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市場調査レポート
商品コード
1509682
ライスプロテインの世界市場の評価:製品別、米原料別、カテゴリ別、用途別、流通チャネル別、地域別、機会、予測(2017年~2031年)Rice Protein Market Assessment, By Product, By Rice Source, By Category, By Application, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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ライスプロテインの世界市場の評価:製品別、米原料別、カテゴリ別、用途別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月09日
発行: Market Xcel - Markets and Data
ページ情報: 英文 225 Pages
納期: 3~5営業日
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世界のライスプロテインの市場規模は、2023年の5億341万米ドルから2031年に7億7,924万米ドルに達すると予測され、予測期間の2024年~2031年にCAGRで5.61%の成長が見込まれます。
市場の主な成長促進要因は、消費者の間での乳糖不耐症の増加であり、乳製品から乳製品を含まない食事に移行させ、ライスプロテインのような植物性の代替品への需要を増加させ、市場の成長促進に役立っています。例えば、National Library of Medicineによると、2023年に実施された調査では、世界人口の約65%が乳幼児期以降すぐに乳糖を消化する能力が低下していることが示されています。さらに、乳糖不耐症は東アジアでもっとも多く、70~100%の人が罹患しています。
乳児用調製粉乳への牛乳の代替可能性や、スポーツ選手が運動を行う際のプロテインサプリメントとしてのスポーツ栄養の進行中の動向、持続可能な植物性タンパク質代替食品への消費者の選好などは、その他の市場の成長促進要因です。
植物性の食事に対する新たな動向と、その健康上の利点に対する意識の高まりが、市場の成長を促進しています。また、食物アレルギーや不耐症の増加、特に乳製品をベースとしたタンパク質の増加といった要因も、もともと低アレルギー性であるライスプロテインの需要をさらに高めています。ペットの飼い主のほとんどがアレルゲンを含まないペットフードを好むため、低アレルギーのライスプロテインは市場で成長を示しています。
大豆やホエイのような他のタンパク質の価格がライスプロテインと比較して高いことから、ベーカリーや製菓セグメントはライスプロテイン市場の新興部門となっています。さらに、ライスプロテインはクラッカーやクッキーのような焼き菓子の噛み応えを向上させます。
乳製品不使用のタンパク質の動向が高まっている
消費者は複数の理由により、乳製品を含まない代替のタンパク質にますますシフトしています。この移行の主な理由は、消費者の間で乳糖不耐症が増加していることと、乳製品アレルゲンの増加により低アレルギーの代替品への需要が生じていることです。乳製品は、牛乳に過敏な乳児向けの乳児食の配合における主要成分です。
さらに、消費者の環境意識の高まりとヴィーガン食への選好により、植物性の食生活の動向が加速しています。植物性タンパク質であるライスプロテインは、持続可能でクルエルティフリーなタンパク質の選択肢を求める消費者の選好に合致しています。
さらに、ライスプロテインはさまざまな食品・飲料において汎用性があるため、シェイク、プロテインパウダー、プロテインバーなどの乳製品をベースとした食品・飲料において代替性が高く、さまざまな消費者層に対応することができます。
2023年3月、Premier Proteinは米とエンドウ豆のタンパク質を25g含む植物性プロテインパウダーの発売を発表しました。この製品は、ヴィーガンプロテインの分野に革命を起こすために発売されました。同社は、このプロテインは100%植物由来の原料で製剤されているとしています。
消費者の健康志向が成長を後押し
ライスプロテインは、非常に栄養価が高く、低アレルギー性であることが認められており、健康志向の消費者に受けることから、消費者への健康上の利点により、健康志向の消費者に好まれています。玄米プロテインは飽和脂肪と肝臓コレステロールが比較的低いです。ライスプロテインは筋肉痛や筋力アップに効果があります。運動の直後に水と一緒にライスプロテインを摂取すると、ホエイプロテインと同様に筋肉痛の軽減に効果があります。
さらに、玄米プロテインのようなライスプロテインは、食物繊維、抗酸化物質、タンパク質が豊富で、食品過敏症の消費者にとって好ましい選択肢となります。過剰な体重増加の抑制にも役立ちます。アミノ酸、グルタミン、ロイシン、プロリン、アラニンなどの栄養素が豊富に含まれているため、玄米プロテインの健康効果がさらに高まります。
当レポートでは、世界のライスプロテイン市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global rice protein market is projected to witness a CAGR of 5.61% during the forecast period 2024-2031, growing from USD 503.41 million in 2023 to USD 779.24 million in 2031.
The major factor driving the growth of rice protein market are rising lactose intolerance among consumers, making them transition from dairy to dairy-free diets, increasing the demand for plant-based alternatives such as rice protein, which helps in boosting the growth of the market. For instance, According to National Library of Medicine, a study conducted in 2023 showed that around 65% of global human population has a minimized ability to digest lactose soon after infancy. Moreover, lactose intolerance is most prevalent in East Asia, where 70 to 100% of people are affected.
Other factors which are fostering the growth of the market are substitutability to cow's milk into infant milk formula, ongoing trend of sports nutrition as a protein supplement by the athletes in their fitness regime, and consumers' preference for sustainable plant-based protein alternatives.
The emerging trend towards plant-based diets and growing awareness of their health benefits are driving the growth of the market. Other factors such as rising prevalence of food allergies and intolerance, specifically towards dairy-based proteins are further enriching the demand for rice protein since it is hypoallergenic by nature. Hypoallergenic rice protein is witnessing a growth in the market as most of the pet owners prefer allergen-free food for their pets.
Bakeries and confectionary segment is the emerging sector in rice protein market as the prices of other proteins such as soy and whey are higher in comparison with the rice protein, which makes it a preferred option among the bakers. Additionally, the rice protein improves the chewiness of the baked goods like crackers and cookies.
Dairy-Free Proteins are Gaining the Trend
Consumers are increasingly shifting towards dairy free protein alternatives due to several reasons. Major reasons for this transition are increasing lactose intolerance among the consumers, rising dairy allergens creating a demand for hypoallergenic alternatives. It is a key ingredient for the formulation of infant feeds for babies who are sensitive to cow's milk.
Additionally, surging trends for plant-based diets are fueled by consumers' increasing eco-consciousness and preference for vegan diets. Rice protein, being a plant-based protein, aligns with consumers' preference for sustainable and cruelty-free protein options.
Moreover, the versatility of rice protein in various foods and beverages makes it highly substitutable in dairy-based food and beverages such as shakes, protein powders, and protein bars, catering to different segments of consumers.
In March 2023, Premier Protein announced the launch of plant-based protein powder, containing 25g of rice and pea protein. The product was launched to revolutionize the vegan protein space. The company claims that the protein has been formulated with 100% plant-based ingredients.
Health Consciousness Among the Consumer is Augmenting the Growth
Rice protein is preferred by health-conscious consumers due to the health benefits for consumers as it has been recognized as extremely nutritious and hypoallergenic, appealing to health-conscious consumers. Brown rice protein has relatively lower saturated fat and liver cholesterol. Rice protein is beneficial for muscle soreness and muscle strength. Consuming rice protein with water immediately after a work-out session works as whey protein for the reduction of muscle soreness.
Additionally, rice protein such as brown rice protein is rich in fiber, antioxidants, and protein level which makes it a preferred option for consumers with food sensitivities. It helps the consumers in controlling excessive weight gain. Enriched with nutrients such as amino acids, glutamine, leucine, proline, and alanine adds to the health benefits of the ingredient.
For instance, in February 2024, Beyond Meat, Inc. introduced its latest Beyond Burger and Beyond Beef. The product was researched and launched in collaboration with leading nutrition and medical experts to meet the standards of top health organizations. It is a healthy offering which contains 21g of brown rice, peas, faba beans, and red lentil protein.
Animal Feed Flourishing the Growth
Rice protein is preferred by pet owners as a pet feed due to reasons like the quality of being highly digestible for animals such as adult cats. This property of rice protein makes it convenient for the animals to absorb the vital nutrients which support their overall health and well-being. Digestibility is essential for animals who have food allergies, thus, rice protein, which is hypoallergenic and mild on the digestive system, is witnessing a surge in the demand by pet owners.
Additionally, rice protein is rich in amino acids as it is a complete protein source and helps in the growth of the animals, improvement of immune system functioning, and development of muscles. In June 2023, BENEO GmbH launched rice protein for pets. The non-GMO and high-quality protein is developed to deliver healthy diets to the pets. The product is claimed by the company to be highly digestible, providing essential amino acids such as cysteine, methionine, tyrosine, and phenylalanine, which play a crucial role in the process of metabolism and supports a healthy and normal growth of pets.
Ready-to-Drink Protein Beverages Supporting the Market Growth
Ready-to-drink rice protein beverages are gaining immense popularity due to several reasons. They serve as on-the-go nutrition among consumers who have busy lifestyles, as these beverages offer quick and hassle-free consumption, appealing to the consumers who seek convenient food and beverage options.
Additionally, ready-to-drink protein beverages can be stored and consumed directly without the need of any preparation before consumption. Rice protein with a neutral flavor profile offers a diverse range of ready-to-drink protein beverages as it can be blended with any ingredient to improve the taste and texture of the beverage.
In January 2024, Suja Organic introduced Suja Organic Protein Shakes, brand's latest product line of ready-to-drink protein beverage which contains rice protein. The drink is available for the consumers in three distinct variants, Chocolate, Coffee Bean, and Cinnamon.
In June 2023, Anhui Shunxin Shengyuan Biological Food Co. and ZXChem USA announced the launch of HydroRice PA80, which is a rice protein powder. It is launched with the aim of substituting dairy products in applications such as ready-to-drink beverages.
Future Market Scenario (2024 - 2031F)
The rice protein market is anticipated to witness a surge in the forecast period. It is because of the advancements in technology, such as extraction methods and continuous product innovation, which are expected to increase the functionality of rice protein, enlarging its area of application beyond the food and beverage sector and create more relevance in other sectors as well such as in cosmetics, pharmaceuticals, and animal feed industries. Moreover, the key players are making innovations in their offerings to enhance rice protein, so that it can be used as a foundational ingredient for pleasant and smooth mouthfeel, expanding the opportunity for the market to flourish.
For instance, Anhui Shunxin Shengyuan Biological Food Co. and ZXChem USA, developed their latest rice protein offerings using a revolutionary process, which is a combination of spray drying and high-pressure homogenization, eliminating the usage of hydrolyzation or enzymes for the purpose of changing the functionality of the protein.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs. The key players are introducing non-GMO, clean, gluten-free and delicious dairy-based protein substitutes to expand their base of consumers and increase their presence in the market.
For instance, in June 2023, Roquette Freres SA announced the launch of two rice proteins in its product line of Nutralys brand. The latest additions are rice protein isolates and concentrates which have a soft and smooth texture with fine particles, applicable for usage in various industries. The product fulfils the non-GMO and gluten free criteria of the consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.