インドのファンタジースポーツ市場の評価：スポーツタイプ別、プラットフォームタイプ別、性別、地域別、機会、予測、2017年～2031年

インドのファンタジースポーツの市場規模は、2024年～2031年の予測期間中に 20.88％のCAGRで拡大し、2023年の7億5,100万米ドルから2031年には34億2,354万米ドルに成長すると予測されています。同市場は近年著しい成長を遂げており、今後も堅調な拡大ペースを維持すると予想されます。

インドのファンタジースポーツ市場は、オンラインゲーム産業として盛んで、参入企業は特定のスポーツの実在選手で構成される仮想チームを作り、実際の試合での選手の統計的成績に基づいて競争を繰り広げます。このようなゲームでの成功は、参加者がスポーツとその選手を深く理解しているかどうかにかかっており、賞金やその他の報酬を獲得するチャンスは、チームの実際の成績に基づいています。この市場は、高速インターネットとスマートフォンの普及に後押しされ、人気が急上昇しています。

インドでは、インドのスポーツファンの間で熱狂的なファンが増えており、ファンタジースポーツ市場は大幅な成長を遂げようとしています。デジタルプラットフォームの普及は、手頃な価格のスマートフォンや高速インターネット接続の普及と相まって、多様な人々にファンタジースポーツへのアクセスを民主的に開放した。さらなる成長機会は、スポーツリーグやチームとファンタジースポーツプラットフォームとの連携にあります。この提携は、ファンを取り込み、ブランドの認知度を高め、愛好者に特別な報酬を与える限定的なファンタジー・リーグを創設するための戦略的な動きとして機能します。

当レポートでは、インドのファンタジースポーツ市場について調査し、市場の概要とともに、スポーツタイプ別、プラットフォームタイプ別、性別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 COVID-19がインドのファンタジースポーツ市場に与える影響

第4章 エグゼクティブサマリー

第5章 顧客の声

第6章 インドのファンタジースポーツ市場の見通し、2017年～2031年

• 市場規模と予測
• 市場シェアと予測
• 企業別市場シェア（％）、2023年

第7章 市場マッピング、2023年

第8章 マクロ環境と産業構造

• 供給需要分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

第10章 主要参入企業の情勢

第11章 価格分析

第12章 ケーススタディ

第13章 主要参入企業の見通し

• Dream Sports Group
• Paytm First Game
• Games24x7 Pvt. Ltd. (My Circle 11)
• Howzat Pvt. Ltd.
• MyFab11 Pvt. Ltd.
• Ability Games Pvt. Ltd. (11Wickets)
• Baazi Games Pvt. Ltd.
• Gameskraft Technologies Pvt. Ltd.
• Vision11 Pvt. Ltd.
• MyTeam11 Fantasy Sports Pvt. Ltd.

第14章 戦略的提言

第15章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Fantasy Sports Market, By Value, In USD Million, FY2017-FY2031F
• Figure 2. India Fantasy Sports Market Share (%), By Type of Sports, FY2017-FY2031F
• Figure 3. India Fantasy Sports Market Share (%), By Type of Platform, FY2017-FY2031F
• Figure 4. India Fantasy Sports Market Share (%), By Type of Gender, FY2017-FY2031F
• Figure 5. India Fantasy Sports Market Share (%), By Region, FY2017-FY2031F
• Figure 6. By Type of Sports Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 7. By Type of Platform Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 8. By Type of Gender Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 9. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2023

India fantasy sports market is projected to witness a CAGR of 20.88% during the forecast period FY2024-FY2031, growing from USD 751 million in FY2023 to USD 3423.54 million in FY2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

India fantasy sports market is a thriving online gaming industry where participants craft virtual teams consisting of real-life players from specific sports, engaging in competition based on the statistical performance of these players in actual games. Success in these games' hinges on participants' in-depth understanding of the sport and its players, with the chance to win cash prizes or other rewards based on their team's real-world performance. The market has experienced a surge in popularity, fueled by the widespread availability of high-speed internet and smartphones.

In India, the fantasy sports market is poised for a substantial growth, driven by the increasing enthusiasm among Indian sports fans. The proliferation of digital platforms, coupled with affordable smartphones and widespread high-speed internet connectivity, has democratically opened access to fantasy sports for a diverse population. An additional growth opportunity lies in the collaboration between sports leagues and teams with fantasy sports platforms. The partnership serves as a strategic move to engage fans, promote brand visibility, and create exclusive fantasy leagues with special rewards for enthusiasts.

The India fantasy sports market benefits from considerable investments by venture capitalists and private equity firms, creating a productive ground for future expansion. These investments enable fantasy sports platforms to broaden their reach and improve technological infrastructure and facilitate the introduction of novel and innovative features, further enhancing the overall user experience and solidifying the market's position as a dynamic and evolving sector in the country.

Dominating Trend Towards Cricket

Cricket stands as the unique centerpiece in India fantasy sports market, commanding a dominating craze that resonates with millions of fans. The enthusiasm for the sport translates seamlessly into the virtual group, where enthusiasts passionately create fantasy teams, engage in strategic gameplay, and contribute to the thrill of simulated cricket matches.

Platforms like Dream11, My11Circle, and others capitalize on the cricket craze, offering dynamic and immersive fantasy cricket experiences. The synergy between the nation's inclination for cricket and the fantasy sports landscape creates a compelling narrative, where virtual victories and defeats become an integral part of the collective cricketing passion, elevating the India fantasy sports market to new heights.

For instance, in March 2023, Ashneer Grover, co-founder of BharatPe, launched a cricket-focused fantasy sports app called CrickPe through his new venture, Third Unicorn. The launch was made ahead of the Indian Premier League (IPL) tournament and was announced on Twitter.

Increasing Internet and Smartphone Penetration

The market is experiencing substantial growth, partly attributed to the increasing penetration of the internet and smartphones. As more Indians gain access to high-speed internet and affordable smartphones, the fantasy sports platform become widely accessible, democratizing the gaming experience. The rise in connectivity has significantly expanded the user base, allowing enthusiasts from diverse demographics to participate in fantasy sports activities seamlessly. The convenience of engaging with virtual sports teams via smartphones has further catalyzed the market's popularity, creating a dynamic landscape where the intersection of technology and sports fandom propels the India fantasy sports market to new heights.

Partnership with Sports Leagues

As the market is witnessing a strategic alliance between fantasy sports platforms and sports leagues, marking a significant growth catalyst. Recognizing the potential for mutual benefit, sports leagues and teams are increasingly partnering with fantasy sports platforms to engage fans and amplify brand visibility. The collaboration goes beyond a traditional sponsorship model, as it involves creating exclusive fantasy leagues tied to real-world sporting events. Such partnerships enhance fan interaction, foster a deeper connection with sports, and offer unique rewards, creating a symbiotic relationship between the virtual and real sports groups. It boosts the India fantasy sports market by expanding its user base and transforms the way fans experience and engage with their favorite sports leagues.

For example, in November 2022, various national and international sports leagues and tournaments, such as IPL, PKL, ICC, NBA, CPL, and Super Smash, formed partnerships with fantasy sports operators to enhance engagement, increase viewership, and foster a closer connection with their fan base. These partnerships have proven to be mutually beneficial, as they allow brands to connect with the sports fans, increase their visibility, and create emotional connections with their target demographic.

Impact of COVID-19

The pandemic had a notable impact on the market. During the pandemic, the market saw an upsurge of 100% Y-O-Y growth. While live sports events faced disruptions and cancellations during the lockdowns, fantasy sports platforms witnessed a temporary downturn due to the absence of real-time sporting activities. However, the industry displayed resilience by adapting quickly. Fantasy sports operators diversified their offerings, introducing virtual sports leagues and engaging content to keep users entertained. As live sports gradually resumed, the market experienced a rebound, with enthusiasts returning to participate in fantasy leagues. The pandemic underscored the adaptability of India fantasy sports market, prompting innovation and strategic shifts to navigate challenges, ultimately contributing to the sector's recovery and ongoing growth.

Key Players Landscape and Outlook

India fantasy sports market is marked by a competitive landscape with key players driving innovation and growth. Platforms like Dream11 and My11Circle dominate the market, leveraging technological advancements and strategic partnerships to enhance user experience. Dream11 has played a pioneering role in popularizing fantasy sports in India. The outlook for the market remains optimistic, propelled by increasing internet penetration, a surge in sports fandom, and collaborations with major sports leagues. As the market continue to evolve, key players are anticipated to invest in expanding their offerings, enhancing user engagement, and exploring new opportunities within the dynamic and burgeoning sector of Indian gaming industry.

For instance, in September 2023, the Indian Super League (ISL) introduced its Fantasy Game, known as 'ISL Fantasy,' in anticipation of the league's 10th season. It commenced on September 21 with the inaugural match between Kerala Blasters and Bengaluru FC at the Jawaharlal Nehru Stadium in Kochi.

For instance, in April 2023, Indian Premier League (IPL) significantly boosted the revenue of fantasy sports companies, with estimates suggesting a growth of INR 2,900 to 3,100 crore. The growth is driven by the increasing adoption of fantasy sports platforms in tier-2 cities and beyond, which accounted for over 80% of the user base.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on India Fantasy Sports Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Service Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Price Preference
  • 5.4.2. Brand Preference
  • 5.4.3. User Interface
  • 5.4.4. User Experience
  • 5.4.5. Customer Support
• 5.5. Preferred Channel
• 5.6. Frequency of Purchase
• 5.7. Medium of Purchase
• 5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. India Fantasy Sports Market Outlook, FY2017 -FY2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type of Sports
    • 6.2.1.1. Cricket
    • 6.2.1.2. Football
    • 6.2.1.3. Hockey
    • 6.2.1.4. Baseball
    • 6.2.1.5. Others
  • 6.2.2. By Type of Platform
    • 6.2.2.1. Website
    • 6.2.2.2. Mobile Application
  • 6.2.3. By Type of Gender
    • 6.2.3.1. Male
    • 6.2.3.2. Female
  • 6.2.4. By Region
    • 6.2.4.1. East
    • 6.2.4.2. West and Central
    • 6.2.4.3. North
    • 6.2.4.4. South
• 6.3. By Company Market Share (%), FY2023

7. Market Mapping, FY2023

• 7.1. By Type of Sports
• 7.2. By Type of Platform
• 7.3. By Type of Gender
• 7.4. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Player's Outlook

• 13.1. Dream Sports Group (Dream11)
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Paytm First Game
• 13.3. Games24x7 Pvt. Ltd. (My Circle 11)
• 13.4. Howzat Pvt. Ltd.
• 13.5. MyFab11 Pvt. Ltd.
• 13.6. Ability Games Pvt. Ltd. (11Wickets)
• 13.7. Baazi Games Pvt. Ltd.
• 13.8. Gameskraft Technologies Pvt. Ltd.
• 13.9. Vision11 Pvt. Ltd.
• 13.10. MyTeam11 Fantasy Sports Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14. Strategic Recommendations

15. About Us & Disclaimer