クラフトビール市場：タイプ別、流通チャネル別-2025-2030年世界予測

クラフトビール市場の2023年の市場規模は1,663億5,000万米ドルで、2024年には1,795億6,000万米ドルに達すると予測され、CAGR 8.03％で成長し、2030年には2,857億6,000万米ドルに達すると予測されています。

クラフトビール市場は、伝統的な醸造技術、ユニークなフレーバー、地域の原料を重視する小規模で独立したオペレーションを特徴とする醸造業界のセグメントを表しています。クラフトビールの必要性は、多様で高品質なビール体験に対する消費者の嗜好の高まりに起因しており、地域経済を支えながら、フレーバーや醸造方法の革新を促進しています。その用途は、パブ、レストラン、小売店、消費者への直接販売など様々なセグメントに広がり、特に品質と本物志向を優先するミレニアル世代やZ世代にアピールしています。主なエンドユーザーには、個人消費者、ホスピタリティ・ビジネス、ユニークな味わいと職人技を求めるクラフトビール愛好家などが含まれます。市場に影響を与える重要な成長要因には、プレミアム製品に対する需要の高まり、美食探求への文化的シフト、持続可能性と地元調達の重要性の高まりなどがあります。現在のビジネスチャンスは、流通網の拡大、デジタル・マーケティング戦略の採用、健康志向の市場セグメントのニーズに対応したノンアルコールまたは低アルコール製品の開発にあります。さらに、地元のイベントや観光部門とのコラボレーションを活用することで、ユニークなブランディングの機会を提供することができます。競合要因としては、厳しい規制基準、高い税制、クラフト・スタイルのブランドでクラフト・セクターを侵食する大手ビール会社との競合などが挙げられます。さらに、サプライチェーンの問題、特に特殊な原材料の問題、農産物の生産量の変動が課題となっています。革新と調査は、省エネルギー技術や循環型廃棄物管理システムなど、持続可能な醸造慣行へと軸足を移すことができます。グルテンフリーや環境に配慮したビールなど、ニッチ市場の開拓も有力な手段です。主要な考察によれば、この市場は成長の可能性を秘めているが、戦略的な敏捷性、利害関係者の協力、製品の差別化などが必要で、競合情勢が絶えず変化する中、その舵取りが求められている。市場のプレーヤーは、継続的な関連性とビジネスの成功を確実にするために、消費者の教育と関与、製品の多様化、強固な地域社会との関係の育成に重点を置くべきです。

市場力学：急速に進化するクラフトビール市場の主要市場インサイトを公開

クラフトビール市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • アルコール飲料消費の増加
  • フレーバービール製品に対する消費者の嗜好の高まり
  • クラフトビールおよび地ビールメーカーの増加
• 市場抑制要因
  • 重税と厳しい規制
• 市場機会
  • クラフトビールの加工とパッケージングの先進化
  • クラフトビール市場における合併活動の活発化
• 市場の課題
  • 低価格アルコール飲料の入手可能性

ポーターの5つの力：クラフトビール市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、クラフトビール市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：クラフトビール市場における外部からの影響の把握

外部マクロ環境要因は、クラフトビール市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析クラフトビール市場における競合情勢の把握

クラフトビール市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスクラフトビール市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、クラフトビール市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨クラフトビール市場における成功への道筋を描く

クラフトビール市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • アルコール飲料の消費量の増加
    • フレーバービール製品に対する消費者の嗜好の高まり
    • クラフトビールと地ビール醸造所の増加
  • 抑制要因
    • 重税と厳しい規制
  • 機会
    • クラフトビールの処理とパッケージングの進歩
    • 合併の動きが活発化クラフトビール市場
  • 課題
    • 安価なアルコール飲料の入手可能性
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 クラフトビール市場：タイプ別

• エール
• ラガー
• ピルスナー
• ポーター
• スタウト

第7章 クラフトビール市場：流通チャネル別

• オフトレードチャネル
• オントレードチャネル

第8章 南北アメリカのクラフトビール市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のクラフトビール市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのクラフトビール市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Anheuser-Busch InBev
• Bell's Brewery, Inc.
• Chimay Beers and Cheeses
• Constellation Brands, Inc.
• D.G. Yuengling and Son
• Diageo PLC
• Dogfish Head Craft Brewery Inc.
• DuvelMoortgat NV
• Heineken N.V.
• New Belgium Brewing Company
• Other Companies
• Sierra Nevada Brewing Co.
• Stone & Wood Brewing Co.
• The Boston Beer Company
• The Lagunitas Brewing Company

LIST OF FIGURES

• FIGURE 1. CRAFT BEER MARKET RESEARCH PROCESS
• FIGURE 2. CRAFT BEER MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL CRAFT BEER MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL CRAFT BEER MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL CRAFT BEER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL CRAFT BEER MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL CRAFT BEER MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS CRAFT BEER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS CRAFT BEER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES CRAFT BEER MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES CRAFT BEER MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC CRAFT BEER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC CRAFT BEER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA CRAFT BEER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA CRAFT BEER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. CRAFT BEER MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. CRAFT BEER MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. CRAFT BEER MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL CRAFT BEER MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL CRAFT BEER MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL CRAFT BEER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. CRAFT BEER MARKET DYNAMICS
• TABLE 7. GLOBAL CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL CRAFT BEER MARKET SIZE, BY ALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL CRAFT BEER MARKET SIZE, BY LAGER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL CRAFT BEER MARKET SIZE, BY PILSNER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL CRAFT BEER MARKET SIZE, BY PORTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL CRAFT BEER MARKET SIZE, BY STOUT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL CRAFT BEER MARKET SIZE, BY OFF-TRADE CHANNELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL CRAFT BEER MARKET SIZE, BY ON-TRADE CHANNELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS CRAFT BEER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. CANADA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. CANADA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. MEXICO CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES CRAFT BEER MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC CRAFT BEER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. AUSTRALIA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. CHINA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. CHINA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. INDIA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. INDIA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. INDONESIA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. JAPAN CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. MALAYSIA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. PHILIPPINES CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. SINGAPORE CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. SOUTH KOREA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. TAIWAN CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. THAILAND CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. VIETNAM CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA CRAFT BEER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. DENMARK CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. EGYPT CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. FINLAND CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. FRANCE CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. GERMANY CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ISRAEL CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. ITALY CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. ITALY CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. NETHERLANDS CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NIGERIA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. NORWAY CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. POLAND CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. POLAND CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. QATAR CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. QATAR CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. RUSSIA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SAUDI ARABIA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH AFRICA CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SPAIN CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SWEDEN CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. SWITZERLAND CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. TURKEY CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED ARAB EMIRATES CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM CRAFT BEER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. UNITED KINGDOM CRAFT BEER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. CRAFT BEER MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 103. CRAFT BEER MARKET, FPNV POSITIONING MATRIX, 2023

The Craft Beer Market was valued at USD 166.35 billion in 2023, expected to reach USD 179.56 billion in 2024, and is projected to grow at a CAGR of 8.03%, to USD 285.76 billion by 2030.

The craft beer market represents a segment of the brewing industry characterized by small, independent operations that emphasize traditional brewing techniques, unique flavors, and regional ingredients. The necessity of craft beer stems from a growing consumer preference for diverse and high-quality beer experiences, fostering innovation in flavors and brewing methods while supporting local economies. Its application extends to various segments like pubs, restaurants, retail settings, and direct-to-consumer sales, appealing especially to millennials and Gen Z, who prioritize quality and authenticity. Key end-users include individual consumers, hospitality businesses, and craft beer enthusiasts seeking unique taste profiles and artisanal production. Critical growth factors influencing the market include the rising demand for premium products, a cultural shift towards gastronomic exploration, and the increasing importance of sustainability and local sourcing. Current opportunities lie in expanding distribution networks, embracing digital marketing strategies, and developing non-alcoholic or low-alcohol variants meeting the health-conscious market segment's needs. Additionally, leveraging collaborations with local events and tourism sectors can offer unique branding opportunities. Limiting factors involve strict regulatory standards, high taxation, and competition from large breweries encroaching into the craft sector with craft-style brands. Additionally, supply chain issues, particularly regarding specialty ingredients, and fluctuating agricultural outputs pose challenges. Innovation and research can pivot towards sustainable brewing practices, including energy-saving technologies and circular waste management systems. Exploring niche markets, such as gluten-free or environmentally conscious beers, represents another potent avenue. Key insights suggest the market is characterized by growth potential but requires strategic agility, stakeholder collaboration, and product differentiation to navigate a competitive, ever-evolving landscape. Market players should focus on consumer education and engagement, diversifying product offerings, and fostering robust community relations to ensure continued relevance and business success.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Craft Beer Market

The Craft Beer Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising consumption of alcoholic beverages
  • Increasing consumer preference for flavored beer products
  • Growing number of craft and microbreweries
• Market Restraints
  • Heavy taxation and stringent regulations
• Market Opportunities
  • Advancements in processing and packaging of craft beer
  • Rising amalgamation activities for the craft beer market
• Market Challenges
  • Availability of low-cost alcoholic beverages

Porter's Five Forces: A Strategic Tool for Navigating the Craft Beer Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Craft Beer Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Craft Beer Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Craft Beer Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Craft Beer Market

A detailed market share analysis in the Craft Beer Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Craft Beer Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Craft Beer Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Craft Beer Market

A strategic analysis of the Craft Beer Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Craft Beer Market, highlighting leading vendors and their innovative profiles. These include Anheuser-Busch InBev, Bell's Brewery, Inc., Chimay Beers and Cheeses, Constellation Brands, Inc., D.G. Yuengling and Son, Diageo PLC, Dogfish Head Craft Brewery Inc., DuvelMoortgat NV, Heineken N.V., New Belgium Brewing Company, Other Companies, Sierra Nevada Brewing Co., Stone & Wood Brewing Co., The Boston Beer Company, and The Lagunitas Brewing Company.

Market Segmentation & Coverage

This research report categorizes the Craft Beer Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Ale, Lager, Pilsner, Porter, and Stout.
• Based on Distribution Channel, market is studied across Off-Trade Channels and On-Trade Channels.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising consumption of alcoholic beverages
    • 5.1.1.2. Increasing consumer preference for flavored beer products
    • 5.1.1.3. Growing number of craft and microbreweries
  • 5.1.2. Restraints
    • 5.1.2.1. Heavy taxation and stringent regulations
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in processing and packaging of craft beer
    • 5.1.3.2. Rising amalgamation activities for the craft beer market
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of low-cost alcoholic beverages
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Craft Beer Market, by Type

• 6.1. Introduction
• 6.2. Ale
• 6.3. Lager
• 6.4. Pilsner
• 6.5. Porter
• 6.6. Stout

7. Craft Beer Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Off-Trade Channels
• 7.3. On-Trade Channels

8. Americas Craft Beer Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Craft Beer Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Craft Beer Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Anheuser-Busch InBev
• 2. Bell's Brewery, Inc.
• 3. Chimay Beers and Cheeses
• 4. Constellation Brands, Inc.
• 5. D.G. Yuengling and Son
• 6. Diageo PLC
• 7. Dogfish Head Craft Brewery Inc.
• 8. DuvelMoortgat NV
• 9. Heineken N.V.
• 10. New Belgium Brewing Company
• 11. Other Companies
• 12. Sierra Nevada Brewing Co.
• 13. Stone & Wood Brewing Co.
• 14. The Boston Beer Company
• 15. The Lagunitas Brewing Company