市場調査レポート

商品コード

1663817

ビデオオンデマンドの市場規模、シェア、収益分析：収益モデル別、タイプ別、コンテンツタイプ別、用途別、地域別 - 産業予測 2025～2032年

Video on Demand Market Size, Share, and Growth Analysis, By Revenue Model, By Type, By Content Type, By Application, By Region - Industry Forecast 2025-2032

出版日: 2025年02月22日
発行: SkyQuest
ページ情報: 英文 191 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

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PDF & Excel (Multiple User License)

USD 6,200 893,172円

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PDF & Excel (Enterprise License)

USD 7,100 1,022,826円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
目次

概要

サンプル依頼リストに入れる

ビデオオンデマンド市場規模は2023年に1,194億2,000万米ドルとなり、2024年の1,356億6,000万米ドルから2032年には3,762億5,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは13.6%で成長する見通しです。

世界のビデオオンデマンド（VoD）市場は、急速なインターネットの拡大とスマートフォンの普及率上昇に後押しされ、大きく成長する見通しです。消費者の嗜好の進化と視聴習慣の変化は、世界のVoD需要を牽引する極めて重要な要素です。サブスクリプション・ベース・モデルの急増に加え、地域および国際的なコンテンツの利用可能性が高まっていることが、今後数年間の市場開拓を促進すると予想されます。一方、手頃な価格の高速インターネットプランがVoDプラットフォームをより身近なものにしています。新たなVoDサービスの出現と利便性に対する需要の高まりは、企業にとってさらなるビジネスチャンスとなります。しかし、コンテンツ取得コストの高騰、違法コピー、サービスの断片化、発展途上地域における帯域幅の制限などの課題が、この期間の業界の進展を妨げる可能性があります。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022～2024年）

主要企業プロファイル

Netflix, Inc.（USA）
Amazon.com, Inc.（USA）
Hulu LLC（USA）
Apple, Inc.（USA）
Google LLC（USA）
Comcast Corporation（USA）
Facebook, Inc.（USA）
AT&T, Inc.（USA）
The Walt Disney Company（USA）
Verizon Communications Inc.（USA）
Sony Corporation（Japan）
Rakuten, Inc.（Japan）
Tencent Holdings Ltd.（China）
iQIYI, Inc.（China）
Alibaba Group Holding Limited（China）
Telefonaktiebolaget LM Ericsson（Sweden）
Deutsche Telekom AG（Germany）
Vivendi SE（France）
Sky Group（UK）
BBC iPlayer（UK）

結論と提言

Product Code: SQMIG50J2011

Video on Demand Market size was valued at USD 119.42 billion in 2023 and is poised to grow from USD 135.66 billion in 2024 to USD 376.25 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

The global video on demand (VoD) market is poised for significant growth, fueled by rapid internet expansion and rising smartphone adoption. Evolving consumer preferences and shifting viewing habits are pivotal in driving VoD demand worldwide. The increasing availability of both regional and international content, alongside a surge in subscription-based models, is expected to enhance market development in the coming years. Meanwhile, affordable high-speed internet plans are making VoD platforms more accessible. The emergence of new VoD services and the growing demand for convenience present further opportunities for companies. However, challenges such as high content acquisition costs, piracy, service fragmentation, and bandwidth limitations in developing regions may hinder progress in the industry during this period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video On Demand market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video On Demand Market Segments Analysis

Global Video on Demand Market is segmented by Revenue Model, Type, Content Type, Device, Application and region. Based on Revenue Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertisement-Based Video on Demand (AVoD) and Hybrid. Based on Type, the market is segmented into Internet Protocol Television (IPTV), Over-the-Top (OTT), Pay-TV and Video on Demand (VoD). Based on Content Type, the market is segmented into Sports, Music, TV Entertainment, Kids, Movies and Others. Based on Device, the market is segmented into Smartphones, Tablets, Laptops, Smart TVs and Others. Based on Application, the market is segmented into Education & Training, Health & Fitness and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video On Demand Market

The increasing availability of high-speed internet and the widespread adoption of smartphones globally have significantly amplified the demand for various forms of video and audio content. With the rise of affordable data plans and enhanced network connectivity, access to video on demand platforms has become more convenient than ever, paving the way for new growth opportunities within the market. This trend indicates a clear shift in consumer behavior towards on-demand content consumption, as users seek more tailored experiences. As a result, the video on demand market is poised for continued expansion as it caters to the evolving preferences of audiences worldwide.

Restraints in the Video On Demand Market

Digital piracy continues to be a significant challenge for the video on demand (VOD) sector, reminiscent of issues faced in the past. The unauthorized distribution of content and illicit access to VOD platforms contribute to substantial revenue losses for companies, which in turn dissuades potential investments in new content creation. This ongoing threat not only affects company profits but also hinders the overall growth and potential of the global VOD market. As a result, the long-term forecasts for the industry may face considerable impediments due to the persistent struggle against piracy and its adverse effects on content production.

Market Trends of the Video On Demand Market

The Video on Demand (VOD) market is increasingly characterized by a burgeoning demand for original content, as companies pivot from merely acquiring pre-existing media to developing exclusive programming. This strategic shift allows VOD platforms to enhance their competitive edge by providing unique and engaging entertainment that resonates with viewers. Successful original series and films serve dual purposes: they attract new subscribers eager for fresh, diverse content and foster brand loyalty among existing users. As consumers seek distinct viewing experiences, the investment in original content is becoming a crucial trend, shaping the future dynamics of the VOD landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis
Patent Analysis
Technology Analysis

Global Video on Demand Market Size by Revenue Model & CAGR (2025-2032)

Market Overview
Subscription Video on Demand (SVoD)
Transactional Video on Demand (TVoD)
Advertisement-Based Video on Demand (AVoD)
Hybrid

Global Video on Demand Market Size by Type & CAGR (2025-2032)

Market Overview
Internet Protocol Television (IPTV)
Over-the-Top (OTT)
Pay-TV
Video on Demand (VoD)

Global Video on Demand Market Size by Content Type & CAGR (2025-2032)

Market Overview
Sports
Music
TV Entertainment
Kids
Movies
Others

Global Video on Demand Market Size by Device & CAGR (2025-2032)

Market Overview
Smartphones
Tablets
Laptops
Smart TVs
Others

Global Video on Demand Market Size by Application & CAGR (2025-2032)

Market Overview
Education & Training
Health & Fitness
Media & Entertainment

Global Video on Demand Market Size & CAGR (2025-2032)

North America (Revenue Model, Type, Content Type, Device, Application)
- US
- Canada
Europe (Revenue Model, Type, Content Type, Device, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Revenue Model, Type, Content Type, Device, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Revenue Model, Type, Content Type, Device, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Revenue Model, Type, Content Type, Device, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Netflix, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon.com, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hulu LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Comcast Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AT&T, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Walt Disney Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verizon Communications Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rakuten, Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iQIYI, Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telefonaktiebolaget LM Ericsson (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Deutsche Telekom AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vivendi SE (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sky Group (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BBC iPlayer (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ビデオオンデマンドの市場規模、シェア、収益分析：収益モデル別、タイプ別、コンテンツタイプ別、用途別、地域別 - 産業予測 2025～2032年

Video on Demand Market Size, Share, and Growth Analysis, By Revenue Model, By Type, By Content Type, By Application, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ビデオオンデマンド市場規模：収益モデル別

ビデオオンデマンド市場規模：タイプ別

ビデオオンデマンド市場規模：コンテンツタイプ別

ビデオオンデマンド市場規模：デバイス別

ビデオオンデマンド市場規模：用途別

ビデオオンデマンド市場規模