市場調査レポート

商品コード

1677856

ウェットティッシュ市場規模、シェア、成長分析：製品別、素材別、流通チャネル別、包装サイズ別、価格別、エンドユーザー別、地域別 - 産業予測 2025～2032年

Wet Wipes Market Size, Share, and Growth Analysis, By Product (Household/Disinfectant/Cleaning Wipes, Baby Wipes), By Material (Non-Woven, Woven), By Distribution Channel, By Packaging Size, By Price, By End-user, By Region - Industry Forecast 2025-2032

出版日: 2025年03月05日
発行: SkyQuest
ページ情報: 英文 198 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 760,921円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 890,134円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,019,347円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=143.57円

全表示
概要
目次

概要

サンプル依頼リストに入れる

ウェットティッシュ市場規模は2023年に42億9,000万米ドルと評価され、2024年の44億6,000万米ドルから2032年には60億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは3.9％で成長する見通しです。

ウェットティッシュ市場は、特に新興諸国における身だしなみ支出の増加、限られた水の利用可能性、可処分所得の増加により、大きな成長を遂げています。消費者は、ウェットティッシュの利便性、優れた衛生性、時間節約の利点にますます惹かれています。より多くの女性が社会進出し、購買力を得るにつれて、女性向け製品の需要は急増しており、各ブランドはインティメイトティッシュやメイク落とし用ティッシュなど、働く女性向けの製品を発売しています。さらに、環境への関心が高まるにつれ、天然素材や環境にやさしいワイプへのシフトが顕著になっています。Water WipesやNiki's Natural Wipesのような、マヌカハニーやココナッツオイルといった天然成分を強調したブランドが人気を集めており、化学物質を含まない、より優しい製品へと業界が軸足を移していることを浮き彫りにしています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Kimberly-Clark Corporation（United States）
Procter & Gamble Co.（United States）
Johnson & Johnson（United States）
Unicharm Corporation（Japan）
Nice-Pak International Ltd（United States）
Rockline Industries, Inc.（United States）
DUDE Products, Inc.（United States）
Meridian Industries Inc.（United States）
Edgewell Personal Care（United States）
Diamond Wipes International, Inc.（United States）
La Fresh Group, Inc.（United States）
Suominen Corporation（Finland）
Pigeon Corporation（Japan）
Hengan International Group Company Limited（China）
Svenska Cellulosa Aktiebolaget SCA（Sweden）
WaterWipes UC（Ireland）
Diva International SRL（Italy）
The Clorox Company（United States）
Beiersdorf AG（Germany）
The Honest Company（United States）

結論と提言

Product Code: SQMIG30L2082

Wet Wipes Market size was valued at USD 4.29 billion in 2023 and is poised to grow from USD 4.46 billion in 2024 to USD 6.05 billion by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032).

The wet wipes market is experiencing significant growth due to increasing personal grooming expenditures, limited water availability, and rising disposable incomes, particularly in developing countries. Consumers are increasingly drawn to the convenience, superior hygiene, and time-saving benefits of wet wipes. The demand for women-oriented products is surging as more women join the workforce and gain purchasing power, prompting brands to introduce intimate wipes, makeup remover wipes, and other variations tailored for working women. Additionally, there is a notable shift towards natural and eco-friendly wipes as environmental concerns grow; mothers are especially seeking biodegradable options for their children. Brands like Water Wipes and Niki's Natural Wipes, which emphasize natural ingredients like manuka honey and coconut oil, are gaining popularity, highlighting the industry's pivot towards gentler, chemical-free products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wet Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wet Wipes Market Segments Analysis

Global Wet Wipes Market is segmented by Product, Material, Distribution Channel, Packaging Size, Price, End-user and region. Based on Product, the market is segmented into Household/Disinfectant/Cleaning Wipes, Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipes and Others. Based on Material, the market is segmented into Non-Woven and Woven. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-Commerce and Others. Based on Packaging Size, the market is segmented into Upto 50 wipes, 50-100 wipes and More than 100 wipes. Based on Price, the market is segmented into Low, Medium and High. Based on End-user, the market is segmented into Individual and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wet Wipes Market

The Wet Wipes market is being driven by a surge in demand for bathroom and toilet tissues, primarily due to heightened personal hygiene standards. As air pollution and dust levels rise, consumers are increasingly turning to kitchen tissues to thoroughly clean utensils and cookware. Additionally, the trend towards nuclear family structures is contributing to a significant uptick in the need for household cleaning products. Furthermore, the growing elderly population, facing mobility challenges, has created a persistent demand for wet wipes that offer superior absorption and softness, underscoring the importance of convenience and hygiene in today's society.

