ウェットティッシュ市場：製品タイプ別、材料タイプ別、流通チャネル別-2025～2030年の世界予測

ウェットティッシュ市場は、2023年に280億4,000万米ドルと評価され、2024年には303億5,000万米ドルに達すると予測され、CAGR 8.74％で成長し、2030年には504億3,000万米ドルに達すると予測されています。

世界のウェットティッシュ市場には、個人衛生、ベビーケア、家庭用クリーニング、医療、工業用途に設計された製品が含まれます。これらのワイプは通常、クレンジング剤や除菌液が含まれており、化粧落とし、表面の除菌、乳幼児の洗浄など、無数のニーズに対応しています。ウェットティッシュの需要は、衛生に対する消費者の意識の高まり、使用の利便性と携帯性、多機能製品への需要の高まりなどの要因によって牽引されています。ウェットティッシュは、パーソナルケアから表面消毒まで、その用途の多様性により、家庭から医療環境まで、様々な場面で必要不可欠な製品となっています。しかし、市場は、非生分解性ワイプに関する環境問題や、安全な廃棄に関する規制圧力などの課題に直面しています。主要成長機会は、環境に優しい生分解性ワイプの開発にあり、環境意識の高い消費者の間でその魅力を高めています。天然成分ベースの配合やスマートな包装などのイノベーションは、市場シェアをさらに拡大する可能性があります。このような機会を活用するために、メーカーはサステイナブル材料や技術に投資し、製品の差別化のための研究開発に注力し、増大する需要に応えるためにサプライチェーンを強化すべきです。イノベーションとコスト効率のバランスを取ることが重要です。さらに、市場関係者はデジタルマーケティングを活用することで、環境にやさしいワイプの利点を消費者に伝え、強力なブランドロイヤルティを築くことができます。原料価格の変動や競争の激化といった抑制要因のため、成長を維持するためには戦略的な価格設定や提携が必要となります。競争優位に立つためには、企業は技術的進歩のための提携を行い、新興市場でのプレゼンスを拡大すべきです。市場は、エンドユーザーの需要や規制状況に左右されるダイナミックな状況が続いており、事業の大幅な成長のためには、イノベーションにおける継続的な適応力と先見的な戦略が必要となります。

市場力学：急速に進化するウェットティッシュ市場の主要市場洞察を公開

ウェットティッシュ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 多機能への要求の高まりウェットティッシュ
  • 消費者の購買力向上と個人衛生意識の高まり
  • 家庭用品へのウェットティッシュ需要の高まり
• 市場抑制要因
  • 製品の高コスト
• 市場機会
  • 香料入り、生分解性、アルコールフリーの製品の採用が増加
  • クレンザーやローション入りのウェットベビーワイプの開発
• 市場課題
  • ウェットティッシュの廃棄に関する環境問題

ポーターのファイブフォース：ウェットティッシュ市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、ウェットティッシュ市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ウェットティッシュ市場における外部からの影響の把握

外部マクロ環境要因は、ウェットティッシュ市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：ウェットティッシュ市場における競合情勢の把握

ウェットティッシュ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：ウェットティッシュ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ウェットティッシュ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：ウェットティッシュ市場における成功への道筋を描く

ウェットティッシュ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 多機能なウェットティッシュに対する需要の高まり
    • 消費者の購買力の向上と個人衛生に対する意識の高まり
    • 家事作業のウェットティッシュ要件の拡大
  • 抑制要因
    • 製品のコストが高い
  • 機会
    • フレーバー付き、生分解性、アルコールフリーの製品の採用が増加
    • 洗浄剤とローションを配合したウェットティッシュの開発
  • 課題
    • ウェットティッシュの廃棄に伴う環境問題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 ウェットティッシュ市場：製品別

• イントロダクション
• ベビーワイプ
• フェイシャル＆コスメ
• ハンド＆ボディ
• デリケートゾーン

第7章 ウェットティッシュ市場：材料タイプ別

• イントロダクション
• 不織布
• 織布

第8章 ウェットティッシュ市場：流通チャネル別

• イントロダクション
• コンビニエンスストア
• eコマース
• 薬局
• スーパーマーケットとハイパーマーケット

第9章 南北アメリカのウェットティッシュ市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のウェットティッシュ市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのウェットティッシュ市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 3M Company
• Amway Corp.
• Colgate-Palmolive Company
• Contec, Inc.
• DuPont de Nemours, Inc.
• Embuer Health Pvt. Ltd.
• Essity Aktiebolag
• Himalaya Wellness Company
• Johnson & Johnson Services, Inc.
• Kimberly-Clark Corporation
• Nice-Pak Products, Inc.
• PDI Healthcare, Inc.
• Reckitt Benckiser Group PLC
• Rockline Industries
• The Clorox Company
• The Honest Company, Inc.
• The Procter and Gamble Company
• TLC International
• Unilever PLC
• WipesPlus

LIST OF FIGURES

• FIGURE 1. WET WIPES MARKET RESEARCH PROCESS
• FIGURE 2. WET WIPES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL WET WIPES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL WET WIPES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL WET WIPES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL WET WIPES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES WET WIPES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES WET WIPES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. WET WIPES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. WET WIPES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. WET WIPES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL WET WIPES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL WET WIPES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL WET WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. WET WIPES MARKET DYNAMICS
• TABLE 7. GLOBAL WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL WET WIPES MARKET SIZE, BY BABY WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL WET WIPES MARKET SIZE, BY FACIAL & COSMETICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL WET WIPES MARKET SIZE, BY HAND & BODY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL WET WIPES MARKET SIZE, BY INTIMATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL WET WIPES MARKET SIZE, BY NON-WOVEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL WET WIPES MARKET SIZE, BY WOVEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL WET WIPES MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL WET WIPES MARKET SIZE, BY E-COMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL WET WIPES MARKET SIZE, BY PHARMACY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL WET WIPES MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS WET WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. CANADA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. CANADA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 32. CANADA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES WET WIPES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC WET WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. CHINA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. CHINA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 49. CHINA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDIA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. INDIA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 52. INDIA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA WET WIPES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. ITALY WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. ITALY WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 104. ITALY WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. POLAND WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. POLAND WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 116. POLAND WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. QATAR WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. QATAR WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 119. QATAR WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM WET WIPES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. WET WIPES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. WET WIPES MARKET, FPNV POSITIONING MATRIX, 2023

The Wet Wipes Market was valued at USD 28.04 billion in 2023, expected to reach USD 30.35 billion in 2024, and is projected to grow at a CAGR of 8.74%, to USD 50.43 billion by 2030.

The global wet wipes market encompasses products designed for personal hygiene, baby care, household cleaning, medical, and industrial applications. These wipes are typically saturated with cleansing agents or sanitizing solutions, catering to a myriad of needs, including removing makeup, sanitizing surfaces, and cleaning infants. The demand for wet wipes is driven by factors such as increasing consumer awareness about hygiene, the convenience and portability of use, and the growing demand for multifunctional products. Wet wipes' versatility in application-ranging from personal care to disinfecting surfaces-positions them as essential in diverse settings, from households to healthcare environments. However, the market faces challenges like environmental concerns related to non-biodegradable wipes and regulatory pressures regarding safe disposal. The key growth opportunities lie in the development of eco-friendly and biodegradable wipes, enhancing their appeal among environmentally-conscious consumers. Innovations such as natural ingredient-based formulations and smart packaging can further capture market share. To tap into these opportunities, manufacturers should invest in sustainable materials and technologies, focus on R&D for product differentiation, and strengthen supply chains to meet increasing demands. Striking a balance between innovation and cost-efficiency is crucial. Moreover, market players can leverage digital marketing to educate consumers on the benefits of eco-friendly wipes and build strong brand loyalty. Limiting factors such as fluctuating raw material prices and intense competition necessitate strategic pricing and partnerships to sustain growth. To gain a competitive edge, firms should engage in collaborations for technological advancements and expand their presence in emerging markets. The market remains dynamic, driven by end-user demands and regulatory landscapes, requiring continuous adaptability and forward-thinking strategies in innovation for significant business growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Wet Wipes Market

The Wet Wipes Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing requirement for multi-functional wet wipes
  • Rising consumer purchasing power and raised awareness of personal hygiene
  • Escalating requirement for wet wipes for household works
• Market Restraints
  • High cost of the products
• Market Opportunities
  • Emerging adoption of flavored, biodegradable, and alcohol-free products
  • Development of wet baby wipes with cleanser and lotion
• Market Challenges
  • Environmental concerns with disposal of wet wipes

Porter's Five Forces: A Strategic Tool for Navigating the Wet Wipes Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Wet Wipes Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Wet Wipes Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Wet Wipes Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Wet Wipes Market

A detailed market share analysis in the Wet Wipes Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Wet Wipes Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Wet Wipes Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Wet Wipes Market

A strategic analysis of the Wet Wipes Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Wet Wipes Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amway Corp., Colgate-Palmolive Company, Contec, Inc., DuPont de Nemours, Inc., Embuer Health Pvt. Ltd., Essity Aktiebolag, Himalaya Wellness Company, Johnson & Johnson Services, Inc., Kimberly-Clark Corporation, Nice-Pak Products, Inc., PDI Healthcare, Inc., Reckitt Benckiser Group PLC, Rockline Industries, The Clorox Company, The Honest Company, Inc., The Procter and Gamble Company, TLC International, Unilever PLC, and WipesPlus.

Market Segmentation & Coverage

This research report categorizes the Wet Wipes Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Baby Wipes, Facial & Cosmetics, Hand & Body, and Intimate.
• Based on Material Type, market is studied across Non-Woven and Woven.
• Based on Distribution Channel, market is studied across Convenience Stores, E-Commerce, Pharmacy, and Supermarkets & Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing requirement for multi-functional wet wipes
    • 5.1.1.2. Rising consumer purchasing power and raised awareness of personal hygiene
    • 5.1.1.3. Escalating requirement for wet wipes for household works
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of the products
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging adoption of flavored, biodegradable, and alcohol-free products
    • 5.1.3.2. Development of wet baby wipes with cleanser and lotion
  • 5.1.4. Challenges
    • 5.1.4.1. Environmental concerns with disposal of wet wipes
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Wet Wipes Market, by Product

• 6.1. Introduction
• 6.2. Baby Wipes
• 6.3. Facial & Cosmetics
• 6.4. Hand & Body
• 6.5. Intimate

7. Wet Wipes Market, by Material Type

• 7.1. Introduction
• 7.2. Non-Woven
• 7.3. Woven

8. Wet Wipes Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Convenience Stores
• 8.3. E-Commerce
• 8.4. Pharmacy
• 8.5. Supermarkets & Hypermarkets

9. Americas Wet Wipes Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Wet Wipes Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Wet Wipes Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3M Company
• 2. Amway Corp.
• 3. Colgate-Palmolive Company
• 4. Contec, Inc.
• 5. DuPont de Nemours, Inc.
• 6. Embuer Health Pvt. Ltd.
• 7. Essity Aktiebolag
• 8. Himalaya Wellness Company
• 9. Johnson & Johnson Services, Inc.
• 10. Kimberly-Clark Corporation
• 11. Nice-Pak Products, Inc.
• 12. PDI Healthcare, Inc.
• 13. Reckitt Benckiser Group PLC
• 14. Rockline Industries
• 15. The Clorox Company
• 16. The Honest Company, Inc.
• 17. The Procter and Gamble Company
• 18. TLC International
• 19. Unilever PLC
• 20. WipesPlus