サンプル依頼リスト カート
  • English
デフォルト表紙
市場調査レポート
商品コード
1722904

クラフトビールの市場規模、シェア、動向、製品タイプ別、年齢層別、流通チャネル別、地域別、2025～2033年予測

Craft Beer Market Size, Share, Trends and Forecast by Product Type, Age Group, Distribution Channel, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 144 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.36円
クラフトビールの市場規模、シェア、動向、製品タイプ別、年齢層別、流通チャネル別、地域別、2025～2033年予測
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のクラフトビールの市場規模は2024年に1,426億米ドルとなりました。今後、IMARC Groupは、同市場が2033年には3,297億米ドルに達し、2025年から2033年にかけて8.74%のCAGRを示すと予測しています。現在、欧州が市場を独占しており、2024年の市場シェアは38.1%を超えます。同市場は主に、ユニークで風味豊かなビールに対する消費者の嗜好の高まり、地ビールや職人技を駆使した飲料への需要の高まり、ビールツーリズムの人気の高まり、ミレニアル世代や健康志向の消費者をターゲットとした革新的なマーケティング戦略によって牽引されています。

クラフトビールの市場分析：

市場の成長と規模：消費者の嗜好の変化と人口の増加により、世界のクラフトビールの市場シェアは大きく拡大しています。嗜好やファッションの多様化により、顧客層が拡大し、特に個性的で手作り志向の若い世代を中心に市場規模が拡大しています。

技術の進歩：このビジネスでは、サプライチェーン・マネジメントと醸造プロセスにおける技術の進歩が極めて重要です。最新の醸造方法と設備は、より多くの風味の革新と安定した品質を可能にし、デジタル・マーケティングと流通チャネルは市場を拡大し、消費者との交流を深めています。

業界での応用業界におけるクラフトビールの用途は、一般的な飲食品消費者の枠を超え、飲食品や観光分野、文化イベントにも及んでいます。グルメ料理と一緒に提供されることが増え、料理体験が向上しています。

主な市場動向：消費者の嗜好がより健康的な製品へとシフトしています。醸造所との提携による限定ビールや季節限定ビールの人気は、消費者の交流と市場の活気を高めています。

地理的動向：世界のクラフトビールの市場の需要は、北米と欧州で急速に拡大しており、アジア太平洋地域は、可処分所得の増加と消費者の欧米製品への嗜好の変化により、大いに期待されています。各地域の市場力学は、各地域の独特な風味の嗜好と醸造の伝統に影響されます。

競合情勢：小規模な地ビール醸造所やブルーパブが多いのが市場の特徴です。大手のビールメーカーも買収や独自のクラフトスタイル・ビールの導入を通じてクラフトビールの市場に参入しており、競争は激化しています。

課題と機会：クラフトビールの市場の成長レポートでは、小規模醸造業者にとって厳しい法律や高価な事業などの障害に直面しています。それにもかかわらず、健康志向の選択肢を含む製品ポートフォリオの拡大や、デジタル・プラットフォームの活用による市場への浸透と顧客との交流の強化など、注目すべき展望が存在します。ビール・ツーリズムの人気の高まりは、業界のさらなる成長機会をもたらします。

クラフトビールの市場動向：

職人的で個性的な味を好む消費者の増加

クラフトビールの市場の展望は、職人的で個性的なフレーバーに対する消費者の嗜好の変化により拡大しています。これはクラフトビールの業界の主要動向のひとつです。この変化は、大量生産されるビールの均質化された味わいへの対応であり、これらのビールはIPA、スタウト、サワーなど幅広い味わいとジャンルを提供し、多様な味覚に対応します。高級食材や地元産の食材を使用することで、これらのビールの魅力はさらに増し、消費者が自分たちが口にする食材の産地や品質に関心を持つようになっていることを物語っています。一般的なビールの選択肢と比較すると、ミレニアル世代やZ世代の消費者は、新しく多様な風味を試したがるため、この動向に特に惹かれます。

地ビール醸造所とブルーパブの著しい増加

主要なクラフトビールの市場のビジネス機会は、世界中のビールパブや地ビール醸造所の大幅な成長です。こうした小規模施設の増加により、ビール愛好家のコミュニティはより活発化し、つながりが強くなっています。マイクロブルワリーやブルーパブは、醸造の実験や革新のための独特の環境を提供します。多くの地域では、小規模なビール醸造事業を促進する政府の支援法があり、この成長に寄与しています。加えて、こうした場所を訪れることで、顧客は醸造工程を実際に見たり、醸造者と直接交流したりすることができ、その体験全体が商品の魅力を高めています。こうした要因が、クラフトビールの市場統計の改善につながっています。

健康志向の高まりと低アルコール飲料への需要

市場のもう1つの主要促進要因は、健康と福祉を重視する傾向が強まっていることです。クラフトビールメーカーはこのニーズに機敏に対応し、風味の深みを犠牲にすることなく、より健康的な選択肢を提供する幅広い「ライト」ビールを生み出しています。職人技を駆使したノンアルコールビールもまた、健康に気を配りながらも味には妥協できない消費者のため、需要の増加を目の当たりにしています。健康志向へのシフトが市場を牽引しています。これによって、健康上の懸念からビールの飲用を避けていた消費者が、ビールに魅力を感じるようになりました。この開拓は、新たな消費者層の開拓を可能にし、クラフトビールの業界レポートにおける市場の成長をさらに後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のクラフトビールの市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • エール
  • ラガー
  • その他

第7章 市場内訳：年齢層別

  • 21～35歳
  • 40～54歳
  • 55歳以上

第8章 市場内訳：流通チャネル別

  • オントレード
  • オフトレード

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Anheuser-Busch InBev SA/NV
    • Bell's Brewery Inc.
    • Constellation Brands Inc.
    • D.G. Yuengling & Son Inc.
    • Diageo Plc
    • Duvel Moortgat
    • Heineken NV
    • New Belgium Brewing Company Inc.
    • Oskar Blues Brewery LLC
    • Sierra Nevada Brewing Co.
    • Stone & Wood Brewing Co.（Lion Brewery Co）
    • The Boston Beer Company Inc.
図表

List of Figures

  • Figure 1: Global: Craft Beer Market: Major Drivers and Challenges
  • Figure 2: Global: Craft Beer Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Craft Beer Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Craft Beer Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Craft Beer Market: Breakup by Age Group (in %), 2024
  • Figure 6: Global: Craft Beer Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Craft Beer Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Craft Beer (Ales) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Craft Beer (Ales) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Craft Beer (Lagers) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Craft Beer (Lagers) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Craft Beer (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Craft Beer (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Craft Beer (21-35 Years Old) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Craft Beer (21-35 Years Old) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Craft Beer (40-54 Years Old) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Craft Beer (40-54 Years Old) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Craft Beer (55 Years and Above) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Craft Beer (55 Years and Above) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Craft Beer (On-Trade) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Craft Beer (On-Trade) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Craft Beer (Off-Trade) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Craft Beer (Off-Trade) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: North America: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: North America: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: United States: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: United States: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Canada: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Canada: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Asia-Pacific: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Asia-Pacific: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: China: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: China: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Japan: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Japan: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: India: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: India: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: South Korea: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: South Korea: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Australia: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Australia: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Indonesia: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Indonesia: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Others: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Others: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Europe: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Europe: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Germany: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Germany: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: France: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: France: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: United Kingdom: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: United Kingdom: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Italy: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Italy: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Spain: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Spain: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Russia: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Russia: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Others: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Others: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Latin America: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Latin America: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Brazil: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Brazil: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Mexico: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Mexico: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Others: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Others: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Middle East and Africa: Craft Beer Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Middle East and Africa: Craft Beer Market: Breakup by Country (in %), 2024
  • Figure 72: Middle East and Africa: Craft Beer Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Global: Craft Beer Industry: SWOT Analysis
  • Figure 74: Global: Craft Beer Industry: Value Chain Analysis
  • Figure 75: Global: Craft Beer Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Craft Beer Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Craft Beer Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Craft Beer Market Forecast: Breakup by Age Group (in Million USD), 2025-2033
  • Table 4: Global: Craft Beer Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 5: Global: Craft Beer Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Craft Beer Market: Competitive Structure
  • Table 7: Global: Craft Beer Market: Key Players
目次
Product Code: SR112025A5012

