因
競合の程度

市場力学と見通し

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

フィットネスアプリの世界市場：タイプ別

市場概要
ワークアウト、エクササイズアプリ、ダイエット、栄養アプリ

フィットネスアプリの世界市場：用途別

市場概要
スマートフォン
タブレット

フィットネスアプリの世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2021年）
主な市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2021年）

主要企業プロファイル

Fitbit（USA）
MyFitnessPal（USA）
Under Armour（USA）
Nike（USA）
Adidas（Germany）
ASICS（Japan）
Azumio（USA）
FatSecret（USA）
FitnessKeeper（USA）
HealthifyMe（India）
Jefit（USA）
Keelo（USA）
Lose It!（USA）
MapMyFitness（USA）
Runtastic（Austria）
Samsung Electronics（South Korea）
Sports Tracker（Finland）
Strava（USA）
Sworkit（USA）
Withings（France）

Product Code: SQMIG35J2047

Global Fitness App Market size was valued at USD 1.5 billion in 2022 and is poised to grow from USD 1.7 Billion in 2023 to USD 6.5 Billion by 2031, growing at a CAGR of 17.7% in the forecast period (2024-2031).

Technology breakthroughs have significantly changed the fitness sector, creating fierce competition between in-app training services and physical clubs. According to a World Economic Forum study, the increased popularity of online fitness training has led to a 46.0% increase in fitness and health app downloads worldwide. This is mainly because people are becoming more conscious of their physical and emotional health, which is fueling the global industry. Machine learning, artificial intelligence, and other technologies have been used by health and fitness applications to offer individualized fitness regimens, diet plans, equipment-free workout routines, and personal health and fitness coaches. Another element fueling market expansion is the increasing global adoption of smartphones, with 5.9 billion unique users predicted by 2025. Fitbit and Apple Watch are two examples of wearable technology that are fueling the market's expansion. Leading companies in the industry are releasing cutting-edge fitness applications with cutting-edge features and new capabilities to improve user experience in response to rising customer demand. For instance, HealthifyMe introduced HealthifyMe Studio, a live streaming interactive exercise platform. Five years ago, it was very easy for new competitors to enter the market, which led to a functional supply and demand gap. The market's mergers and acquisitions have contributed to the notable expansion of running apps as well.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fitness App Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fitness App Market Segmental Analysis

There are three segments in the global fitness app market: type, application, and region. The market can be divided into two categories based on type: diet and nutrition apps and workout and exercise apps. Tablets and smartphones make up the two market segments based on application. The market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America based on geographic factors.

Drivers of the Global Fitness App Market

The growing emphasis on fitness and healthy living is one of the main factors propelling the global fitness app industry. An increasing number of people are looking for strategies to maintain a healthy lifestyle as worries about health issues including obesity and chronic diseases grow. Fitness applications provide users with an easy-to-use method to log their exercise, keep an eye on their nutrition, and maintain motivation to reach their fitness objectives. The market for fitness apps is expanding due in part to technological developments like real-time tracking and wearable fitness equipment.

Restraints in the Global Fitness App Market

Lack of personalization and customisation in these apps can result in low user engagement and retention, which is one of the main barriers to the global fitness app market. A further obstacle is the market's saturation, which is caused by a large number of well-established competitors and growing opposition from newcomers. Additionally, some users might be discouraged from utilizing these apps due to worries about data security and privacy. Finally, the market's potential for expansion may also be constrained in some areas by the absence of dependable internet connectivity.

Market Trends of the Global Fitness App Market

One significant industry trend in the worldwide fitness app market is the growing use of wearable technology, such as fitness bands, smartwatches, and trackers by consumers. Among other things, these gadgets let users set fitness objectives, measure their progress toward fitness, and monitor their heart rates. Fitness software developers are merging their apps with wearable devices to provide a more seamless user experience in response to the gadgets' growing popularity. As increasingly sophisticated wearable technology hits the market, the trend is anticipated to continue, propelling the fitness app industry's expansion.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Fitness App Market by Type

Market Overview
Workout and Exercise Apps and Diet and Nutrition Apps

Global Fitness App Market by Application

Market Overview
Smartphones
and Tablets

Global Fitness App Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Fitbit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MyFitnessPal (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nike (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ASICS (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Azumio (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FatSecret (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FitnessKeeper (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HealthifyMe (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jefit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Keelo (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lose It! (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MapMyFitness (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Runtastic (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sports Tracker (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Strava (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sworkit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Withings (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments