男性用グルーミング製品の市場規模、シェア、成長分析：製品タイプ別、価格帯別、流通チャネル別、地域別 - 産業予測 2025～2032年

男性用グルーミング製品の世界市場規模は2023年に653億米ドルと評価され、2024年の704億6,000万米ドルから2032年には1,294億5,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは7.9％で成長する見通しです。

パーソナルグルーミング市場は急速に進化しており、社会における肯定的な自己イメージのために身だしなみを整えることの重要性が強調されています。この分野はプロフェッショナリズム、成熟度、自信を評価するものであり、主要企業は消費者のニーズに合わせた独自のパーソナルケア製品を革新し提供するようになります。ヘアケア、スキンケア、シェービングケアを含む男性用グルーミング製品は、ヘアスプレー、香り、ヒゲワックスなどの革新的なソリューションによって著しい進歩を遂げ、業界の成長を後押ししています。さらに、個人の衛生意識の高まりが、グルーミング必需品の需要を強化しています。男性の美意識の高まりは市場拡大の極めて重要な要因であり、ブランドは全体的な幸福感と自己顕示欲を高める洗練されたグルーミング製品への欲求の高まりに応えようとしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

男性用グルーミング製品市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• シェービングケア
  • シェービングクリーム
  • シェービングジェル
  • カミソリと刃
  • アフターシェーブケア
  • ローション
  • スプラッシュ/ジェル
  • バーム
• スキンケア
  • アンチエイジング
  • 洗顔料
  • 保湿剤
  • オイルフリー
  • エマルジョン
  • 多目的
• ヘアケア
  • シャンプー
  • コンディショナー
  • スタイリング製品
  • ポマード
  • パテと粘土
  • クリーム
  • ワックス
  • ジェル
• トイレタリー
  • 石鹸
  • シャワーと洗浄
• フレグランス
  • 制汗剤・デオドラント
  • 香水
  • コロン
• その他

男性用グルーミング製品市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• プレミアム価格帯
• 中価格帯
• 低価格帯

男性用グルーミング製品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット/スーパーマーケット
• サロン/グルーミングクラブ
• ドラッグストア
• eコマース/オンライン
• 小売店

男性用グルーミング製品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble Co.（USA）
• Unilever PLC（UK/Netherlands）
• L'Oreal S.A.（France）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（USA）
• Shiseido Company, Limited（Japan）
• Edgewell Personal Care（USA）
• Combe Incorporated（USA）
• Hims & Hers Health, Inc.（USA）
• Estee Lauder Companies Inc.（USA）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Chanel S.A.（France）
• Johnson & Johnson（USA）
• Kao Corporation（Japan）
• Reckitt Benckiser Group plc（UK）
• ITC Limited（India）
• Marico Limited（India）
• Emami Limited（India）
• Godrej Consumer Products（India）

結論と推奨事項

Global Men's Grooming Products Market size was valued at USD 65.3 billion in 2023 and is poised to grow from USD 70.46 billion in 2024 to USD 129.45 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The personal grooming market is rapidly evolving, emphasizing the importance of maintaining one's appearance for a positive self-image in society. This sector evaluates professionalism, maturity, and confidence, leading companies to innovate and deliver unique personal care products tailored to consumer needs. Men's grooming, encompassing hair, skin, and shaving care, is witnessing significant advancements with innovative solutions like hair sprays, scents, and beard waxes, fueling industry growth. Furthermore, the rising awareness of personal hygiene reinforces the demand for grooming essentials. The increasing beauty consciousness among men is a pivotal driver of market expansion, as brands aim to cater to their growing desire for sophisticated grooming products that enhance overall well-being and self-presentation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Men's Grooming Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Men's Grooming Products Market Segmental Analysis

Global Men's Grooming Products Market is segmented by Product type, Price range, Distribution channel and Region. Based on Product type, the market is segmented into Shave Care, Skincare, Hair Care, Toiletries, Fragrances and Others. Based on Price range, the market is segmented into Premium, Mid-range and Low-range. Based on Distribution channel, the market is segmented into Hypermarkets/Supermarkets, Salons/Grooming Clubs, Drug Stores, e-Commerce/Online and Retail Stores. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Men's Grooming Products Market

The global men's grooming products market is witnessing a significant shift driven by rising consumer preferences for natural, clean-label, and organic options. As awareness grows regarding the harmful effects of chemical ingredients commonly found in products like shaving creams, more men are opting for safer alternatives. This increasing inclination towards natural and cruelty-free grooming products has led to a notable surge in demand. Additionally, major manufacturers are leveraging celebrity endorsements from sports and film icons to further promote their brands, appealing to consumers' desire for trusted, high-quality products. Prominent names like Gillette by P&G are at the forefront of this trend.

Restraints in the Global Men's Grooming Products Market

The global men's grooming products market faces several challenges that could hinder its growth, including strict manufacturing regulations and potential side effects linked to cosmetic items. Additionally, the high costs associated with these products can deter consumers, affecting overall demand. These constraints may limit market expansion and present obstacles for manufacturers looking to attract a wider audience. As companies navigate these issues, the impact on product accessibility and consumer perception remains a critical consideration for the industry's future development and success.

Market Trends of the Global Men's Grooming Products Market

The Global Men's Grooming Products market is witnessing a significant shift towards chemical-free and clean-label offerings, driven by heightened consumer awareness regarding the adverse effects of synthetic ingredients. Men are increasingly opting for natural, organic, and cruelty-free grooming products, reflecting a broader trend towards health and sustainability. This growing preference has led to a surge in demand for premium organic options, as consumers seek safer alternatives that align with their values. Players in the market, such as Bombay Shaving Company with its charcoal shaving foam, are capitalizing on this trend, resulting in higher price points for organic products and a robust growth trajectory for the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Men's Grooming Products Market Size by Product type & CAGR (2025-2032)

• Market Overview
• Shave Care
  • Shaving Creams
  • Shaving Gels
  • Razors & Blades
  • After Shave Care
  • Lotions
  • Splashes/Gels
  • Balms
• Skincare
  • Anti-aging
  • Face Washes
  • Moisturizers
  • Oil-free
  • Emulsions
  • Multi-purpose
• Hair Care
  • Shampoos
  • Conditioners
  • Styling Products
  • Pomades
  • Putties & Clay
  • Creams
  • Waxes
  • Gels
• Toiletries
  • Soaps
  • Shower & Washes
• Fragrances
  • Antiperspirants & Deodorants
  • Perfumes
  • Colognes
• Others

Global Men's Grooming Products Market Size by Price range & CAGR (2025-2032)

• Market Overview
• Premium
• Mid-range
• Low-range

Global Men's Grooming Products Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Salons/Grooming Clubs
• Drug Stores
• e-Commerce/Online
• Retail Stores

Global Men's Grooming Products Market Size & CAGR (2025-2032)

• North America (Product type, Price range, Distribution channel)
  • US
  • Canada
• Europe (Product type, Price range, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Price range, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Price range, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Price range, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combe Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hims & Hers Health, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emami Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations