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世界のクラフトビール市場:成長、動向、予測(2018年〜2023年)

Global Craft Beer Market - Growth, Trends and Forecasts (2018 - 2023)

発行 Mordor Intelligence LLP 商品コード 613143
出版日 ページ情報 英文 120 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=110.90円で換算しております。
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世界のクラフトビール市場:成長、動向、予測(2018年〜2023年) Global Craft Beer Market - Growth, Trends and Forecasts (2018 - 2023)
出版日: 2018年03月01日 ページ情報: 英文 120 Pages
概要

世界のクラフトビール市場は、2018年から2023年の調査期間において14.1%のCAGRで成長することが予測されています。ビールメーカーによる流通ネットワークの拡大や、新しいフレーバー製品の展開、低アルコールビールに対する消費者選好の高まりなどが、当市場の主な成長促進要因となっています。

当レポートでは、世界のクラフトビール市場を調査し、市場の概要、タイプ・流通チャネル・地域別の市場動向、市場規模の推移と予測、成長・阻害要因ならびに市場機会の分析、競合情勢、主要企業のプロファイルなど、体系的な情報を提供しています。

目次

第1章 イントロダクション

  • 主な調査結果
  • 調査の前提条件
  • 市場の定義

第2章 調査手法

  • イントロダクション
  • 調査計画
  • 調査のタイムライン
  • 調査フェーズ
    • 2次調査
    • ディスカッションガイド
    • マーケットエンジニアリングと計量経済学モデリング
    • 専門家による検証

第3章 市場の概要

  • 成長要因
    • 低アルコール飲料の人気の高まり
    • 若年層からの人気
  • 阻害要因
    • 価格の高さ
    • 規制上の課題
    • より健康的な選択肢の存在
  • 市場機会
    • 味・健康成分の革新
    • フルフレーバークラフトビールのプレミアム化
    • 新興市場 - 未開発分野の可能性
  • ファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係

第4章 市場セグメンテーション

  • タイプ別
    • エール
    • ピルスナー & ペールラガー
    • ワイルド/サワービール
    • 白ビール
    • ポーター
    • スタウト
    • ボックス
    • ハイブリッドビール
    • 特殊ビールズ
  • 流通チャネル別
    • オントレード
    • オフトレード
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • アフリカ

第5章 競合情勢

  • 主要企業の戦略
  • 最もアクティブな企業
  • 市場シェア分析

第6章 会社概要

  • D.G. Yuengling and Son
  • The Boston Beer Company
  • New Belgium Brewing Company
  • Bell's Brewery Inc.
  • The Gambrinus Company
  • Sam Adams
  • Sierra Nevada
  • Stone & Wood Brewing Co.
  • The Lagunitas Brewing Company
  • Feral Brewing Co.
  • Molson Coors
  • Heineken
  • Constellation Brands
  • Anheuser-Busch InBev

第7章 付録

目次
Product Code: 35265

"Beer Industry may have attained a maturation stage particularly in the developed markets, but the flavorful revolution has begun to fetch higher sales worldwide and this innovation is significantly visible in the form of Craft-Beer".

Craft beer is brewed by a small, independent, and traditional brewer. The global craft beer market accounted for USD 38,183.52 million and it is expected to attain a CAGR of 14.1% during the forecast period (2018-2023). The growth contributions are mainly coming from North American market in particular the United States wherein the small and independent American craft brewers have already occupied 12% market share of the total beer market of the U.S. by 2015 according to the trade group Brewers Association report. In such market scenario, quality and safety becomes crucial aspects to craft beer industry as small and independent brewers continue to lead the local, full-flavored beer movement.

Market Dynamics

Craft beer is fetching higher sales than traditional beer due to endeavors from local and international brewers that are expanding their distribution network and at the same time offering exciting new flavors and tastes. The rising consumer preference for low alcohol by volume (ABV) beer is fueling the growth of the global craft beer market.

Consumers are increasingly preferring new styles and flavors of craft beer thus boosting its marketability. With the use of premium quality raw materials and advanced brewing techniques, major chunk of beer consumers have been successfully diverted to craft beer segment from mainstream beer.

The craft beer industry is majorly driven by its "Premiumization" aspect, wherein the consumers willingly pay higher prices for craft beer than its traditional counterparts due to its exotic flavor profile and convenience of making. Thus, higher margins associated with craft beer fetches higher profitability.

Market Segmentation

The global craft beer market is segmented by type, distribution and geography. Based on the type of craft beer, the market has been further segmented into Ales (Pale, strong, Indian, brown and Scottish styles), Pilseners and Pale Lagers, Wild/Sour Beer, Wheat Beers, Porters, Stouts, Bocks, Hybrid and Specialty Beers. India pale ale (IPAs) are a major growth driver followed by pilsners.

Based on the distribution channels, the market is further segmented into on-trade and off-trade distribution. The former sub-category is the one wherein the alcoholic drinks are sold in bars, restaurants, clubs and pubs and similar channels. The off-trade distribution is the one where craft beer is distributed through retailers, wholesalers, and online channels.

Due to the rapid growth of hospitality sector particularly in the developed economies, the on-trade distribution channels have promising growth potential. On the contrary, the off-trade distribution has higher growth prospects in emerging economies where affordability is the key to sales performance.

Regional Analysis

Europe followed by North America has been leading the craft beer market owing to the double digit exponential growth rate over the past five years coupled with rising acceptance and liking for flavored beer, and increasing preference for low alcohol by volume (ABV) beverages. However, the market in both the regions has been approaching maturation stage and manufacturers are increasingly looking for fertile grounds in emerging economies of Eastern Europe, Asia-pacific and Middle East.

MAJOR PLAYERS: D.G. YUENGLING AND SON, THE BOSTON BEER COMPANY, NEW BELGIUM BREWING COMPANY, BELL'S BREWERY INC., THE GAMBRINUS COMPANY, SAM ADAMS, SIERRA NEVADA, STONE & WOOD BREWING CO., THE LAGUNITAS BREWING COMPANY, FERAL BREWING CO., MOLSON COORS, HEINEKEN, CONSTELLATION BRANDS and ANHEUSER-BUSCH INBEV, amongst others.

Key developments:

May 2017: Heineken purchased a 50% stake in Lagunitas Brewing Company to accelerate their growth in craft beer market internationally.

December 2016: New Belgium Brewing Company announced the introduction of four new varieties of craft beer: Dayblazer Easygoing Ale, Tartastic Lemon Ginger Sour, Citradelic Exotic Lime Ale, Bell's Brewery, Inc., and Voodoo Ranger 8 Hop Ale.

February 2016: Pennsylvania's Victory Brewing and New York's Southern Tier Brewing has formed an alliance to create a new company called Artisanal Brewing Ventures.

Reasons to Purchase this Report

Analyzing outlook of the market with the recent trends and Porter's five forces analysis.

Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.

Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.

Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.

Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.

Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.

3 months analyst support along with the Market Estimate sheet (in excel).

Customization of the Report

This report can be customized to meet your requirements. Please connect with our representative, who will ensure you to get a report that suits your needs.

Table of Contents

1. Introduction

  • 1.1 Key Deliverables of the Study
  • 1.2 Study Assumptions
  • 1.3 Market Definitions

2. Research Approach and Methodology

  • 2.1 Introduction
  • 2.2 Research Design
  • 2.3 Study Timelines
  • 2.4 Study Phases
    • 2.4.1 Secondary Researc
    • 2.4.2 Discussion Guide
    • 2.4.3 Market Engineering & Econometric Modelling
    • 2.4.4 Expert Validation

3. Market Overview

  • 3.1 Drivers
    • 3.1.1 Growing preference for low alcohol by volume (ABV)
    • 3.1.2 Growing popularity among younger populations
  • 3.2 Restraints
    • 3.2.1 Higher Prices
    • 3.2.2 Regulatory constraints
    • 3.2.3 Healthier alternatives
  • 3.3 Opportunities
    • 3.3.1 Innovation with flavor and other healthier ingredients
    • 3.3.2 Premiumization of full flavored craft beer
    • 3.3.3 Emerging markets - untapped potential
  • 3.4 Porter's Five Forces Analysis
    • 3.4.1 Bargaining Power of Suppliers
    • 3.4.2 Bargaining Power of Buyers
    • 3.4.3 Threat of New Entrants
    • 3.4.4 Threat of Substitute Products and Services
    • 3.4.5 Degree of Competition

4. Market Segmentation

  • 4.1 By Type
    • 4.1.1 Ales
    • 4.1.2 Pilseners and Pale Lagers
    • 4.1.3 Wild/Sour Beer
    • 4.1.4 Wheat Beers
    • 4.1.5 Porters
    • 4.1.6 Stouts
    • 4.1.7 Bocks
    • 4.1.8 Hybrid beers
    • 4.1.9 Specialty Beers
  • 4.2 By Distribution
    • 4.2.1 On-trade
    • 4.2.2 Off-trade
  • 4.3 By Geography
    • 4.3.1 North America
      • 4.3.1.1 United States
      • 4.3.1.2 Canada
      • 4.3.1.3 Mexico
      • 4.3.1.4 Others
    • 4.3.2 Europe
      • 4.3.2.1 Spain
      • 4.3.2.2 UK
      • 4.3.2.3 France
      • 4.3.2.4 Germany
      • 4.3.2.5 Russia
      • 4.3.2.6 Italy
      • 4.3.2.7 Others
    • 4.3.3 Asia-Pacific
      • 4.3.3.1 China
      • 4.3.3.2 India
      • 4.3.3.3 Malaysia
      • 4.3.3.4 Indonesia
      • 4.3.3.5 Others
    • 4.3.4 South America
      • 4.3.4.1 Brazil
      • 4.3.4.2 Argentina
      • 4.3.4.3 Others
    • 4.3.5 Africa
      • 4.3.5.1 South Africa
      • 4.3.5.2 Others

5. Competitive Landscape

  • 5.1 Strategy adopted by Key players
  • 5.2 Most Active Companies
  • 5.3 Market Share Analysis

6. Company Profiles

  • 6.1 D.G. Yuengling and Son
  • 6.2 The Boston Beer Company
  • 6.3 New Belgium Brewing Company
  • 6.4 Bell's Brewery Inc.
  • 6.5 The Gambrinus Company
  • 6.6 Sam Adams
  • 6.7 Sierra Nevada
  • 6.8 Stone & Wood Brewing Co.
  • 6.9 The Lagunitas Brewing Company
  • 6.10 Feral Brewing Co.
  • 6.11 Molson Coors
  • 6.12 Heineken
  • 6.13 Constellation Brands
  • 6.14 Anheuser-Busch InBev

7. Appendix

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