デフォルト表紙
市場調査レポート
商品コード
1599843

ビデオオンデマンド市場の評価:コンポーネント・デバイスタイプ・収益モデル・コンテンツ・地域別の機会および予測 (2017-2031年)

Video-on-Demand Market Assessment, By Component, By Device Type, By Revenue Model, By Content, By Region, Opportunities and Forecast, 2017-2031F


出版日
ページ情報
英文 234 Pages
納期
3~5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=150.69円
ビデオオンデマンド市場の評価:コンポーネント・デバイスタイプ・収益モデル・コンテンツ・地域別の機会および予測 (2017-2031年)
出版日: 2024年11月29日
発行: Market Xcel - Markets and Data
ページ情報: 英文 234 Pages
納期: 3~5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のビデオオンデマンドの市場規模は、2023年の1,420億1,000万米ドルから、予測期間中はCAGR 12.82%で推移し、2031年には3,726億6,000万米ドルに成長すると予測されています。

インターネットの普及は、ビデオオンデマンド市場の成長においてもっとも重要な促進要因です。Forbesが2024年に提供したデータによると、世界人口の66%にあたる約53億5,000万人がインターネットにアクセスしています。さらに、中東やアフリカなどの新興市場を中心にインターネット普及率が高い伸びを示しており、エジプトのインターネット普及率は2022年の1.6%から72.2%に上昇し、定額ビデオオンデマンドサービスにとって大きな機会が広がっています。手頃な価格のスマートフォンが増え、高速ブロードバンドが普及することで、より多くの人々にコンテンツが届くようになり、オンデマンドでパーソナライズされたエンターテインメントの機会が生まれています。このようなアクセシビリティの向上により、オンデマンドビデオプロバイダー間の競合が激化し、プロバイダーはコンテンツの多様化と競争力のある価格モデルの採用を迫られています。さらに、エジプトではモバイル接続数が1億510万まで増加しています。このような携帯電話とインターネット接続数の増加が予測期間の成長を後押しする見通しです。

当レポートでは、世界のビデオオンデマンドの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域/主要国別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 製品と市場の情報
  • ブランド認知モード
  • 購入決定時に考慮される要素
  • プライバシーと規制に関する考察

第5章 世界のビデオオンデマンド市場の展望

  • 市場規模の分析・予測
  • 市場シェアの分析・予測
    • コンポーネント別
    • デバイスタイプ別
    • 収益モデル別
    • コンテンツ別
    • 地域別
    • 企業別市場シェア分析
  • マーケットマップ分析

第6章 北米のビデオオンデマンド市場の展望

  • 市場規模の分析・予測
  • 市場シェアの分析・予測
  • 国別市場評価
    • 米国
    • カナダ
    • メキシコ

第7章 欧州のビデオオンデマンド市場の展望

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第8章 アジア太平洋のビデオオンデマンド市場の展望

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第9章 南米のビデオオンデマンド市場の展望

  • ブラジル
  • アルゼンチン

第10章 中東・アフリカのビデオオンデマンド市場の展望

  • サウジアラビア
  • UAE
  • 南アフリカ

第11章 ポーターのファイブフォース分析

第12章 PESTLE分析

第13章 市場力学

  • 市場促進要因
  • 市場の課題

第14章 市場の動向・展開

第15章 ケーススタディ

第16章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • 上位5社のSWOT分析
  • 上位10社の情勢
    • Alphabet Inc.
    • Amazon.com, Inc.
    • Apple Inc.
    • Comcast Corporation
    • Lions Gate Entertainment Inc.
    • Netflix, Inc.
    • Paramount Global (ViacomCBS Inc.)
    • Roku, Inc.
    • The Walt Disney Group
    • WarnerMedia Direct, LLC

第17章 戦略的提言

第18章 当社について・免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 3. Global Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 4. Global Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 5. Global Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 6. Global Video-on-Demand Market Share (%), By Region, 2017-2031F
  • Figure 7. North America Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 8. North America Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 9. North America Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 10. North America Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 11. North America Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 12. North America Video-on-Demand Market Share (%), By Country, 2017-2031F
  • Figure 13. United States Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 14. United States Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 15. United States Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 16. United States Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 17. United States Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 18. Canada Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 19. Canada Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 20. Canada Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 21. Canada Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 22. Canada Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 23. Mexico Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 24. Mexico Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 25. Mexico Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 26. Mexico Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 27. Mexico Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 28. Europe Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 29. Europe Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 30. Europe Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 31. Europe Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 32. Europe Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 33. Europe Video-on-Demand Market Share (%), By Country, 2017-2031F
  • Figure 34. Germany Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 35. Germany Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 36. Germany Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 37. Germany Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 38. Germany Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 39. France Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 40. France Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 41. France Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 42. France Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 43. France Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 44. Italy Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 45. Italy Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 46. Italy Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 47. Italy Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 48. Italy Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 49. United Kingdom Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 50. United Kingdom Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 51. United Kingdom Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 52. United Kingdom Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 53. United Kingdom Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 54. Russia Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 55. Russia Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 56. Russia Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 57. Russia Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 58. Russia Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 59. Netherlands Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 60. Netherlands Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 61. Netherlands Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 62. Netherlands Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 63. Netherlands Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 64. Spain Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 65. Spain Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 66. Spain Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 67. Spain Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 68. Spain Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 69. Turkey Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 70. Turkey Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 71. Turkey Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 72. Turkey Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 73. Turkey Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 74. Poland Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 75. Poland Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 76. Poland Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 77. Poland Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 78. Poland Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 79. South America Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 80. South America Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 81. South America Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 82. South America Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 83. South America Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 84. South America Video-on-Demand Market Share (%), By Country, 2017-2031F
  • Figure 85. Brazil Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 86. Brazil Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 87. Brazil Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 88. Brazil Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 89. Brazil Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 90. Argentina Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 91. Argentina Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 92. Argentina Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 93. Argentina Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 94. Argentina Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 95. Asia-Pacific Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 96. Asia-Pacific Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 97. Asia-Pacific Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 98. Asia-Pacific Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 99. Asia-Pacific Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 100. Asia-Pacific Video-on-Demand Market Share (%), By Country, 2017-2031F
  • Figure 101. India Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 102. India Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 103. India Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 104. India Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 105. India Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 106. China Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 107. China Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 108. China Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 109. China Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 110. China Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 111. Japan Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 112. Japan Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 113. Japan Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 114. Japan Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 115. Japan Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 116. Australia Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 117. Australia Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 118. Australia Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 119. Australia Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 120. Australia Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 121. Vietnam Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 122. Vietnam Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 123. Vietnam Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 124. Vietnam Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 125. Vietnam Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 126. South Korea Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 127. South Korea Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 128. South Korea Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 129. South Korea Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 130. South Korea Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 131. Indonesia Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 132. Indonesia Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 133. Indonesia Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 134. Indonesia Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 135. Indonesia Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 136. Philippines Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 137. Philippines Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 138. Philippines Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 139. Philippines Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 140. Philippines Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 141. Middle East & Africa Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 142. Middle East & Africa Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 143. Middle East & Africa Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 144. Middle East & Africa Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 145. Middle East & Africa Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 146. Middle East & Africa Video-on-Demand Market Share (%), By Country, 2017-2031F
  • Figure 147. Saudi Arabia Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 148. Saudi Arabia Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 149. Saudi Arabia Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 150. Saudi Arabia Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 151. Saudi Arabia Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 152. UAE Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 153. UAE Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 154. UAE Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 155. UAE Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 156. UAE Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 157. South Africa Video-on-Demand Market, By Value, In USD Billion, 2017-2031F
  • Figure 158. South Africa Video-on-Demand Market Share (%), By Component, 2017-2031F
  • Figure 159. South Africa Video-on-Demand Market Share (%), By Device Type, 2017-2031F
  • Figure 160. South Africa Video-on-Demand Market Share (%), By Revenue Model, 2017-2031F
  • Figure 161. South Africa Video-on-Demand Market Share (%), By Content, 2017-2031F
  • Figure 162. By Component Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 163. By Device Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 164. By Revenue Model Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 165. By Content Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX12319

Global video-on-demand market is projected to witness a CAGR of 12.82% during the forecast period 2024-2031, growing from USD 142.01 billion in 2023 to USD 372.66 billion in 2031. Internet penetration stands out as the most critical driver in the growth of the video-on-demand market. As per the data provided by Forbes in 2024, around 5.35 billion or 66% of the world's population has internet access. Moreover, with a high increase in internet penetration mainly in emerging markets, such as in the Middle East and Africa, internet penetration for Egypt rose to 72.2%, up from 1.6% in 2022, which opens significant opportunities for subscription video-on-demand services. Growing the number of affordable smartphones and increasing high-speed broadband penetration ensures that content reaches more people and creates opportunities for on-demand, personalized entertainment. This increased accessibility has created an increase in competition between video providers on demand, compelling providers to diversify their content and employ competitive pricing models. Furthermore, mobile connections have grown to 105.1 million in Egypt. Hence, the growing number of mobile phones and internet connections propels the growth in the forecasted period.

For instance, in July 2024, Tubi, Fox Corporation's ad-supported streaming service, launched in the United Kingdom, offers over 20,000 movies and TV episodes, including exclusive Tubi Originals and content from major distributors.

Smartphone Proliferation Drives Growth in Video-on-Demand Market

Smartphone proliferation is significantly fueling the growth of the video-on-demand market. As of 2023, over 54% of the global population, or approximately 4.3 billion people, owns a smartphone, according to the GSMA's State of Mobile Internet Connectivity Report 2023 (SOMIC). Smartphones have emerged as the primary device for access to mobile internet services. According to the study, nearly 4 billion people use mobile internet through a smartphone or about 49% of the world's population. Widespread smartphone adoption enhances video-on-demand accessibility and prompts viewers to stream content anywhere, anytime. The flexibility and convenience attached to it propel higher engagement with video-on-demand services, leading to more subscriptions and usage. For instance, mobile technology continues improving along with streaming, further supporting the growing demand for on-the-go entertainment.

For example, in May 2024, Paramount Global and Charter Communications, Inc. renewed their partnership, including ad-supported Paramount+ Essential and BET+ Essential in Spectrum TV packages at no extra cost and offering these services to internet-only customers.

Global Expansion of Over-The-Top Platforms Fuel the Video-on-Demand Market

Over-the-top (OTT) platforms, along with their global reach, are one of the biggest factors influencing growth in the video-on-demand market. OTT platforms such as Netflix, Disney+, and Amazon Prime Video have expanded their reach to new geographies, thus enhancing video-on-demand service availability and accessibility at unprecedented levels. Different content libraries brought by this widespread reach respond to cultural preferences and languages in other markets. Disney+ was launched in more than 60 countries within a few years of the launch to grow customer and subscription numbers. The expansion has also amplified the competition for video-on-demand services and pursuits of innovation in content and even user experience. More importantly, as OTT companies step out into emerging markets where internet penetration and smartphone numbers go up at the same time, they reach a new audience and, therefore, expand the video-on-demand market further.

For example, in April 2023, Paramount Global expanded EyeQ globally, integrating its vast digital content portfolio into a unified advertising platform. EyeQ will leverage Pluto TV's international reach and new Paramount+ ad tiers in select markets.

Government Initiatives Act as a Catalyst

Governments develop revenue streams within the video-on-demand market through various measures, such as offering tax incentives and grants for content produced locally that will spur the production of richer and more diversified content to attract viewers or increase video-on-demand subscriptions. Governments have spent money developing digital infrastructure, such as high-speed broadband and 5G networks, to access video on demand. Such legislation ensures net neutrality and the constraint of the freedom of internet service providers discriminated against video-on-demand sites. Furthermore, governments promote digital literacy projects that increase greater consumer participation in the use of video-on-demand services. All these activities lead to growth within the video-on-demand market, whose outcome reflects increased revenue generation for both local as well as international video-on-demand service providers.

For example, in February 2023, the United States Department of Defense (DoD) and the National Telecommunications and Information Administration (NTIA) launched the 2023 5G Challenge to advance open 5G ecosystems by improving network efficiency and streaming capabilities.

Subscription Video on Demand (SVoD) Leads the Video-on-Demand Market

The subscription video-on-demand business continues to dominate the video-on-demand segment by offering consumers unlimited access to a wide range of content for a fixed monthly fee. The model is attractive to subscribers, as it creates predictable costs and extensive options in terms of content. As a result, it builds strong consumer engagement and loyalty. Netflix and Disney+, for example, leverage original programming and unique content with the aim of differentiation in the market. Through the subscription stream, subscription video on demand enjoys stability in revenues and can continually invest in more content and technology, thereby fixing its leadership position in the market against video on demand.

North America Dominates Video-on-Demand Market Share

Further digitization infrastructure, coupled with high internet penetration rates, are some of the prominent factors for North America's dominant position in the video-on-demand segment. This region's huge consumer base and high disposable income attract significant demand for diversified, premium content. The North American region also plays a significant role in innovative content creation and distribution technologies and continues to set trends that influence global video-on-demand markets. The competitive landscape of the numerous already established and emerging platforms accelerates the development of cutting-edge features and content offerings further, thus setting North America further as a leading video-on-demand market.

For instance, in August 2024, Roku, Inc. released a study indicating that 69% of Canadian TV streamers watch ad-supported content monthly. Additionally, 58% prefer a combination of on-demand and live programming, showcasing changing viewing habits.

Future Market Scenario (2024-2031F)

Advanced AI will result in much more personalized content recommendations and will enable an experience that is far more engaging.

The prevalence of 5G will spread efficiently and provide proper streaming quality and high-definition content delivery across remote locations.

This will directly result in more investment in region-specific content at platforms to cater to diverse preferences for various cultures and expand one's reach across regions.

More interactive features, including live polling and choose-your-own-adventure stories, will be observed, providing an interactive way of viewing.

Key Players Landscape and Outlook

The video-on-demand market is dynamic, with key players constantly innovating to capture market share. The competition within the video-on-demand market is based on content diversity, technology advancement, and partnerships. For instance, major players invest tremendously in original programming and other exclusive content to attract and retain subscribers. The long-term competitive landscape is likely to be determined by consolidation trends once the market matures. Prominent players would continue to buy out the smaller ones and expand further. Services would differentiate themselves further based on emphasis on personalization and interactivity. Wide internet penetration, mobile usage, and growing consumer preference for on-demand content drive sustained growth in the video-on-demand market.

In August 2024, Amazon.com, Inc. launched Xbox Game Pass Ultimate on Fire TV devices, allowing users to play top Xbox games via cloud gaming without a console. Compatible devices include Fire TV Stick 4K and Fire TV Cube.

In October 2023, Amazon.com, Inc. launched an AI-powered search for Fire TV devices, using Alexa to deliver personalized content recommendations and enhance user experience with natural language queries.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

  • 4.1. Product and Market Intelligence
  • 4.2. Mode of Brand Awareness
  • 4.3. Factors Considered in Purchase Decisions
    • 4.3.1. Features and Other Value-Added Service
    • 4.3.2. IT Infrastructure Compatibility
    • 4.3.3. Efficiency of Solutions
    • 4.3.4. After-Sales Support
  • 4.4. Consideration of Privacy and Regulations

5. Global Video-on-Demand Market Outlook, 2017-2031F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Component
      • 5.2.1.1. Software
      • 5.2.1.2. Services
    • 5.2.2. By Device Type
      • 5.2.2.1. Mobile Devices
      • 5.2.2.2. Personnel Computers
      • 5.2.2.3. Smart TV
      • 5.2.2.4. Streaming Devices and Gaming Console
    • 5.2.3. By Revenue Model
      • 5.2.3.1. Subscription Video on Demand (SVoD)
      • 5.2.3.2. Transactional Video on Demand (TVoD)
        • 5.2.3.2.1. Rental
        • 5.2.3.2.2. Purchase
        • 5.2.3.2.3. Pay-per-view (PPV)
      • 5.2.3.3. Advertisement Based Video on Demand (AVoD)
      • 5.2.3.4. Free ad-supported streaming TV (FAST)
      • 5.2.3.5. Hybrid video on demand (HVoD)
      • 5.2.3.6. Broadcaster video on demand (BVOD)
    • 5.2.4. By Content
      • 5.2.4.1. Movies
      • 5.2.4.2. TV Shows
      • 5.2.4.3. Documentaries
      • 5.2.4.4. Others
    • 5.2.5. By Region
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia-Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East and Africa
    • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
  • 5.3. Market Map Analysis, 2023
    • 5.3.1. By Component
    • 5.3.2. By Device Type
    • 5.3.3. By Revenue Model
    • 5.3.4. By Content
    • 5.3.5. By Region

6. North America Video-on-Demand Market Outlook, 2017-2031F*

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Component
      • 6.2.1.1. Software
      • 6.2.1.2. Services
    • 6.2.2. By Device Type
      • 6.2.2.1. Mobile Devices
      • 6.2.2.2. Personnel Computers
      • 6.2.2.3. Smart TV
      • 6.2.2.4. Streaming Devices and Gaming Console
    • 6.2.3. By Revenue Model
      • 6.2.3.1. Subscription Video on Demand (SVoD)
      • 6.2.3.2. Transactional Video on Demand (TVoD)
        • 6.2.3.2.1. Rental
        • 6.2.3.2.2. Purchase
        • 6.2.3.2.3. Pay-per-view (PPV)
      • 6.2.3.3. Advertisement Based Video on Demand (AVoD)
      • 6.2.3.4. Free ad-supported streaming TV (FAST)
      • 6.2.3.5. Hybrid video on demand (HVoD)
      • 6.2.3.6. Broadcaster video on demand (BVOD)
    • 6.2.4. By Content
      • 6.2.4.1. Movies
      • 6.2.4.2. TV Shows
      • 6.2.4.3. Documentaries
      • 6.2.4.4. Others
    • 6.2.5. By Country Share
      • 6.2.5.1. United States
      • 6.2.5.2. Canada
      • 6.2.5.3. Mexico
  • 6.3. Country Market Assessment
    • 6.3.1. United States Video-on-Demand Market Outlook, 2017-2031F*
      • 6.3.1.1. Market Size Analysis & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share Analysis & Forecast
        • 6.3.1.2.1. By Component
          • 6.3.1.2.1.1. Software
          • 6.3.1.2.1.2. Services
        • 6.3.1.2.2. By Device Type
          • 6.3.1.2.2.1. Mobile Devices
          • 6.3.1.2.2.2. Personnel Computers
          • 6.3.1.2.2.3. Smart TV
          • 6.3.1.2.2.4. Streaming Devices and Gaming Console
        • 6.3.1.2.3. By Revenue Model
          • 6.3.1.2.3.1. Subscription Video on Demand (SVoD)
          • 6.3.1.2.3.2. Transactional Video on Demand (TVoD)
          • 6.3.1.2.3.2.1. Rental
          • 6.3.1.2.3.2.2. Purchase
          • 6.3.1.2.3.2.3. Pay-per-view (PPV)
          • 6.3.1.2.3.3. Advertisement Based Video on Demand (AVoD)
          • 6.3.1.2.3.4. Free ad-supported streaming TV (FAST)
          • 6.3.1.2.3.5. Hybrid video on demand (HVoD)
          • 6.3.1.2.3.6. Broadcaster video on demand (BVOD)
        • 6.3.1.2.4. By Content
          • 6.3.1.2.4.1. Movies
          • 6.3.1.2.4.2. TV Shows
          • 6.3.1.2.4.3. Documentaries
          • 6.3.1.2.4.4. Others
    • 6.3.2. Canada
    • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Video-on-Demand Market Outlook, 2017-2031F

  • 7.1. Germany
  • 7.2. France
  • 7.3. Italy
  • 7.4. United Kingdom
  • 7.5. Russia
  • 7.6. Netherlands
  • 7.7. Spain
  • 7.8. Turkey
  • 7.9. Poland

8. Asia-Pacific Video-on-Demand Market Outlook, 2017-2031F

  • 8.1. India
  • 8.2. China
  • 8.3. Japan
  • 8.4. Australia
  • 8.5. Vietnam
  • 8.6. South Korea
  • 8.7. Indonesia
  • 8.8. Philippines

9. South America Video-on-Demand Market Outlook, 2017-2031F

  • 9.1. Brazil
  • 9.2. Argentina

10. Middle East and Africa Video-on-Demand Market Outlook, 2017-2031F

  • 10.1. Saudi Arabia
  • 10.2. UAE
  • 10.3. South Africa

11. Porter's Five Forces Analysis

12. PESTLE Analysis

13. Market Dynamics

  • 13.1. Market Drivers
  • 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

  • 16.1. Competition Matrix of Top 5 Market Leaders
  • 16.2. SWOT Analysis for Top 5 Players
  • 16.3. Key Players Landscape for Top 10 Market Players
    • 16.3.1. Alphabet Inc.
      • 16.3.1.1. Company Details
      • 16.3.1.2. Key Management Personnel
      • 16.3.1.3. Products and Services
      • 16.3.1.4. Financials (As Reported)
      • 16.3.1.5. Key Market Focus and Geographical Presence
      • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 16.3.2. Amazon.com, Inc.
    • 16.3.3. Apple Inc.
    • 16.3.4. Comcast Corporation
    • 16.3.5. Lions Gate Entertainment Inc.
    • 16.3.6. Netflix, Inc.
    • 16.3.7. Paramount Global (ViacomCBS Inc.)
    • 16.3.8. Roku, Inc.
    • 16.3.9. The Walt Disney Group
    • 16.3.10. WarnerMedia Direct, LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer