市場調査レポート
商品コード
1498354
シャンプーの世界市場の評価:カテゴリ別、製品タイプ別、形態別、髪質別、包装タイプ別、処方別、性別、エンドユーザー別、価格別、流通チャネル別、地域別、機会、予測(2017年~2031年)Shampoo Market Assessment, By Category, By Product Type, By Form, By Hair Type, By Packaging Type, By Formulation, By Gender, By End-user, By Price, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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シャンプーの世界市場の評価:カテゴリ別、製品タイプ別、形態別、髪質別、包装タイプ別、処方別、性別、エンドユーザー別、価格別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年06月20日
発行: Market Xcel - Markets and Data
ページ情報: 英文 228 Pages
納期: 3~5営業日
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世界のシャンプーの市場規模は、2023年に356億8,000万米ドルと評価され、2031年までに513億7,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで4.7%の成長が見込まれます。マーケットプレイスはパーソナルケア産業のフルサイズセグメントであり、近年は堅調な活況を示しており、今後も拡大が続くと予測されています。この活況は、個人衛生に対する認識の高まり、可処分所得の増加、ソーシャルメディアのグルーミング動向に対する影響によって後押しされています。市場は多様性に富み、フケ防止、保湿、ボリュームアップ、天然またはオーガニックの処方など、多くの髪質やニーズに対応する幅広い製品群が見られます。
新興地域は、特に中国やインドなどの国々で、膨大な人口、都市化、顧客の消費力の増加に後押しされ、急速に拡大しています。革新は世界のシャンプー市場の需要の主な促進要因であり、企業は研究開発に投資し、硫酸塩フリー、パラベンフリー、環境にやさしいオプションなど、進化する顧客の選好に合った新商品を投入しています。さらに、eコマースが重要な流通チャネルとして台頭し、購入者は多くの製品に手軽にアクセスできるようになっています。
有利な増加軌道にもかかわらず、市場は、規制上のハードル、包装廃棄物に関する環境関連の懸念、ドライシャンプーやコーウォッシュコンディショナーなどの代替ヘアケア製品との競合などの課題に直面しています。とはいえ、世界のシャンプー市場は、継続的な技術革新と変化する顧客の需要に後押しされ、ダイナミックかつ拡大する姿勢を維持しています。
2023年2月、毛髪補修製品で定評のあるOlaplex, Inc.は、初のシャンプーであるNo. 4D Clean Volume Detoxを発売しました。このシャンプーにはその他のブランド製品と同様、同社の特許取得済みの結合構築技術が含まれており、壊れたジスルフィド結合を再結合させることによって傷んだ髪を修復し、回復させるとされています。
個人衛生に対する意識の高まりが需要を促進
個人衛生に対する意識の高まりが、世界のシャンプー製品の需要を大きく促進しています。定期的なヘアケアは個人衛生の一部であり、ますます重視されるようになっています。多くの健康団体が教育キャンペーンを展開し、意識の高まりに寄与しています。さらに、シャンプーブランドがソーシャルメディアプラットフォームを含むさまざまなプラットフォームを通じて自社製品を宣伝することで、人々の髪の衛生に関する意識がさらに高まっています。
さらに、インターネットの普及は適切なヘアケアに関する情報へのアクセスを提供する上で重要な役割を果たしています。世界中でスマートフォンやインターネットが普及した結果、消費者は頭皮の健康や髪の健康について、より知識を深めています。美容の専門家やインフルエンサーは、消費者が自分の髪質に最適なものを選べるように、それぞれのチャネルで複数のヒントやおすすめ商品を紹介しています。幅広い情報伝達のおかげで、洗髪は日々の身だしなみの重大な要素となっています。シャンプーは、フケを減らし、髪の強度と輝きを高めることで、人々が健康な髪と頭皮を維持することを助けます。2024年5月、オーストラリアに本社を置くREINは、シダーウッドとマンダリンピールオイルで強化された、フレッシュな海洋性の香りのフケ防止シャンプーとコンディショナーを発表しました。シャンプーには天然オイルとエキスが配合され、髪にうるおいを与えて修復します。
eコマースの成長が市場を牽引
eコマースの成長は、世界のシャンプー市場に大きな変化をもたらします。eコマースによって、消費者はモノを手に入れる方法をすっかり変えてしまっています。現在、人々は実店舗のようないつもの購入場所から購入するのではなく、代わりにオンラインの販売業者を利用するようになっています。eコマースは、消費者が世界中のシャンプーを検索し、価格を比較し、レビューを集め、購入することを可能にする、これまでにない利便性を可能にします。逆に言えば、eコマースプラットフォームは、従来の小売の枠をはるかに超え、ブランドのマーケットプレイスを拡大するシャンプーへの世界的なアクセスを提供しています。幅広い製品ラインアップにより、顧客はさまざまな処方に目を通すことができ、要件に応じてもっとも適したものを簡単に選択することができます。
当レポートでは、世界のシャンプー市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global shampoo market size was valued at USD 35.68 billion in 2023, expected to reach USD 51.37 billion in 2031, with a CAGR of 4.7% for the forecast period between 2024 and 2031. The marketplace is a full-size segment of the personal care industry, has displayed a sturdy boom over recent years, and is projected to maintain expansion. The boom is pushed by using growing cognizance of personal hygiene, rising disposable incomes, and the impact of social media on grooming trends. The market is diverse, presenting an extensive range of products catering to numerous hair types and needs, including anti-dandruff, moisturizing, volumizing, and natural or organic formulations.
Emerging regions are experiencing quick increase, pushed by massive population, urbanization, and increasing customer spending power, especially in nations such as China and India. Innovation is a vital driver of the global shampoo market demand, with companies making an investment in research and development to introduce new merchandise, which meets evolving client preferences, consisting of sulfate-free, paraben-free, and green options. Additionally, e-commerce has emerged as a crucial distribution channel, presenting purchasers with handy access to many products.
Despite the advantageous increase trajectory, the market faces challenges, including regulatory hurdles, environment-related concerns regarding packaging waste, and competition from alternative hair care products such as dry shampoos and co-washing conditioners. Nevertheless, the global shampoo marketplace remains dynamic and poised for expansion, driven by ongoing innovation and changing customer demands.
In February 2023, Olaplex, Inc., well recognized for its hair-repairing products, released its first shampoo, No. 4D Clean Volume Detox. The shampoo, like the other brand products, contains their patented bond building technology, which is supposed to help, mend, and restore damaged strands by relinking broken disulfide bonds.
Growing Awareness About Personal Hygiene Drives the Demand
Rising awareness about personal hygiene significantly drives the demand for shampoo products worldwide. Regular hair care, being a part of personal hygiene, is being increasingly emphasized upon. Many health organizations are contributing to the growing awareness by launching educational campaigns. Moreover, shampoo brands advertising their products through various platforms, including social media platforms, further boosts the awareness about hair hygiene among people.
Furthermore, internet penetration has played an important role in providing access to information related to proper hair care. Consumers are even more knowledgeable about scalp health and hair health these days as a result of increased use of smartphones and internet facilities all over the world. Beauty experts and influencers share several tips and recommendations on their respective channels to allow consumers to choose the best option for their hair type. It is with the help of wide information transfer that makes washing hair a significant component of day-to-day grooming. Shampoos help people maintain healthy hair and scalp by reducing dandruff and enhancing the strength and shine of their hair. In May 2024, Australia-based REIN introduced an anti-dandruff shampoo and conditioner with a fresh maritime scent fortified with cedarwood and mandarin peel oil. The shampoo is made with natural oils and extracts to moisturize and restore hair.
E-commerce Growth Drives the Market
E-commerce growth will lead to major changes in global shampoo market since it affects how people come to know, buy, and use these hair care items. Consumers have totally altered their ways of getting at things due to e-commerce routes. Currently people are not buying from their usual purchase places like physical stores, but go for online sellers instead. E-commerce permits unprecedented convenience for consumers that enables them to search, compare price, gather reviews, and buy shampoo from all over the world. Conversely, e-commerce platforms are providing worldwide access for shampoos that move far beyond traditional retail borders increasing marketplace of brands. The wide range of products enables the customers to go through different formulations thereby making it easy for them to select what suits them the most according to their requirements.
In June 2023, Chamberlain Coffee, in partnership with IGK, a hair care manufacturer, developed a limited-edition Matcha Shampoo which was a repackaged version of IGK's popular Direct Flight Multi-Tasking Matcha Shampoo. The product was made available at Ulta's website, Chamberlain Coffee's website, and IGK's website from December 2023.
Natural and Organic Shampoos Gaining Momentum
There has been a noticeable increase in the use of natural and organic shampoos in the global market. The trend is attributable to an ever-growing number of people inclined towards health and wellness. Personal care products' ingredients attract many buyers. People nowadays search for formulas which do not contain toxins and are friendly to the hair and nature. A whole push towards sustainability and eco-conscious living feeds the increase in natural and organic shampoos. Individuals prefer selecting shampoos filled with biodegradable elements and containers that withhold eco-friendliness.
Major brands and emerging niche players are responding to this demand by expanding their product lines to include natural and organic options. They market them based on their medicinal properties as their components include plant extracts such as aloe vera, coconut oil, and essential oils. E-commerce and social media have accelerated this trend further thus, enabling individuals to find different kinds of organic or natural hair products seamlessly. The rise of prioritizing health, wellness, and sustainability amongst buyers would lead to an upsurge in demand for natural shampoos over the next few years.
In April 2023, UpCircle launched its latest Shampoo Creeme, produced using natural ingredients such as grapefruit, coconut, lavender oils, and cedarwood. The product is a paste-like formulation, which uses less water than the conventional ones. It is handmade in the United Kingdom, and is cruelty-free, vegan, natural, 100% recyclable, and refillable.
Asia-Pacific as the Fastest Growing Region
Asia-Pacific shampoo market is expanding rapidly because of shifting consumer preferences and rising consumer knowledge of hair and scalp hygiene products, especially in China, India, Japan, Thailand, and South Korea. Their daily routine heavily revolve around their hair care regimen.
For instance, shampoos are seen by the Chinese as necessary hair care products which balance the moisture content of hair. In addition, the high levels of pollution and busy lifestyles in China are mostly to blame for the country's fast increasing need for anti-hair fall shampoo. For instance, in November 2023, BodyAid launched Ginger anti-hair loss shampoo, made using high-tech "fluid extraction technology". The new technology was aimed at retaining the active ingredients of ginger, enhancing hair follicle rejuvenation in four weeks.
Furthermore, it is anticipated that young, urban consumers prioritize the premium market and can be more prepared to shell out more cash for high-end shampoos with immediate effects. Therefore, in the next few years, it is anticipated to have an impact on market growth.
Moreover, the region's quick adoption of innovative products such as 2-in-1 shampoos and conditioners which aim to clear the scalp and produce silky, smooth hair is anticipated to support the market in the coming years.
Future Market Scenario (2024 - 2031F)
As health and environmental consciousness continue to rise, the demand for natural and organic shampoos is expected to grow robustly. Consumers will increasingly seek products with plant-based, non-toxic ingredients, and eco-friendly packaging.
The trend towards personalized hair care solutions is set to grow, with brands offering customizable shampoos tailored to individual hair types, scalp conditions, and personal preferences. Digital platforms and AI-driven diagnostic tools will facilitate this personalization.
The expansion of e-commerce will continue to transform the shampoo market. Online platforms will enable wider product accessibility and convenience, with direct-to-consumer models and subscription services becoming more prevalent.
Key Players Landscape and Outlook
The global shampoo market is dominated by several key players, including multinational corporations. These companies have established strong brand portfolios, extensive distribution networks, and significant resources for research and development, allowing them to maintain a competitive edge. Some brands are household names which benefit from continuous innovation and aggressive marketing strategies. Emerging players and niche brands focusing on natural and organic formulations are gaining traction, responding to the increasing consumer demand for health-conscious and environmentally friendly products.
The market outlook for these key players is positive, driven by continuous product innovation, expansion into emerging markets, and a strategic emphasis on digital and e-commerce platforms. Companies are expected to focus on sustainable practices and personalized products to meet evolving consumer preferences, ensuring their relevance and growth in a dynamic market landscape. Mergers and acquisitions will benefit the market by fostering innovation, expanding product portfolios, enhancing market reach, and achieving operational efficiencies, ultimately meeting evolving consumer demands effectively. For instance, in January 2023, Mielle Organics was acquired by The Procter & Gamble Company that was planned to function as a separate P&G Beauty business. The acquisition aimed to increase access to hair products and services for black women globally.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work