インドの調理済み食品市場の評価：カテゴリー別、パッケージ別、流通チャネル別、エンドユーザー別、地域別、機会および予測、2018～2032年

インドのRTE（Ready-to-Eat）食品市場は、2025～2032年度の予測期間中に16.40％のCAGRを記録し、2024年度の11億米ドルから2032年度には34億1,000万米ドルに達します。旅行者の急増、多忙なライフスタイルのためより簡便な食品を好む若い世代と労働人口の増加、インドの小売チェーン部門の拡大、各メーカーの新製品発売が、インドのRTE食品市場の成長可能性を促進する主な要因です。

多様な食の選択肢があり、西洋文化に触れる機会が多いことから、インドでもRTE食品がミレニアル世代の生活の一部となっています。さらに、食品パッケージングやコールドチェーン物流における技術進歩も、インドにおけるRTE食品の成長に影響を与えています。

しかし、肥満や糖尿病関連の健康問題の増加などの課題が市場の成長を妨げる可能性があります。調理済み食品は脂肪分が多いため、健康を気遣う消費者には好まれないです。多忙なスケジュールと家庭で食事を準備するためのリソース不足のため、インドの労働人口の大部分は核家族として滞在しているため、調理済み食品に対する需要が高まっています。インドの雇用率は、2022年第4四半期には全人口の44.7％を記録しました。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（コホート分析- ジェネレーションX、Y、Z、ベビーブーマー、収入、地域など）
• ブランド想起と忠誠心
• 購入決定時に考慮される要素
  • 製品タイプ
  • 数量と価格
  • 貯蔵寿命
  • 原材料の品質
  • 味の好み
  • 栄養価と健康への影響
  • パッケージ
  • オファーと割引
  • レビューと推奨事項
• 購入頻度
• 購入チャネル
• ソーシャルメディアのインフルエンサーや有名人による製品やブランドの宣伝の影響

第5章 インドの調理済み食品市場の見通し、2018年～2032年

• 市場規模と予測
  • 金額別
  • 数量別
• カテゴリー別
  • インスタント朝食/シリアル
  • インスタントスープとスナック
  • 焼き菓子
  • 肉類/鶏肉
  • その他
• パッケージ別
  • 缶詰
  • 冷凍または冷蔵
  • レトルト
  • その他
• 流通チャネル別
  • オンライン
  • オフライン
    • スーパーマーケット/ハイパーマーケット
    • 百貨店
    • コンビニエンスストア
    • その他
• エンドユーザー別
  • 家庭用
  • フードサービス
  • 業務用
• 地域別
  • 北部
  • 東部
  • 西部と中部
  • 南部
• 市場シェア（％）企業別、2024年度

第6章 インドの調理済み食品市場マッピング、2024年

• カテゴリー別
• パッケージタイプ別
• 流通チャネル別
• エンドユーザー別
• 地域別

第7章 マクロ環境と産業構造

• 供給需要分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
  • 政治的要因
  • 経済システム
  • 社会的影響
  • 技術の進歩
  • 環境への影響
  • 法令遵守と規制ポリシー（法定機関を含む）
• ポーターのファイブフォース分析
  • サプライヤーの力
  • 買い手の力
  • 代替の脅威
  • 新規参入の脅威
  • 競争企業間の敵対関係

第8章 市場力学

• 成長促進要因
• 成長抑制要因（課題、制約）

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社の市場リーダーの市場収益分析（%、2024年度）
• 合併および買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社向け）
• 特許分析（該当する場合）

第10章 価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• Haldiram Foods International Pvt. Ltd.
• 会社概要
• 主要経営陣
• 製品とサービス
• 財務状況（報告通り）
• 主要市場への注力と地理的プレゼンス
• 最近の動向
• Gits Food Products Pvt. Ltd.
• MTR Foods Pvt. Ltd.
• ITC Limited
• Venky's（India）Limited
• Agro Tech Foods Limited（ATFL）
• Mccain Foods India Private Limited
• Bikanervala Foods Private Limited
• Kohinoor Foods Ltd.
• iD Fresh Food（India）Pvt. Ltd.

上記の企業は市場シェアに応じて注文を保留することはなく、作業の過程で変更される可能性があります。

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Ready-To-Eat Food Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Ready-To-Eat Food Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Ready-To-Eat Food Market Share, By Category, In USD Billion, FY2018-FY2032F
• Figure 4. India Ready-To-Eat Food Market Share, By Category, In Units, FY2018-FY2032F
• Figure 5. India Ready-To-Eat Food Market Share, By Packaging Type, In USD Billion, FY2018-FY2032F
• Figure 6. India Ready-To-Eat Food Market Share, By Packaging Type, In Units, FY2018-FY2032F
• Figure 7. India Ready-To-Eat Food Market Share, By Distribution Channel, In USD Billion, FY2018-FY2032F
• Figure 8. India Ready-To-Eat Food Market Share, By Distribution Channel, In Units, FY2018-FY2032F
• Figure 9. India Ready-To-Eat Food Market Share, By End-User, In USD Billion, FY2018-FY2032F
• Figure 10. India Ready-To-Eat Food Market Share, By End-User, In Units, FY2018-FY2032F
• Figure 11. India Ready-To-Eat Food Market Share, By Region, In USD Billion, FY2018-FY2032F
• Figure 12. India Ready-To-Eat Food Market Share, By Region, In Units, FY2018-FY2032F
• Figure 13. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 16. By End-User Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 17. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India Ready-To-Eat (RTE) Food Market will witness a CAGR of 16.40% during the forecast period FY2025-FY2032 reaching at USD 3.41 billion in FY2032 from USD 1.10 billion in FY2024. Rapid increase in travelling, increasing younger generation and working population preferring more convenience food owing to busier lifestyles, the enlargement of the Indian retail chain sector, and new product launches by various manufacturers are the key factors driving the growth potential of RTE food market in India.

Availability of diverse food options and higher exposure to western culture has made RTE food a part of millennial's life in India as well. Moreover, technological advancements in food packaging and cold chain logistics also influences the growth of RTE food in India Market.

However, challenges including the rise in obesity and diabetes-related health problems may prevent market growth. Ready-to-eat foods are not preferred by consumers who are concerned about their health because of their high fat content. Due to their hectic schedules and lack of resources to prepare meals at home, the working population of India is becoming demanding for ready-to-eat food as a large part of Indian working couples are staying as a nuclear family. Employment rate in India was recorded at 44.7% of the country's population in Q4 of 2022.

Working Couples, Parenting Millennials and Younger Population Living Apart from Families

Staying apart from families to reduce down on the travel time, and at times due to employment in cities other than native cities, large number of younger population and working couples is following it as a common practice in India which is eventually resulting in a higher consumption of packaged and RTE food. The processed food business is driven by a higher need for convenience because of customers' busy lifestyles. There has been a progressive move away from the conventional paradigm of daily cooking because of the rise in the number of workers in developing nations like India as well as the tendency towards longer and more unpredictable working hours. Furthermore, because it boosts consumer purchasing power, rising disposable income is another element that significantly affects the expansion of the food market.

Demand for Innovative Products

People today like experimenting with their cuisine and are willing to try different foods. Nonetheless, younger generations of consumers are becoming more concerned with food quality and are prepared to pay a little bit more if doing so means receiving the best quality without compromising their health. In light of all of this, Indian food producers are constantly attempting to create new cuisines, and the ready-to-eat food industry is rapidly growing. For instance, Goa-based Sairaj Dhond, a former lawyer who is now an entrepreneur, founded Wakao Foods in October 2020, which is making it simpler to adapt to a plant-based diet by utilising the superfood jackfruit that is currently gaining popularity. BigBasket entered the market with products like frozen pizza and frozen peas under its private label Fresho after spotting "need gaps" in the goods other businesses were offering.

Plant-Based and Healthy Products Trend in RTE Food

The ready-to-eat foods market in India is growing increasingly as individuals are becoming extremely busy and do not have so much time available to prepare long meals hours. Key trends in the food service market include healthier and plant-based products. Factors increasing demand for health and wellness lifestyles and the environmental impact of plant-based diets drive this rise. Consumers increasingly seek products that match their healthy lifestyles, which demand nutrient-rich, low-calorie, and additive-free products. In response, the market is flooded with a wide range of innovative plant-based products such as snacks, meals, and beverages catering to varied dietary needs. This trend will likely continue as part of broader trends toward sustainable and healthy eating habits. Companies are launching several plant-based ready to eat foods.

For instance, in March 2023, Wakao Foods, part of Dhond Group Green Infra LLP, introduced a vegan burger patty made from jackfruit, offering a nutritious and sustainable alternative to traditional meat. This plant-based patty is cholesterol-free, packed with protein, and requires no refrigeration, making it convenient and eco-friendly. The product aims to support a cruelty-free lifestyle while providing a delicious and healthy option for consumers.

Government's PLI Scheme to Incentivise Use of Millets in RTE Food

The government of India is equally concerned for the health and wellbeing of its citizens as the population is. In line with the same, the government keeps adding or revising to the existing scheme and promotes health awareness by incentivising the manufacturers for following the food safety standards. According to Press Information Bureau, the Ministry of Food Processing Industries (MoFPI) implemented the Production Linked Incentive (PLI) scheme for food products since 2021-22 and it has been encouraging the use of millets in ready to cook and ready to eat food. The authority has sanctioned an amount of INR 8 billion (800 crores) to incentivise these products provided there is more than 15% of millets by volume/weight being used in the composition of these RTE food products.

Impact of COVID-19 on the India Ready-To-Eat Food Market

Although the COVID-19 outbreak created several inconveniences, it also gave many businesses a good economic opportunity. One of these is the dramatic increase in demand for FMCG goods, particularly those in the categories of ready-to-eat or frozen foods. According to a survey by the Indian Council of Medical Research (ICMAR), the Indian frozen food market is anticipated to increase at a rate of 17% per year from now until 2024. Even companies like Licious, iD Fresh Foods, and Grofers, among others, reported an uptick in sales in ready-to-eat and frozen food categories during the nationwide lockdown.

Impact of Russia-Ukraine War on India Ready-To-Eat Food Market

The 2022 conflict between Russia and Ukraine has a significant effect on world food security. A food shortage resulted from the crisis, particularly with regard to wheat. Following this quickly was India's restriction on wheat exports, which unbalanced world markets and significantly raised the price of wheat around the globe. The wheat exports ban caused a market shock in India, forcing farmers to sell a perishable crop like wheat at the lowest price possible when they had kept their crops in anticipation of rising prices. Wheat became more accessible to Indian customers because of extremely low prices.

Key Players Landscape and Outlook

The market is characterised by the timely emergence of a few significant small- to medium-sized local firms, catering to niche markets, in addition to the major players. The key players are emerging in the market as the awareness for product is increasing gradually.

For instance, The Taste Company (2020), a quick meal brand owned by Instahot Foods Private Limited, offers food created with common recipes for wholesome consumption. In other words, the company creates foods that are completely prepared and ready to eat; all that is required to enjoy them is the addition of hot water.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Cohort Analysis - Gen X, Y, Z, Baby Boomers; Income, Geography, etc)
• 4.2. Brand Recall and Loyalty
• 4.3. Factors Considered in Purchase Decision
  • 4.3.1. Product Type
  • 4.3.2. Quantity w.r.t Price
  • 4.3.3. Shelf life
  • 4.3.4. Quality of Ingredients
  • 4.3.5. Taste Preferences
  • 4.3.6. Nutritional Value and Health Impact
  • 4.3.7. Packaging
  • 4.3.8. Offers and Discounts
  • 4.3.9. Reviews and Recommendations
• 4.4. Frequency of Purchase
• 4.5. Channel of Purchase
• 4.6. Impact of Social Media Influencer or Celebrity Endorsements of Product and Brand Absorption

5. India Ready-To-Eat Food Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Category
  • 5.2.1. Instant Breakfast/Cereals
  • 5.2.2. Instant Soups and Snacks
  • 5.2.3. Baked Goods
  • 5.2.4. Meat/Poultry
  • 5.2.5. Others
• 5.3. By Packaging
  • 5.3.1. Canned
  • 5.3.2. Frozen or Chilled
  • 5.3.3. Retort
  • 5.3.4. Others
• 5.4. By Distribution Channel
  • 5.4.1. Online
  • 5.4.2. Offline
    • 5.4.2.1. Supermarkets/Hypermarkets
    • 5.4.2.2. Departmental Stores
    • 5.4.2.3. Convenience Stores
    • 5.4.2.4. Others
• 5.5. By End-user
  • 5.5.1. Residential
  • 5.5.2. Food Service
  • 5.5.3. Institutional
• 5.6. By Region
  • 5.6.1. North
  • 5.6.2. East
  • 5.6.3. West & Central
  • 5.6.4. South
• 5.7. By Company Market Share (%), FY2024

6. India Ready-To-Eat Food Market Mapping, FY2024

• 6.1. By Category
• 6.2. By Packaging Type
• 6.3. By Distribution Channel
• 6.4. By End-user
• 6.5. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges, Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. Haldiram Foods International Pvt. Ltd.
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Gits Food Products Pvt. Ltd.
• 12.3. MTR Foods Pvt. Ltd.
• 12.4. ITC Limited
• 12.5. Venky's (India) Limited
• 12.6. Agro Tech Foods Limited (ATFL)
• 12.7. Mccain Foods India Private Limited
• 12.8. Bikanervala Foods Private Limited
• 12.9. Kohinoor Foods Ltd.
• 12.10. iD Fresh Food (India) Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

15. Strategic Recommendations

16. About Us & Disclaimer