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世界のクラフトビール市場:成長、動向、予測

Craft Beer Market - Growth, Trends and Forecast (2019 - 2024)

発行 Mordor Intelligence LLP 商品コード 613143
出版日 ページ情報 英文 149 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=107.41円で換算しております。
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世界のクラフトビール市場:成長、動向、予測 Craft Beer Market - Growth, Trends and Forecast (2019 - 2024)
出版日: 2019年03月01日 ページ情報: 英文 149 Pages
概要

世界のクラフトビール市場は、2018年から2023年の調査期間において14.1%のCAGRで成長することが予測されています。ビールメーカーによる流通ネットワークの拡大や、新しいフレーバー製品の展開、低アルコールビールに対する消費者選好の高まりなどが、当市場の主な成長促進要因となっています。

当レポートでは、世界のクラフトビール市場を調査し、市場の概要、タイプ・流通チャネル・地域別の市場動向、市場規模の推移と予測、成長・阻害要因ならびに市場機会の分析、競合情勢、主要企業のプロファイルなど、体系的な情報を提供しています。

目次

第1章 イントロダクション

  • 主な調査結果
  • 調査の前提条件
  • 市場の定義

第2章 調査手法

  • イントロダクション
  • 調査計画
  • 調査のタイムライン
  • 調査フェーズ
    • 2次調査
    • ディスカッションガイド
    • マーケットエンジニアリングと計量経済学モデリング
    • 専門家による検証

第3章 市場の概要

  • 成長要因
    • 低アルコール飲料の人気の高まり
    • 若年層からの人気
  • 阻害要因
    • 価格の高さ
    • 規制上の課題
    • より健康的な選択肢の存在
  • 市場機会
    • 味・健康成分の革新
    • フルフレーバークラフトビールのプレミアム化
    • 新興市場 - 未開発分野の可能性
  • ファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係

第4章 市場セグメンテーション

  • タイプ別
    • エール
    • ピルスナー & ペールラガー
    • ワイルド/サワービール
    • 白ビール
    • ポーター
    • スタウト
    • ボックス
    • ハイブリッドビール
    • 特殊ビールズ
  • 流通チャネル別
    • オントレード
    • オフトレード
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • アフリカ

第5章 競合情勢

  • 主要企業の戦略
  • 最もアクティブな企業
  • 市場シェア分析

第6章 会社概要

  • D.G. Yuengling and Son
  • The Boston Beer Company
  • New Belgium Brewing Company
  • Bell's Brewery Inc.
  • The Gambrinus Company
  • Sam Adams
  • Sierra Nevada
  • Stone & Wood Brewing Co.
  • The Lagunitas Brewing Company
  • Feral Brewing Co.
  • Molson Coors
  • Heineken
  • Constellation Brands
  • Anheuser-Busch InBev

第7章 付録

目次
Product Code: 57057

Market Overview

The craft beer market is forecasted to reach USD 107.85 billion by 2024, registering a CAGR of 14.1% during the forecast period (2019 - 2024). The demand for low-alcoholic beverages has been rising with the growing interest from health-conscious consumers. Wider choice of new product range offerred by key players with improved taste and low alcoholic content in beer for those of 2.8% ABV and less is driving the market. Increasing penetration of craft beer among Asian consumers is expected to drive the market. However, threat from other alcoholic beverages, like wine, is one of the major hindering factors to the craft beer market.

Scope of the Report

The craft beer market is segmented by type, distribution channel, and geography. Based on the type of craft beer, the scope includes: Ales (pale, strong, Indian, brown, and Scottish styles), Lagers (Pilseners and Pale Lagers), and other types, which include wild/sour beer, wheat beers, stouts, bocks, hybrid, and other specialty beers. By distribution channels, the market is further segmented into on-trade and off-trade distribution. the off-trade distribution channel includes bars, restaurants, clubs and pubs, and similar channels. The off-trade distribution channel retailers are supermarkets/hypermarkets, speciliaty stores, wholesalers, and online channels.

Key Market Trends

Growing Preferences for Low Alcohol By Volume (ABV)

There is a growing preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. There is a trend toward low-alcohol beers and ciders, which is attributed to a growing awareness of alcohol unit consumption and the customers' willingness to try new beverages. This shift in trend is witnessed in the demand for low alcohol drinks by volume at United Kingdom, where the sales of off-licences and supermarkets have soared to a record high. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol beers, such as craft beer.

Ales Remains the Fastest Growing Segment

Many craft beer breweries and microbreweries have opened worldwide, particularly over the last ten years, with major breweries also producing their own range of craft-style beers. Natural ingredients, such as water, barley, yeast, and hops have been involved in the production process, since its outset. In the most mature and some emerging markets, consumers are starting to drink 'less-but-better' beer, generally with a higher barley and malt content. Ales style craft beer has clearly upheld its position in the craft beer market from decades. The rapid growth in the US craft beer has displaced some of the demand for the darker lagers and ales, brewed in the United Kingdom, Ireland, and Germany. Sour Ales, Imperial Porters, Golden or Blonde Ales, Kolsch, and Shandies are among some of the other top-growing craft beer styles for 2018.

Competitive Landscape

AB In Bev, Heineken NV, Constellation Brands,The Boston Beer Company, Sieera Nevada are some of the key players leading in the market with their the product innovation, in terms of flavors and packaging. In the past, low ABV beers have been mostly considered as tasteless, but are now getting a reboot by craft brewers. The scenario is much prominent in European countries like Sweden, where brewers are seeking to bring changes to the craft beer market. The craft beer industry is constantly changing, but with planning, breweries can prepare themselves for what the craft beer market demands.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters 5 Force Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threats of New Entrants
    • 4.3.4 Threat of Substitute Product and Services
    • 4.3.5 Competitive Rivarly In the Industry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Ales
    • 5.1.2 Lagers
    • 5.1.3 Other Types
  • 5.2 By Distribution Channel
    • 5.2.1 On-trade Channels
    • 5.2.2 Off-trade Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 France
      • 5.3.2.3 United Kingdom
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia - Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest Of Asia - Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Market Share Analysis
  • 6.3 Key Strategies Adopted
  • 6.4 Company Profiles
    • 6.4.1 Anheuser-Busch In Bev
    • 6.4.2 Constellation Brands
    • 6.4.3 Heineken NV
    • 6.4.4 The Boston Beer Company Inc.
    • 6.4.5 Oskar Blues Brewery LLC
    • 6.4.6 D.G. Yuengling & Son Inc.
    • 6.4.7 New Belgium Brewing Company Inc.
    • 6.4.8 The Gambrinus Company
    • 6.4.9 Stone and Wood Brewing Co.
    • 6.4.10 Sierra Nevada

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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