ウェットティッシュ（ウェットワイプ）のインド市場：製品タイプ別、流通チャネル別、地域別、機会、予測、2019年～2033年

インドのウェットティッシュ（ウェットワイプ）市場は、2026～2033年の予測期間中にCAGR 7.12％を記録し、2025年の2億4,134万米ドルから2033年には4億1,840万米ドルに成長すると予測されます。インドのウェットティッシュ市場は、衛生意識の高まり、可処分所得の増加、都市化、多忙なライフスタイルによって牽引されています。乳幼児人口の増加が需要を押し上げる一方、公害への懸念がウェットティッシュの使用率を高めています。製品革新、環境に優しい選択肢、eコマースと小売チャネルの拡大が市場成長をさらに後押しします。

インドのウェットティッシュ市場は、多くの主要促進要因の影響を受けています。インドの健康危機は衛生意識の向上に拍車をかけ、抗菌・消毒用ウェットティッシュの需要拡大を支えています。現代の慌ただしいライフスタイルは、携帯可能で使いやすいソリューションを必要とするため、消費者に使いやすいクリーニング製品を選ばせています。スキンケアと美容産業は、可処分所得の増加により、洗顔、メイク落としワイプ、高級パーソナルケア製品の売上を促進しています。同市場は、消費者が生分解性素材で作られた環境に優しいウェットティッシュに切り替えるよう誘導する環境圧力にさらされています。ベビーケア製品は、親が赤ちゃんに化学物質を含まない優しい製品を求めているため、引き続き市場を独占しています。eコマースの成長により商品の入手性が向上し、ブランドはより多くの消費者にリーチできるようになりました。人口の高齢化と女性の労働参加率の上昇による人口動態の変化は、市場拡大のさまざまな機会をもたらしました。ウェットティッシュ市場は、いくつかの市場原理が同時に作用して変化しました。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル

第6章 インドのウェットティッシュ市場の展望、2019年～2033年

• 市場規模分析と予測
  • 金額別
• 市場シェア分析と予測
  • 製品タイプ別
    • ベビー用ワイプ
    • ハンド・ボディ用ワイプ
    • 顔・化粧用ワイプ
    • 多目的ワイプ
    • その他
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • デパート
    • 薬局
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 西部と中央部
    • 東部
  • 企業別市場シェア分析（上位5社・その他- 金額ベース、2025年）
• 2025年市場マップ分析
  • 製品タイプ別
  • 流通チャネル別
  • 地域別

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場動向と発展

第14章 政策と規制状況

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5社のSWOT分析
• 市場トップ11社の主要プレーヤーの情勢
  • Himalaya Wellness Company
  • JNTL Consumer Health (India) Private Limited
  • Tainwala Personal Care Products Private Limited
  • Ashok & Co. Private Limited
  • Hindustan Unilever Limited
  • Unicharm India Private Limited
  • Procter & Gamble Hygiene and Health Care Limited
  • Godrej Consumer Products Limited
  • Pigeon India Pvt. Ltd.
  • Kimberly-Clark Hygiene Products Private Limited
  • Uniclan Healthcare Private Limited

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Wet Wipes Market, By Value, In USD Million, 2018-2032F
• Figure 2. India Wet Wipes Market Share (%), By Product Type, 2018-2032F
• Figure 3. India Wet Wipes Market Share (%), By Distribution Channel, 2018-2032F
• Figure 4. India Wet Wipes Market Share (%), By Region, 2018-2032F
• Figure 5. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 6. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 7. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

India wet wipes market is projected to witness a CAGR of 7.12% during the forecast period FY2026-FY2033, growing from USD 241.34 million in FY2025 to USD 418.40 million in FY2033. India wet wipes market is driven by rising hygiene awareness, increasing disposable incomes, urbanization, and busy lifestyles. A growing infant population boosts demand, while pollution concerns raise facial wipes usage. Product innovation, eco-friendly options, and expanding e-commerce and retail channels further propel market growth.

India wet wipes market is influenced by a number of major drivers. Indian health emergencies have spurred increased hygiene consciousness, which now underpins stronger demand for antibacterial and disinfectant wipes. The hectic pace of today's lifestyle compels consumers to choose easy-to-use cleaning products since they need portable, user-friendly solutions. The skincare and beauty industry propels facial cleansing, make-up remover wipes, and premium personal care products sales due to increasing disposable income. The market is subject to environmental pressure, which guides consumers to switch to biodegradable material-made, eco-friendly wipes. Baby care products continue to dominate the market due to parents wanting chemical-free, gentle products for their babies. E-commerce growth has increased the availability of products, so brands now reach bigger audiences. Demographic shifts caused by population aging and rising participation of women in the labor force led to varied opportunities for the expansion of markets. The wet wipes market has changed due to several market forces acting simultaneously.

Product Innovation Propelled the India Wet Wipes Market Demand

Product innovation drives the India wet wipes market expansion because manufacturers develop products that match changing procurement trends toward safer, sustainable, multifunctional items. Brands create wet wipes with natural extract additions and dermatologically tested components, and antibacterial features to serve health-oriented, environmentally friendly customers. The increasing consumer preference for biodegradable wipes, along with plastic-free and chemical-free options, drives companies to develop bamboo fibre and organic cotton, and biodegradable viscose products, which reduce the environmental footprint. The baby care market experiences robust growth from ultra-pure water wipes and botanical ingredient-enriched wipes because parents want gentle alternatives for infant hygiene care. The market expansion occurs because busy urban consumers seek multifunctional wipes that provide cleansing with moisturizing and antibacterial advantages. The combination of sustainable product regulations and new product marketing efforts speeds up consumer adoption while e-commerce and modern retail distribution channels make these innovative products accessible to more customers. The ongoing product innovation process meets current consumer needs while actively directing their requirements, which results in significant market growth.

For instance, in May 2024, Cugo launched a new range of baby wipes made purely from plant-based, biodegradable materials with 99.9% water content. These soothing wipes are treated with natural aloe extract and are dermatologically tested to be hypoallergenic, showing the brand's commitment to eco-friendly and skin-friendly products.

Increasing Disposable Incomes and Urbanization Fuel the India Wet Wipes Market Growth

India wet wipes market experiences growth because higher disposable incomes, combined with urban development, enable a wider population to purchase these products. The growing middle class, together with rising incomes, makes consumers more likely to buy hygiene and personal care products, which used to be luxury items or non-essential items.

Urbanization introduced fast lifestyles, which compel millennials and working professionals to purchase convenient personal hygiene items that they can apply on the go. Urban consumers have heightened their demand for different wet wipe items, such as baby wipes, facial wipes, and antibacterial wipes, since they currently prefer fast, efficient hygiene solutions. Increased retail formats, combined with e-commerce websites, facilitate improved product availability, which penetrates both rural and semi-urban segments. Wet wipes have moved from being special products to everyday needs due to growing disposable incomes combined with urbanization, leading to robust market expansion throughout India.

For example, in January 2025, Panacea Biotec Limited said that its wholly owned subsidiary, Panacea Biotec Pharma Limited (PBPL), introduced baby diapers and wipes under brand 'NikoMom'. The introduction of the NikoMom brand marks Panacea Biotec's entry into the premium baby care segment, focusing initially on the domestic market with plans for future international expansion.

Regulatory Environment drives the India Wet Wipes Market

The India wet wipes market receives its essential driving force from regulations that define product requirements while protecting consumers and motivating environmentally responsible production. The industry receives streamlined operations through government-imposed plastic use limitations and goods and services tax (GST) implementation, which drive manufacturers toward compliance. The Bureau of Indian Standards (BIS) establishes quality and safety requirements for personal care wipes, which must be met before products can enter the market to build consumer trust. The increasing monitoring of product components has forced manufacturers to remove dangerous substances and artificial scents from their baby and facial wipes, thus creating increased production of natural and chemical-free alternatives. Indian companies have developed biodegradable plastic-free wipes that use bamboo fibre and organic cotton because global rules and eco-friendly customer needs continue to evolve. Regulatory measures function as both consumer protection tools and environmental safeguards, while at the same time, they enhance product uniqueness and build brand loyalty. Companies that meet these standards obtain a better market position, while businesses that fail to comply lose consumer trust and face problems with their future expansion.

In May 2024, Medicare Hygiene Limited expanded its offerings, introducing Earthika Eco-Friendly Wet Wipes into the cosmetics market. These wipes are made with ethically sourced materials and 99% pure water. They're also dermatologically tested, biodegradable, and pH-balanced.

Baby Wipes Dominates the India Wet Wipes Market Share

The India wet wipes market shows absolute dominance of baby wet wipes since people prefer convenient chemical-free solutions while becoming more aware of infant hygiene needs. The market trend shows that parents now select wipes that are gentle and dermatologically evaluated for protecting newborns and toddlers. The rising disposable income, together with urban development, has driven up demand for baby wipes, which now serve as essential household products throughout India.

The market demonstrates a growing preference for organic and biodegradable wipes that solve environmental sustainability problems. The leading brands develop new products that include hypoallergenic wipes along with fragrance-free options and ultra-soft formulas to protect sensitive baby skin. The market offers multi-purpose baby wipes that serve both cleaning needs for hands and faces and surface cleaning functions, thus increasing their usefulness beyond diaper care.

Online shopping platforms have made essential products more available to parents who need choices based on their specific requirements. Regulatory standards establish product safety, which strengthens consumer confidence about premium baby wipes. The baby wipes segment of India's wet wipes market stands as the leading choice because of ongoing innovations in formulation, packaging, sustainability efforts, and changing parental needs for infant care.

South Region Dominates the India Wet Wipes Market

The South region of India leads the wet wipes market share based on several factors. The states of Tamil Nadu, Karnataka, Kerala, and Telangana have an abundant population of tech-savvy, health-conscious individuals eager to acquire convenience-driven products such as wet wipes. Metro cities with populations like Bengaluru, Chennai, and Hyderabad enhance product availability with offline retail chains and growing online stores. The region also provides higher disposable incomes and urbanized lifestyles to use baby and personal care wipes more frequently. South India possesses better infrastructure and organized retail access, enhancing even urban and semi-urban population access to wet wipes. As such, manufacturers and brands frequently launch products and promote campaigns in this region to keep their market share. Demographics, economic, and infrastructure provided the South region of India the greatest platform to drive the consumption and market growth of wet wipes.

Impact of U.S. Tariffs on the India Wet Wipes Market

U.S. imposes higher import duties on Indian wet wipes, which decreases their market competitiveness versus domestic and international brand alternatives. Lower export volumes may result from this, which would encourage manufacturers to switch to different markets or reprice their products.

Businesses could move their attention toward Asian Pacific and European markets to decrease their dependence on American commerce. The shift toward new product lines, including eco-friendly and upscale wipes, will help companies connect with diverse groups of consumers.

Key Players Landscape and Outlook

The India wet wipes market experiences substantial growth due to changing consumer behaviour, together with environmental sustainability requirements and technological progress. The market remains under the control JNTL Consumer Health (India) Private Limited, Hindustan Unilever Limited, which provide multiple wipe products for baby care, along with personal hygiene and household cleaning needs. Customers now demand biodegradable wipes because environmental consciousness has increased, together with regulatory requirements. The baby wipes category dominates the market because parents show rising concern about infant hygiene, which leads them to choose safe products without chemicals. The facial and cosmetic wipes industry shows rapid growth because urban areas are expanding, and people are adopting more skincare practices. The rise of online shopping platforms has made market products more accessible to consumers since brands can now serve larger customer populations. The market achieves consistent expansion through ongoing product development of formulations, together with packaging improvements and sustainable practices. The India wet wipes market will experience continuous growth because of increasing hygiene awareness, which drives product development alongside regulatory compliance.

For instance, in September 2024, Doms Industries Limited, one of the leading stationery brands in India, successfully acquired 51.77% equity in Uniclan Healthcare Private Limited. This strategic acquisition will enable DOMS to enter the baby hygiene market in India, offering baby wipes and other hygiene products. The deal would acquire 7,116,080 equity shares to boost Uniclan's capacity and distribution network as part of Doms's long-term growth strategy, which provides greater access to consumers oriented towards baby care in India.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Wet Wipes Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Baby Wipes
    • 6.2.1.2. Hand and Body Wipes
    • 6.2.1.3. Facial and Cosmetics Wipes
    • 6.2.1.4. Multi-Purpose Wipes
    • 6.2.1.5. Others
  • 6.2.2. By Distribution Channel
    • 6.2.2.1. Supermarkets/Hypermarkets
    • 6.2.2.2. Departmental Stores
    • 6.2.2.3. Pharmacy Stores
    • 6.2.2.4. Online
    • 6.2.2.5. Others
  • 6.2.3. By Region
    • 6.2.3.1. North
    • 6.2.3.2. South
    • 6.2.3.3. West and Central
    • 6.2.3.4. East
  • 6.2.4. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Distribution Channel
  • 6.3.3. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 11 Market Players
  • 16.3.1. Himalaya Wellness Company
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. JNTL Consumer Health (India) Private Limited
  • 16.3.3. Tainwala Personal Care Products Private Limited
  • 16.3.4. Ashok & Co. Private Limited
  • 16.3.5. Hindustan Unilever Limited
  • 16.3.6. Unicharm India Private Limited
  • 16.3.7. Procter & Gamble Hygiene and Health Care Limited
  • 16.3.8. Godrej Consumer Products Limited
  • 16.3.9. Pigeon India Pvt. Ltd.
  • 16.3.10. Kimberly-Clark Hygiene Products Private Limited
  • 16.3.11. Uniclan Healthcare Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer