デフォルト表紙
市場調査レポート
商品コード
1498354

シャンプーの世界市場の評価:カテゴリ別、製品タイプ別、形態別、髪質別、包装タイプ別、処方別、性別、エンドユーザー別、価格別、流通チャネル別、地域別、機会、予測(2017年~2031年)

Shampoo Market Assessment, By Category, By Product Type, By Form, By Hair Type, By Packaging Type, By Formulation, By Gender, By End-user, By Price, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F

出版日: | 発行: Market Xcel - Markets and Data | ページ情報: 英文 228 Pages | 納期: 3~5営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.74円
シャンプーの世界市場の評価:カテゴリ別、製品タイプ別、形態別、髪質別、包装タイプ別、処方別、性別、エンドユーザー別、価格別、流通チャネル別、地域別、機会、予測(2017年~2031年)
出版日: 2024年06月20日
発行: Market Xcel - Markets and Data
ページ情報: 英文 228 Pages
納期: 3~5営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のシャンプーの市場規模は、2023年に356億8,000万米ドルと評価され、2031年までに513億7,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで4.7%の成長が見込まれます。マーケットプレイスはパーソナルケア産業のフルサイズセグメントであり、近年は堅調な活況を示しており、今後も拡大が続くと予測されています。この活況は、個人衛生に対する認識の高まり、可処分所得の増加、ソーシャルメディアのグルーミング動向に対する影響によって後押しされています。市場は多様性に富み、フケ防止、保湿、ボリュームアップ、天然またはオーガニックの処方など、多くの髪質やニーズに対応する幅広い製品群が見られます。

新興地域は、特に中国やインドなどの国々で、膨大な人口、都市化、顧客の消費力の増加に後押しされ、急速に拡大しています。革新は世界のシャンプー市場の需要の主な促進要因であり、企業は研究開発に投資し、硫酸塩フリー、パラベンフリー、環境にやさしいオプションなど、進化する顧客の選好に合った新商品を投入しています。さらに、eコマースが重要な流通チャネルとして台頭し、購入者は多くの製品に手軽にアクセスできるようになっています。

有利な増加軌道にもかかわらず、市場は、規制上のハードル、包装廃棄物に関する環境関連の懸念、ドライシャンプーやコーウォッシュコンディショナーなどの代替ヘアケア製品との競合などの課題に直面しています。とはいえ、世界のシャンプー市場は、継続的な技術革新と変化する顧客の需要に後押しされ、ダイナミックかつ拡大する姿勢を維持しています。

2023年2月、毛髪補修製品で定評のあるOlaplex, Inc.は、初のシャンプーであるNo. 4D Clean Volume Detoxを発売しました。このシャンプーにはその他のブランド製品と同様、同社の特許取得済みの結合構築技術が含まれており、壊れたジスルフィド結合を再結合させることによって傷んだ髪を修復し、回復させるとされています。

個人衛生に対する意識の高まりが需要を促進

個人衛生に対する意識の高まりが、世界のシャンプー製品の需要を大きく促進しています。定期的なヘアケアは個人衛生の一部であり、ますます重視されるようになっています。多くの健康団体が教育キャンペーンを展開し、意識の高まりに寄与しています。さらに、シャンプーブランドがソーシャルメディアプラットフォームを含むさまざまなプラットフォームを通じて自社製品を宣伝することで、人々の髪の衛生に関する意識がさらに高まっています。

さらに、インターネットの普及は適切なヘアケアに関する情報へのアクセスを提供する上で重要な役割を果たしています。世界中でスマートフォンやインターネットが普及した結果、消費者は頭皮の健康や髪の健康について、より知識を深めています。美容の専門家やインフルエンサーは、消費者が自分の髪質に最適なものを選べるように、それぞれのチャネルで複数のヒントやおすすめ商品を紹介しています。幅広い情報伝達のおかげで、洗髪は日々の身だしなみの重大な要素となっています。シャンプーは、フケを減らし、髪の強度と輝きを高めることで、人々が健康な髪と頭皮を維持することを助けます。2024年5月、オーストラリアに本社を置くREINは、シダーウッドとマンダリンピールオイルで強化された、フレッシュな海洋性の香りのフケ防止シャンプーとコンディショナーを発表しました。シャンプーには天然オイルとエキスが配合され、髪にうるおいを与えて修復します。

eコマースの成長が市場を牽引

eコマースの成長は、世界のシャンプー市場に大きな変化をもたらします。eコマースによって、消費者はモノを手に入れる方法をすっかり変えてしまっています。現在、人々は実店舗のようないつもの購入場所から購入するのではなく、代わりにオンラインの販売業者を利用するようになっています。eコマースは、消費者が世界中のシャンプーを検索し、価格を比較し、レビューを集め、購入することを可能にする、これまでにない利便性を可能にします。逆に言えば、eコマースプラットフォームは、従来の小売の枠をはるかに超え、ブランドのマーケットプレイスを拡大するシャンプーへの世界的なアクセスを提供しています。幅広い製品ラインアップにより、顧客はさまざまな処方に目を通すことができ、要件に応じてもっとも適したものを簡単に選択することができます。

当レポートでは、世界のシャンプー市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計(年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など)
  • 市場の認知度と製品情報
  • ブランド認知度とロイヤルティ
  • 購入決定において考慮される要素
  • 購入目的(個人使用、贈答)
  • 購入頻度
  • 購入媒体
  • ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 世界のシャンプー市場の見通し(2017年~2031年)

  • 市場規模と予測
    • 金額
    • 数量
  • カテゴリ別
    • 薬用
    • 非薬用
  • 製品タイプ別
    • ふけ防止シャンプー
    • 抜け毛シャンプー
    • 2in1シャンプー
    • ボリュームアップシャンプー
    • 日常使用シャンプー
    • その他
  • 形態別
    • 液体
    • 乾燥
  • 髪質別
    • すべての髪質
    • 通常の髪
    • 乾燥した髪
    • 脂っぽい髪
    • その他
  • 包装タイプ別
    • サシェ
    • ボトル
    • ディスペンサー
    • その他
  • 処方別
    • 化学ベース
    • 天然/オーガニック
  • 性別
    • 男性
    • 女性
    • ユニセックス
  • エンドユーザー別
    • 住宅
    • 商業
  • 価格別
    • バリューセグメント
    • プレミアムセグメント
    • ラグジュアリーセグメント
  • 流通チャネル別
    • オンライン
    • オフライン
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 市場シェア:企業別(2022年)

第6章 世界のシャンプー市場の見通し:地域別(2017年~2031年)

  • 北米
    • 市場規模と予測
    • カテゴリ別
    • 製品タイプ別
    • 形態別
    • 髪質別
    • 包装タイプ別
    • 処方別
    • 性別
    • エンドユーザー別
    • 価格別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • 南米
    • ブラジル
    • アルゼンチン
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第7章 市場マッピング(2023年)

  • カテゴリ別
  • 製品タイプ別
  • 形態別
  • 髪質別
  • 包装タイプ別
  • 処方別
  • 性別
  • エンドユーザー別
  • 価格別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸入輸出分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因(課題、抑制要因)

第10章 主要企業の情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益の分析(2023年)
  • 合併と買収/合弁事業(該当する場合)
  • SWOT分析(市場企業5社)
  • 特許分析(該当する場合)

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • Church & Dwight Co., Inc.
  • Henkel AG & Co. KGaA
  • PIERRE FABRE S.A
  • L'Oreal S.A.
  • The Procter & Gamble (P&G) Company
  • Unilever PLC
  • The Estee Lauder Companies Inc.
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Olaplex, Inc.

第14章 戦略的推奨

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 3. Global Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 4. Global Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 5. Global Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 6. Global Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 7. Global Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 8. Global Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 9. Global Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 10. Global Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 11. Global Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 12. Global Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 13. Global Shampoo Market Share (%), By Region, 2017-2031F
  • Figure 14. North America Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 15. North America Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 16. North America Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 17. North America Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 18. North America Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 19. North America Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 20. North America Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 21. North America Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 22. North America Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 23. North America Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 24. North America Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 25. North America Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 26. North America Shampoo Market Share (%), By Country, 2017-2031F
  • Figure 27. United States Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 28. United States Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 29. United States Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 30. United States Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 31. United States Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 32. United States Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 33. United States Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 34. United States Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 35. United States Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 36. United States Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 37. United States Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 38. United States Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 39. Canada Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 40. Canada Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 41. Canada Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 42. Canada Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 43. Canada Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 44. Canada Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 45. Canada Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 46. Canada Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 47. Canada Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 48. Canada Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 49. Canada Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 50. Canada Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 51. Mexico Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 52. Mexico Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 53. Mexico Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 54. Mexico Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 55. Mexico Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 56. Mexico Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 57. Mexico Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 58. Mexico Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 59. Mexico Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 60. Mexico Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 61. Mexico Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 62. Mexico Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 63. Europe Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 64. Europe Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 65. Europe Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 66. Europe Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 67. Europe Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 68. Europe Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 69. Europe Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 70. Europe Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 71. Europe Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 72. Europe Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 73. Europe Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 74. Europe Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 75. Europe Shampoo Market Share (%), By Country, 2017-2031F
  • Figure 76. Germany Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 77. Germany Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 78. Germany Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 79. Germany Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 80. Germany Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 81. Germany Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 82. Germany Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 83. Germany Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 84. Germany Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 85. Germany Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 86. Germany Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 87. Germany Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 88. France Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 89. France Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 90. France Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 91. France Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 92. France Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 93. France Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 94. France Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 95. France Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 96. France Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 97. France Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 98. France Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 99. France Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 100. Italy Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 101. Italy Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 102. Italy Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 103. Italy Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 104. Italy Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 105. Italy Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 106. Italy Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 107. Italy Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 108. Italy Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 109. Italy Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 110. Italy Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 111. Italy Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 112. United Kingdom Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 113. United Kingdom Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 114. United Kingdom Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 115. United Kingdom Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 116. United Kingdom Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 117. United Kingdom Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 118. United Kingdom Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 119. United Kingdom Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 120. United Kingdom Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 121. United Kingdom Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 122. United Kingdom Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 123. United Kingdom Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 124. Russia Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 125. Russia Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 126. Russia Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 127. Russia Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 128. Russia Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 129. Russia Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 130. Russia Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 131. Russia Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 132. Russia Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 133. Russia Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 134. Russia Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 135. Russia Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 136. Netherlands Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 137. Netherlands Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 138. Netherlands Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 139. Netherlands Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 140. Netherlands Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 141. Netherlands Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 142. Netherlands Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 143. Netherlands Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 144. Netherlands Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 145. Netherlands Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 146. Netherlands Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 147. Netherlands Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 148. Spain Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 149. Spain Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 150. Spain Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 151. Spain Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 152. Spain Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 153. Spain Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 154. Spain Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 155. Spain Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 156. Spain Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 157. Spain Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 158. Spain Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 159. Spain Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 160. Turkey Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 161. Turkey Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 162. Turkey Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 163. Turkey Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 164. Turkey Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 165. Turkey Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 166. Turkey Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 167. Turkey Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 168. Turkey Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 169. Turkey Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 170. Turkey Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 171. Turkey Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 172. Poland Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 173. Poland Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 174. Poland Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 175. Poland Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 176. Poland Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 177. Poland Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 178. Poland Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 179. Poland Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 180. Poland Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 181. Poland Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 182. Poland Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 183. Poland Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 184. South America Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 185. South America Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 186. South America Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 187. South America Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 188. South America Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 189. South America Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 190. South America Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 191. South America Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 192. South America Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 193. South America Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 194. South America Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 195. South America Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 196. South America Shampoo Market Share (%), By Country, 2017-2031F
  • Figure 197. Brazil Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 198. Brazil Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 199. Brazil Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 200. Brazil Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 201. Brazil Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 202. Brazil Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 203. Brazil Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 204. Brazil Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 205. Brazil Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 206. Brazil Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 207. Brazil Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 208. Brazil Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 209. Argentina Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 210. Argentina Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 211. Argentina Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 212. Argentina Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 213. Argentina Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 214. Argentina Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 215. Argentina Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 216. Argentina Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 217. Argentina Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 218. Argentina Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 219. Argentina Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 220. Argentina Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 221. Asia-Pacific Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 222. Asia-Pacific Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 223. Asia-Pacific Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 224. Asia-Pacific Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 225. Asia-Pacific Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 226. Asia-Pacific Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 227. Asia-Pacific Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 228. Asia-Pacific Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 229. Asia-Pacific Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 230. Asia-Pacific Shampoo Market Share (%), By End-user, 2016-2030
  • Figure 231. Asia-Pacific Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 232. Asia-Pacific Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 233. Asia-Pacific Shampoo Market Share (%), By Country, 2017-2031F
  • Figure 234. India Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 235. India Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 236. India Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 237. India Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 238. India Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 239. India Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 240. India Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 241. India Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 242. India Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 243. India Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 244. India Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 245. India Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 246. China Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 247. China Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 248. China Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 249. China Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 250. China Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 251. China Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 252. China Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 253. China Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 254. China Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 255. China Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 256. China Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 257. China Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 258. Japan Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 259. Japan Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 260. Japan Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 261. Japan Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 262. Japan Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 263. Japan Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 264. Japan Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 265. Japan Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 266. Japan Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 267. Japan Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 268. Japan Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 269. Japan Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 270. Australia Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 271. Australia Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 272. Australia Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 273. Australia Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 274. Australia Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 275. Australia Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 276. Australia Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 277. Australia Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 278. Australia Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 279. Australia Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 280. Australia Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 281. Australia Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 282. Vietnam Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 283. Vietnam Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 284. Vietnam Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 285. Vietnam Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 286. Vietnam Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 287. Vietnam Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 288. Vietnam Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 289. Vietnam Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 290. Vietnam Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 291. Vietnam Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 292. Vietnam Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 293. Vietnam Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 294. South Korea Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 295. South Korea Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 296. South Korea Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 297. South Korea Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 298. South Korea Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 299. South Korea Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 300. South Korea Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 301. South Korea Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 302. South Korea Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 303. South Korea Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 304. South Korea Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 305. South Korea Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 306. Indonesia Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 307. Indonesia Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 308. Indonesia Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 309. Indonesia Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 310. Indonesia Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 311. Indonesia Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 312. Indonesia Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 313. Indonesia Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 314. Indonesia Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 315. Indonesia Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 316. Indonesia Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 317. Indonesia Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 318. Philippines Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 319. Philippines Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 320. Philippines Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 321. Philippines Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 322. Philippines Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 323. Philippines Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 324. Philippines Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 325. Philippines Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 326. Philippines Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 327. Philippines Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 328. Philippines Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 329. Philippines Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 330. Middle East & Africa Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 331. Middle East & Africa Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 332. Middle East & Africa Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 333. Middle East & Africa Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 334. Middle East & Africa Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 335. Middle East & Africa Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 336. Middle East & Africa Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 337. Middle East & Africa Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 338. Middle East & Africa Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 339. Middle East & Africa Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 340. Middle East & Africa Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 341. Middle East & Africa Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 342. Middle East & Africa Shampoo Market Share (%), By Country, 2017-2031F
  • Figure 343. Saudi Arabia Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 344. Saudi Arabia Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 345. Saudi Arabia Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 346. Saudi Arabia Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 347. Saudi Arabia Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 348. Saudi Arabia Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 349. Saudi Arabia Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 350. Saudi Arabia Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 351. Saudi Arabia Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 352. Saudi Arabia Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 353. Saudi Arabia Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 354. Saudi Arabia Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 355. UAE Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 356. UAE Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 357. UAE Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 358. UAE Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 359. UAE Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 360. UAE Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 361. UAE Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 362. UAE Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 363. UAE Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 364. UAE Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 365. UAE Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 366. UAE Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 367. South Africa Shampoo Market, By Value, In USD Billion, 2017-2031F
  • Figure 368. South Africa Shampoo Market, By Volume, In Million Litres, 2017-2031F
  • Figure 369. South Africa Shampoo Market Share (%), By Category, 2017-2031F
  • Figure 370. South Africa Shampoo Market Share (%), By Product Type, 2017-2031F
  • Figure 371. South Africa Shampoo Market Share (%), By Form, 2017-2031F
  • Figure 372. South Africa Shampoo Market Share (%), By Hair Type, 2017-2031F
  • Figure 373. South Africa Shampoo Market Share (%), By Packaging Type, 2017-2031F
  • Figure 374. South Africa Shampoo Market Share (%), By Formulation, 2017-2031F
  • Figure 375. South Africa Shampoo Market Share (%), By Gender, 2017-2031F
  • Figure 376. South Africa Shampoo Market Share (%), By End-user, 2017-2031F
  • Figure 377. South Africa Shampoo Market Share (%), By Price, 2017-2031F
  • Figure 378. South Africa Shampoo Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 379. By Category Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 380. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 381. By Form Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 382. By Hair Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 383. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 384. By Formulation Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 385. By Gender Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 386. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 387. By Price Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 388. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 389. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11478

Global shampoo market size was valued at USD 35.68 billion in 2023, expected to reach USD 51.37 billion in 2031, with a CAGR of 4.7% for the forecast period between 2024 and 2031. The marketplace is a full-size segment of the personal care industry, has displayed a sturdy boom over recent years, and is projected to maintain expansion. The boom is pushed by using growing cognizance of personal hygiene, rising disposable incomes, and the impact of social media on grooming trends. The market is diverse, presenting an extensive range of products catering to numerous hair types and needs, including anti-dandruff, moisturizing, volumizing, and natural or organic formulations.

Emerging regions are experiencing quick increase, pushed by massive population, urbanization, and increasing customer spending power, especially in nations such as China and India. Innovation is a vital driver of the global shampoo market demand, with companies making an investment in research and development to introduce new merchandise, which meets evolving client preferences, consisting of sulfate-free, paraben-free, and green options. Additionally, e-commerce has emerged as a crucial distribution channel, presenting purchasers with handy access to many products.

Despite the advantageous increase trajectory, the market faces challenges, including regulatory hurdles, environment-related concerns regarding packaging waste, and competition from alternative hair care products such as dry shampoos and co-washing conditioners. Nevertheless, the global shampoo marketplace remains dynamic and poised for expansion, driven by ongoing innovation and changing customer demands.

In February 2023, Olaplex, Inc., well recognized for its hair-repairing products, released its first shampoo, No. 4D Clean Volume Detox. The shampoo, like the other brand products, contains their patented bond building technology, which is supposed to help, mend, and restore damaged strands by relinking broken disulfide bonds.

Growing Awareness About Personal Hygiene Drives the Demand

Rising awareness about personal hygiene significantly drives the demand for shampoo products worldwide. Regular hair care, being a part of personal hygiene, is being increasingly emphasized upon. Many health organizations are contributing to the growing awareness by launching educational campaigns. Moreover, shampoo brands advertising their products through various platforms, including social media platforms, further boosts the awareness about hair hygiene among people.

Furthermore, internet penetration has played an important role in providing access to information related to proper hair care. Consumers are even more knowledgeable about scalp health and hair health these days as a result of increased use of smartphones and internet facilities all over the world. Beauty experts and influencers share several tips and recommendations on their respective channels to allow consumers to choose the best option for their hair type. It is with the help of wide information transfer that makes washing hair a significant component of day-to-day grooming. Shampoos help people maintain healthy hair and scalp by reducing dandruff and enhancing the strength and shine of their hair. In May 2024, Australia-based REIN introduced an anti-dandruff shampoo and conditioner with a fresh maritime scent fortified with cedarwood and mandarin peel oil. The shampoo is made with natural oils and extracts to moisturize and restore hair.

E-commerce Growth Drives the Market

E-commerce growth will lead to major changes in global shampoo market since it affects how people come to know, buy, and use these hair care items. Consumers have totally altered their ways of getting at things due to e-commerce routes. Currently people are not buying from their usual purchase places like physical stores, but go for online sellers instead. E-commerce permits unprecedented convenience for consumers that enables them to search, compare price, gather reviews, and buy shampoo from all over the world. Conversely, e-commerce platforms are providing worldwide access for shampoos that move far beyond traditional retail borders increasing marketplace of brands. The wide range of products enables the customers to go through different formulations thereby making it easy for them to select what suits them the most according to their requirements.

In June 2023, Chamberlain Coffee, in partnership with IGK, a hair care manufacturer, developed a limited-edition Matcha Shampoo which was a repackaged version of IGK's popular Direct Flight Multi-Tasking Matcha Shampoo. The product was made available at Ulta's website, Chamberlain Coffee's website, and IGK's website from December 2023.

Natural and Organic Shampoos Gaining Momentum

There has been a noticeable increase in the use of natural and organic shampoos in the global market. The trend is attributable to an ever-growing number of people inclined towards health and wellness. Personal care products' ingredients attract many buyers. People nowadays search for formulas which do not contain toxins and are friendly to the hair and nature. A whole push towards sustainability and eco-conscious living feeds the increase in natural and organic shampoos. Individuals prefer selecting shampoos filled with biodegradable elements and containers that withhold eco-friendliness.

Major brands and emerging niche players are responding to this demand by expanding their product lines to include natural and organic options. They market them based on their medicinal properties as their components include plant extracts such as aloe vera, coconut oil, and essential oils. E-commerce and social media have accelerated this trend further thus, enabling individuals to find different kinds of organic or natural hair products seamlessly. The rise of prioritizing health, wellness, and sustainability amongst buyers would lead to an upsurge in demand for natural shampoos over the next few years.

In April 2023, UpCircle launched its latest Shampoo Creeme, produced using natural ingredients such as grapefruit, coconut, lavender oils, and cedarwood. The product is a paste-like formulation, which uses less water than the conventional ones. It is handmade in the United Kingdom, and is cruelty-free, vegan, natural, 100% recyclable, and refillable.

Asia-Pacific as the Fastest Growing Region

Asia-Pacific shampoo market is expanding rapidly because of shifting consumer preferences and rising consumer knowledge of hair and scalp hygiene products, especially in China, India, Japan, Thailand, and South Korea. Their daily routine heavily revolve around their hair care regimen.

For instance, shampoos are seen by the Chinese as necessary hair care products which balance the moisture content of hair. In addition, the high levels of pollution and busy lifestyles in China are mostly to blame for the country's fast increasing need for anti-hair fall shampoo. For instance, in November 2023, BodyAid launched Ginger anti-hair loss shampoo, made using high-tech "fluid extraction technology". The new technology was aimed at retaining the active ingredients of ginger, enhancing hair follicle rejuvenation in four weeks.

Furthermore, it is anticipated that young, urban consumers prioritize the premium market and can be more prepared to shell out more cash for high-end shampoos with immediate effects. Therefore, in the next few years, it is anticipated to have an impact on market growth.

Moreover, the region's quick adoption of innovative products such as 2-in-1 shampoos and conditioners which aim to clear the scalp and produce silky, smooth hair is anticipated to support the market in the coming years.

Future Market Scenario (2024 - 2031F)

As health and environmental consciousness continue to rise, the demand for natural and organic shampoos is expected to grow robustly. Consumers will increasingly seek products with plant-based, non-toxic ingredients, and eco-friendly packaging.

The trend towards personalized hair care solutions is set to grow, with brands offering customizable shampoos tailored to individual hair types, scalp conditions, and personal preferences. Digital platforms and AI-driven diagnostic tools will facilitate this personalization.

The expansion of e-commerce will continue to transform the shampoo market. Online platforms will enable wider product accessibility and convenience, with direct-to-consumer models and subscription services becoming more prevalent.

Key Players Landscape and Outlook

The global shampoo market is dominated by several key players, including multinational corporations. These companies have established strong brand portfolios, extensive distribution networks, and significant resources for research and development, allowing them to maintain a competitive edge. Some brands are household names which benefit from continuous innovation and aggressive marketing strategies. Emerging players and niche brands focusing on natural and organic formulations are gaining traction, responding to the increasing consumer demand for health-conscious and environmentally friendly products.

The market outlook for these key players is positive, driven by continuous product innovation, expansion into emerging markets, and a strategic emphasis on digital and e-commerce platforms. Companies are expected to focus on sustainable practices and personalized products to meet evolving consumer preferences, ensuring their relevance and growth in a dynamic market landscape. Mergers and acquisitions will benefit the market by fostering innovation, expanding product portfolios, enhancing market reach, and achieving operational efficiencies, ultimately meeting evolving consumer demands effectively. For instance, in January 2023, Mielle Organics was acquired by The Procter & Gamble Company that was planned to function as a separate P&G Beauty business. The acquisition aimed to increase access to hair products and services for black women globally.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
  • 4.2. Market Awareness and Product Information
  • 4.3. Brand Awareness and Loyalty
  • 4.4. Factors Considered in Purchase Decision
    • 4.4.1. Product Type
    • 4.4.2. Brand Name
    • 4.4.3. Price
    • 4.4.4. Quantity
    • 4.4.5. Packaging
    • 4.4.6. Hair Type
    • 4.4.7. Product Ingredients
    • 4.4.8. Availability and Accessibility
    • 4.4.9. Promotional Offers and Discounts
    • 4.4.10. Reviews and Recommendations
  • 4.5. Purpose of Purchase (Personal Use, Gifting)
  • 4.6. Frequency of Purchase
  • 4.7. Medium of Purchase
  • 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Global Shampoo Market Outlook, 2017-2031

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. By Category
    • 5.2.1. Medicated
    • 5.2.2. Non-medicated
  • 5.3. By Product Type
    • 5.3.1. Anti-Dandruff Shampoo
    • 5.3.2. Hair-fall Shampoo
    • 5.3.3. 2-in-1 Shampoo
    • 5.3.4. Volumizing Shampoo
    • 5.3.5. Everyday Shampoo
    • 5.3.6. Others
  • 5.4. By Form
    • 5.4.1. Liquid
    • 5.4.2. Dry
  • 5.5. By Hair Type
    • 5.5.1. All Hair Types
    • 5.5.2. Normal Hair
    • 5.5.3. Dry Hair
    • 5.5.4. Oily Hair
    • 5.5.5. Others
  • 5.6. By Packaging Type
    • 5.6.1. Sachets
    • 5.6.2. Bottles
    • 5.6.3. Dispensers
    • 5.6.4. Others
  • 5.7. By Formulation
    • 5.7.1. Chemical-based
    • 5.7.2. Natural/Organic
  • 5.8. By Gender
    • 5.8.1. Male
    • 5.8.2. Female
    • 5.8.3. Unisex
  • 5.9. By End-user
    • 5.9.1. Residential
    • 5.9.2. Commercial
  • 5.10. By Price
    • 5.10.1. Value Segment
    • 5.10.2. Premium Segment
    • 5.10.3. Luxury Segment
  • 5.11. By Distribution Channel
    • 5.11.1. Online
      • 5.11.1.1. Company Owned Website
      • 5.11.1.2. E-commerce Website
    • 5.11.2. Offline
      • 5.11.2.1. Hypermarkets/Supermarkets
      • 5.11.2.2. Convenience Stores
      • 5.11.2.3. Specialty Stores
      • 5.11.2.4. Drug Stores
      • 5.11.2.5. Others
  • 5.12. By Region
    • 5.12.1. North America
    • 5.12.2. Europe
    • 5.12.3. South America
    • 5.12.4. Asia-Pacific
    • 5.12.5. Middle East and Africa
  • 5.13. By Company Market Share (%), 2022

6. Global Shampoo Market Outlook, By Region, 2017-2031F

  • 6.1. North America*
    • 6.1.1. Market Size & Forecast
      • 6.1.1.1. By Value
      • 6.1.1.2. By Volume
    • 6.1.2. By Category
      • 6.1.2.1. Medicated
      • 6.1.2.2. Non-medicated
    • 6.1.3. By Product Type
      • 6.1.3.1. Anti-Dandruff Shampoo
      • 6.1.3.2. Hair-fall Shampoo
      • 6.1.3.3. 2-in-1 Shampoo
      • 6.1.3.4. Volumizing Shampoo
      • 6.1.3.5. Everyday Shampoo
      • 6.1.3.6. Others
    • 6.1.4. By Form
      • 6.1.4.1. Liquid
      • 6.1.4.2. Dry
    • 6.1.5. By Hair Type
      • 6.1.5.1. All Hair Types
      • 6.1.5.2. Normal Hair
      • 6.1.5.3. Dry Hair
      • 6.1.5.4. Oily Hair
      • 6.1.5.5. Others
    • 6.1.6. By Packaging Type
      • 6.1.6.1. Sachets
      • 6.1.6.2. Bottles
      • 6.1.6.3. Dispensers
      • 6.1.6.4. Others
    • 6.1.7. By Formulation
      • 6.1.7.1. Chemical-based
      • 6.1.7.2. Natural/Organic
    • 6.1.8. By Gender
      • 6.1.8.1. Male
      • 6.1.8.2. Female
      • 6.1.8.3. Unisex
    • 6.1.9. By End-user
      • 6.1.9.1. Residential
      • 6.1.9.2. Commercial
    • 6.1.10. By Price
      • 6.1.10.1. Value Segment
      • 6.1.10.2. Premium Segment
      • 6.1.10.3. Luxury Segment
    • 6.1.11. By Distribution Channel
      • 6.1.11.1. Online
        • 6.1.11.1.1. Company Owned Website
        • 6.1.11.1.2. E-commerce Website
      • 6.1.11.2. Offline
        • 6.1.11.2.1. Hypermarkets/Supermarkets
        • 6.1.11.2.2. Convenience Stores
        • 6.1.11.2.3. Specialty Stores
        • 6.1.11.2.4. Drug Stores
        • 6.1.11.2.5. Others
    • 6.1.12. United States
      • 6.1.12.1. Market Size & Forecast
        • 6.1.12.1.1. By Value
        • 6.1.12.1.2. By Volume
      • 6.1.12.2. By Category
        • 6.1.12.2.1. Medicated
        • 6.1.12.2.2. Non-medicated
      • 6.1.12.3. By Product Type
        • 6.1.12.3.1. Anti-Dandruff Shampoo
        • 6.1.12.3.2. Hair-fall Shampoo
        • 6.1.12.3.3. 2-in-1 Shampoo
        • 6.1.12.3.4. Volumizing Shampoo
        • 6.1.12.3.5. Everyday Shampoo
        • 6.1.12.3.6. Others
      • 6.1.12.4. By Form
        • 6.1.12.4.1. Liquid
        • 6.1.12.4.2. Dry
      • 6.1.12.5. By Hair Type
        • 6.1.12.5.1. All Hair Types
        • 6.1.12.5.2. Normal Hair
        • 6.1.12.5.3. Dry Hair
        • 6.1.12.5.4. Oily Hair
        • 6.1.12.5.5. Others
      • 6.1.12.6. By Packaging Type
        • 6.1.12.6.1. Sachets
        • 6.1.12.6.2. Bottles
        • 6.1.12.6.3. Dispensers
        • 6.1.12.6.4. Others
      • 6.1.12.7. By Formulation
        • 6.1.12.7.1. Chemical-based
        • 6.1.12.7.2. Natural/Organic
      • 6.1.12.8. By Gender
        • 6.1.12.8.1. Male
        • 6.1.12.8.2. Female
        • 6.1.12.8.3. Unisex
      • 6.1.12.9. By End-user
        • 6.1.12.9.1. Residential
        • 6.1.12.9.2. Commercial
      • 6.1.12.10. By Price
        • 6.1.12.10.1. Value Segment
        • 6.1.12.10.2. Premium Segment
        • 6.1.12.10.3. Luxury Segment
      • 6.1.12.11. By Distribution Channel
        • 6.1.12.11.1. Online
          • 6.1.12.11.1.1. Company Owned Website
        • 6.1.12.11.2. E-commerce Website Offline
          • 6.1.12.11.2.1. Hypermarkets/Supermarkets
          • 6.1.12.11.2.2. Convenience Stores
          • 6.1.12.11.2.3. Specialty Stores
          • 6.1.12.11.2.4. Drug Stores
          • 6.1.12.11.2.5. Others
    • 6.1.13. Canada
    • 6.1.14. Mexico

All segments will be provided for all regions and countries covered

  • 6.2. Europe
    • 6.2.1. Germany
    • 6.2.2. France
    • 6.2.3. Italy
    • 6.2.4. United Kingdom
    • 6.2.5. Russia
    • 6.2.6. Netherlands
    • 6.2.7. Spain
    • 6.2.8. Turkey
    • 6.2.9. Poland
  • 6.3. South America
    • 6.3.1. Brazil
    • 6.3.2. Argentina
  • 6.4. Asia-Pacific
    • 6.4.1. India
    • 6.4.2. China
    • 6.4.3. Japan
    • 6.4.4. Australia
    • 6.4.5. Vietnam
    • 6.4.6. South Korea
    • 6.4.7. Indonesia
    • 6.4.8. Philippines
  • 6.5. Middle East and Africa
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. South Africa

7. Market Mapping, 2023

  • 7.1. By Category
  • 7.2. By Product Type
  • 7.3. By Form
  • 7.4. By Hair Type
  • 7.5. By Packaging Type
  • 7.6. By Formulation
  • 7.7. By Gender
  • 7.8. By End-user
  • 7.9. By Price
  • 7.10. By Distribution Channel
  • 7.11. By Region

8. Macro Environment and Industry Structure

  • 8.1. Supply Demand Analysis
  • 8.2. Import Export Analysis
  • 8.3. Value Chain Analysis
  • 8.4. PESTEL Analysis
    • 8.4.1. Political Factors
    • 8.4.2. Economic System
    • 8.4.3. Social Implications
    • 8.4.4. Technological Advancements
    • 8.4.5. Environmental Impacts
    • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5. Porter's Five Forces Analysis
    • 8.5.1. Supplier Power
    • 8.5.2. Buyer Power
    • 8.5.3. Substitution Threat
    • 8.5.4. Threat from New Entrant
    • 8.5.5. Competitive Rivalry

9. Market Dynamics

  • 9.1. Growth Drivers
  • 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1. Competition Matrix of Top Five Market Leaders
  • 10.2. Market Revenue Analysis of Top Five Market Leaders (By Value, 2023)
  • 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4. SWOT Analysis (For Five Market Players)
  • 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

  • 13.1. Church & Dwight Co., Inc.
    • 13.1.1. Company Details
    • 13.1.2. Key Management Personnel
    • 13.1.3. Products and Services
    • 13.1.4. Financials (As reported)
    • 13.1.5. Key Market Focus and Geographical Presence
    • 13.1.6. Recent Developments
  • 13.2. Henkel AG & Co. KGaA
  • 13.3. PIERRE FABRE S.A
  • 13.4. L'Oreal S.A.
  • 13.5. The Procter & Gamble (P&G) Company
  • 13.6. Unilever PLC
  • 13.7. The Estee Lauder Companies Inc.
  • 13.8. Kao Corporation
  • 13.9. Shiseido Co., Ltd.
  • 13.10. Olaplex, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14. Strategic Recommendations

15. About Us and Disclaimer