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市場調査レポート
商品コード
1509693
ハードキャンディの世界市場の評価:製品別、フレーバー別、流通チャネル別、地域別、機会、予測(2017年~2031年)Hard Candy Market Assessment, By Product [Toffees, Pop Rocks, Lollipop, Others], By Flavor [Chocolate, Fruit, Other], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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ハードキャンディの世界市場の評価:製品別、フレーバー別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月09日
発行: Market Xcel - Markets and Data
ページ情報: 英文 225 Pages
納期: 3~5営業日
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世界のハードキャンディの市場規模は、2023年の101億9,000万米ドルから2031年に176億4,000万米ドルに達すると予測され、予測期間の2024年~2031年にCAGRで7.10%の成長が見込まれます。
市場成長の主な要因は、子供と若者の人口の増加、普遍的な魅力、菓子需要の増加、外出先での軽食の人気の高まりです。National Confectioners Associationが2024年4月に発表した調査によると、米国に住む人々は毎週2~3回キャンディを消費しており、ハードキャンディ市場の成長を促進しています。
さらに、市場では天然成分を使用した砂糖不使用の選択肢の成長が見られています。そのため、ビタミンやその他の栄養素を配合した機能性キャンディの成長が促進されています。主要企業は、品質や風味に妥協することなく、より健康的な代替品を発売することで、健康志向の消費者に対応してきました。
製品の革新は市場成長の主な要因です。市場で提供される製品のほとんどが似たようなものであるため、メーカーが製品を差別化し新しいものを提供することで顧客の関心を引き付けるには、技術革新が不可欠となるからです。メーカー各社は、新しい色や形式、フレーバーを導入するため、絶えず技術革新を行っています。例えば2023年1月、Hololollyはホログラフィックロリポップを発売しました。このロリポップはイソマルトを使用し、銀河をテーマにデザインされました。この製品に革新性を持たせるため、同社はレーザーエッチング技術を使ってエフェクトを作り出しました。
また、ロリポップは、その魅力的なデザインと多彩なフレーバーにより、ハードキャンディ市場で絶大な人気を博しています。ロリポップは、あらゆる年齢層の垣根を越えた菓子であるため、ハードキャンディ市場で特別な地位を占めています。さらに、文化や地域の選好の影響は、ハードキャンディ市場の成長軌道を形成する上で重要な役割を果たしています。特定のフレーバーは地域特有のものであるため、主要企業による製品に差別化が生まれ、より広範な消費者を獲得しています。さらに、入手のしやすさと外出先での間食の選択肢であることにより、小売流通チャネルにおける優位性も見られています。
フルーツフレーバーが優位を示す
フルーツフレーバーのハードキャンディは、多様なフレーバー、鮮やかな色、消費者に受ける爽やかなフレーバープロファイルの入手可能性により、優位性を示しています。フルーツフレーバーのキャンディは、ストロベリー、オレンジ、レモンなどの定番フレーバーであれ、パイナップル、キウイ、スイカなどの珍しいフレーバーであれ、消費者に多様な選択肢を提供しています。
優位性の大きな理由の1つは、子供から大人まで、あらゆる層の消費者を含む幅広い層の共感を呼ぶ普遍的な魅力にあります。さらに、フルーツフレーバーのハードキャンディは、フルーツのような自然な風味を提供し、本格的な味を好む消費者に受けています。
2024年4月、Sweety Treaty Co.は最新のハードキャンディ、Jolly Puffsを発売しました。このキャンディは、あらゆる年齢層の消費者においしい間食体験を提供します。これらのハードキャンディは、同社の革新へのコミットメントと、消費者に新しいものを提供しようという熱意を示しています。
若年人口が成長を促進
若年人口の増加は、市場の成長を促進する上で重要な役割を果たしています。消費パターンの変化に伴い、若年人口は世界のハードキャンディ市場の成長を促進する重要な人口層として浮上しています。ハードキャンディは、その手頃な価格と消費者のダイナミックな選好に対応する多様なフレーバープロファイルにより、消費者に受けています。
さらに、若い消費者の間食への傾倒と、ハードキャンディが楽しく便利な選択肢であるという認識が、この製品の需要の向上に寄与しています。新しい食感やフレーバーを試したいという若者の関心は、主要企業に革新的な製品を導入するよう促し、消費者の注目と忠誠心を獲得することで、市場でのプレゼンスを高めるのに役立っています。
当レポートでは、世界のハードキャンディ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global hard candy market is projected to witness a CAGR of 7.10% during the forecast period 2024-2031, growing from USD 10.19 billion in 2023 to USD 17.64 billion in 2031.
The key factors contributing to the growth of the market are rising population of children and youth, its universal appeal, rising demand for confectionaries and increasing popularity for on-the-go snack option. As per the study by National Confectioners Association in April 2024, the people living in U.S. consume candies 2-3 times each week, driving the growth of the hard candy market as well.
Additionally, the market has observed growth in sugar free options with natural ingredients. It has driven the growth of functional candies which are infused with vitamins and other nutrients. The key players have been catering to health-conscious consumers by launching healthier substitutes without making any compromises on quality or taste.
Product innovation has been a key factor in the growth of the market. It is because most of the product offerings in the market are similar and innovation becomes crucial for manufacturers in enabling them to differentiate their products from one other and tap the audience, by providing something new to them. They continuously innovate to introduce new colors, formats, and flavors. For instance, in January 2023, Holololly launched holographic lollipops. These lollipops were created using isomalt and are designed on the theme of galaxy. For providing innovation in the offering, the company used laser etching technology for creating the effects.
Additionally, lollipops have been gaining immense popularity in the hard candies market due to their attractive designs and variety of flavors. They hold a special position in the hard candy market since they have been a treat that transcends all age boundaries. Furthermore, the influence of culture and regional preferences play a crucial role in shaping the growth trajectory of the hard candy market. As certain flavors are specific to certain regions, creating a differentiation in the offerings by the key players and gaining broader spectrum of audience. Moreover, the market has witnessed a dominance in the retail distribution channel due to ease of availability and a go-to snacking option.
Fruit Flavor to Show the Dominance
The fruit flavored hard candy has shown dominance due to their availability in varied flavors, vibrant colors, and refreshing flavor profiles which appeal to the consumers. Fruit flavored cadies offer a diverse range of options to the consumers whether in classic flavors such as strawberry, orange, and lemon or unconventional flavors such as pineapple, kiwi, watermelon, etc.
One of the major reasons for the dominance is its universal appeal as it resonates with a wider audience including both children and adult population and consumers of all demographics. Additionally, the fruit-flavored hard candy offer a natural fruit like taste which appeal to the consumers who prefer authentic flavors.
In April 2024, Sweety Treaty Co. introduced their latest launch of hard candies, Jolly Puffs, which are fruit flavored candies in sphere shape. These candies provide a delicious snacking experience to the consumers of all ages. These hard candies showcase company's commitment to innovation and urge to bring something new for their consumers.
Young Population is Augmenting the Growth
The increasing young population is playing a vital role in driving the growth of the market. With the change in the consumption patterns, the young population has emerged as an important demographic segment which has been driving the growth of global hard candy market. The hard candies appeal to the consumers due to their affordability and diverse profile of flavors which caters to the dynamic preferences of consumers.
Additionally, the inclination of young consumers towards snacking along with perception of hard candies as an enjoyable and convenient option has contributed to the rising demand of the product. The youths' interest in experimenting and trying on new textures and flavors has propelled the key players to introduce innovative offerings and help them gain the presence in the market, by capturing the attention and loyalty of the consumers.
According to an article published by Center for Childhood Obesity Research in National Library of Medicine in January 2023, one-third of children in the United States consume candies every day which further augment the growth of global hard candy market.
Furthermore, the influence of social media has amplified the visibility of the brands, manufacturing and marketing hard candies, enhancing brand awareness, and driving the young consumers to make purchases.
Application in Pharmaceutical Sector is Gaining Momentum
Hard candy holds importance in the pharmaceutical sector due to its versatile applicability which includes usage as lozenges, health supplements, and over-the-counter medication.
Functional hard candies such as lozenges are driving the growth of the market due to their applicability in the pharmaceutical industry. These candies contain active ingredients such as essential oils and menthol which helps in relieving the cough and sore throats. Some of the hard candies are developed with functional ingredients such as antioxidants, prebiotics and vitamins, providing the consumers with a delicious way to support their health and well-being.
For instance, in May 2023, Perrigo Company PLC, announced the launch of its latest Mint Lozenge. These lozenges help the consumers in reducing the withdrawal symptoms in the consumers who are trying to quit smoking.
The application of hard candies in pharmaceuticals sector is not limited to lozenges but have other functionalities such as usage in diagnostic testings. For instance, Candy Collect is a lollipop inspired device which helps in the collection of at-home saliva sampling in adults. According to research published in ACS' Analytical Chemistry in July 2023, has shown that a lollipop-based device can be used as a saliva collection system which has the ability to capture bacteria from adults' mouths. The device is covered with an isomalt hard candy, allowing the saliva to flow easily into the groove of the device as the lollipop is consumed.
Product Innovation Flourishing the Growth
Product innovation is a crucial factor for driving the growth of hard candy market. It is because the manufacturers are continuously innovating their product for catering the evolving needs of the consumers, lifestyle choices and dietary preferences, increasing the applicability of the product.
One of the major innovations in the hard candy market has been the introduction of distinct exotic profiles such as tropical fruits, spicy blends, and floral infusions. It has been supplemented with the incorporation of organic and natural ingredients.
The key players are experimenting with the texture of hard candy by the introduction of filled or layered candies, enhancing the flavor and experience of the consumers. For instance, in March 2022, Coors Light announced the launch of Chillollipop which is a beer flavored lollipop. These limited-edition offerings were made available in a pack of six for purchase in the online stores. The product got huge success and is distributed to the bar-goers at the end of an eve for the purpose of calming the consumers.
The innovation in hard candy market helps the key players in broadening the base of the consumers and differentiating their products with other players in a crowded marketplace.
Future Market Scenario (2024 - 2031F)
The market is flourishing exponentially with the rising demand for candies. Various strategies and techniques of the key players are inducing the growth. The acquisitions are playing a major role in shaping the future of the market. For instance, in August 2022, Mondelez International announced its entrance into an agreement Grupo Bimbo, a leading confectionery company which manufacturers hard candies under its brands Vero, Ricolino, La Corona, and Coronado, who are the leaders in gummies, lollipops, chocolates, and other confectionary products. The partnership will add value to MDLZ's portfolio and expand the distribution capabilities with the reach of over 2,100 DSD routes, to reach 440,000 traditional trade outlets. The acquisition will enable Mondelez International to double the size of its business in Mexico, expanding the presence of the company in confectionaries and snacking product market.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The key players are launching their products with unique marketing strategies which grabs the attention of the consumers quicky and help the company in gaining a global presence for their product.
For instance, in December 2023, The Hershey Company launched its latest offering Jolly Rancher Two Much which is a hard candy lollipop. The lollipop is developed with a unique blend of tangy blueberry and sweet strawberry flavors in a single lollipop. The product has been promoted in an innovative, humorous, and entertaining way. The ad film of the product begins with a young storyteller narrating an imaginary battleground scene, artistically weaving a captivating story of the genesis of the latest offering by the company.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.