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メールマーケティングソフトウェアの世界市場規模、シェア、成長分析：チャネル別、用途別 - 産業予測（2024年～2031年）

Global Email Marketing Software Market Size, Share, Growth Analysis, By Channel(Business-to-Business (B2B) and Business-to-Customers (B2C)), By Application(Email Lead Generation, Sales Reporting) - Industry Forecast 2024-2031
出版日: | 発行: SkyQuest | ページ情報: 英文 197 Pages | 納期: 3～5営業日

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メールマーケティングソフトウェアの世界市場規模、シェア、成長分析：チャネル別、用途別 - 産業予測（2024年～2031年）
出版日: 2024年03月06日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日
  • 全表示
  • 概要
  • 目次
概要

メールマーケティングソフトウェアの世界市場規模は、2022年に12億6,000万米ドルと評価され、2023年の14億1,000万米ドルから2031年には34億4,000万米ドルに成長し、予測期間（2024年～2031年）のCAGRは11.8％で成長する見通しです。

企業が集中的なコミュニケーションと顧客との対話の必要性を認識するようになったため、世界のメールマーケティングソフトウェア市場は大きな成長を遂げています。メールマーケティングソフトウェアは、企業がEメールキャンペーンを設計、自動化、評価、強化するための幅広いツールと機能を提供し、最終的に顧客との関係を改善し、事業拡大を促進します。デジタルマーケティング手法の使用の増加、適切でカスタマイズされたコミュニケーションへの需要、メールキャンペーンがもたらす定量化可能な投資収益率（ROI）は、メールマーケティングソフトウェア市場の成長を促進する主な要因の一部です。メールマーケティングソフトウェアは、小売、eコマース、銀行、ヘルスケアなど幅広い業界の企業によって、視聴者とのエンゲージメント、製品やサービスの宣伝、ブランドロイヤリティの育成に利用されています。

人工知能（AI）や機械学習（ML）のような最先端技術を使用して、キャンペーンのターゲティング、コンテンツのパーソナライズ、最適化を改善することは、市場で最も顕著な発展の一つです。ユーザーの行動を予測し、オーディエンスのセグメンテーションを行い、メールマーケティングプロセスの一部を自動化することで、これらのテクノロジーはマーケティング担当者がより成功し効率的なキャンペーンを作成するのに役立ちます。さらに、カリフォルニア州消費者プライバシー法（CCPA）や一般データ保護規則（GDPR）などのデータ保護法の厳格化により、メールマーケティング戦略においてデータセキュリティとコンプライアンスをより優先する必要が出てきました。メールマーケティングソフトウェアのプロバイダーは、消費者のプライバシーを保護する機能を提供し、広告主がこれらのルールに従うことをより重視しています。

目次

エグゼクティブサマリー

  • 市場概要
  • 運命の輪

調査手法

  • 情報調達
  • 二次・一次情報源
  • 市場規模の推定
  • 市場の前提条件と制限

親市場の分析

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因
    • 機会
    • 抑制要因
    • 課題

主な市場の考察

  • 技術分析
  • 価格分析
  • サプライチェーン分析
  • バリューチェーン分析
  • 市場のエコシステム
  • IP分析
  • 貿易分析
  • スタートアップ分析
  • 原材料の分析
  • イノベーションマトリクス
  • パイプライン製品の分析
  • マクロ経済指標
  • 主な投資の分析
  • 主な成功要因
  • 競合の程度

市場力学と見通し

  • 市場力学
    • 促進要因
    • 機会
    • 抑制要因
    • 課題
  • 規制情勢
  • ポーターの分析
  • 将来の混乱についての特別な考察

メールマーケティングソフトウェアの世界市場：チャネル別

  • 市場概要
  • 企業間取引（B2B）および企業間取引（B2C）

メールマーケティングソフトウェアの世界市場：用途別

  • 市場概要
  • 電子メールによる見込み顧客の発掘
  • 売上報告
  • 顧客管理

メールマーケティングソフトウェアの世界市場規模：地域別

  • 市場概要
  • 北米
    • 米国
    • カナダ
  • 欧州
    • ドイツ
    • スペイン
    • フランス
    • 英国
    • その他欧州
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋
  • ラテンアメリカ
    • ブラジル
    • その他ラテンアメリカ
  • 中東・アフリカ
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ

競合情勢

  • 上位5社の比較
  • 主要企業の市場ポジショニング（2021年）
  • 主な市場企業が採用した戦略
  • 主要成功戦略
  • 市場における最近の活動
  • 主要企業の市場シェア（2021年）

主要企業プロファイル

  • Oracle Corporation（U.S.）
  • Salesforce, Inc.（U.S.）
  • HubSpot, Inc.（U.S.）
  • Campaign Monitor（U.S.）
  • Constant Contact, Inc.（U.S.）
  • Klaviyo（U.S.）
  • Jivox Corporation（U.S.）
  • Benchmark Internet Group, LLC（U.S.）
  • Mailjet（France）
  • Mailchimp（U.S.）
目次
Product Code: SQMIG45E2190

Global Email Marketing Software Market size was valued at USD 1.26 billion in 2022 and is poised to grow from USD 1.41 billion in 2023 to USD 3.44 billion by 2031, growing at a CAGR of 11.8% in the forecast period (2024-2031).

Due to companies' growing recognition of the need of focused communication and client interaction, the worldwide email marketing software market has experienced significant growth. Email marketing software provides an extensive range of tools and functionalities that empower businesses to design, automate, evaluate, and enhance their email campaigns, ultimately improving client relations and propelling expansion. The increasing use of digital marketing methods, the demand for relevant and tailored communication, and the quantifiable return on investment (ROI) that email campaigns can yield are some of the major drivers propelling the growth of the email marketing software market. Email marketing software is being used by companies in a wide range of industries, such as retail, e-commerce, banking, and healthcare, to engage with their audience, advertise products or services, and foster brand loyalty.

Using cutting-edge technology like artificial intelligence (AI) and machine learning (ML) to improve campaign targeting, content personalization, and optimization is one of the most noticeable developments in the market. By predicting user behavior, segmenting audiences more successfully, and automating parts of the email marketing process, these technologies help marketers create campaigns that are both more successful and efficient. Furthermore, stricter data protection laws, such the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), have made it necessary to place a higher priority on data security and compliance in email marketing strategies. Providers of email marketing software are putting more of an emphasis on providing capabilities that protect consumer privacy and let advertisers follow these rules.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Email Marketing Software Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Email Marketing Software Market Segmental Analysis

The segmentation of the worldwide email marketing software market is based on the following factors: application, deployment, enterprise size, channel, and geography. The market is divided into Business-to-Business (B2B) and Business-to-Customers (B2C) segments based on the channel. The market is divided into On-Premise and Cloud segments based on deployment. The market is divided into three segments based on the size of the enterprise: large, small, and medium. The market is divided into three segments based on application: customer management, sales reporting, and email lead generation. The market is divided into Latin America, Middle East and Africa, Asia Pacific, North America, and Europe.

Drivers of the Global Email Marketing Software Market

The need for email marketing software has been driven greatly by the global shift towards digitalization and the growing dependence on online marketing methods. All sizes of businesses understand how important it is to stay active online and interact with their target audiences via targeted email marketing. With the help of segmentation, automation, and analytics capabilities offered by email marketing software, businesses can connect and engage with their customers more successfully, increasing sales and fostering brand loyalty.

Restraints in the Global Email Marketing Software Market

Strict guidelines for data protection, like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), place tight restrictions on the gathering, storing, and using of personal information. Email marketing software providers have to negotiate complicated regulatory environments, which could result in higher expenses and legal issues. Significant fines for noncompliance may hinder the uptake and growth of email marketing software.

Market Trends of the Global Email Marketing Software Market

Personalization and Automation: More sophisticated personalization and automation features are being added to email marketing software. To examine user behavior, preferences, and engagement patterns, marketers are utilizing artificial intelligence (AI) and machine learning algorithms. They are able to produce highly tailored and targeted email messages as a result, appealing to specific receivers. Workflows that are automated enable pertinent and timely follow-ups, which enhance client interaction and increase conversion rates. The industry's emphasis on providing recipients with relevant and personalized material is highlighted by the move towards automation and personalization, which also increases the effectiveness of campaigns overall.

Integration with Multichannel Marketing: Email marketing is becoming an essential component of larger multichannel marketing strategy rather than being used in isolation. The customer relationship management (CRM) systems, social media, content marketing, and email marketing platforms of today are all made to work together harmoniously. With the help of this connection, marketers can design campaigns that are coherent and consistent across a range of touchpoints, resulting in a more comprehensive customer experience and a single brand message. The trend toward multichannel integration emphasizes how crucial it is to develop unified marketing plans that make use of a variety of communication channels in order to successfully reach and interact with target consumers.

Table of Contents

Executive Summary

  • Market Overview
  • Wheel of Fortune

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Sources
  • Market Size Estimation
  • Market Assumptions & Limitations

Parent Market Analysis

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges

Key Market Insights

  • Technology Analysis
  • Pricing Analysis
  • Supply Chain Analysis
  • Value Chain Analysis
  • Ecosystem of the Market
  • IP Analysis
  • Trade Analysis
  • Startup Analysis
  • Raw Material Analysis
  • Innovation Matrix
  • Pipeline Product Analysis
  • Macroeconomic Indicators
  • Top Investment Analysis
  • Key Success Factor
  • Degree of Competition

Market Dynamics & Outlook

  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges
  • Regulatory Landscape
  • Porters Analysis
    • Competitive rivalry
    • Threat of Substitute Products
    • Bargaining Power of Buyers
    • Threat of New Entrants
    • Bargaining Power of Suppliers
  • Skyquest Special Insights on Future Disruptions
    • Political Impact
    • Economic Impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Global Email Marketing Software Market by Channel

  • Market Overview
  • Business-to-Business (B2B) and Business-to-Customers (B2C)

Global Email Marketing Software Market by Application

  • Market Overview
  • Email Lead Generation
  • Sales Reporting
  • and Customer Management.

Global Email Marketing Software Market Size by Region

  • Market Overview
  • North America
    • USA
    • Canada
  • Europe
    • Germany
    • Spain
    • France
    • UK
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA

Competitive Landscape

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2021
  • Strategies Adopted by Key Market Players
  • Top Winning Strategies
    • By Development
    • By Company
    • By Year
  • Recent Activities in the Market
  • Key Companies Market Share (%), 2021

Key Company Profiles

  • Oracle Corporation (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Salesforce, Inc. (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • HubSpot, Inc. (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Campaign Monitor (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Constant Contact, Inc. (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Klaviyo (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Jivox Corporation (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Benchmark Internet Group, LLC (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mailjet (France)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mailchimp (U.S.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments