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男性用グルーミング製品の世界市場2023-2030Global Men's Grooming Products Market 2023-2030 |
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男性用グルーミング製品の世界市場2023-2030 |
出版日: 2023年07月01日
発行: Orion Market Research
ページ情報: 英文 115 Pages
納期: 2~3営業日
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男性用グルーミング製品の世界市場は、予測期間中にCAGR 18.4%で成長すると予測されています。メンズサロンの大幅な増加が、世界中で男性用グルーミング製品の需要を牽引しています。男性と女性の肌タイプの違いをアピールするマーケティング努力や広告が大幅に増加したことが、男性用グルーミング製品の売上増加に大きな影響を与えています。グリーン・コンセプトは美容業界全体の大きな動向であり、この分野も手付かずのままではないです。市場競争力を維持するため、主要企業は男性用グルーミング・カテゴリーでアーユルヴェーダ製品を発売するイニシアチブを取っています。例えば、2021年10月、インドを拠点とするアーユルヴェーダ美容ブランドVedixは、洗顔料、保湿剤、夜用美容液などを含む男性用グルーミング製品のラインアップで男性用スキンケア市場に参入すると発表しました。
しかし、男性用スキンケア製品に含まれる化学物質による製品への副作用が、世界の男性用スキンケア製品市場の成長を妨げる要因となっています。さらに、新興地域におけるスマートなマーケティング活動の高まりは、市場に機会を生み出している重要な要因の一つです。市場における新たな提案は、世界の男性用スキンケア製品市場の成長を促進すると思われます。例えば、2021年2月、資生堂化粧品は、男性用美容製品の資生堂メンズシリーズのリニューアルを打ち出しました。さらに、同社は資生堂メンアルティミューンパワーインフュージングコンセントレートと名付けられたスキンケア製品も発売する予定です。
インターネット普及率の上昇とスマートフォンの普及拡大が、このセグメントの世界の成長に影響を与える主要因となっています。消費者の満足度の向上が、この市場セグメントの成長をさらに後押ししています。さらに、オンラインショッピングの動向も増加しており、祝日や休業日、悪天候などのダウンタイムに影響されることなく、365日24時間いつでもアクセスできることを約束するeコマースサイトも増加しています。
全地域の中で、北米が世界の男性用グルーミング製品市場でかなりのシェアを占める。北米では米国が大きなシェアを占めています。可処分所得の高さ、主要ブランドの男性用グルーミング製品の大規模な入手可能性、男性のパーソナルグルーミングへの高い支出率などが、この地域市場の高いシェアの主な要因となっています。
さらに、2021年6月には、デリーに本社を置くパーソナルケアブランドRevees Cliveが、男性用ヘアケアとスキンケア製品の独占的なシリーズを発売しました。インド市場におけるオーガニック男性用ケア製品の最新発売により、Reveesは本質的に、男性のパーソナルケアと健康に関連するこれらの問題を解決しようとしています。
Title: Global Men's Grooming Products Market Size, Share & Trends Analysis Report Product Type (Hair Care Products, Skin Care Products, Shave Care Products, and Others), and by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Others) Forecast Period (2023-2030).
The global men's grooming products market is anticipated to grow at a CAGR of 18.4% during the forecast period. A significant increase in the number of men's salons has driven the demand for Men's grooming products across the globe. The considerable rise in marketing efforts and advertisements to showcase the difference between the skin type of men and women has made significant impact on the increasing sales of men's grooming products. Go green concept has noticed to be a major trend in the overall beauty industry, and this segment has not remain untouched. To remain competitive in the market key players have taken initiative to launch ayurvedic products in men's grooming category. For instance, in October 2021, Vedix, an Indian-based ayurvedic beauty brand, announced it would enter the men's skincare market with a line of products for men's grooming that included face cleanser, moisturizer, and nighttime serum.
However, the side effects related to products with chemicals present in men's skincare products are some factor constraints that are hindering the growth of the global men's skincare products market across the globe. Moreover, the rise in smart marketing activities in emerging regions is one of the key factors that are creating opportunities for the market. A new offering in the market is likely to drive the growth of the global men's skincare products market. For instance, in February 2021, Shiseido Cosmetics had set forth the relaunching of its Shiseido Men's range, attributing male beauty products. Additionally, the company will also launch its skincare product, which is named, Shiseido Men Ultimune Power Infusing Concentrate.
The global men's grooming products market is segmented based on product type and distribution channel. Based on product type, the market is sub-segmented into on hair care, skin care, shave care, and others. Based on the distribution channel, the market is sub-segmented into specialty stores, supermarkets/ hypermarkets, convenience stores, online retail stores, and others.
The increasing internet penetration along with growing smartphone adoption is acting as a prime factor impacting the growth of the segment across the globe. The increasing level of consumer satisfaction has further driven the growth of this market segment. Moreover, there also has been an increasing trend of online shopping that also increased e-commerce websites that promise 24/7 accessibility, 365 days a year, without being affected by downtime for public holidays, closing times, and bad weather conditions.
The global men's grooming products market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific regional market is anticipated to cater to a considerable growth over the forecast period. The growth is attributable to the increasing investments by key market players focused on developing advanced men's grooming products in the region. The increasing appearance-conscious youth population that consider that consider amiable appearance is key to social and professional success is promoting the regional market growth. Social media platforms such as Facebook and Instagram have made a significant contribution to the regional market growth. Furthermore, the booming e-commerce industry in the region has further promoted the sales of such products over key online portals such as Amazon, Flipkart, and JioMart among others.
Among all the regions, North America to hold a considerable share of the global men's grooming products market. In North America, the US held a major market share. The high disposable income, large scale availability of men's grooming products of major brands along with high expenditure rate of men's on personal grooming are some of the key promoter to the high share of the regional market.
The major market player of the men's grooming products market includes Beiersdorf AG, Procter & Gamble Co., L'Oreal SA, Shiseido Co., Ltd., and Vi-john Group among others. These players are actively adopting growth strategies such as mergers and acquisitions, partnerships, collaboration and agreements to improve their dominance among competitors. Technological innovation and new product launching are the core strength of key market players in the cloud computing market. For instance, in February 2022, Himalaya MEN launches new campaign addressing pimple concern among boys. The new campaign for Himalaya MEN helps break myths on various experiments to solve pimple problems and positions the brand as Ladkon ke pimples ka sahi solution (Best solution for men's pimple).
Further, in June 2021, Revees Clive, a Delhi-headquartered personal care brand, has launched its exclusive range of men's hair care and skin care products. With its latest launch of organic men's care products in the Indian market, Revees is essentially trying to solve these problems associated with personal care and well-being for men.