広告ベースのビデオオンデマンド市場規模、シェア、動向分析レポート：広告掲載位置別、デバイス別、企業規模別、業界別、地域別、セグメント予測、2025年～2030年

広告ベースのビデオオンデマンド市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の広告ベースのビデオオンデマンド市場規模は、2025年から2030年にかけて29.2%のCAGRを記録し、2030年までに2,265億7,000万米ドルに達すると予測されています。

広告ベースのビデオ・オン・デマンド（AVOD）は、動画に広告を掲載して収益化するマネタイズ手法であり、いずれの場合もユーザーが視聴するコンテンツは無料です。AVODサービスは、広告支援モデルを通じて、視聴者に無料のオンデマンド・ビデオ・コンテンツを提供します。パブリッシャーは、ストリーミングされた動画コンテンツに広告を掲載することで、マーケティング担当者から支払いを受け、広告主はブランドの認知度を高め、コンバージョンを促進することができます。

AVODプラットフォームは、ユーザーの行動やエンゲージメント・メトリクス、収益、コンバージョン率を分析することで、ターゲット広告の効果を測定します。AVODサービス・プロバイダーは、プラットフォームから、視聴者のリーチ、嗜好、人口統計、ユーザー行動、エンゲージメント・メトリクス、収益などの包括的なデータを収集することができます。適切なソフトウェア・ツールを活用してこのデータを分析することで、サービス・プロバイダーはユーザー・レコメンデーションを強化し、広告のターゲットをより効果的に絞り込み、エンゲージメントを高め、収益生成を最適化することができます。さらに、AVODプラットフォームは広告のインプレッション、クリック、コンバージョンを追跡し、ターゲット広告のパフォーマンスを評価することができます。これらの指標の分析を通じて、AVODプラットフォームは最も影響力のある広告を特定し、ターゲティング戦略に必要な調整を行うことができます。

AVODプラットフォームは、映画、テレビ番組、ウェブシリーズなど、様々なビデオコンテンツへの無料アクセスを消費者に提供します。これは、サブスクリプションベースのサービスへの支払いを避けたい、または有料サブスクリプションよりも多くのコンテンツの選択肢を求める視聴者にアピールします。さらに、広告ベースのビデオ・オン・デマンド・プラットフォームは、コンテンツ制作者や権利者が広告収入を通じてコンテンツを収益化することを可能にします。視聴体験に広告を埋め込むことで、コンテンツ・プロバイダーはユーザーに無料の素材を提供し続けながら収益を上げることができます。

こうした動向は、予測期間中の市場成長を促進すると予想されます。しかし、過度な、あるいは侵略的な広告は、視聴者を苛立たせ、疎外する可能性があります。CMが氾濫したり、視聴体験の妨げになったりすると、消費者はAVODプラットフォームを完全に放棄する可能性があります。データ・プライバシーに関する懸念や規制の枠組みも、市場の成長を妨げる可能性があります。データ収集、ターゲティング、ユーザー同意に関する規制の強化は、AVODプラットフォームの運営方法や広告ターゲティングに影響を与え、広告収入やビジネスモデルに影響を与える可能性があります。

COVID-19の流行はAVOD業界に大きな影響を与えています。COVID-19の流行は、AVOD業界に大きな影響を与えました。一方では、自宅で無料または低コストのエンターテイメントを視聴する方法を模索する人々の間で、AVODサービスへの需要が高まった。他方で、この流行は、企業がマーケティング費用を削減したため、広告収入の減少をもたらしました。パンデミックは、広告主によるAVODサービスの利用増加にもつながった。広告主は、自宅でより多くの時間を過ごす消費者にリーチする方法を探しており、AVODサービスは費用対効果の高い方法を提供しています。その結果、AVODサービスによって生み出される広告収入は、今後数年間で増加すると予想されます。

無料の広告付きストリーミングサービスであるPluto TVは、2019年を通じて月間視聴者数が1,040万人増加し、2020年第1四半期にはさらに180万人の視聴者が追加されました。同じく無料の広告付きストリーミングサービスであるTubiは、2020年第1四半期に月間アクティブユーザー数が40%増加し、アクティブユーザー数が3,300万人純増しました。

ロク・チャンネルは、ロク・デバイスで視聴可能な無料の広告付きストリーミング・サービスで、2020年第4四半期に視聴者数が60%増加し、890万人のアクティブ・ユーザーが純増しました。COVID-19の大流行はAVODビジネスに障害をもたらしたが、創造性、適応性、視聴者やマーケティング担当者を惹きつける新たな手法の機会も提供しました。危機にうまく対処し、新たな力学に対応した広告ベースのビデオ・オン・デマンド・プラットフォームは、パンデミック後の発展にとって有利な立場にあります。

広告ベースのビデオオンデマンド市場レポートハイライト

• 広告ポジションに基づき、市場はプレロール、ミッドロール、ポストロールに分類されます。ミッドロール広告ポジションのセグメントが市場全体を支配し、2024年には49.1%の市場シェアを獲得。
• デバイス別に見ると、市場はノートPCとタブレットPC、モバイル、コンソール、TVに分類されます。モバイルセグメントが市場全体を支配し、2024年には45.8％のシェアを獲得します。
• 企業規模別では、中小企業と大企業に二分されます。大企業セグメントは市場全体を支配し、2024年には63.0%の市場シェアを維持します。
• 業界別では、BFSI、教育、メディア＆エンターテインメント、IT＆テレコム、小売＆消費財、ヘルスケア、その他に分類されます。
• 北米の広告ベースのビデオオンデマンド（AVOD）市場は2024年に業界全体をリードし、収益シェアは39.5％。
• アジア太平洋の広告ベースのビデオ・オン・デマンド市場は、予測期間中に30.5%のCAGRで最速となる見込み。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 広告ベースのビデオオンデマンド（AVOD）市場の変数、動向、範囲

• 市場系統の見通し
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 業界の課題
• 広告ベースのビデオオンデマンド（AVOD）市場分析ツール
  • 業界分析- ポーターのファイブフォース分析
  • PESTEL分析
• 問題点分析

第4章 広告ベースのビデオオンデマンド（AVOD）市場：広告掲載位置の推定・動向分析

• セグメントダッシュボード
• 広告ベースのビデオオンデマンド（AVOD）市場：広告掲載位置の変動分析、2024年および2030年
• プレロール
• ミッドロール
• ポストロール

第5章 広告ベースのビデオオンデマンド（AVOD）市場：デバイスの推定・動向分析

• セグメントダッシュボード
• 広告ベースのビデオオンデマンド（AVOD）市場：デバイスの変動分析、2024年および2030年
• ノートパソコンとタブレットPC
• 携帯
• コンソール
• テレビ

第6章 広告ベースのビデオオンデマンド（AVOD）市場：企業規模の推定・動向分析

• セグメントダッシュボード
• 広告ベースのビデオオンデマンド（AVOD）市場：企業規模の変動分析、2024年および2030年
• 中小企業
• 大企業

第7章 広告ベースのビデオオンデマンド（AVOD）市場：業界の推定・動向分析

• セグメントダッシュボード
• 広告ベースのビデオオンデマンド（AVOD）市場：業界の垂直的変動分析、2024年および2030年
• メディアとエンターテイメント
• BFSI
• 教育
• 小売・消費財
• ITおよび通信
• ヘルスケア
• その他

第8章 広告ベースのビデオオンデマンド（AVOD）市場：地域推定・動向分析

• 広告ベースのビデオオンデマンド（AVOD）市場シェア、地域別、2024年および2030年
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ブラジル
• 中東・アフリカ
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ

第9章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 企業プロファイル/上場企業
  • Brightcove
  • Dacast
  • Dailymotion
  • Facebook
  • IBM
  • Kaltura
  • Muvi
  • SymphonyAI Media
  • Vdocipher
  • Vidyard
  • Vimeo
  • YouTube

List of Tables

• Table 1 Global Advertising-based Video on Demand (AVOD) market size estimates & forecasts 2017 - 2030 (USD Million)
• Table 2 Global Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 3 Global Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 4 Global Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 5 Global Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 6 Global Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 7 Pre-roll Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 8 Mid-roll Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 9 Post-roll Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 10 Laptops and Tablet PCs Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 11 Mobile Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 12 Console Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 13 TV Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 14 Small and Medium Enterprise (SME) Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 15 Large Enterprise Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 16 Media & Entertainment Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 17 BFSI Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 18 Education Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 19 Retail & Consumer Goods Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 20 IT & Telecom Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 21 Healthcare Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 22 Others Advertising-based Video on Demand (AVOD) market, by region 2017 - 2030 (USD Million)
• Table 23 North America Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 24 North America Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 25 North America Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 26 North America Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 27 U.S. Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 28 U.S. Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 29 U.S. Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 30 U.S. Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 31 Canada Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 32 Canada Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 33 Canada Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 34 Canada Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 35 Mexico Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 36 Mexico Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 37 Mexico Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 38 Mexico Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 39 Europe Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 40 Europe Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 41 Europe Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 42 Europe Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 43 U.K. Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 44 U.K. Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 45 U.K. Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 46 U.K. Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 47 Germany Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 48 Germany Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 49 Germany Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 50 Germany Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 51 France Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 52 France Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 53 France Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 54 France Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 55 Asia Pacific Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 56 Asia Pacific Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 57 Asia Pacific Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 58 Asia Pacific Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 59 China Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 60 China Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 61 China Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 62 China Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 63 India Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 64 India Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 65 India Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 66 India Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 67 South Korea Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 68 South Korea Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 69 South Korea Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 70 South Korea Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 71 Australia Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 72 Australia Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 73 Australia Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 74 Australia Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 75 Latin America Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 76 Latin America Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 77 Latin America Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 78 Latin America Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 79 Brazil Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 80 Brazil Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 81 Brazil Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 82 Brazil Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 83 MEA Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 84 MEA Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 85 MEA Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 86 MEA Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 87 UAE Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 88 UAE Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 89 UAE Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 90 UAE Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 91 KSA Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 92 KSA Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 93 KSA Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 94 KSA Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)
• Table 95 South Africa Advertising-based Video on Demand (AVOD) market, by Advertisement Position 2017 - 2030 (USD Million)
• Table 96 South Africa Advertising-based Video on Demand (AVOD) market, by Device 2017 - 2030 (USD Million)
• Table 97 South Africa Advertising-based Video on Demand (AVOD) market, by Enterprise Size 2017 - 2030 (USD Million)
• Table 98 South Africa Advertising-based Video on Demand (AVOD) market, by Industry Vertical 2017 - 2030 (USD Million)

List of Figures

• Fig. 1 Advertising-based Video on Demand (AVOD) market segmentation
• Fig. 2 Market research process
• Fig. 3 Information procurement
• Fig. 4 Primary research pattern
• Fig. 5 Market research approaches
• Fig. 6 Value chain-based sizing & forecasting
• Fig. 7 Parent market analysis
• Fig. 8 Market formulation & validation
• Fig. 9 Advertising-based Video on Demand (AVOD) market snapshot
• Fig. 10 Advertising-based Video on Demand (AVOD) market segment snapshot
• Fig. 11 Advertising-based Video on Demand (AVOD) market competitive landscape snapshot
• Fig. 12 Market research process
• Fig. 13 Market driver relevance analysis (Current & future impact)
• Fig. 14 Market restraint relevance analysis (Current & future impact)
• Fig. 15 Advertising-based Video on Demand (AVOD) market, Advertisement Position outlook key takeaways (USD Million)
• Fig. 16 Advertising-based Video on Demand (AVOD) market Advertisement Position movement analysis , 2024 & 2030 (USD Million)
• Fig. 17 Pre-roll market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 18 Mid-roll market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 19 Post-roll market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 20 Advertising-based Video on Demand (AVOD) market: Device outlook key takeaways (USD Million)
• Fig. 21 Advertising-based Video on Demand (AVOD) market: Device movement analysis , 2024 & 2030 (USD Million)
• Fig. 22 Laptops and Tablet PCs market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 23 Mobile market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 24 Console market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 25 TV market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 26 Advertising-based Video on Demand (AVOD) market: Enterprise Size outlook key takeaways (USD Million)
• Fig. 27 Advertising-based Video on Demand (AVOD) market: Enterprise Size movement analysis , 2024 & 2030 (USD Million)
• Fig. 28 Small and Medium Enterprise (SME) market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 29 Large Enterprise market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 30 Advertising-based Video on Demand (AVOD) market: Industry Vertical outlook key takeaways (USD Million)
• Fig. 31 Advertising-based Video on Demand (AVOD) market: Industry Vertical movement analysis , 2024 & 2030 (USD Million)
• Fig. 32 Media & Entertainment market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 33 BFSI market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 34 Education market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 35 Retail & Consumer Goods market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 36 IT & Telecom market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 37 Healthcare market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 38 Others market revenue estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 39 Regional marketplace: Key takeaways
• Fig. 40 Advertising-based Video on Demand (AVOD) market: Regional outlook, 2024 & 2030, USD Million
• Fig. 41 North America generative AI market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 42 U.S. Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 43 Canada Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 44 Mexico Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 45 Europe Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 46 U.K. Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 47 Germany Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 48 France Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 49 Asia Pacific Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 50 Japan Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 51 China Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 52 India Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 53 South Korea Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 54 Australia Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 55 Latin America Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 56 Brazil Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 57 MEA Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 58 KSA Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 59 UAE Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 60 South Africa Advertising-based Video on Demand (AVOD) market estimates and forecasts, 2017 - 2030 (USD Million)
• Fig. 61 Strategy framework
• Fig. 62 Company Categorization

Advertising-based Video On Demand Market Growth & Trends:

The global advertising-based video on demand market size is expected to reach USD 226.57 billion by 2030, registering a CAGR of 29.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. Advertising-based video on demand (AVOD) is a monetization approach in which advertisements are placed in a video to monetize it, and in all cases, the content is free for the user to watch. AVOD services offer free on-demand video content to viewers via an advertising-supported model. Publishers receive payment from marketers to showcase their advertisements on streamed video content, which aids advertisers in building brand awareness and driving conversions.

AVOD platforms measure the effectiveness of targeted ads by analyzing user behavior and engagement metrics, revenue, and conversion rates. AVOD service providers can gather comprehensive data from their platforms, encompassing audience reach, preferences, demographics, user behavior, engagement metrics, and revenue. By leveraging suitable software tools to analyze this data, service providers can enhance user recommendations, target ads more effectively, boost engagement, and optimize revenue generation. Furthermore, AVOD platforms can track ad impressions, clicks, and conversions to assess the performance of targeted advertisements. Through the analysis of these metrics, AVOD platforms can identify the most impactful ads and make necessary adjustments to their targeting strategies.

AVOD platforms give consumers free access to various video content, such as movies, TV shows, web series, and more. This appeals to audiences that prefer to avoid paying for subscription-based services or want more content alternatives than paid subscriptions. In addition, advertising-based video on demand platforms allow content creators and rights holders to monetize their content through advertising income. Embedding adverts into the viewing experience, content providers may make revenue while continuing to deliver free material to users.

Such trends are anticipated to drive market growth over the forecast period. However, excessive, or invasive advertising can irritate and alienate viewers. If commercials inundate consumers or they find it disruptive to their viewing experience, they may abandon AVOD platforms entirely. Data privacy concerns and evolving regulatory frameworks can also hinder market growth. Stricter data collection, targeting, and user consent regulations can impact how AVOD platforms operate and target advertisements, potentially affecting their advertising revenue and business models.

The COVID-19 pandemic has had a huge influence on the AVOD industry. On the one hand, it has increased demand for AVOD services as people hunt for methods to watch free or low-cost entertainment at home. On the other hand, the epidemic has resulted in a drop in advertising income as firms reduce their marketing spending. The pandemic also led to an increase in the use of AVOD services by advertisers. Advertisers are looking for ways to reach consumers spending more time at home, and AVOD services offer a cost-effective way. As a result, the amount of advertising revenue generated by AVOD services is expected to grow in the coming years.

Pluto TV, a free ad-supported streaming service, experienced a growth of 10.4 million monthly viewers throughout 2019, and an additional 1.8 million viewers were added in the first quarter of 2020. Tubi, another free ad-supported streaming service, saw its monthly active users increase by 40% in the first quarter of 2020, resulting in a net increase of 33 million active users.

The Roku Channel, a free ad-supported streaming service that is available on Roku devices, saw its viewership increase by 60%, resulting in a net increase of 8.9 million active users in the fourth quarter of 2020. While the COVID-19 pandemic posed obstacles for the AVOD business, it also provided opportunities for creativity, adaptability, and new methods of engaging viewers and marketers. Advertising-based video on demand platforms that successfully handled the crisis and responded to new dynamics are well-positioned for post-pandemic development.

Advertising-based Video On Demand Market Report Highlights:

• Based on advertisement position, the market is classified into pre-roll, mid-roll, and post-roll. The mid-roll advertisement position segment dominated the overall market, gaining a market share of 49.1% in 2024.
• Based on devices, the market is classified into laptops and tablet PCs, mobile, console, and TV. The mobile segment dominated the overall market, gaining a market share of 45.8% in 2024.
• Based on enterprise size, the market is bifurcated into small and medium enterprises (SMEs) and large enterprises. The large enterprises segment dominated the overall market, retaining a market share of 63.0% in 2024.
• Based on industry verticals, the market is classified into BFSI, education, media & entertainment, IT & telecom, retail & consumer goods, healthcare, and others.
• North America advertising-based video on demand (AVOD) market led the overall industry in 2024, with a revenue share of 39.5%.
• The advertising-based video on demand market in Asia Pacific is expected to witness the fastest CAGR of 30.5% over the projected period.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Advertising-based Video on Demand (AVOD) Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Advertising-based Video on Demand (AVOD) Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape
• 3.4. Pain Point Analysis

Chapter 4. Advertising-based Video on Demand (AVOD) Market: Advertisement Position Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Advertising-based Video on Demand (AVOD) Market: Advertisement Position Movement Analysis, USD Million, 2024 & 2030
• 4.3. Pre-roll
  • 4.3.1. Pre-roll Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 4.4. Mid-roll
  • 4.4.1. Mid-roll Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 4.5. Post-roll
  • 4.5.1. Post-roll Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Advertising-based Video on Demand (AVOD) Market: Device Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Advertising-based Video on Demand (AVOD) Market: Device Movement Analysis, USD Million, 2024 & 2030
• 5.3. Laptops and Tablet PCs
  • 5.3.1. Laptops and Tablet PCs Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.4. Mobile
  • 5.4.1. Mobile Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.5. Console
  • 5.5.1. Console Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 5.6. TV
  • 5.6.1. TV Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Advertising-based Video on Demand (AVOD) Market: Enterprise Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Advertising-based Video on Demand (AVOD) Market: Enterprise Size Movement Analysis, USD Million, 2024 & 2030
• 6.3. Small and Medium Enterprise (SME)
  • 6.3.1. Small and Medium Enterprise (SME) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 6.4. Large Enterprise
  • 6.4.1. Large Enterprise Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Advertising-based Video on Demand (AVOD) Market: Industry Vertical Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Advertising-based Video on Demand (AVOD) Market: Industry Vertical Movement Analysis, USD Million, 2024 & 2030
• 7.3. Media & Entertainment
  • 7.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.4. BFSI
  • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.5. Education
  • 7.5.1. Education Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.6. Retail & Consumer Goods
  • 7.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.7. IT & Telecom
  • 7.7.1. IT & Telecom Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.8. Healthcare
  • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
• 7.9. Others
  • 7.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. Advertising-based Video on Demand (AVOD) Market: Regional Estimates & Trend Analysis

• 8.1. Advertising-based Video on Demand (AVOD) Market Share, By Region, 2024 & 2030, USD Million
• 8.2. North America
  • 8.2.1. North America Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.3.2. U.K.
    • 8.3.2.1. U.K. Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. France Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. China Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.4. India
    • 8.4.4.1. India Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.5. Latin America
  • 8.5.1. Latin America Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.6.3. KSA
    • 8.6.3.1. KSA Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Advertising-based Video on Demand (AVOD) Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Brightcove
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Dacast
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Dailymotion
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Facebook
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. IBM
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Kaltura
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Muvi
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. SymphonyAI Media
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Vdocipher
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. Vidyard
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives
  • 9.4.11. Vimeo
    • 9.4.11.1. Participant's Overview
    • 9.4.11.2. Financial Performance
    • 9.4.11.3. Product Benchmarking
    • 9.4.11.4. Strategic Initiatives
  • 9.4.12. YouTube
    • 9.4.12.1. Participant's Overview
    • 9.4.12.2. Financial Performance
    • 9.4.12.3. Product Benchmarking
    • 9.4.12.4. Strategic Initiatives