スマートウォッチの世界市場：市場規模・シェア分析 - 動向、促進要因、競合情勢、予測 (2024～2030年)

主なハイライト

スマートウォッチの市場規模は、2023年の387億米ドルから、2030年には733億米ドルに、9.4%以上のCAGRで拡大します。

この成長の背景には、都市化率の上昇と、脈拍追跡、歩数カウント、睡眠の質のモニタリングなど、多くの機能を備えた先進的な製品に対するニーズの高まりがあります。テクノロジーをより身近に感じられるようになったことで、フィットネス・レベルを維持・向上させるための先進的なデバイスの導入が進んでいます。

タブレットやスマートフォンのようなスマートデバイスでアクセスできるアプリベースのモジュールに、日々の健康に関連する活動を完璧に組み込むスマートウォッチの機能は、その受容性を高めています。

ウェアラブル技術の世界の急速な到来と、ウェアラブルフィットネスグッズの売上の急速な増加に伴い、スマートウォッチとヘルスケアウェアラブルメーカーは、互いの知識を1つのコンパクトな製品に統合しています。

主な洞察

北米が業界をリードしており、この10年間は約9.5%のCAGRでさらに推進すると思われます。これは、この地域の多くの人々がこれらのデバイスを採用しているためです。

アジア太平洋は今後数年間、9.9%と最も速いCAGRで成長すると思われます。アジア太平洋のスマートウォッチ産業は、中国における手頃な価格のスマートウォッチの優位性、インドにおけるこれらのガジェットへの顧客の関心の高まり、韓国における先進的なインフラによって牽引されています。

拡張型カテゴリーは、スマートフォンや他の同様のデバイスの拡張機能として利用できる新しいバリエーションが登場したため、2023年には約45%のシェアで業界をリードしました。一方、スタンドアロン型カテゴリーは、これらの製品の導入が増加し、機能が満載され、低価格であるため、今後数年間で最も速い速度で推進される見通しです。

iOSカテゴリーは、2023年の業界シェアで65%を占めました。これは、Appleのブランド人気と、それほど高機能ではない他の亜種の存在によるものと考えられます。

パーソナルアシスタンス用アプリケーションは2023年に50%以上のシェアで業界をリードしました。また、医療用アプリケーションは、この10年間に最も速い複合年間成長率で成長すると思われます。医療・健康目的でのこれらのデバイスの需要は、この市場の楽観的な将来を示唆しています。

当レポートでは、世界のスマートウォッチの市場について分析し、市場の基本構造・最新情勢や主な促進・抑制要因、世界全体および地域別・主要国の市場規模の動向見通し (数量・金額ベース、2017～2030年)、製品別・OS別・用途別・エンドユーザー別の詳細動向、現在の市場競争の状況、主要企業のプロファイルなどを調査しております。

目次

第1章 調査範囲

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場指標

第5章 業界の展望

• 市場力学
  • 動向
  • 促進要因
  • 抑制要因/課題
  • 促進要因/抑制要因の影響分析
• 新型コロナウイルス感染症 (COVID-19) の影響
• ポーターのファイブフォース分析

第6章 世界市場

• 概要
• 市場規模：製品別 (2017～2030年)
• 市場収益：製品別 (2017～2030年)
• 市場規模：OS別 (2017～2030年)
• 市場収益：OS別 (2017～2030年)
• 市場規模：用途別 (2017～2030年)
• 市場収益：用途別 (2017～2030年)
• 市場規模：地域別 (2017～2030年)
• 市場収益：地域別 (2017～2030年)

第7章 北米市場

• 概要
• 市場規模：製品別 (2017～2030年)
• 市場収益：製品別 (2017～2030年)
• 市場規模：OS別 (2017～2030年)
• 市場収益：OS別 (2017～2030年)
• 市場規模：用途別 (2017～2030年)
• 市場収益：用途別 (2017～2030年)
• 市場規模：国別 (2017～2030年)
• 市場収益：国別 (2017～2030年)

第8章 欧州市場

第9章 アジア太平洋市場

第10章 ラテンアメリカ市場

第11章 中東・アフリカ市場

第12章 米国市場

• 概要
• 市場規模：製品別 (2017～2030年)
• 市場収益：製品別 (2017～2030年)
• 市場規模：OS別 (2017～2030年)
• 市場収益：OS別 (2017～2030年)
• 市場規模：用途別 (2017～2030年)
• 市場収益：用途別 (2017～2030年)

第13章 カナダ市場

第14章 ドイツ市場

第15章 フランス市場

第16章 英国市場

第17章 イタリア市場

第18章 スペイン市場

第19章 日本市場

第20章 中国市場

第21章 インド市場

第22章 オーストラリア市場

第23章 韓国市場

第24章 ブラジル市場

第25章 メキシコ市場

第26章 サウジアラビア市場

第27章 南アフリカ市場

第28章 アラブ首長国連邦 (UAE) 市場

第29章 競合情勢

• 市場参入企業とその提供品目の一覧
• 主要企業の競合ベンチマーク
• 主要企業の製品ベンチマーク
• 最近の戦略的展開

第30章 企業プロファイル

• Apple Inc.
• Samsung Electronics Co. Ltd.
• Garmin Ltd.
• Fitbit International Limited
• Fossil Group Inc.
• Huawei Technologies Co. Ltd.
• Xiaomi Corporation
• LG Electronics
• Sony Corporation
• TomTom International BV
• ASUSTeK Computer Inc.

第31章 付録

Key Highlights

The smartwatch market generated a value of USD 38.7 billion in 2023, which will rise to USD 73.3 billion, powering at more than 9.4% compound annual growth rate, by 2030.

This growth is because of the increasing urbanization rate and the growing need for advanced products with many features, such as pulse rate tracking, step counting, and sleep quality monitoring.

The swift arrival of wearable technology has made people more aware of their health and fitness.

With greater access to technology, individuals are progressively adopting advanced devices to maintain/improve their fitness levels.

In this context, health & fitness smartwatches assist them in monitoring their day-to-day activities and decreasing bad practices that can affect their health in the long run.

The capability of smartwatches to flawlessly incorporate everyday health-associated activities into an app-based module that is accessible with a smart device like a tablet or smartphone is enhancing their acceptance.

The advanced incorporation and cross-compatibility of personal assistance and personal health features in a single smartwatch are key trends being witnessed in the industry.

With the swift arrival of wearable technology worldwide, coupled with the quick increase in wearable fitness goods sales, smartwatch and healthcare wearables makers have been integrating each other's knowledge into one compact product.

Key Insights

North America is leading the industry, and it will further propel at approximately 9.5% CAGR during this decade. This is because numerous people in this region are adopting these devices.

North America is a major target region for major players like Samsung and Apple.

APAC is likely to grow at the fastest compound annual growth rate, of 9.9%, in the years to come.

The industry for smartwatch in APAC is driven by the dominance of affordable smartwatches in China, increasing customer interest in these gadgets in India, and advanced infrastructure in South Korea.

The extension category led the industry in 2023, with approximately 45% share, because of the arrival of new variants that can be utilized as an extension to smartphones or other similar devices.

The standalone category will propel at the fastest rate in the coming years, owing to the rising introduction of these products, their feature-laden aspect, and their lower price.

The iOS category accounted for the leading share of the industry in 2023, of 65%. This can be because of the brand popularity of Apple and the existence of other variants with less-competent features.

Personal assistance application led the industry in 2023, with more than 50% share, because of the rising customers' adoption of smartwatches to ease their everyday activities.

Medical applications will grow at the fastest compound annual growth rate during this decade. The requirement for these devices for medical and health purposes has been suggestive of an optimistic future for this market.

Product introductions have been the main strategic initiatives taken by the major companies in the past few years.

Seeing the rising need for new models of smartwatches with advanced features like voice recognition and touch displays, players are introducing new versions/updates and better models regularly to enhance their market position.

Table of Contents

Chapter 1. Research Scope

• 1.1. Research Objectives
• 1.2. Market Definition
• 1.3. Analysis Period
• 1.4. Market Size Breakdown by Segments
  • 1.4.1. Market size breakdown, by product
  • 1.4.2. Market size breakdown, by operating system
  • 1.4.3. Market size breakdown, by application
  • 1.4.4. Market size breakdown, by region
  • 1.4.5. Market size breakdown, by country
• 1.5. Market Data Reporting Unit
  • 1.5.1. Volume
  • 1.5.2. Value
• 1.6. Key Stakeholders

Chapter 2. Research Methodology

• 2.1. Secondary Research
  • 2.1.1. Paid
  • 2.1.2. Unpaid
  • 2.1.3. P&S Intelligence database
• 2.2. Primary Research
• 2.3. Market Size Estimation
• 2.4. Data Triangulation
• 2.5. Currency Conversion Rates
• 2.6. Assumptions for the Study
• 2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

• 5.1. Market Dynamics
  • 5.1.1. Trends
  • 5.1.2. Drivers
  • 5.1.3. Restraints/challenges
  • 5.1.4. Impact analysis of drivers/restraints
• 5.2. Impact of COVID-19
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Bargaining power of buyers
  • 5.3.2. Bargaining power of suppliers
  • 5.3.3. Threat of new entrants
  • 5.3.4. Intensity of rivalry
  • 5.3.5. Threat of substitutes

Chapter 6. Global Market

• 6.1. Overview
• 6.2. Market Volume, by Product (2017-2030)
• 6.3. Market Revenue, by Product (2017-2030)
• 6.4. Market Volume, by Operating System (2017-2030)
• 6.5. Market Revenue, by Operating System (2017-2030)
• 6.6. Market Volume, by Application (2017-2030)
• 6.7. Market Revenue, by Application (2017-2030)
• 6.8. Market Volume, by Region (2017-2030)
• 6.9. Market Revenue, by Region (2017-2030)

Chapter 7. North America Market

• 7.1. Overview
• 7.2. Market Volume, by Product (2017-2030)
• 7.3. Market Revenue, by Product (2017-2030)
• 7.4. Market Volume, by Operating System (2017-2030)
• 7.5. Market Revenue, by Operating System (2017-2030)
• 7.6. Market Volume, by Application (2017-2030)
• 7.7. Market Revenue, by Application (2017-2030)
• 7.8. Market Volume, by Country (2017-2030)
• 7.9. Market Revenue, by Country (2017-2030)

Chapter 8. Europe Market

• 8.1. Overview
• 8.2. Market Volume, by Product (2017-2030)
• 8.3. Market Revenue, by Product (2017-2030)
• 8.4. Market Volume, by Operating System (2017-2030)
• 8.5. Market Revenue, by Operating System (2017-2030)
• 8.6. Market Volume, by Application (2017-2030)
• 8.7. Market Revenue, by Application (2017-2030)
• 8.8. Market Volume, by Country (2017-2030)
• 8.9. Market Revenue, by Country (2017-2030)

Chapter 9. APAC Market

• 9.1. Overview
• 9.2. Market Volume, by Product (2017-2030)
• 9.3. Market Revenue, by Product (2017-2030)
• 9.4. Market Volume, by Operating System (2017-2030)
• 9.5. Market Revenue, by Operating System (2017-2030)
• 9.6. Market Volume, by Application (2017-2030)
• 9.7. Market Revenue, by Application (2017-2030)
• 9.8. Market Volume, by Country (2017-2030)
• 9.9. Market Revenue, by Country (2017-2030)

Chapter 10. LATAM Market

• 10.1. Overview
• 10.2. Market Volume, by Product (2017-2030)
• 10.3. Market Revenue, by Product (2017-2030)
• 10.4. Market Volume, by Operating System (2017-2030)
• 10.5. Market Revenue, by Operating System (2017-2030)
• 10.6. Market Volume, by Application (2017-2030)
• 10.7. Market Revenue, by Application (2017-2030)
• 10.8. Market Volume, by Country (2017-2030)
• 10.9. Market Revenue, by Country (2017-2030)

Chapter 11. MEA Market

• 11.1. Overview
• 11.2. Market Volume, by Product (2017-2030)
• 11.3. Market Revenue, by Product (2017-2030)
• 11.4. Market Volume, by Operating System (2017-2030)
• 11.5. Market Revenue, by Operating System (2017-2030)
• 11.6. Market Volume, by Application (2017-2030)
• 11.7. Market Revenue, by Application (2017-2030)
• 11.8. Market Volume, by Country (2017-2030)
• 11.9. Market Revenue, by Country (2017-2030)

Chapter 12. U.S. Market

• 12.1. Overview
• 12.2. Market Volume, by Product (2017-2030)
• 12.3. Market Revenue, by Product (2017-2030)
• 12.4. Market Volume, by Operating System (2017-2030)
• 12.5. Market Revenue, by Operating System (2017-2030)
• 12.6. Market Volume, by Application (2017-2030)
• 12.7. Market Revenue, by Application (2017-2030)

Chapter 13. Canada Market

• 13.1. Overview
• 13.2. Market Volume, by Product (2017-2030)
• 13.3. Market Revenue, by Product (2017-2030)
• 13.4. Market Volume, by Operating System (2017-2030)
• 13.5. Market Revenue, by Operating System (2017-2030)
• 13.6. Market Volume, by Application (2017-2030)
• 13.7. Market Revenue, by Application (2017-2030)

Chapter 14. Germany Market

• 14.1. Overview
• 14.2. Market Volume, by Product (2017-2030)
• 14.3. Market Revenue, by Product (2017-2030)
• 14.4. Market Volume, by Operating System (2017-2030)
• 14.5. Market Revenue, by Operating System (2017-2030)
• 14.6. Market Volume, by Application (2017-2030)
• 14.7. Market Revenue, by Application (2017-2030)

Chapter 15. France Market

• 15.1. Overview
• 15.2. Market Volume, by Product (2017-2030)
• 15.3. Market Revenue, by Product (2017-2030)
• 15.4. Market Volume, by Operating System (2017-2030)
• 15.5. Market Revenue, by Operating System (2017-2030)
• 15.6. Market Volume, by Application (2017-2030)
• 15.7. Market Revenue, by Application (2017-2030)

Chapter 16. U.K. Market

• 16.1. Overview
• 16.2. Market Volume, by Product (2017-2030)
• 16.3. Market Revenue, by Product (2017-2030)
• 16.4. Market Volume, by Operating System (2017-2030)
• 16.5. Market Revenue, by Operating System (2017-2030)
• 16.6. Market Volume, by Application (2017-2030)
• 16.7. Market Revenue, by Application (2017-2030)

Chapter 17. Italy Market

• 17.1. Overview
• 17.2. Market Volume, by Product (2017-2030)
• 17.3. Market Revenue, by Product (2017-2030)
• 17.4. Market Volume, by Operating System (2017-2030)
• 17.5. Market Revenue, by Operating System (2017-2030)
• 17.6. Market Volume, by Application (2017-2030)
• 17.7. Market Revenue, by Application (2017-2030)

Chapter 18. Spain Market

• 18.1. Overview
• 18.2. Market Volume, by Product (2017-2030)
• 18.3. Market Revenue, by Product (2017-2030)
• 18.4. Market Volume, by Operating System (2017-2030)
• 18.5. Market Revenue, by Operating System (2017-2030)
• 18.6. Market Volume, by Application (2017-2030)
• 18.7. Market Revenue, by Application (2017-2030)

Chapter 19. Japan Market

• 19.1. Overview
• 19.2. Market Volume, by Product (2017-2030)
• 19.3. Market Revenue, by Product (2017-2030)
• 19.4. Market Volume, by Operating System (2017-2030)
• 19.5. Market Revenue, by Operating System (2017-2030)
• 19.6. Market Volume, by Application (2017-2030)
• 19.7. Market Revenue, by Application (2017-2030)

Chapter 20. China Market

• 20.1. Overview
• 20.2. Market Volume, by Product (2017-2030)
• 20.3. Market Revenue, by Product (2017-2030)
• 20.4. Market Volume, by Operating System (2017-2030)
• 20.5. Market Revenue, by Operating System (2017-2030)
• 20.6. Market Volume, by Application (2017-2030)
• 20.7. Market Revenue, by Application (2017-2030)

Chapter 21. India Market

• 21.1. Overview
• 21.2. Market Volume, by Product (2017-2030)
• 21.3. Market Revenue, by Product (2017-2030)
• 21.4. Market Volume, by Operating System (2017-2030)
• 21.5. Market Revenue, by Operating System (2017-2030)
• 21.6. Market Volume, by Application (2017-2030)
• 21.7. Market Revenue, by Application (2017-2030)

Chapter 22. Australia Market

• 22.1. Overview
• 22.2. Market Volume, by Product (2017-2030)
• 22.3. Market Revenue, by Product (2017-2030)
• 22.4. Market Volume, by Operating System (2017-2030)
• 22.5. Market Revenue, by Operating System (2017-2030)
• 22.6. Market Volume, by Application (2017-2030)
• 22.7. Market Revenue, by Application (2017-2030)

Chapter 23. South Korea Market

• 23.1. Overview
• 23.2. Market Volume, by Product (2017-2030)
• 23.3. Market Revenue, by Product (2017-2030)
• 23.4. Market Volume, by Operating System (2017-2030)
• 23.5. Market Revenue, by Operating System (2017-2030)
• 23.6. Market Volume, by Application (2017-2030)
• 23.7. Market Revenue, by Application (2017-2030)

Chapter 24. Brazil Market

• 24.1. Overview
• 24.2. Market Volume, by Product (2017-2030)
• 24.3. Market Revenue, by Product (2017-2030)
• 24.4. Market Volume, by Operating System (2017-2030)
• 24.5. Market Revenue, by Operating System (2017-2030)
• 24.6. Market Volume, by Application (2017-2030)
• 24.7. Market Revenue, by Application (2017-2030)

Chapter 25. Mexico Market

• 25.1. Overview
• 25.2. Market Volume, by Product (2017-2030)
• 25.3. Market Revenue, by Product (2017-2030)
• 25.4. Market Volume, by Operating System (2017-2030)
• 25.5. Market Revenue, by Operating System (2017-2030)
• 25.6. Market Volume, by Application (2017-2030)
• 25.7. Market Revenue, by Application (2017-2030)

Chapter 26. Saudi Arabia Market

• 26.1. Overview
• 26.2. Market Volume, by Product (2017-2030)
• 26.3. Market Revenue, by Product (2017-2030)
• 26.4. Market Volume, by Operating System (2017-2030)
• 26.5. Market Revenue, by Operating System (2017-2030)
• 26.6. Market Volume, by Application (2017-2030)
• 26.7. Market Revenue, by Application (2017-2030)

Chapter 27. South Africa Market

• 27.1. Overview
• 27.2. Market Volume, by Product (2017-2030)
• 27.3. Market Revenue, by Product (2017-2030)
• 27.4. Market Volume, by Operating System (2017-2030)
• 27.5. Market Revenue, by Operating System (2017-2030)
• 27.6. Market Volume, by Application (2017-2030)
• 27.7. Market Revenue, by Application (2017-2030)

Chapter 28. U.A.E. Market

• 28.1. Overview
• 28.2. Market Volume, by Product (2017-2030)
• 28.3. Market Revenue, by Product (2017-2030)
• 28.4. Market Volume, by Operating System (2017-2030)
• 28.5. Market Revenue, by Operating System (2017-2030)
• 28.6. Market Volume, by Application (2017-2030)
• 28.7. Market Revenue, by Application (2017-2030)

Chapter 29. Competitive Landscape

• 29.1. List of Market Players and their Offerings
• 29.2. Competitive Benchmarking of Key Players
• 29.3. Product Benchmarking of Key Players
• 29.4. Recent Strategic Developments

Chapter 30. Company Profiles

• 30.1. Apple Inc.
  • 30.1.1. Business overview
  • 30.1.2. Product and service offerings
  • 30.1.3. Key financial summary
• 30.2. Samsung Electronics Co. Ltd.
  • 30.2.1. Business overview
  • 30.2.2. Product and service offerings
  • 30.2.3. Key financial summary
• 30.3. Garmin Ltd.
  • 30.3.1. Business overview
  • 30.3.2. Product and service offerings
  • 30.3.3. Key financial summary
• 30.4. Fitbit International Limited
  • 30.4.1. Business overview
  • 30.4.2. Product and service offerings
  • 30.4.3. Key financial summary
• 30.5. Fossil Group Inc.
  • 30.5.1. Business overview
  • 30.5.2. Product and service offerings
  • 30.5.3. Key financial summary
• 30.6. Huawei Technologies Co. Ltd.
  • 30.6.1. Business overview
  • 30.6.2. Product and service offerings
  • 30.6.3. Key financial summary
• 30.7. Xiaomi Corporation
  • 30.7.1. Business overview
  • 30.7.2. Product and service offerings
  • 30.7.3. Key financial summary
• 30.8. LG Electronics
  • 30.8.1. Business overview
  • 30.8.2. Product and service offerings
  • 30.8.3. Key financial summary
• 30.9. Sony Corporation
  • 30.9.1. Business overview
  • 30.9.2. Product and service offerings
  • 30.9.3. Key financial summary
• 30.10. TomTom International BV
  • 30.10.1. Business overview
  • 30.10.2. Product and service offerings
  • 30.10.3. Key financial summary
• 30.11. ASUSTeK Computer Inc.
  • 30.11.1. Business overview
  • 30.11.2. Product and service offerings
  • 30.11.3. Key financial summary

Chapter 31. Appendix

• 31.1. Abbreviations
• 31.2. Sources and References
• 31.3. Related Reports