Restraints in the Wet Wipes Market

The wet wipes market faces several restraints that could hinder its growth. Primarily, the easy accessibility of alternative cleaning and hygiene products, such as towels, handkerchiefs, and various surface cleaners, is expected to diminish consumer interest in wet wipes. Furthermore, manufacturers are grappling with challenges related to sourcing sufficient raw materials for pulp and paper-based goods. This supply chain issue is exacerbated by increasing environmental concerns, including deforestation, severe weather events like heavy rainfall and fires, and rising temperatures due to rampant logging. These factors collectively pose significant obstacles for the production and availability of wet wipes in the market.

Market Trends of the Wet Wipes Market

The Wet Wipes market is increasingly shaped by the rising trend toward sustainability, with a significant shift toward products featuring biodegradable components. Industry players are prioritizing eco-friendly materials such as recycled plastics, organic cotton, and natural bamboo, addressing consumer concerns about plastic pollution while enhancing environmental sustainability. Notably, innovations like Coterie Baby Inc.'s plant-based and compostable hygiene sheets reflect this transition. Additionally, the demand for antimicrobial disinfection wipes, especially in healthcare settings, further propels market growth. As businesses adopt environmentally responsible packaging and align with consumer preferences for sustainable products, the wet wipes sector is poised for substantial expansion.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis

Global Wet Wipes Market Size by Product & CAGR (2025-2032)

Market Overview
Household/Disinfectant/Cleaning Wipes
Baby Wipes
Facial & Cosmetic Wipes
Hand & Body Wipes
Intimate Wipes
Flushable Wet Wipes
Others

Global Wet Wipes Market Size by Material & CAGR (2025-2032)

Market Overview
Non-Woven
Woven

Global Wet Wipes Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarkets & Hypermarkets
Convenience Stores
Pharmacy
E-Commerce
Others

Global Wet Wipes Market Size by Packaging Size & CAGR (2025-2032)

Market Overview
Upto 50 wipes
50-100 wipes
More than 100 wipes

Global Wet Wipes Market Size by Price & CAGR (2025-2032)

Market Overview
Low
Medium
High

Global Wet Wipes Market Size by End-user & CAGR (2025-2032)

Market Overview
Individual
Commercial

Global Wet Wipes Market Size & CAGR (2025-2032)

North America (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- US
- Canada
Europe (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Kimberly-Clark Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nice-Pak International Ltd (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rockline Industries, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DUDE Products, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meridian Industries Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diamond Wipes International, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
La Fresh Group, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suominen Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pigeon Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget SCA (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WaterWipes UC (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diva International SRL (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ウェットティッシュ市場規模、シェア、成長分析：製品別、素材別、流通チャネル別、包装サイズ別、価格別、エンドユーザー別、地域別 - 産業予測 2025～2032年

Wet Wipes Market Size, Share, and Growth Analysis, By Product (Household/Disinfectant/Cleaning Wipes, Baby Wipes), By Material (Non-Woven, Woven), By Distribution Channel, By Packaging Size, By Price, By End-user, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ウェットティッシュ市場規模：製品別& CAGR（2025-2032）

ウェットティッシュ市場規模：素材別& CAGR（2025-2032）

ウェットティッシュ市場規模：流通チャネル別& CAGR（2025-2032）

ウェットティッシュ市場規模：包装サイズ別& CAGR（2025-2032）

ウェットティッシュ市場規模：価格別& CAGR（2025-2032）

ウェットティッシュ市場規模：エンドユーザー別& CAGR（2025-2032）

ウェットティッシュ市場規模：地域別& CAGR（2025-2032）