日本の男性用グルーミング用品市場規模、シェア、動向、予測：製品、価格帯、流通チャネル、地域別、2025年～2033年

日本の男性用グルーミング用品市場規模は2024年に53億6,409万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに90億9,334万米ドルに達し、2025年から2033年にかけて6.04％の成長率（CAGR）を示すと予測しています。この市場を支えているのは、消費者行動の変化、肌の健康に対する意識の高まり、高度なグルーミングガジェットの人気の高まり、全国の男性による天然オーガニックスキンケア製品の採用率の上昇です。

本レポートで扱う主な質問

• 日本の男性用グルーミング用品市場はこれまでどのように推移し、今後どのように推移するのか？
• 日本の男性用グルーミング用品市場の製品別区分は？
• 日本の男性用グルーミング用品市場の価格帯別区分は？
• 日本の男性用グルーミング用品市場の流通チャネル別区分は？
• 日本の男性用グルーミング用品市場の地域別区分は？
• 日本の男性用グルーミング用品市場のバリューチェーンにおける様々なステージとは？
• 日本の男性用グルーミング用品市場の主な促進要因と課題は？
• 日本の男性用グルーミング用品市場の構造と主要企業は？
• 日本の男性用グルーミング用品市場の競合状況は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本の男性用グルーミング用品市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本の男性用グルーミング用品市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本の男性用グルーミング用品市場- 製品別内訳

• 男性用トイレタリー
• 電気製品
• アフターシェーブローション
• その他

第7章 日本の男性用グルーミング用品市場- 価格帯別内訳

• 大量生産品
• プレミアム製品

第8章 日本の男性用グルーミング用品市場- 流通チャネル別内訳

• スーパーマーケットとハイパーマーケット
• 薬局
• オンラインストア
• その他

第9章 日本の男性用グルーミング用品市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本の男性用グルーミング用品市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

The Japan male grooming products market size reached USD 5,364.09 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 9,093.34 Million by 2033, exhibiting a growth rate (CAGR) of 6.04% during 2025-2033. The market is supported by changing consumer behavior, growing consciousness about skin health, increasing popularity of advanced grooming gadgets, and rising adoption of natural and organic skincare products by men across the country.

Japan Male Grooming Products Market Trends:

Growth of Men's Skincare Routine

Japanese men are increasingly adopting advanced skincare regimens beyond the conventional soap and shaving cream basics. There is heightened awareness about skin health and the importance of proper long-term care, which has resulted in a boom for interest in cleansers, moisturizers, serums, and sunscreens. According to industry reports, older Japanese men are turning to cosmetics and skin care in response to heightened worries about their appearance to clients and customers in professional settings. Studies indicate that Japanese men over 40 are becoming increasingly aware of their appearance during video and online meetings, a trend that has grown due to the COVID-19 pandemic. Another report by Nikkei Asia states that Gen Z males in Japan allocate roughly 20% more monthly for cosmetics compared to the general population of the country. The best-selling items for these men are priced over 2,000 yen (US$12.75), exceeding what women typically spend. This trend is particularly strong among young men who are exposed to lifestyle media, K-beauty trends, and social media. Consumers are also willing to try products traditionally linked to women's beauty, such as sheet masks and exfoliants. The emphasis has moved away from simply appearing clean and neat to having healthy, youthful-looking skin. Brands are answering back by creating male-specific product ranges with formulations and branding addressing men's issues, including oil control, razor burn, and large pores. The mainstreaming of skincare as part of routine self-care is a significant cultural shift providing a positive impact on the Japan male grooming products market outlook.

Increased Popularity of Grooming Technology and Intelligent Devices

In a technologically advanced society such as Japan, the convergence of grooming with technology has been a natural progression. More male consumers are splurging on advanced grooming gadgets, including electric facial cleaners, smart razors, and even AI-driven skincare analyzers. These products provide convenience, accuracy, and the feeling of personalization that is desirable for the contemporary consumer. The need for efficiency and improved performance in grooming is responsible for the appeal of these technologies. For example, men are attracted to grooming devices that can analyze skin conditions and suggest products or methods specific to their needs. Moreover, the application of apps to monitor grooming progress or get tips on care is on the rise. This trend indicates a change in the perception of men toward grooming as a hygiene routine and an investment in themselves. The combination of smart technology and grooming further fuels the Japan male grooming products market growth.

Transition to Natural and Eco-Friendly Products

Increasing environmental awareness and health-consciousness are influencing the preferences of consumers in Japan, with most men looking for grooming products that reflect these principles. This has resulted in a significant transition to natural, organic, and cruelty-free products. Japanese consumers who value purity and simplicity prefer minimalist formulations that don't include synthetic additives, parabens, and artificial perfumes. Ethical packaging and brand ethics are also important decision-making factors, with recyclable packaging and open supply chains becoming major considerations. For men today, the trend is as much about sustainability as it is about minimizing irritation and keeping a healthier routine. Brands that highlight plant-derived ingredients and conventional Japanese botanicals-like green tea or yuzu-are hence gaining popularity within like-minded consumer bases. As grooming is increasingly becoming a part of overall wellness, men are seeking products that meet both their self-care expectations and their green expectations, supporting a shift toward sustainable consumption, which is also significantly influencing the Japan male grooming products market share.

Japan Male Grooming Products Market Segmentation:

Product Insights:

• Male Toiletries
• Electrical Products
• After Shave Lotions
• Others

Price Range Insights:

• Mass Products
• Premium Products

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan male grooming products market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan male grooming products market on the basis of product?
• What is the breakup of the Japan male grooming products market on the basis of price range?
• What is the breakup of the Japan male grooming products market on the basis of distribution channel?
• What is the breakup of the Japan male grooming products market on the basis of region?
• What are the various stages in the value chain of the Japan male grooming products market?
• What are the key driving factors and challenges in the Japan male grooming products market?
• What is the structure of the Japan male grooming products market and who are the key players?
• What is the degree of competition in the Japan male grooming products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Male Grooming Products Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Male Grooming Products Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Male Grooming Products Market - Breakup by Product

• 6.1 Male Toiletries
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Electrical Products
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 After Shave Lotions
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Others
  • 6.4.1 Historical and Current Market Trends (2019-2024)
  • 6.4.2 Market Forecast (2025-2033)

7 Japan Male Grooming Products Market - Breakup by Price Range

• 7.1 Mass Products
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Premium Products
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Male Grooming Products Market - Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Pharmacy Stores
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Online Stores
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Others
  • 8.4.1 Historical and Current Market Trends (2019-2024)
  • 8.4.2 Market Forecast (2025-2033)

9 Japan Male Grooming Products Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Products Offered
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Products Offered
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Products Offered
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Products Offered
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Products Offered
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Male Grooming Products Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix