クラフトビールの世界市場の評価：タイプ別、カテゴリ別、包装タイプ別、パックサイズ別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

世界のクラフトビールの市場規模は、2023年に1,111億1,000万米ドルであり、2031年に2,399億1,000万米ドルに達すると予測され、2024年～2031年の予測期間にCAGRで10.1%の成長が見込まれます。複数の要因がクラフトビール市場の成長を促進し、世界進出を推進しています。クラフトビールメーカーは、ビールの風味と品質に重点を置いています。風味と品質を確保するため、メーカーは高級食材と型破りな醸造技術を頻繁に利用します。多様な風味のプロファイルは、高品質な原料を混ぜることによって生み出され、大量生産された画一的なビールからクラフトビールへと選好が移り変わる顧客の注目を集めます。ビールがそれぞれの地域や地方の文化と結びついていることや、本物であるという感覚が、消費者を市場に惹きつけます。2024年3月、ドイツに本社を置くKrombacher Breweryは、世界の消費者にリーチするため、自社ブランドStarnbergerを立ち上げました。このブランドは、本物のバイエルンスタイルのラガービールであるStarnberger Hellを主力商品として、バイエルンビールとバイエルンの文化を紹介しています。

クラフトビールの醸造所は、一般的にユニークで創造的な醸造方法を採用し、使用する成分の限界に挑戦しています。さまざまな醸造方法が独特の風味を生み出し、ビール愛好家の興味を刺激します。地ビール醸造所としても知られるこれらの醸造所は、小規模な生産設備を持っているため、顧客の進化する選好に対応するのが比較的容易です。また、季節限定のビールや限定ビールもこれらの企業で簡単に醸造され、消費者の関心と需要を生み出しています。

多くのクラフトビールメーカーは、ブリューパブ、タップルーム、デジタルチャネルを利用して、消費者に直接アプローチしています。企業と消費者の直接的な交流は、ブランドに忠実な顧客の形成に役立ち、共同体感覚を促進します。

クラフトビールの品種や生産方式の複雑性は、ユニークな飲料への欲求を満たすためのクラフトビールへの切り替えを促しています。さらに、企業はデジタルマーケティングチャネルやソーシャルメディアを利用し、自社製品を宣伝し、消費者と交流しています。強力なインターネット上でのプレゼンスは、企業がターゲットとする消費者にリーチするのに役立っています。

よりクリーンな未来に向けた環境にやさしいビール生産

ビールの動向が絶えず変化する中、持続可能性が重大な要素となっています。エコロジーに配慮した醸造方法へのニーズは急速に拡大しており、地元産の原材料からエネルギー効率の高い手法に至るまで、クラフトビールの環境にやさしい未来へのコミットメントが、ビールビジネスにもっとも利益をもたらします。また、ビール企業は、廃水を利用した発電、ソーラーパネルの設置、醸造工程での熱の再利用、温室効果ガスの排出を追跡しながら削減計画を立てるなど、醸造所での温室効果ガス（GHG）排出の削減に継続的に取り組んでいます。例えば、アラスカを拠点とする醸造所であるJuneauは、氷河水をトウヒの針などの成分とともに利用し、アラスカの風味を生産に取り入れています。

また、サプライヤーからの排出を削減するため、多数の企業が産業パートナーと協力する取り組みを行っています。例えば、アラバマ州を拠点とするビール企業Ferusは、Eagle Solar & Light, LLCと連携し、醸造関連業務の電力供給を行っています。同社は、初年度に約2万米ドルを節約できたとしています。

クラフトビール市場のオンラインプレゼンスの拡大が需要を促進

クラフトビール部門は、その他の多くの産業と同様、成長し、デジタル革命を経験しています。数多くのeコマース企業が、定期購入ボックス、職人ビール、自家製ビール醸造用器具を販売しています。メーカー各社は、スピリッツやビールのドロップシッピングアプローチを利用しています。彼らは、ビールやアルコールの信頼できる販売業者を見つけるために、継続的に探しています。消費者がオンラインでビールを購入し、玄関先まで配達してもらうことが簡単にできるため、あらゆるビール企業が主なチャネルとしてeコマースを使用しています。この動向に合わせて、2023年3月、BrewBilt Brewing Companyは、Albertsonsやその他のスーパーマーケットを通じたオフライン販売に加え、オンラインでのビール販売を開始しました。同社はD2C販売を促進するため、ソーシャルメディアマーケティング戦略を策定しました。

当レポートでは、世界のクラフトビール市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 市場の認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
  • ブランド名
  • 風味
  • 多様性
  • 醸造所の評判
  • 原料
  • 醸造方法
  • パックサイズ
  • 価格
  • 包装タイプ
  • 持続可能性への志向
  • プロモーションオファー・割引
• 購入目的
• 購入媒体
• 購入頻度
• 友人や家族からの推奨
• 製品/ブランドの浸透におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 世界のクラフトビール市場の見通し（2017年～2031年）

• 市場規模と予測
  • 金額
  • 数量
• タイプ別
  • ラガー
  • エール
  • ハイブリッド
  • その他
• カテゴリ別
  • アルコール
  • ノンアルコール
• 包装タイプ別
  • 缶
  • 瓶
• パックサイズ別
  • 500ml未満
  • 750ml超
• エンドユーザー別
  • 個人
  • 商業
• 流通チャネル別
  • コンビニエンスストア
  • 店舗
  • 酒屋
  • インターネット小売
  • スーパーマーケット/ハイパーマーケット
  • その他
• 地域別
  • 北米
  • 欧州
  • 南米
  • アジア太平洋
  • 中東・アフリカ
• 市場シェア：企業別（2023年）

第6章 世界のクラフトビール市場の見通し：地域別（2017年～2031年）

• 北米
  • 市場規模と予測
  • タイプ別
  • カテゴリ別
  • 包装タイプ別
  • パックサイズ別
  • エンドユーザー別
  • 流通チャネル別
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド
• 南米
  • ブラジル
  • アルゼンチン
• アジア太平洋
  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン
• 中東・アフリカ
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ

第7章 市場マッピング（2023年）

• タイプ別
• カテゴリ別
• 包装タイプ別
• パックサイズ別
• エンドユーザー別
• 価格帯別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2023年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Anheuser-Busch InBev SA/NV
• Molson Coors Beverage Company
• MAHOU, SA (Founders Brewing Co.)
• D.G. Yuengling and Son Inc.
• Carlow Brewing Company
• Stone & Wood Brewing Co.
• The Boston Beer Company Inc.
• Bell's Brewery, Inc.
• Sierra Nevada Brewing Co.
• New Belgium Brewing Company Inc.

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.Global Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 2.Global Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 3.Global Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 4.Global Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 5.Global Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 6.Global Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 7.Global Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 8.Global Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 9.Global Craft Beer Market Share (%), By Region, 2017-2031F
• Figure 10.North America Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 11.North America Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 12.North America Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 13.North America Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 14.North America Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 15.North America Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 16.North America Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 17.North America Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 18.North America Craft Beer Market Share (%), By Country, 2017-2031F
• Figure 19.United States Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 20.United States Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 21.United States Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 22.United States Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 23.United States Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 24.United States Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 25.United States Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 26.United States Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 27.Canada Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 28.Canada Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 29.Canada Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 30.Canada Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 31.Canada Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 32.Canada Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 33.Canada Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 34.Canada Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 35.Mexico Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 36.Mexico Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 37.Mexico Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 38.Mexico Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 39.Mexico Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 40.Mexico Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 41.Mexico Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 42.Mexico Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 43.Europe Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 44.Europe Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 45.Europe Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 46.Europe Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 47.Europe Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 48.Europe Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 49.Europe Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 50.Europe Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 51.Europe Craft Beer Market Share (%), By Country, 2017-2031F
• Figure 52.Germany Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 53.Germany Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 54.Germany Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 55.Germany Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 56.Germany Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 57.Germany Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 58.Germany Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 59.Germany Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 60.France Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 61.France Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 62.France Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 63.France Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 64.France Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 65.France Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 66.France Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 67.France Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 68.Italy Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 69.Italy Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 70.Italy Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 71.Italy Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 72.Italy Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 73.Italy Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 74.Italy Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 75.Italy Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 76.United Kingdom Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 77.United Kingdom Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 78.United Kingdom Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 79.United Kingdom Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 80.United Kingdom Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 81.United Kingdom Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 82.United Kingdom Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 83.United Kingdom Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 84.Russia Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 85.Russia Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 86.Russia Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 87.Russia Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 88.Russia Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 89.Russia Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 90.Russia Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 91.
• Figure 92.Russia Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 93.Netherlands Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 94.Netherlands Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 95.Netherlands Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 96.Netherlands Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 97.Netherlands Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 98.Netherlands Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 99.Netherlands Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 100.Netherlands Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 101.Spain Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 102.Spain Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 103.Spain Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 104.Spain Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 105.Spain Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 106.Spain Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 107.Spain Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 108.Spain Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 109.Turkey Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 110.Turkey Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 111.Turkey Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 112.Turkey Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 113.Turkey Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 114.Turkey Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 115.Turkey Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 116.Turkey Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 117.Poland Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 118.Poland Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 119.Poland Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 120.Poland Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 121.Poland Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 122.Poland Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 123.Poland Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 124.Poland Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 125.South America Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 126.South America Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 127.South America Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 128.South America Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 129.South America Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 130.South America Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 131.South America Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 132.South America Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 133.South America Craft Beer Market Share (%), By Country, 2017-2031F
• Figure 134.Brazil Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 135.Brazil Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 136.Brazil Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 137.Brazil Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 138.Brazil Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 139.Brazil Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 140.Brazil Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 141.Brazil Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 142.Argentina Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 143.Argentina Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 144.Argentina Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 145.Argentina Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 146.Argentina Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 147.Argentina Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 148.Argentina Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 149.Argentina Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 150.Asia-Pacific Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 151.Asia-Pacific Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 152.Asia-Pacific Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 153.Asia-Pacific Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 154.Asia-Pacific Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 155.Asia-Pacific Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 156.Asia-Pacific Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 157.Asia-Pacific Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 158.Asia-Pacific Craft Beer Market Share (%), By Country, 2017-2031F
• Figure 159.India Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 160.India Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 161.India Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 162.India Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 163.India Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 164.India Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 165.India Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 166.India Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 167.China Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 168.China Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 169.China Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 170.China Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 171.China Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 172.China Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 173.China Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 174.China Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 175.Japan Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 176.Japan Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 177.Japan Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 178.Japan Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 179.Japan Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 180.Japan Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 181.Japan Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 182.Japan Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 183.Australia Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 184.Australia Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 185.Australia Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 186.Australia Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 187.Australia Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 188.Australia Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 189.Australia Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 190.Australia Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 191.Vietnam Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 192.Vietnam Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 193.Vietnam Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 194.Vietnam Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 195.Vietnam Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 196.Vietnam Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 197.Vietnam Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 198.Vietnam Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 199.South Korea Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 200.South Korea Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 201.South Korea Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 202.South Korea Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 203.South Korea Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 204.South Korea Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 205.South Korea Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 206.South Korea Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 207.Indonesia Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 208.Indonesia Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 209.Indonesia Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 210.Indonesia Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 211.Indonesia Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 212.Indonesia Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 213.Indonesia Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 214.Indonesia Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 215.Philippines Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 216.Philippines Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 217.Philippines Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 218.Philippines Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 219.Philippines Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 220.Philippines Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 221.Philippines Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 222.Philippines Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 223.Middle East & Africa Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 224.Middle East & Africa Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 225.Middle East & Africa Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 226.Middle East & Africa Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 227.Middle East & Africa Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 228.Middle East & Africa Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 229.Middle East & Africa Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 230.Middle East & Africa Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 231.Middle East & Africa Craft Beer Market Share (%), By Country, 2017-2031F
• Figure 232.Saudi Arabia Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 233.Saudi Arabia Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 234.Saudi Arabia Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 235.Saudi Arabia Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 236.Saudi Arabia Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 237.Saudi Arabia Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 238.Saudi Arabia Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 239.Saudi Arabia Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 240.UAE Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 241.UAE Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 242.UAE Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 243.UAE Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 244.UAE Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 245.UAE Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 246.UAE Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 247.UAE Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 248.South Africa Craft Beer Market, By Value, In USD Billion, 2017-2031F
• Figure 249.South Africa Craft Beer Market, By Volume, In Million Cases, 2017-2031F
• Figure 250.South Africa Craft Beer Market Share (%), By Type, 2017-2031F
• Figure 251.South Africa Craft Beer Market Share (%), By Category, 2017-2031F
• Figure 252.South Africa Craft Beer Market Share (%), By Packaging Type, 2017-2031F
• Figure 253.South Africa Craft Beer Market Share (%), By Pack Size, 2017-2031F
• Figure 254.South Africa Craft Beer Market Share (%), By End-user, 2017-2031F
• Figure 255.South Africa Craft Beer Market Share (%), By Distribution Channel, 2017-2031F
• Figure 256.By Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 257.By Category Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 258.By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 259.By Pack Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 260.By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 261.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 262.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global craft beer market was valued at USD 111.11 billion in 2023, expected to reach USD 239.91 billion in 2031, with a CAGR of 10.1% for the forecast period between 2024 and 2031. Several factors are responsible for driving the growth of the craft beer market and fueling their global expansion. The major focus of craft breweries is on flavors and the quality of beer. To ensure flavor and quality, manufacturers frequently make use of premium ingredients and unconventional brewing techniques. The diverse flavor profiles are created by mixing with quality ingredients, which draws the attention of customers to shift their preference from mass-produced standardized beer to craft beer. The feeling of authenticity and linkage of the beer with the culture of the respective area or region fascinates the consumers towards the market. In March 2024, Germany-based Krombacher Brewery launched its brand, Starnberger to reach the global audience. The brand showcases Bavarian beers and the culture of Bavaria with the main product Starnberger Hell, which is a genuine Bavarian style lager beer.

Craft breweries generally employ unique and creative brewing methods, pushing the limits of the components used. Various brewing methods develop unique flavor profiles which stimulate the interest of beer enthusiasts. These breweries, also known as microbreweries, have small-scale production facilities, which makes it comparatively easier for the customers to respond to the evolving tastes. Also, seasonal brews and limited-edition beers are easily brewed by these companies, generating consumer interest and demand.

Many craft breweries use brewpubs, taprooms, and digital channels to reach directly to their consumers. The direct interaction between the company and the consumers helps in building loyal customers for their brands, promoting a feeling of community.

The intricacies of craft beer varieties and the production methods encourage people to switch to craft beer to satisfy their desire for unique beverages. Additionally, companies are employing digital marketing channels and social media to advertise their offerings and interact with consumers. A strong internet presence is helping companies reach their targeted audience.

Eco-friendly Beer Production for a Cleaner Future

As the trends of beer change constantly, sustainability becomes an important factor. The need for ecologically friendly brewing methods is rapidly expanding and the beer business can benefit most from a commitment to a greener future for craft beer, starting from locally sourced ingredients to energy-efficient procedures. Also, breweries are continually working on reducing greenhouse gas (GHG) emissions in the brewery by generating electricity using wastewater, setting up solar panels, repurposing heat in the brewing process, and tracking greenhouse gas emissions while creating plans to cut them. For instance, AK-based brewery, Juneau, makes use of glacial water along with components like spruce needles, to incorporate Alaska's flavors in its production.

Many are taking initiatives to collaborate with their industry partners to lower the emissions from the suppliers. For instance, Alabama-based brewery Ferus works in collaboration with Eagle Solar & Light, LLC to power its brewing-related operations. The company claims to have saved around USD 20,000 in the first year.

Growing Online Presence of Craft Beer Market Drive the Demand

The craft beer sector, like many other industries, is growing and going through a digital revolution. Numerous e-commerce companies are selling subscription boxes, artisan brews, and equipment for home brewing beer. Manufacturers are using a drop shipping approach for spirits and beer. They are on a continuous lookout to locate a trustworthy distributor of beer and alcohol. Almost all sorts of beer firms use e-commerce as their primary channel due to the ease with which consumers can purchase beer online and get it delivered at their doorstep. Aligning with the trend, in March 2023, BrewBilt Brewing Company launched its online beer sales in addition to the offline ones through Albertsons and other supermarkets. The company framed a social media marketing strategy to encourage D2C sales.

Moreover, companies are collaborating with social media influencers for mass reach and creating brand loyalty. Attractive offers and discounts offered or announced by these influencers draw the attention of beer enthusiasts, driving the sales in the market.

Asia-Pacific to Hold Dominant Share

Significant growth in Asia-Pacific is witnessed in the craft beer industry, making it a dominant force globally. The growth is driven by changing consumer preferences towards premium beverages, rising number of microbreweries as well as independent brewers, and growing urbanization in the region. Millennials and young professionals, especially in Asian countries, are enthusiastic for unique tastes and flavours enhancing their drinking experiences. Increasing tourism and favorable government policies supporting microbreweries contribute to the region holding the dominant position.

In August 2023, India-based craft beer company, Lone Wolf, expanded its portfolio by adding two new variants to it, Mavrick and Alpha, which are made using low-additive, low-enzyme, and premium quality ingredients, with less than 5% ABV. The launch was aimed at offering a broader range of choices to consumers.

Future Market Scenario (2024 - 2031F)

Growing consumer awareness for good quality and variety of craft beer are the two factors which are expected to fuel the demand of craft beer. Alongside, unique and innovative craft beer offerings will spur the market in future.

As beer tourism is on the rise, the growing western influence will help in the expansion of the market. People like to flock to taprooms and beer festivals to taste the varieties of craft beer offered by the breweries.

The sustainability trend is expected to see a rise with technological advancements shaping the market landscape. Energy-efficient brewing processes as well as solutions for packaging will be adopted by the majority of brewers to appeal to eco-friendly consumers.

Key Players Landscape and Outlook

Global craft beer market displays a competitive environment with numerous key players dominating the industry. The key players are introducing differentiated products to maintain their market share. Big brewers aim to create flavors that customers enjoy. The market outlook seems to be promising with factors such as rising consumer demand for premium beverages, increasing demand for sustainable and eco-friendly products and technological advancements in the industry. Mergers, acquisitions, and strategic partnerships are transforming the market, providing unique varieties to consumers. In October 2023, Tilray Brands, Inc. acquired eight beverage brands, including beer brands, from Anheuser-Busch. The breweries and brewpubs associated with the brands were part of the acquisition. The acquisition aimed to benefit from the established portfolio with a loyal consumer base, thereby increasing the sales volume.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Name
  • 4.4.2.Flavour
  • 4.4.3.Variety
  • 4.4.4.Brewery Reputation
  • 4.4.5.Ingredients
  • 4.4.6.Brewing Methods
  • 4.4.7.Pack Size
  • 4.4.8.Price
  • 4.4.9.Packaging Type
  • 4.4.10.Inclination Towards Sustainability
  • 4.4.11.Promotional Offers & Discounts
• 4.5.Purpose of Purchase
• 4.6.Medium of Purchase
• 4.7.Frequency of Purchase
• 4.8.Recommendations from friends/family
• 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.Global Craft Beer Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Type
  • 5.2.1.Lager
    • 5.2.1.1.Pale
    • 5.2.1.2.Bock
    • 5.2.1.3.Dark
  • 5.2.2.Ale
    • 5.2.2.1.Porter
    • 5.2.2.2.Stout
    • 5.2.2.3.Others
  • 5.2.3.Hybrid
    • 5.2.3.1.Amber
    • 5.2.3.2.Specialty
  • 5.2.4.Others
• 5.3.By Category
  • 5.3.1.Alcoholic
  • 5.3.2.Non-alcoholic
• 5.4.By Packaging Type
  • 5.4.1.Cans
  • 5.4.2.Bottles
• 5.5.By Pack Size
  • 5.5.1.Less than 500ml
  • 5.5.2.500ml - 750ml
  • 5.5.3.More than 750ml
• 5.6.By End-user
  • 5.6.1.Individuals
  • 5.6.2.Commercial
    • 5.6.2.1.Hotels
    • 5.6.2.2.Bars and Pubs
    • 5.6.2.3.Cafes and Clubs
    • 5.6.2.4.Others
• 5.7.By Distribution Channel
  • 5.7.1.Convenience Stores
  • 5.7.2.On-Premises
  • 5.7.3.Liquor Stores
  • 5.7.4.Internet Retailing
  • 5.7.5.Supermarkets/Hypermarkets
  • 5.7.6.Others
• 5.8.By Region
  • 5.8.1.North America
  • 5.8.2.Europe
  • 5.8.3.South America
  • 5.8.4.Asia-Pacific
  • 5.8.5.Middle East and Africa
• 5.9.By Company Market Share (%), 2023

6.Global Craft Beer Market Outlook, By Region, 2017-2031F

• 6.1.North America*
  • 6.1.1.Market Size & Forecast
    • 6.1.1.1.By Value
    • 6.1.1.2.By Volume
  • 6.1.2.By Type
    • 6.1.2.1.Lager
      • 6.1.2.1.1.Pale
      • 6.1.2.1.2.Bock
      • 6.1.2.1.3.Dark
    • 6.1.2.2.Ale
      • 6.1.2.2.1.Porter
      • 6.1.2.2.2.Stout
      • 6.1.2.2.3.Others
    • 6.1.2.3.Hybrid
      • 6.1.2.3.1.Amber
      • 6.1.2.3.2.Specialty
    • 6.1.2.4.Others
  • 6.1.3.By Category
    • 6.1.3.1.Alcoholic
    • 6.1.3.2.Non-alcoholic
  • 6.1.4.By Packaging Type
    • 6.1.4.1.Cans
    • 6.1.4.2.Bottles
  • 6.1.5.By Pack Size
    • 6.1.5.1.Less than 500ml
    • 6.1.5.2.500ml - 750ml
    • 6.1.5.3.More than 750ml
  • 6.1.6.By End-user
    • 6.1.6.1.Individuals
    • 6.1.6.2.Commercial
      • 6.1.6.2.1.Hotels
      • 6.1.6.2.2.Bars and Pubs
      • 6.1.6.2.3.Cafes and Clubs
      • 6.1.6.2.4.Others
  • 6.1.7.By Distribution Channel
    • 6.1.7.1.Convenience Stores
    • 6.1.7.2.On-Premises
    • 6.1.7.3.Liquor Stores
    • 6.1.7.4.Internet Retailing
    • 6.1.7.5.Supermarkets/Hypermarkets
    • 6.1.7.6.Others
  • 6.1.8.United States*
    • 6.1.8.1.Market Size & Forecast
      • 6.1.8.1.1.By Value
      • 6.1.8.1.2.By Volume
    • 6.1.8.2.By Type
      • 6.1.8.2.1.Lager
        • 6.1.8.2.1.1.Pale
        • 6.1.8.2.1.2.Bock
        • 6.1.8.2.1.3.Dark
      • 6.1.8.2.2.Ale
        • 6.1.8.2.2.1.Porter
        • 6.1.8.2.2.2.Stout
        • 6.1.8.2.2.3.Others
      • 6.1.8.2.3.Hybrid
        • 6.1.8.2.3.1.Amber
        • 6.1.8.2.3.2.Specialty
      • 6.1.8.2.4.Others
    • 6.1.8.3.By Category
      • 6.1.8.3.1.Alcoholic
      • 6.1.8.3.2.Non-alcoholic
    • 6.1.8.4.By Packaging Type
      • 6.1.8.4.1.Cans
      • 6.1.8.4.2.Bottles
    • 6.1.8.5.By Pack Size
      • 6.1.8.5.1.Less than 500ml
      • 6.1.8.5.2.500ml - 750ml
      • 6.1.8.5.3.More than 750ml
    • 6.1.8.6.By End-user
      • 6.1.8.6.1.Individuals
      • 6.1.8.6.2.Commercial
        • 6.1.8.6.2.1.Hotels
        • 6.1.8.6.2.2.Bars and Pubs
        • 6.1.8.6.2.3.Cafes and Clubs
        • 6.1.8.6.2.4.Others
    • 6.1.8.7.By Distribution Channel
      • 6.1.8.7.1.Convenience Stores
      • 6.1.8.7.2.On-Premises
      • 6.1.8.7.3.Liquor Stores
      • 6.1.8.7.4.Internet Retailing
      • 6.1.8.7.5.Supermarkets/Hypermarkets
      • 6.1.8.7.6.Others
  • 6.1.9.Canada
  • 6.1.10.Mexico

All segments will be provided for all regions and countries covered

• 6.2.Europe
  • 6.2.1.Germany
  • 6.2.2.France
  • 6.2.3.Italy
  • 6.2.4.United Kingdom
  • 6.2.5.Russia
  • 6.2.6.Netherlands
  • 6.2.7.Spain
  • 6.2.8.Turkey
  • 6.2.9.Poland
• 6.3.South America
  • 6.3.1.Brazil
  • 6.3.2.Argentina
• 6.4.Asia-Pacific
  • 6.4.1.India
  • 6.4.2.China
  • 6.4.3.Japan
  • 6.4.4.Australia
  • 6.4.5.Vietnam
  • 6.4.6.South Korea
  • 6.4.7.Indonesia
  • 6.4.8.Philippines
• 6.5.Middle East & Africa
  • 6.5.1.UAE
  • 6.5.2.Saudi Arabia
  • 6.5.3.South Africa

7.Market Mapping, 2023

• 7.1.By Type
• 7.2.By Category
• 7.3.By Packaging Type
• 7.4.By Pack Size
• 7.5.By End-user
• 7.6.By Price Range
• 7.7.By Distribution Channel
• 7.8.By Region

8.Macro Environment and Industry Structure

• 8.1.Supply Demand Analysis
• 8.2.Import Export Analysis
• 8.3.Value Chain Analysis
• 8.4.PESTEL Analysis
  • 8.4.1.Political Factors
  • 8.4.2.Economic System
  • 8.4.3.Social Implications
  • 8.4.4.Technological Advancements
  • 8.4.5.Environmental Impacts
  • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5.Porter's Five Forces Analysis
  • 8.5.1.Supplier Power
  • 8.5.2.Buyer Power
  • 8.5.3.Substitution Threat
  • 8.5.4.Threat from New Entrant
  • 8.5.5.Competitive Rivalry

9.Market Dynamics

• 9.1.Growth Drivers
• 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

• 10.1.Competition Matrix of Top Five Market Leaders
• 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4.SWOT Analysis (For Five Market Players)
• 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

• 13.1.Anheuser-Busch InBev SA/NV
  • 13.1.1.Company Details
  • 13.1.2.Key Management Personnel
  • 13.1.3.Products & Services
  • 13.1.4.Financials (As reported)
  • 13.1.5.Key Market Focus & Geographical Presence
  • 13.1.6.Recent Developments
• 13.2.Molson Coors Beverage Company
• 13.3.MAHOU, SA (Founders Brewing Co.)
• 13.4.D.G. Yuengling and Son Inc.
• 13.5.Carlow Brewing Company
• 13.6.Stone & Wood Brewing Co.
• 13.7.The Boston Beer Company Inc.
• 13.8.Bell's Brewery, Inc.
• 13.9.Sierra Nevada Brewing Co.
• 13.10.New Belgium Brewing Company Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer