米国のホエイプロテイン市場の評価：製品タイプ別、用途別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

米国のホエイプロテインの市場規模は、2023年に推定10億6,000万米ドルであり、2031年に15億4,000万米ドルに達すると予測され、予測期間の2024年～2031年にCAGRで4.8%の成長が見込まれます。ホエイプロテインは、チーズを作る過程で牛乳から得られますが、その高品質なタンパク質含有量と潜在的な健康効果により、絶大な人気を博しています。市場評価により、その成長を形作る複数の主要動向と要因が明らかになっています。

まず、消費者の健康意識の高まりが大きな促進要因となっています。フィットネスに対する意識が高まるにつれ、個人は筋肉の成長、体重管理、全体的な健康をサポートする便利で効果的なタンパク質源を求めるようになっています。このため、パウダーからバー、すぐに飲めるシェイクまで、ホエイプロテイン製品の需要が急増しています。

さらに、スポーツ栄養セグメントが市場に大きな影響を与えています。アスリート、ボディビルダー、フィットネス愛好家は、運動後の回復を助け、除脂肪体重を促進するために、ホエイプロテインの吸収の速さを頼りにしています。その結果、この市場では、多様なパフォーマンス主導のニーズに対応するよう調整された特殊製剤が急増しています。

市場を形成するもう1つの要因はイノベーションです。メーカーは、風味の多様性、成分の透明性、プロバイオティクス、酵素、植物由来オプションなどの機能性添加物を通じて、製品の差別化に注力しています。こうした技術革新は、従来の乳製品消費者に対応するだけでなく、代替タンパク源を求める消費者も惹きつけています。

課題としては、競合の激化や、菜食主義者や環境意識の高い消費者にアピールする植物性タンパク質のような代替タンパク源の登場が挙げられます。ラベル表示、品質基準、正確な栄養情報に関する規制監査も市場情勢に影響を与えています。

肥満と体重管理への関心の高まり

肥満率が高く、より健康的なライフスタイルへの注目が高まる中、ホエイプロテインはこれらの課題に対処するための価値あるツールとして脚光を浴びています。World Population Review 2023のデータによると、米国は肥満率の高い上位15ヶ国に入ります。総人口3億3,900万人のうち、成人の36.2％が肥満です。肥満は同国の重大な健康問題となっており、多くの人々が体重管理に向けた効果的な戦略を求めるようになっています。摂取カロリーをコントロールし、体組成を改善するための持続可能な方法を模索する中で、ホエイプロテインは、タンパク質含有量、低炭水化物、適度なカロリープロファイルから、魅力的な選択肢となっています。代謝、筋肉維持、全体的なエネルギー消費をサポートするホエイプロテインの利点を強調するマーケティングキャンペーンは、前向きなライフスタイルの変化を求める人々の共感を呼んでいます。心身の健康への注目が高まり続ける中、米国のホエイプロテイン市場は、肥満と闘い、より健康的な生活を促進するための国の広大な取り組みにおいて、今後も重大な要素であり続けます。

ホエイ需要を促進するRTD（Ready-To-Drink）の動向の高まり

RTDの動向の高まりは、国内におけるホエイプロテイン市場の拡大の促進要因となっています。便利で持ち運び可能な栄養オプションへの需要が、RTDホエイプロテイン飲料の人気に拍車をかけています。これらの製品は、多忙なライフスタイルを送る人々に対応し、外出先でも簡単に摂取できる高品質のタンパク質源を提供します。フィットネス、ウェルネス、時間効率を重視する中、RTDホエイプロテイン飲料は、利便性を犠牲にすることなく最適な栄養を求める消費者の共感を呼んでいます。その結果、RTDオプションに対する需要の急増がホエイプロテイン市場の成長を後押ししており、メーカー各社は進化する消費者の選好に対応するため、革新的で多様なRTDホエイプロテイン製品の投入を促しています。2022年9月、世界最大の食品・飲料企業であるNestleは、動物性原料を使用しない培養ホエイを使用したRTDプロテイン飲料の作成プロセスへの参入を宣言しました。この取り組みは、同社が精密発酵技術によってもたらされる可能性を追求したものです。同年に米国で試験的に発売することが計画されていました。

当レポートでは、米国のホエイプロテイン市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 米国のホエイプロテイン市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 市場の認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
• 購入目的（筋肉増強、体重管理など）
• アレルゲンに関する考慮事項
• 材料の調達
• 購入頻度
• 購入媒体
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第6章 米国のホエイプロテイン市場の見通し（2017年～2031年）

• 市場規模と予測
  • 金額
  • 数量
• 製品タイプ別
  • 濃縮ホエイプロテイン
  • 分離ホエイプロテイン
  • 加水分解ホエイプロテイン
• 用途別
  • スポーツ栄養
  • 栄養補助食品
  • 機能性食品
  • 乳児用調製粉乳
  • ベーカリー・菓子類
  • 飲料
  • その他
• 価格帯別
  • プレミアム
  • ミッドレンジ
  • エコノミー
• エンドユーザー別
  • アスリート・ボディビルダー
  • 健康志向の消費者
  • 高齢者
  • 子供
  • その他
• 流通チャネル別
  • オンライン小売
  • 専門店
  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • ドラッグストア/薬局
  • その他
• 地域別
  • 北東
  • 南西
  • 西部
  • 南東
  • 中西部
• 市場シェア：企業別（2023年）

第7章 市場マッピング（2023年）

• 製品タイプ別
• 用途別
• 価格帯別
• エンドユーザー別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2023年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Glanbia plc
• Arla Foods Ingredients Group
• Fonterra Co-operative Group Limited
• Agropur Cooperative
• Royal FrieslandCampina N.V.
• Morinaga Milk Industry Co., Ltd.
• MEGGLE GmbH & Co. KG
• NOW Health Group, Inc.
• Woodbolt Distribution, LLC
• Podium Nutrition, LLC

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Whey Protein Market, By Value, In USD Billion, 2017-2031F
• Figure 2. United States Whey Protein Market, By Volume, In Tons, 2017-2031F
• Figure 3. United States Whey Protein Market Share (%), By Product Type, 2017-2031F
• Figure 4. United States Whey Protein Market Share (%), By Application, 2017-2031F
• Figure 5. United States Whey Protein Market Share (%), By Price Range, 2017-2031F
• Figure 6. United States Whey Protein Market Share (%), By End-user, 2017-2031F
• Figure 7. United States Whey Protein Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United States Whey Protein Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 13. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

The United States Whey Protein market is projected to witness a CAGR of 4.8% during the forecast period 2024-2031. It was estimated at USD 1.06 billion in 2023 and is expected to reach USD 1.54 billion in 2031. Whey protein, derived from milk during the cheese-making process, has gained immense popularity due to its high-quality protein content and potential health benefits. The market assessment reveals several key trends and factors shaping its growth.

Firstly, increasing health consciousness among consumers is a major driving force. As fitness awareness rises, individuals are seeking convenient and effective protein sources to support muscle growth, weight management, and overall well-being. This has led to a surge in demand for whey protein products, spanning from powders to bars and ready-to-drink shakes.

Moreover, the sports nutrition segment has significantly impacted the market. Athletes, bodybuilders, and fitness enthusiasts rely on whey protein's fast-absorbing nature to aid post-workout recovery and promote lean muscle mass. As a result, the market has witnessed a proliferation of specialized formulations tailored to meet diverse performance-driven needs.

Another factor shaping the market is innovation. Manufacturers are focusing on product differentiation through flavour variety, ingredient transparency, and functional additives such as probiotics, enzymes, and plant-based options. This innovation not only caters to traditional dairy consumers but also attracts those seeking alternative protein sources.

Challenges include increasing competition and the emergence of alternative protein sources like plant-based proteins, which appeal to vegan and environmentally conscious consumers. Regulatory scrutiny regarding label claims, quality standards, and accurate nutritional information also influences the market's landscape.

Growing Obesity and Weight Management Concerns

With a high obesity rate and increasing focus on healthier lifestyles, whey protein has gained prominence as a valuable tool in addressing these challenges. As per the data by the World Population Review 2023, the United States comes under the top 15 countries with the highest obesity rates. Out of its total population of 339 million, 36.2% of adults are found obese. Obesity has become a critical health issue in the country, leading many individuals to seek effective strategies for weight management. As people look for sustainable ways to control calorie intake and improve body composition, whey protein's protein content, low carbohydrates, and moderate calorie profile make it an appealing option. Marketing campaigns highlighting whey protein's benefits in supporting metabolism, muscle maintenance, and overall energy expenditure have resonated with individuals looking to make positive lifestyle changes. As the focus on health and well-being continues to grow, the US whey protein market is likely to remain a crucial component in the nation's broader efforts to combat obesity and promote healthier living.

Rising Trend of Ready-To-Drink (RTD) Driving the Demand for Whey

The upward trajectory of the ready-to-drink (RTD) trend is a driving force behind the expanding whey protein market in the country. The demand for convenient, portable nutrition options has fuelled the popularity of RTD whey protein beverages. These products cater to individuals with busy lifestyles, providing an easily consumable source of high-quality protein on the go. With the emphasis on fitness, wellness, and time efficiency, RTD whey protein beverages resonate well with consumers seeking optimal nutrition without sacrificing convenience. As a result, the surge in demand for RTD options is propelling the whey protein market's growth, prompting manufacturers to introduce innovative and diverse RTD whey protein products to meet evolving consumer preferences. In September 2022, the largest global food and beverage company, Nestle, declared its entry into the process of creating a ready-to-drink protein drink using cultivated whey, free from animal ingredients. This initiative came as the company explored the potential presented by precision fermentation technology. It was planned to launch the drink in the United States on a trial basis in the same year.

Surging Population of Sports and Fitness Enthusiasts Propelling the Market Growth

The surging population of sports and fitness enthusiasts is playing a pivotal role in propelling the growth of the country's whey protein market. With an increasing emphasis on physical activity and athletic performance, the demand for high-quality protein sources has soared. Whey protein, renowned for its rapid absorption and comprehensive amino acid profile, aligns perfectly with the needs of individuals seeking to optimize muscle recovery and growth. Athletes, bodybuilders, and fitness enthusiasts rely on whey protein to enhance their post-workout regeneration and overall athletic capabilities. In July 2022, Myprotein and Perfect Day collaborated to introduce a novel whey protein powder called Whey Forward, devoid of animal-derived components. This innovative product was crafted using Perfect Day's precision fermentation technology, generating a replica of whey protein from microorganisms rather than relying on animal sources. The animal-free protein option was accessible in three delightful flavours: creamy mint chocolate chip, indulgent chocolate brownie, and luscious salted caramel.

Increasing Consumer Awareness for High Protein Products

The burgeoning consumer awareness of the benefits associated with high protein consumption is a driving force behind the rapid expansion of the market. As individuals become more health-conscious and informed about nutrition, the demand for protein-rich products, like whey protein, has surged. Consumers recognize the vital role of protein in supporting muscle growth, and overall wellness. With informed consumers valuing the importance of protein, the country's whey protein market is poised for continuous growth as it aligns with this heightened nutritional awareness. In August 2022, a plug-and-play solution was innovated by Arla Foods Ingredients (AFI), providing snack producers with the option to use it as is or incorporate it into recipes. This solution assisted in crafting protein-rich bars with elevated protein content in each layer. Utilizing their whey and milk protein ingredients, the recently developed recipe enhanced the protein content in all components of the bar, including the mass, filling, and coating, preserving its flavour and soft texture over the duration of its shelf life.

Impact of COVID-19

The COVID-19 pandemic had a multifaceted impact on the United States whey protein market. Initially, supply chain disruptions led to fluctuations in product availability and increased prices. As gyms closed and routines shifted, some sports enthusiasts reduced protein supplement usage. However, the growing focus on health and wellness during lockdowns eventually spurred demand for at-home fitness solutions, bolstering the market. Consumers sought immune-boosting nutrients like whey protein, leading to a resurgence in sales. Additionally, the pandemic accelerated e-commerce adoption, enabling easy access to whey protein products. While challenges emerged, the market demonstrated resilience by adapting to changing consumer behaviours, fostering a renewed interest in personal health, and reinforcing whey protein's role in supporting overall well-being.

Key Players Landscape and Outlook

The landscape of the market is characterized by a dynamic interplay of key players, reflecting a blend of established industry giants and innovative newcomers. Prominent global companies like Glanbia plc and Arla Foods Ingredients Group, hold significant market shares due to their extensive distribution networks, product variety, and established brand equity. As consumer preferences evolve, there's a notable shift towards premium and specialized whey protein products, creating space for niche players and startups to thrive. This landscape has sparked fierce competition, prompting manufacturers to invest in research and development for novel formulations, flavours, and delivery formats to cater to diverse demands. In November 2022, a collaboration was established between Arla Foods Ingredients and the British dairy cooperative First Milk. This partnership aimed to manufacture a specialized whey protein powder, known as Nutrilac FO-7875, at Lake District Creamery premises of First Milk, which means Nutrilac FO-7875 was produced by First Milk under the proprietary process of Arla Foods Ingredients, while Arla Foods Ingredients was supposed to handle the global marketing and sales of the product.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on United States Whey Protein Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Brand Name
  • 5.4.2. Pack Size
  • 5.4.3. Price
  • 5.4.4. Customisation Options
  • 5.4.5. Packaging Type (conventional/sustainable)
  • 5.4.6. Inclination Towards Organic Products
  • 5.4.7. Promotional Offers & Discounts
• 5.5. Purpose of Purchase (muscle gain, weight management, etc.)
• 5.6. Allergen Considerations
• 5.7. Ingredient Sourcing
• 5.8. Frequency of Purchase
• 5.9. Medium of Purchase
• 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. United States Whey Protein Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Whey Protein Concentrate
  • 6.2.2. Whey Protein Isolate
  • 6.2.3. Whey Protein Hydrolysate
• 6.3. By Application
  • 6.3.1. Sports Nutrition
  • 6.3.2. Dietary Supplements
  • 6.3.3. Functional Foods
  • 6.3.4. Infant Formula
  • 6.3.5. Bakery & Confectionery
  • 6.3.6. Beverages
  • 6.3.7. Others
• 6.4. By Price Range
  • 6.4.1. Premium
  • 6.4.2. Mid-range
  • 6.4.3. Economy
• 6.5. By End-user
  • 6.5.1. Athletes & Bodybuilders
  • 6.5.2. Health-Conscious Consumers
  • 6.5.3. Elderly Population
  • 6.5.4. Children
  • 6.5.5. Others
• 6.6. By Distribution Channel
  • 6.6.1. Online Retail
  • 6.6.2. Specialty Stores
  • 6.6.3. Supermarkets/Hypermarkets
  • 6.6.4. Convenience Stores
  • 6.6.5. Drugstores/Pharmacies
  • 6.6.6. Others
• 6.7. By Region
  • 6.7.1. Northeast
  • 6.7.2. Southwest
  • 6.7.3. West
  • 6.7.4. Southeast
  • 6.7.5. Midwest
• 6.8. By Company Market Share (%), 2023

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Application
• 7.3. By Price Range
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Glanbia plc
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Arla Foods Ingredients Group
• 13.3. Fonterra Co-operative Group Limited
• 13.4. Agropur Cooperative
• 13.5. Royal FrieslandCampina N.V.
• 13.6. Morinaga Milk Industry Co., Ltd.
• 13.7. MEGGLE GmbH & Co. KG
• 13.8. NOW Health Group, Inc.
• 13.9. Woodbolt Distribution, LLC
• 13.10. Podium Nutrition, LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer