ワイプの世界市場 - 産業規模、シェア、動向、機会、予測：製品タイプ別、流通チャネル別、地域別、競合（2020年～2030年）

世界のワイプの市場規模は、2024年に191億2,000万米ドルと評価され、2030年には267億6,000万米ドルに達し、CAGR5.76％で成長すると予測されています。

同市場の成長は、衛生意識の高まり、便利な洗浄ソリューションに対する消費者の嗜好の高まり、ヘルスケア、パーソナルケア、家庭にわたる用途の拡大によって推進されています。可処分所得の増加、都市生活、多忙なライフスタイルが、ウェットワイプ、ベビーワイプ、消毒用ワイプ、コスメティックワイプの人気に寄与しています。COVID-19の大流行は、除菌・抗菌ワイプの需要をさらに加速させ、携帯用衛生ソリューションの重要性を浮き彫りにしました。さらに、環境への意識が高まるにつれ、生分解性で持続可能なワイプへの関心が高まり、環境に配慮した処方や包装の技術革新が促されています。

市場促進要因

衛生意識と健康志向の高まり

主な市場課題

環境への懸念と廃棄物管理問題

主要市場動向

プレミアム化と製品の差別化

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のワイプ市場の展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（パーソナルケア用ワイプ、家庭用ワイプ、その他）
  • 流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンライン、その他）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のワイプ市場の展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のワイプ市場の展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋のワイプ市場の展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのワイプ市場の展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のワイプ市場の展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ディスラプション：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• 企業プロファイル
  • Diamond Wipes International Inc.
  • Procter and Gamble Co.
  • Kimberly Clark Corporation
  • Unilever PLC
  • Johnson & Johnson Services Inc.
  • Diva International SRL
  • Nice-Pak International Ltd
  • The Clorox Company
  • La Fresh Group Inc.
  • Unicharm International

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Wipes Market was valued at USD 19.12 Billion in 2024 and is projected to reach USD 26.76 Billion by 2030, growing at a CAGR of 5.76%. Growth in this market is being propelled by rising hygiene consciousness, increasing consumer preference for convenient cleaning solutions, and expanded use across healthcare, personal care, and household applications. The rise in disposable income, urban living, and hectic lifestyles has contributed to the popularity of wet wipes, baby wipes, disinfectant wipes, and cosmetic wipes. The COVID-19 pandemic further accelerated demand for sanitizing and antibacterial wipes, highlighting the importance of portable hygiene solutions. Additionally, as environmental awareness intensifies, there is growing interest in biodegradable and sustainable wipes, prompting innovation in eco-conscious formulations and packaging.

Key Market Drivers

Rising Hygiene Awareness and Health Consciousness

The global wipes market is strongly driven by heightened consumer awareness around hygiene and personal health. As reported by the WHO, over 60% of illnesses in India stem from inadequate sanitation, underlining the crucial role of hygiene in public health. With a greater understanding of how infections spread, consumers are increasingly adopting wipes for personal care and household cleaning. This is especially prevalent among urban families, caregivers, and medical professionals. Baby wipes and antibacterial variants are favored for their ease of use, portability, and effectiveness in maintaining cleanliness. The pandemic significantly strengthened this shift, spurring long-term behavioral changes toward routine sanitization of hands and surfaces. Endorsements from public health authorities and rising health education have further reinforced consumer reliance on wipes, cementing their role as a key hygiene product in both domestic and commercial contexts.

Key Market Challenges

Environmental Concerns and Waste Management Issues

Environmental sustainability poses a critical challenge for the wipes market, particularly due to the widespread use of non-biodegradable materials such as polyester and polypropylene. These plastic-based wipes contribute to land and marine pollution, often clogging sewage systems and forming fatbergs when improperly disposed. Increasing regulatory scrutiny on single-use plastics and heightened consumer eco-consciousness are driving demand for biodegradable alternatives. However, transitioning to sustainable wipes is complicated by higher production costs and performance concerns. Price sensitivity in many developing regions also hinders widespread adoption of eco-friendly products. Balancing environmental responsibility with affordability and product efficacy remains a key hurdle for manufacturers striving to align with global sustainability goals.

Key Market Trends

Premiumization and Product Differentiation

A prominent trend shaping the wipes market is the move toward premium products that deliver enhanced functionality, safety, and skincare benefits. Consumers-especially in mature markets-are seeking wipes with value-added features such as hypoallergenic formulations, pH balance, fragrance-free options, and ingredients like aloe vera, vitamin E, and essential oils. This is particularly evident in baby and cosmetic wipe segments where skin sensitivity is a top concern. Manufacturers are also differentiating products through unique textures (e.g., dual-layer, exfoliating), convenient packaging designs, and appealing scents. Premiumization allows brands to elevate their market positioning, command higher prices, and foster consumer loyalty in an increasingly competitive landscape where basic cleaning capability alone is no longer sufficient to capture market share.

Key Market Players

• Diamond Wipes International Inc.
• Procter and Gamble Co.
• Kimberly Clark Corporation
• Unilever PLC
• Johnson & Johnson Services Inc.
• Diva International SRL
• Nice-Pak International Ltd
• The Clorox Company
• La Fresh Group Inc.
• Unicharm International

Report Scope:

In this report, the Global Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wipes Market, By Product Type:

• Personal Care Wipes
• Household Wipes
• Others

Wipes Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Wipes Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Wipes Market.

Available Customizations:

Global Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Wipes Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Personal Care Wipes, Household Wipes, Others)
  • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Wipes Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Wipes Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Wipes Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Wipes Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Wipes Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Wipes Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Wipes Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Wipes Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Wipes Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Wipes Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Wipes Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1.China Wipes Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Wipes Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Wipes Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Wipes Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Wipes Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Wipes Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Wipes Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Wipes Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Wipes Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Wipes Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Wipes Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Wipes Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Wipes Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Wipes Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Diamond Wipes International Inc.
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Procter and Gamble Co.
  • 15.1.3. Kimberly Clark Corporation
  • 15.1.4. Unilever PLC
  • 15.1.5. Johnson & Johnson Services Inc.
  • 15.1.6. Diva International SRL
  • 15.1.7. Nice-Pak International Ltd
  • 15.1.8. The Clorox Company
  • 15.1.9. La Fresh Group Inc.
  • 15.1.10. Unicharm International

16. Strategic Recommendations

17. About Us & Disclaimer