サンプル依頼リスト カート
  • English
デフォルト表紙
市場調査レポート
商品コード
1750637

サブスクリプション型動画配信の世界市場規模、シェア、動向分析レポート：コンテンツタイプ別、デバイスタイプ別、収益モデル別、最終用途別、地域別、セグメント別予測（2025年～2030年）

Subscription Video On Demand Market Size, Share & Trends Analysis Report By Content Type, By Device Type, By Revenue Model, By End-use, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 150 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.50円
サブスクリプション型動画配信の世界市場規模、シェア、動向分析レポート：コンテンツタイプ別、デバイスタイプ別、収益モデル別、最終用途別、地域別、セグメント別予測（2025年～2030年）
出版日: 2025年05月21日
発行: Grand View Research
ページ情報: 英文 150 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

市場規模と動向：

世界のサブスクリプション型動画配信の市場規模は2024年に955億米ドルと推定され、2025年～2030年にCAGR9.6%で成長すると予測されています。

ソーシャルメディアの影響力の高まりが、サブスクリプション型動画配信（SVOD）業界に大きな変化をもたらしています。

ストリーミング・プラットフォームはソーシャルメディアを活用して、トレンドのコンテンツにスポットライトを当て、舞台裏の独占的な洞察を共有し、リアルタイムで視聴者と直接エンゲージしています。このリアルタイムの交流は、関連性を維持し、会話を喚起し、視聴者とのより深いつながりを構築するために極めて重要です。SVODプロバイダーは、ソーシャルメディア・プラットフォームを通じてコンテンツの認知度を高め、話題を作り出すことで、ユーザーとのエンゲージメントとロイヤリティを高め、ソーシャルメディアを市場の重要な成長促進要因として確立しています。

サブスクリプション型動画配信サービスとスマートTV、ストリーミング・デバイス、音声アシスタントとの統合はますますシームレスになっており、ユーザー体験を大幅に向上させています。この摩擦のない接続性により、消費者は複数のプラットフォームでコンテンツに簡単にアクセスできるようになり、一貫したパフォーマンスとユーザビリティに対する期待の高まりと一致しています。その結果、サブスクリプション型動画配信業界は、テクノロジーに精通した幅広い視聴者に対応することで、そのリーチを拡大しています。利便性とアクセシビリティが高いエンゲージメントと加入者獲得を促進するため、この動向は市場成長の主な要因となっています。

アニメコンテンツに対する世界の欲求の高まりは、若い視聴者と成人の両方にアピールし、サブスクリプション型動画配信業界における主要な成長触媒として浮上しています。SVODプラットフォームは、家族向けのタイトルやより洗練されたアニメ作品など、多様な年齢層に対応するプレミアムアニメシリーズや映画に戦略的に投資しています。アニメが幅広い魅力を持つジャンルとして認知されるにつれ、視聴者のエンゲージメントとリテンションが強化されています。このダイナミックな動きは、世代を超えた関連性を持つ多目的なコンテンツセグメントを活用することで、SVOD市場の拡大を加速させています。

アジア太平洋やラテンアメリカなどの新興地域では、オンデマンド・コンテンツに対する需要の高まりが、市場の大きな成長促進要因となっています。インターネットインフラの改善、モバイル機器の低価格化、デジタル決済ソリューションへのアクセスの拡大が、これらの市場におけるコンテンツ消費パターンを変化させています。これを受けて、SVODプラットフォームは、地域の嗜好に合わせたローカライズされたコンテンツ戦略と柔軟な価格設定モデルを展開しています。この進化がサブスクリプション型動画配信市場の急成長を促し、新興経済諸国を世界の産業拡大の重要な原動力として位置づけています。

独占的で質の高い番組への需要は、サブスクリプション型動画配信業界を前進させる大きな力となり続けています。大手プロバイダーは、自社のプラットフォームを差別化し、視聴者のロイヤリティを高めるため、オリジナルコンテンツや地域限定作品への投資を優先しています。こうした取り組みは、ブランドのポジショニングを強化し、文化的に関連性が高く魅力的なエンターテインメントに対する消費者の期待の進化に応えるものです。その結果、オリジナルコンテンツやローカライズされたコンテンツの制作は、SVOD市場の中心的な促進要因であり続け、プラットフォームが混雑したデジタルメディア環境で競争上の優位性を維持するのに役立っています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 サブスクリプション型動画配信市場の変数、動向、範囲

  • 市場系統の見通し
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場の課題
  • サブスクリプション型動画配信市場の分析ツール
    • 展開分析：ポーターの分析
    • PESTEL分析

第4章 サブスクリプション型動画配信市場： コンテンツタイプの推定・動向分析

  • セグメントダッシュボード
  • サブスクリプション型動画配信市場：コンテンツタイプの変動分析、2024年・2030年
  • 映画
  • テレビ番組
  • ドキュメンタリー
  • その他

第5章 サブスクリプション型動画配信市場： デバイスタイプの推定・動向分析

  • セグメントダッシュボード
  • サブスクリプション型動画配信市場：デバイスタイプの変動分析、2024年・2030年
  • スマートフォン
  • タブレット
  • ノートパソコン
  • スマートテレビ
  • その他

第6章 サブスクリプション型動画配信市場：収益モデルの推定・動向分析

  • セグメントダッシュボード
  • サブスクリプション型動画配信市場：収益モデルの変動分析、2024年・2030年
  • サブスクリプションベース
  • 広告ベース
  • ハイブリッド

第7章 サブスクリプション型動画配信市場： 最終用途の推定・動向分析

  • セグメントダッシュボード
  • サブスクリプション型動画配信市場：エンドユーザーの変動分析、2024年・2030年
  • 個人
  • 商業

第8章 サブスクリプション型動画配信市場：地域の推定・動向分析

  • サブスクリプション型動画配信市場：地域別、2024年・2030年
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • ラテンアメリカ
    • ブラジル
  • 中東・アフリカ
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦

第9章 競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル/上場企業
    • Amazon Prime Video
    • Apple TV+
    • DAZN
    • Discovery+
    • Disney+
    • HBO Max
    • Hulu
    • Netflix
    • Paramount+
    • Peacock
    • Sony Crackle
    • YouTube Premium
図表

List of Tables

  • Table 1 Subscription Video on Demand Market Size Estimates & Forecasts 2018 - 2030 (USD Billion)
  • Table 2 Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 3 Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 4 Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 5 Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 6 Movies market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 7 TV Shows market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 8 Documentaries market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 9 Others market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 10 Smartphones market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 11 Tablets market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 12 Laptops market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 13 Smart TVs market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 14 Others market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 15 Subscription-Based market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 16 Advertisement-Based market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 17 Hybrid market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 18 Individual market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 19 Commercial market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 20 Subscription Video on Demand Market, By Region 2018 - 2030 (USD Billion)
  • Table 21 North America Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 22 North America Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 23 North America Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 24 North America Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 25 U.S. Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 26 U.S. Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 27 U.S. Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 28 U.S. Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 29 Canada Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 30 Canada Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 31 Canada Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 32 Canada Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 33 Mexico Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 34 Mexico Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 35 Mexico Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 36 Mexico Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 37 Europe Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 38 Europe Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 39 Europe Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 40 Europe Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 41 UK Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 42 UK Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 43 UK Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 44 UK Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 45 Germany Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 46 Germany Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 47 Germany Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 48 Germany Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 49 France Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 50 France Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 51 France Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 52 France Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 53 Asia Pacific Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 54 Asia Pacific Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 55 Asia Pacific Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 56 Asia Pacific Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 57 China Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 58 China Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 59 China Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 60 China Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 61 Japan Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 62 Japan Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 63 Japan Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 64 Japan Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 65 India Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 66 India Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 67 India Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 68 India Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 69 South Korea Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 70 South Korea Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 71 South Korea Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 72 South Korea Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 73 Australia Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 74 Australia Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 75 Australia Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 76 Australia Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 77 Latin America Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 78 Latin America Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 79 Latin America Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 80 Latin America Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 81 Brazil Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 82 Brazil Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 83 Brazil Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 84 Brazil Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 85 Middle East & Africa Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 86 Middle East & Africa Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 87 Middle East & Africa Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 88 Middle East & Africa Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 89 Saudi Arabia Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 90 Saudi Arabia Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 91 Saudi Arabia Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 92 Saudi Arabia Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 93 South Africa Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 94 South Africa Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 95 South Africa Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 96 South Africa Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)
  • Table 97 UAE Subscription Video on Demand Market, By Content Type 2018 - 2030 (USD Billion)
  • Table 98 UAE Subscription Video on Demand Market, By Device Type 2018 - 2030 (USD Billion)
  • Table 99 UAE Subscription Video on Demand Market, By Revenue Model 2018 - 2030 (USD Billion)
  • Table 100 UAE Subscription Video on Demand Market, By End Use 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Subscription video on demand market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Subscription video on demand market snapshot
  • Fig. 7 Subscription video on demand market segment snapshot
  • Fig. 8 Subscription video on demand market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 Subscription video on demand market, by content type, key takeaways
  • Fig. 13 Subscription video on demand market, by content type, market share, 2024 & 2030
  • Fig. 14 Movies market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 15 TV Shows market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 16 Documentaries market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 17 Others market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 18 Subscription video on demand market, by device type, key takeaways
  • Fig. 19 Subscription video on demand market, by device type, market share, 2024 & 2030
  • Fig. 20 Smartphones market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 21 Tablets market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 22 Laptops market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 23 Smart TVs market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 24 Others market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 25 Subscription video on demand market, by revenue model, key takeaways
  • Fig. 26 Subscription video on demand market, by revenue model, market share, 2024 & 2030
  • Fig. 27 Subscription-Based market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 28 Advertisement-Based market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 29 Hybrid market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 Subscription video on demand market, by end use, key takeaways
  • Fig. 31 Subscription video on demand market, by end use, market share, 2024 & 2030
  • Fig. 32 Individual market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 Commercial market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 Regional marketplace: key takeaways
  • Fig. 35 North America subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 U.S. subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 Canada subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 Mexico subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Europe subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 UK subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Germany subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 France subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Asia Pacific subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 Japan subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 China subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 India subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 47 Australia subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 48 South Korea subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 49 Latin America subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 50 Brazil subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 51 MEA subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 52 Saudi Arabia subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 53 South Africa subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 54 UAE subscription video on demand market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 55 Key company categorization
  • Fig. 56 Strategy framework
目次
Product Code: GVR-4-68040-581-7

Market Size & Trends:

The global subscription video on demand market size was estimated at USD 95.50 billion in 2024 and is expected to grow at a CAGR of 9.6% from 2025 to 2030. The growing influence of social media is driving significant changes in the subscription video-on-demand (SVOD) industry.

Streaming platforms are leveraging social media to spotlight trending content, share exclusive behind-the-scenes insights, and engage directly with audiences in real time. This real-time interaction is crucial for staying relevant, sparking conversations, and building deeper connections with viewers. By increasing content visibility and creating buzz via social media platforms, SVOD providers are enhancing user engagement and loyalty, establishing social media as a crucial growth driver for the market.

The integration of subscription video on demand services with smart TVs, streaming devices, and voice assistants is becoming increasingly seamless, significantly enhancing the user experience. This frictionless connectivity allows consumers to access content effortlessly across multiple platforms, aligning with the growing expectation for consistent performance and usability. Consequently, the subscription video on demand industry is expanding its reach by catering to a broader, tech-savvy audience. This trend is a key enabler of the market growth, as convenience and accessibility drive higher engagement and subscriber acquisition.

The rising global appetite for animated content is emerging as a key growth catalyst within the subscription video on demand industry, appealing to both younger audiences and adults. SVOD platforms are strategically investing in premium animated series and films that address diverse age groups, including family-friendly titles and more sophisticated animated offerings. As animation gains recognition as a genre with wide-ranging appeal, it is strengthening viewer engagement and retention. This dynamic is accelerating the expansion of the SVOD market by tapping into a versatile content segment with cross-generational relevance.

In emerging regions such as Asia-Pacific and Latin America, increasing demand for on-demand content is serving as a major growth driver for the market. Improved internet infrastructure, the affordability of mobile devices, and greater access to digital payment solutions are transforming content consumption patterns in these markets. In response, SVOD platforms are rolling out localized content strategies and flexible pricing models tailored to regional preferences. This evolution is fueling rapid growth in the subscription video on demand market, positioning these developing economies as critical engines of global industry expansion.

The demand for exclusive, high-quality programming continues to be a major force propelling the subscription video on demand industry forward. Leading providers are prioritizing investment in original content and region-specific productions to differentiate their platforms and foster stronger viewer loyalty. These efforts enhance brand positioning and cater to evolving consumer expectations for culturally relevant and engaging entertainment. Consequently, the creation of original and localized content remains a central growth driver in the SVOD market, helping platforms retain competitive advantage in a crowded digital media landscape.

Global Subscription Video On Demand Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technological trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the subscription video on demand market report based on content type, device type, revenue model, end-use, and region:

  • Content Type Outlook (Revenue, USD Billion, 2018 - 2030)
  • Movies
  • TV Shows
  • Documentaries
  • Others
  • Device Type Outlook (Revenue, USD Billion, 2018 - 2030)
  • Smartphones
  • Tablets
  • Laptops
  • Smart TVs
  • Others
  • Revenue Model Outlook (Revenue, USD Billion, 2018 - 2030)
  • Subscription-based
  • Advertisement-Based
  • Hybrid
  • End-use Outlook (Revenue, USD Billion, 2018 - 2030)
  • Individual
  • Commercial
  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • UAE

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
    • 1.2.1. Information analysis
    • 1.2.2. Market formulation & data visualization
    • 1.2.3. Data validation & publishing
  • 1.3. Research Scope and Assumptions
    • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Subscription Video on Demand Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Market Opportunities
    • 3.2.4. Market Challenges
  • 3.3. Subscription Video on Demand Market Analysis Tools
    • 3.3.1. Deployment Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic landscape
      • 3.3.2.3. Social landscape
      • 3.3.2.4. Technological landscape
      • 3.3.2.5. Environmental landscape
      • 3.3.2.6. Legal landscape

Chapter 4. Subscription Video on Demand Market: Content Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Subscription Video on Demand Market: Content Type Movement Analysis, 2024 & 2030 (USD Billion)
  • 4.3. Movies
    • 4.3.1. Movies Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. TV Shows
    • 4.4.1. TV Shows Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Documentaries
    • 4.5.1. Documentaries Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Others
    • 4.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Subscription Video on Demand Market: Device Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Subscription Video on Demand Market: Device Type Movement Analysis, 2024 & 2030 (USD Billion)
  • 5.3. Smartphones
    • 5.3.1. Smartphones Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Tablets
    • 5.4.1. Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.5. Laptops
    • 5.5.1. Laptops Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.6. Smart TVs
    • 5.6.1. Smart TVs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.7. Others
    • 5.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Subscription Video on Demand Market: Revenue Model Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Subscription Video on Demand Market: Revenue Model Movement Analysis, 2024 & 2030 (USD Billion)
  • 6.3. Subscription-Based
    • 6.3.1. Subscription-Based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Advertisement-Based
    • 6.4.1. Advertisement-Based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.5. Hybrid
    • 6.5.1. Hybrid Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Subscription Video on Demand Market: End Use Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Subscription Video on Demand Market: End Use Movement Analysis, 2024 & 2030 (USD Billion)
  • 7.3. Individual
    • 7.3.1. Individual Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4. Commercial
    • 7.4.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Subscription Video on Demand Market: Regional Estimates & Trend Analysis

  • 8.1. Subscription Video on Demand Market by Region, 2024 & 2030
  • 8.2. North America
    • 8.2.1. North America Subscription Video on Demand Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Europe Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.2. UK
      • 8.3.2.1. UK Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.4. France
      • 8.3.4.1. France Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.2. China
      • 8.4.2.1. China Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.4. India
      • 8.4.4.1. India Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.2. Saudi Arabia
      • 8.6.2.1. Saudi Arabia Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.3. South Africa
      • 8.6.3.1. South Africa Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.4. UAE
      • 8.6.4.1. UAE Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Amazon Prime Video
      • 9.4.1.1. Participant's Overview
      • 9.4.1.2. Financial Performance
      • 9.4.1.3. Product Benchmarking
      • 9.4.1.4. Strategic Initiatives
    • 9.4.2. Apple TV+
      • 9.4.2.1. Participant's Overview
      • 9.4.2.2. Financial Performance
      • 9.4.2.3. Product Benchmarking
      • 9.4.2.4. Strategic Initiatives
    • 9.4.3. DAZN
      • 9.4.3.1. Participant's Overview
      • 9.4.3.2. Financial Performance
      • 9.4.3.3. Product Benchmarking
      • 9.4.3.4. Strategic Initiatives
    • 9.4.4. Discovery+
      • 9.4.4.1. Participant's Overview
      • 9.4.4.2. Financial Performance
      • 9.4.4.3. Product Benchmarking
      • 9.4.4.4. Strategic Initiatives
    • 9.4.5. Disney+
      • 9.4.5.1. Participant's Overview
      • 9.4.5.2. Financial Performance
      • 9.4.5.3. Product Benchmarking
      • 9.4.5.4. Strategic Initiatives
    • 9.4.6. HBO Max
      • 9.4.6.1. Participant's Overview
      • 9.4.6.2. Financial Performance
      • 9.4.6.3. Product Benchmarking
      • 9.4.6.4. Strategic Initiatives
    • 9.4.7. Hulu
      • 9.4.7.1. Participant's Overview
      • 9.4.7.2. Financial Performance
      • 9.4.7.3. Product Benchmarking
      • 9.4.7.4. Strategic Initiatives
    • 9.4.8. Netflix
      • 9.4.8.1. Participant's Overview
      • 9.4.8.2. Financial Performance
      • 9.4.8.3. Product Benchmarking
      • 9.4.8.4. Strategic Initiatives
    • 9.4.9. Paramount+
      • 9.4.9.1. Participant's Overview
      • 9.4.9.2. Financial Performance
      • 9.4.9.3. Product Benchmarking
      • 9.4.9.4. Strategic Initiatives
    • 9.4.10. Peacock
      • 9.4.10.1. Participant's Overview
      • 9.4.10.2. Financial Performance
      • 9.4.10.3. Product Benchmarking
      • 9.4.10.4. Strategic Initiatives
    • 9.4.11. Sony Crackle
      • 9.4.11.1. Participant's Overview
      • 9.4.11.2. Financial Performance
      • 9.4.11.3. Product Benchmarking
      • 9.4.11.4. Strategic Initiatives
    • 9.4.12. YouTube Premium
      • 9.4.12.1. Participant's Overview
      • 9.4.12.2. Financial Performance
      • 9.4.12.3. Product Benchmarking
      • 9.4.12.4. Strategic Initiatives