カスタマージャーニーマッピング：世界市場の予測 (2022～2027年)

世界のカスタマージャーニーマッピング市場は、2027年までに15.49%のCAGRで成長すると予測されています。

カスタマージャーニーマッピングは、顧客中心主義への移行における、ほんの一つの段階です。これは出発点であり、企業の業務内容や運営方法の中心に顧客の体験を据えるものです。そして、顧客と企業との関わり方を一望できるものであり、企業の思考を顧客に集中させ、外部の視点からサービスがどのように見えるかを明らかにするものです。大企業では、部門ごとのタスクで物事を考えるのは非常に簡単ですが、ジャーニーマッピングでは部門横断的な作業を促進して、ジャーニーが顧客に及ぼす影響を理解し、各ポイントにおける顧客の「望ましい」感情的反応を考慮しようとしています。

当レポートでは、世界のカスタマージャーニーマッピングの市場について分析し、ソリューションの概要や市場の基本構造、全体的な市場規模の動向見通し、導入手法別・地域別・業種別・顧客の種類別の詳細動向、業界関係者が今後取るべき行動などを調査しております。

目次

第1章 分析概要

• 市場展望 (2023年)：主な分析結果と結論
• 主な予測

第2章 カスタマージャーニーマッピング市場の概要

• 市場の定義と範囲
• 収益の種類
• 分析対象地域
• 分析対象業種

第3章 カスタマージャーニーマッピング市場の予測分析

• 市場の加速要因と抑制要因
• 市場予測：市場全体の場合
• 市場予測：導入手法別
  • クラウド
  • オンプレミス
• 市場予測：地域別
  • カナダ
  • 中東欧
  • 日本
  • ラテンアメリカ
  • 中東・アフリカ
  • 米国
  • 西欧
  • 日本・中国を除くアジア (AxJC)
  • 中国
• 市場予測：業界別
  • 銀行・金融サービス
  • エレクトロニクス・通信
  • 小売業・eコマース
  • 専門的サービス
  • 医療・ライフサイエンス
  • 製造業
  • メディア・エンターテインメント
  • 政府・公共部門
  • 教育
  • エネルギー・ユーティリティ・その他
  • その他
• 市場予測：顧客種類別
  • 中小企業
  • 大企業

第4章 アナリストの提言

第5章 付録

List of Tables

• Table 1 : Market Share, Total Market, Worldwide
• Table 2 : Market Share By Deployment Type, Worldwide
• Table 3 : Market Share By Geographical Regions, USA
• Table 4 : Market Share By Geographical Regions, Canada
• Table 5 : Market Share By Geographical Regions, Latin America
• Table 6 : Market Share By Geographical Regions, Western Europe
• Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
• Table 8 : Market Share By Geographical Regions, MEA
• Table 9 : Market Share By Geographical Regions, Asia ex. JPC
• Table 10 : Market Share By Geographical Regions, Japan
• Table 11 : Market Share By Geographical Regions, China
• Table 12 : Market Share By Industry Vertical 1, Worldwide
• Table 13 : Market Share By Industry Vertical 2, Worldwide
• Table 14 : Market Share By Industry Vertical 3, Worldwide
• Table 15 : Market Share By Industry Vertical 4, Worldwide
• Table 16 : Market Share By Industry Vertical 5, Worldwide
• Table 17 : Market Share By Industry Vertical 6, Worldwide
• Table 18 : Market Share By Industry Vertical 7, Worldwide
• Table 19 : Market Share By Industry Vertical 8, Worldwide

List of Figures

• Fig. 1 Market Forecast of Customer Journey Mapping, Worldwid 2022 - 2027
• Fig. 2 Market Forecast of Customer Journey Mapping, USA, 2022 - 2027
• Fig. 3 Market Forecast of Customer Journey Mapping, Canada, 2022 - 2027
• Fig. 4 Market Forecast of Customer Journey Mapping, Latin America, 2022 - 2027
• Fig. 5 Market Forecast of Customer Journey Mapping, Western Europe, 2022 - 2027
• Fig. 6 Market Forecast of Customer Journey Mapping, Central & Eastern Europe, 2022 - 2027
• Fig. 7 Market Forecast of Customer Journey Mapping, Middle East & Africa, 2022 - 2027
• Fig. 8 Market Forecast of Customer Journey Mapping, Asia excluding Japan and China, 2022 - 2027
• Fig. 9 Market Forecast of Customer Journey Mapping, Japan, 2022 - 2027
• Fig. 10 Market Forecast of Customer Journey Mapping, China, 2022 - 2027
• Fig. 11 Market Forecast of Customer Journey Mapping, IT & Telecom Industry, 2022 - 2027
• Fig. 12 Market Forecast of Customer Journey Mapping, Banking & Financial Services Industry, 2022 - 2027
• Fig. 13 Market Forecast of Customer Journey Mapping, Insurance Industry, 2022 - 2027
• Fig. 14 Market Forecast of Customer Journey Mapping, Healthcare Industry, 2022 - 2027
• Fig. 15 Market Forecast of Customer Journey Mapping, Government & Public Sector, 2022 - 2027
• Fig. 16 Market Forecast of Customer Journey Mapping, Retail & eCommerce, 2022 - 2027
• Fig. 17 Market Forecast of Customer Journey Mapping, Manufacturing, 2022 - 2027
• Fig. 18 Market Forecast of Customer Journey Mapping, Hospitality, 2022 - 2027
• Fig. 19 Market Forecast of Customer Journey Mapping, On-premises Deployment, 2022 - 2027
• Fig. 20 Market Forecast of Customer Journey Mapping, Cloud Deployment, 2022 - 2027
• Fig. 21 Market Forecast of Customer Journey Mapping, SMB Customers, 2022 - 2027
• Fig. 22 Market Forecast of Customer Journey Mapping, Large Customers, 2022 - 2027
• Fig. 23 Market Forecast of Customer Journey Mapping, Enterprise Customers, 2022 - 2027

Quadrant Knowledge Solutions Reveals that Customer Journey Mapping Market is Projected to Register a CAGR of 15.49% by 2027.

Customer journey mapping is just one stage in the move towards a customer centric approach. It marks the starting point; placing the experience of the customer at the heart of what the company does and how it operates. It provides a single overview of how customers interact with the business, focusing the company's thinking on the customer and how the service appears from an external perspective. It is all too easy for large corporations to think in terms of departmental tasks, and journey mapping facilitates cross-departmental working to understand the impact on the journey for the customer, and consider the "desired" emotional response from the customer at each point.

Table of Contents

Chapter 01: Research Summary

• 2023 Market Outlook: Top Research Findings and Key Takeaways
• Top predictions

Chapter 02: Customer Journey Mapping Market Overview

• Market Definition and Scope
• Revenue Type
• Geographical Regions
• Industry Verticals

Chapter 03: Customer Journey Mapping Market Forecast Analysis

• Market Accelerators and Market Restraints
• Market Forecast by Total Market
• Market Forecast by Deployment Type
  • Cloud
  • On-Premises
• Market Forecast by Geographical Regions
  • Canada
  • Central & Eastern Europe
  • Japan
  • Latin America
  • Middle East & Africa
  • USA
  • Western Europe
  • Asia Ex-Japan China (AxJC)
  • China
• Market Forecast by Industry Verticals
  • Banking and Financial Services
  • Electronics & Telecom
  • Retail and eCommerce
  • Professional Services
  • Healthcare and Life Sciences
  • Manufacturing
  • Media & Entertainment
  • Government and Public Sectors
  • Education
  • Energy & Utility Others
  • Others
• Market Forecast by Customer Types
  • SMB
  • Large
  • Enterprise

Chapter 04: Analyst Recommendations

• Analyst Recommendations

Chapter 05: Appendix

• Research Methodologies