The global craft beer market size was valued at USD 142.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 329.7 Billion by 2033, exhibiting a CAGR of 8.74% from 2025-2033. Europe currently dominates the market, holding a market share of over 38.1% in 2024. The market is primarily driven by the rising consumer preference for unique, flavorful beers, increasing demand for locally brewed and artisanal beverages, growing popularity of beer tourism, and innovative marketing strategies targeting millennials and health-conscious consumers.

Craft Beer Market Analysis:

Market Growth and Size: Due to shifting consumer preferences and a growing population, the global craft beer market share is expanding significantly. The market is becoming more diverse in terms of taste profiles and fashions, drawing in a larger client base and growing in size especially among younger generations who value distinctive and handcrafted goods.

Technological Advancements: In the business, technological advancements in supply chain management and brewing processes are crucial. Modern brewing methods and equipment enable more flavor innovation and consistent quality, and digital marketing and distribution channels are expanding the market and increasing consumer interaction.

Industry Applications: The uses of craft beer in the industry go beyond the typical beverage consumer and include the food and tourist sectors as well as cultural events. They are being served with gourmet dishes more and more, which improves the culinary experience.

Key Market Trends: There is a shift in consumer preferences towards healthier products. The popularity of limited edition and seasonal beers, which frequently come from brewery partnerships, is boosting consumer interaction and market vibrancy.

Geographical Trends: The global craft beer market demand is expanding rapidly in North America and Europe, and the Asia-Pacific area has a lot of promise because of rising disposable incomes and a shift in consumer preferences towards Western goods. Local market dynamics are influenced by the distinct flavor preferences and brewing traditions of each region.

Competitive Landscape: Many small-scale microbreweries and brewpubs characterize the market. The competition is getting more intense as larger breweries are also joining the craft market through acquisitions or the introduction of their own craft-style beers.

Challenges and Opportunities: The craft beer market growth report is confronted with obstacles including strict laws and expensive operations for small-scale brewers. Nonetheless, there exist noteworthy prospects for broadening product portfolios to encompass health-conscious choices and leveraging digital platforms to enhance market penetration and enhance customer interaction. The increasing popularity of beer tourism presents further opportunities for industry growth.

Craft Beer Market Trends:

Increasing consumer preference for artisanal and unique flavors

The craft beer market outlook is expanding due to shifting customer preferences for artisanal and distinctive flavors. It is one of the major craft beer industry trends. This change is a response to the homogenized flavors of mass-produced beers; these beers offer a wide range of flavors and genres, such as IPAs, stouts, and sours, to suit a wide variety of palates. The use of premium and locally obtained ingredients adds to the allure of these beers and speaks to consumers' growing concern about the provenance and quality of the food they eat. When compared to typical beer options, millennials, and Gen Z consumers are especially drawn to this trend since they are eager to try out new and varied flavor profiles and frequently see the product's consumption as a more unique and genuine experience.

Considerable growth in the number of microbreweries and brewpubs

A major craft beer market business opportunity is the considerable growth in the number of brewpubs and microbreweries around the globe. Due to the growth of these small-scale establishments, the beer enthusiast community has become more active and connected. Microbreweries and brewpubs provide a distinctive setting for brewing experiments and innovations. Many areas have supportive government laws that promote small-scale brewing enterprises, contributing to this growth. interact with brewers and the brewing process, which enhances the product's appeal and creates a more comprehensive experience. In addition, the whole experience of visiting these places, where customers can watch the brewing process in action and interact with brewers directly, adds to the product's appeal. This factor is leading to an improvement in the craft beer market statistics.

Rising health consciousness and demand for low-alcohol options

Another key driver of the market is the growing emphasis on health and well-being. Craft brewers have responded to this need with agility, creating a wide range of 'light' beers that offer healthier options without sacrificing flavor depth. The artisanal non-alcoholic beers are also witnessing an increase in demand due to the consumers who care about their health but can't compromise on taste. This shift towards healthier options is driving the market. This attracts consumers who might have otherwise avoided beer consumption due to health concerns. This development has allowed the market to tap into a new consumer base, further fueling its growth in the craft beer industry report.

Craft Beer Industry Segmentation:

Breakup by Product Type:

  • Ales
  • Lagers
  • Others

Ales accounts for the majority of the market share

A sizable section of the market is dominated by ales. They are renowned for their complex and deep flavors. This category features IPAs, stouts, and porters, among other kinds. Each has a unique flavor and aroma. Ales' fermentation process, which takes place at higher temperatures, adds to the depth and diversity of their flavors. The ale market is especially well-liked by beer connoisseurs who value artisanal and distinctive beer experiences and who are looking for complexity and a wide range of flavor experiences. The introduction of barrel-aged and experimental ales attracts a growing segment of the market that appreciates artisanal and unique beer experiences.

Conversely, due to their broad appeal and ease of access, lagers constitute yet another noteworthy market category. Lagers are popular with a wide range of customers. They have a milder and smoother flavor profile than ales due to the lower temperature fermentation procedure. Pilsners and helles are two of the sub-types in this category that come in a variety of flavors to suit a wide range of consumer tastes.

Breakup by Age Group:

  • 21-35 Years Old
  • 40-54 Years Old
  • 55 Years and Above

21-35 years old holds the largest share of the industry

The market's largest section is made up of people aged 21 to 35, who are drawn to flavors that are distinctive and varied. This group, which includes early Gen Zers and the latter half of Millennials, exhibits a significant taste for artisanal and specialty beers. They are more willing to try out new flavors and varieties, such as experimental brews and IPAs. Furthermore, social media and trends have a big impact on this group, which makes them more open to new product releases and marketing initiatives.

However, the 40-54 age group, which makes up a sizable share of the market, is frequently distinguished by more sophisticated and discriminating tastes. This group, which is mostly made up of Gen Xers, flavors quality over quantity and typically has more disposable cash. They will probably enjoy classic, well-made beers, and they will probably be especially interested in real, regional breweries. This market is particularly drawn to well-known craft brands with a solid name and legacy because they frequently appreciate the craftsmanship and background of the brew.

Moreover, the market for those 55 years of age and above is expanding within the sector. Their selections are also heavily influenced by their health, with a preference for lighter, lower-alcohol, and maybe healthier options. This group enjoys beer primarily for its social and communal qualities, and they frequently drink it in places like brewpubs and community events. They may have a penchant for traditional tastes and styles, but this age group is also becoming more open to trying new things.

Breakup by Distribution Channel:

  • On-Trade
  • Off-Trade

On-trade represents the leading market segment

The market's largest segment is the on-trade distribution channel, which includes places like brewpubs, restaurants, taverns, and pubs. Customers place high importance on the social component of drinking this type of artisanal beer, which is the reason for its supremacy. Through the on-trade route, customers can sample a range of products, frequently under the guidance of experienced staff members or, in the case of brewpubs, directly from the brewers. They showcase rare or limited-edition beers to satisfy customers' cravings for uncommon and exciting experiences. Customers are drawn in by this engaging experience as well as the social atmosphere of these businesses, especially the younger people.

In contrast, a sizable but lesser portion of the industry is represented by the off-trade distribution channel, which includes retail establishments like supermarkets, liquor stores, and internet platforms. Customers who want the ease of using the product at home or in private settings may find this channel appealing. Furthermore, the increased availability of products in mainstream retail stores and the emergence of e-commerce sites that specialize in beer delivery are driving growth in the off-trade industry. This market includes people who want to buy these type of beers as gifts or who would rather consume them in the comfort of their own homes.

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Europe leads the market, accounting for the largest craft beer market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

With a long history of brewing and a strong beer culture, notably in nations like Germany, Belgium, and the UK, Europe has the most market share. The region offers a vast array of varieties, from traditional ales and lagers to experimental brews, and is characterized by a fusion of modern innovation and old brewing processes. Craft beer is a vital component of the gastronomic and cultural experience, which is driving the market in addition to high domestic demand.

The Asia Pacific area is becoming the largest market segment due to factors such as rising urbanization, a burgeoning middle class with good income, and fast economic expansion. This region is known for its youthful population, which is always trying new and different flavors and not sticking to the norm when it comes to drinking beer. Due to an increase in microbreweries and a growing interest in craft beer culture, countries like China, Japan, and Australia are driving market expansion.

The market is well-established and growing in North America, especially in the United States and Canada, though at a steadier and more mature rate. This region is known for its innovative brewing techniques and many craft beer styles. It has a strong culture of microbreweries and brewpubs. The market has high consumer awareness and appreciation for craft beer. There is also a particular emphasis on local and artisanal brews.

The market in Latin America is in a phase of rapid growth. It is driven by increasing economic development and the influence of global beer trends. Countries including Brazil, Mexico, and Argentina are witnessing a rise in the number of craft breweries. They also have a growing consumer base keen on exploring diverse and locally produced beers.

Despite being relatively modest, the Middle East and Africa market has room to grow. Premium and imported craft beers are in high demand in these markets, and consumers' curiosity in trying out new flavors and varieties of beer is only increasing. The Middle East and Africa market is expected to grow gradually, concentrating on specialized customer niches and adopting focused marketing techniques.

Leading Key Players in the Craft Beer Industry:

The craft beer market leaders are imitating strategic concepts and innovations to increase their market share. They are broadening their product offerings by incorporating a variety of flavors and styles in order to meet consumer expectations and offer productive items. Additionally, the major companies are working together with other organizations and brewers to create a distinctive limited-edition beer. They are strongly using media platforms to advertise their products and increase sales in order to expand their market. Furthermore, by guaranteeing sustainability and a healthy environment, the major businesses are producing environmentally friendly items. This positive outlook demonstrates that success in the craft beer business requires quality, experimentation, invention, innovation, consumer friendliness, and sustainability.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Anheuser-Busch InBev SA/NV
  • Bell's Brewery Inc.
  • Constellation Brands Inc.
  • D.G. Yuengling & Son Inc.
  • Diageo Plc
  • Duvel Moortgat
  • Heineken NV
  • New Belgium Brewing Company Inc.
  • Oskar Blues Brewery LLC
  • Sierra Nevada Brewing Co.
  • Stone & Wood Brewing Co. (Lion Brewery Co)
  • The Boston Beer Company Inc.

Key Questions Answered in This Report

  • 1.How big is the craft beer market?
  • 2.What is the future outlook of craft beer market?
  • 3.What are the key factors driving the craft beer market?
  • 4.Which region accounts for the largest craft beer market share?
  • 5.Which are the leading companies in the global craft beer market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Craft Beer Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Ales
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Lagers
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Age Group

  • 7.1 21-35 Years Old
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 40-54 Years Old
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 55 Years and Above
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 On-Trade
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Off-Trade
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Anheuser-Busch InBev SA/NV
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Bell's Brewery Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Constellation Brands Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 D.G. Yuengling & Son Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Diageo Plc
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Duvel Moortgat
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Heineken NV
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 New Belgium Brewing Company Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Oskar Blues Brewery LLC
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Sierra Nevada Brewing Co.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Stone & Wood Brewing Co. (Lion Brewery Co)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 The Boston Beer Company Inc.
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis