アイリッドスクラブ市場レポート：2031年までの動向、予測、競合分析

世界のアイリッドスクラブ市場の将来は、オンライン薬局、小売薬局、病院薬局、眼科クリニックの各市場における機会で有望視されています。アイリッドスクラブの世界市場は、2025年から2031年にかけてCAGR 6.2％で成長すると予想されます。この市場の主な促進要因は、眼の健康問題に対する意識の高まり、眼に関連する疾患の頻度の増加、眼の健康問題の予防対策としてのアイリッドスクラブの認知度の向上です。

• Lucintelの予測によると、用途別では、世界的にドライアイの有病率が高まっていることから、予測期間中、アレルギーが最大セグメントであり続けるといいます。
• 流通別では、オンラインプラットフォームが提供するアクセシビリティと利便性により、オンライン薬局が最大セグメントであり続けると思われます。
• 地域別では、欧州は眼疾患の頻度が高く、眼の健康に対する意識が高まっているため、予測期間中も最大地域であり続けると思われます。

アイリッドスクラブ市場の戦略的成長機会

アイリッドスクラブ市場は、その有利な用途のため、企業にいくつかの戦略的成長オプションを提供します。ここでは5つの注目すべき機会を紹介します：

• 医療用途の拡大：眼瞼炎やマイボーム腺機能不全のような特定の病状をターゲットとしたアイリッドスクラブの製造の可能性があります。これらの製品は患者のニーズを満たし、医療分野の成長を促進します。
• 予防的アイケアへの注目の高まり：健康意識が世界的に高まるなか、ヘルスケア・ブランドはアイリッドスクラブをアイケアの予防ソリューションとして位置づけることができます。予防に重点を置くことで、健康意識の高い消費者を惹きつけ、市場の拡大につなげることができます。
• カスタマイズとパーソナライゼーション：乾燥肌や敏感肌など、特定の消費者のニーズに応えるカスタマイズされたアイリッドスクラブを開発する機会があります。パーソナライズされた製品は顧客体験を向上させ、強力なブランド・ロイヤルティを築くのに不可欠です。
• 若年層のターゲット化：若年層の消費者がスクリーンに向かう時間が長くなっているため、アイケアに欠かせないものとしてアイリッドスクラブをマーケティングすることで、この層を取り込むことができます。若年層に早期にアプローチすることで、市場を拡大し、アイケア習慣の早期導入を促進することができます。
• インフルエンサーマーケティングの活用：ソーシャルメディアのインフルエンサーを使ったアイスクラブの宣伝は、特に美容・健康分野で増えています。インフルエンサーとの戦略的パートナーシップは、ブランドの存在感を強め、特に若い消費者の関心を喚起することができます。

こうした戦略的成長機会には、アイリッドスクラブ市場で活用できる潜在的な分野がいくつかあります。このような機会を通じて、各ブランドは消費者の市場シェアを高め、市場全体の成長に貢献する製品を提供する態勢を整えています。

アイリッドスクラブ市場促進要因・課題

アイリッドスクラブ市場の成長は、市場促進要因・課題の両方を横断するいくつかの要因によって影響を受けます。これは、市場に参入し、それを成功させたいと考える利害関係者にとって非常に重要なことです。

アイリッドスクラブ市場を牽引する要因は以下の通り：

• 目の健康に対する意識の高まり：目の衛生に関する大きな関心は、アイリッドスクラブ市場を活性化させる要因の1つです。重点的な広告・宣伝計画や健全なケアシステムによって、消費者はまぶたを清潔に保つ必要性を認識し、その結果この市場が成長しています。
• 眼疾患の発生率の上昇：スクリーンの使いすぎによる眼瞼炎やドライアイ症候群など、眼疾患の発生率が高まっています。そのため、まぶたの汚れを抑える高品質の製品を求める消費者が増えています。
• 製品処方の革新：天然成分やオーガニック成分の使用を含む処方の絶え間ない革新は、より多くの健康志向の消費者を惹きつけています。アイリッドスクラブの有効性の向上と製品ラインアップの充実により、アイリッドスクラブに魅力を感じる消費者が増えています。
• 利便性と使いやすさ：例えば、モイストティッシュや小さな容器など、使いやすい製品の動向は、アイケアに手軽さを求める人々に魅力的です。これにより、製品を受け入れやすくなり、日常的な使用が促されます。
• eコマースの成長：オンライン小売チャンネルの増加により、アイリッドスクラブにアクセスできる顧客の範囲が広がっています。オンラインeコマース・プラットフォームにより、バイヤーは様々な気の利いた機能を持つ製品を検索できるようになり、賢明な購買戦略を促しています。

アイリッドスクラブ市場における課題は以下の通り：

• 限られた消費者の認識：ヘルスケア提供者の間で認知度が高まっているにもかかわらず、多くの消費者はまだアイリッドスクラブの利点を知りません。この知識のギャップが市場の成長を遅らせ、製品の受容性を低下させる可能性があります。
• 規制上のハードル：製造業者は、特に製品表示や安全基準に関して、規制要件を遵守する上での課題に直面しています。こうした規制を乗り越えるには時間とコストがかかるため、新製品の導入が遅れる可能性があります。
• 市場競争：アイリッドスクラブ市場は競争が激化しており、多くのブランドが参入しています。競争に勝ち残るためには、継続的な技術革新と製品の改良が必要です。

これらの市場促進要因と課題の相互作用が、アイリッドスクラブ市場の将来を形作ります。利害関係者は促進要因・課題を活用することで、製品提供を強化し、消費者を啓蒙し、市場成長を促進することができます。

目次

第1章 エグゼクティブサマリー

第2章 世界のアイリッドスクラブ市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019-2024年）と予測（2025-2031年）
• 世界のアイリッドスクラブ市場の動向（2019-2024年）と予測（2025-2031年）
• 製品別：世界のアイリッドスクラブ市場
  • プレモイストスクラブ
  • スプレースクラブ
  • ドライパッドスクラブ
• 用途別：世界のアイリッドスクラブ市場
  • アレルギー
  • ドライアイ
  • 目の健康
  • 軽度の目の刺激
  • その他
• 流通チャネル別：世界のアイリッドスクラブ市場
  • オンライン薬局
  • 小売薬局
  • 病院薬局
  • 眼科クリニック

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別：世界のアイリッドスクラブ市場
• 北米のアイリッドスクラブ市場
• 欧州のアイリッドスクラブ市場
• アジア太平洋のアイリッドスクラブ市場
• その他地域のアイリッドスクラブ市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 製品別：世界のアイリッドスクラブ市場の成長機会
  • 用途別：世界のアイリッドスクラブ市場の成長機会
  • 流通チャネル別：世界のアイリッドスクラブ市場の成長機会
  • 地域別：世界のアイリッドスクラブ市場の成長機会
• 世界のアイリッドスクラブ市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のアイリッドスクラブ市場の生産能力拡大
  • 世界のアイリッドスクラブ市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Allergan
• Prestige Consumer Healthcare
• Bausch & Lomb
• Eye Love
• Cliradex
• Alcon
• Avenova
• SAGER PHARMA
• ROHTO PHARMACEUTICAL
• Johnson & Johnson Services

The future of the global eyelid scrub market looks promising with opportunities in the online pharmacy, retail pharmacy, hospital pharmacy, and eye health clinic markets. The global eyelid scrub market is expected to grow with a CAGR of 6.2% from 2025 to 2031. The major drivers for this market are the raising awareness of eye health issues, increasing frequency of disorders connected to the eyes, and increasing awareness of eyelid scrubs as a preventative measure for ocular health problems.

• Lucintel forecasts that, within the application category, allergy will remain the largest segment over the forecast period due to the growing prevalence of dry eyes across the world.
• Within the distribution category, online pharmacy will remain the largest segment due to the accessibility and convenience provided by online platforms.
• In terms of regions, Europe will remain the largest region over the forecast period due to the high frequency of ocular disorders in the area and increased awareness of eye health.

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Emerging Trends in the Eyelid Scrub Market

The eyelid scrub market is growing with new trends that are influenced by consumer behavior and the evolution of products. Below are five emerging trends in the market:

• Shift towards Natural and Organic Products: More consumers are opting for ophthalmic eyelid scrubs containing natural and organic ingredients. This trend stems from a growing awareness of the harmful effects of synthetic chemicals and a desire for clean, healthy alternatives.
• Emphasis on Eye Hygiene Promotion: The promotion of proper eye hygiene practices is creating a favorable environment for eyelid scrub adoption. There is also a collaboration between healthcare providers and manufacturers to educate consumers, which is leading to increased use of these products.
• Online Buying Trend: Online shopping is changing how consumers purchase eyelid scrubs. People can now discover and buy brands online, often finding more variety, which presents new market opportunities for brands that can meet specific consumer demands.
• Focus on Convenient Packaging Options: Manufacturers are increasingly focusing on convenient packaging, such as single-use wipes and travel packs. These packaging innovations cater to consumers seeking convenience and hygiene in eye care.
• Tailor-Made Products: An emerging trend is the customization of eyelid scrubs to address different skin types and conditions. Leading brands are offering specific scrub designs to meet consumer needs, enhancing satisfaction and customer loyalty.

These emerging trends are reshaping the eyelid scrub market by improving product offerings, increasing consumer education, and expanding market reach. As awareness of eye health continues to grow, these trends will play a crucial role in driving market expansion.

Recent Developments in the Eyelid Scrub Market

The eyelid scrub market has witnessed and continues to witness several key developments that are reshaping the growth trajectory of the specific market. Here are five such developments, among numerous others:

• New Product Formulations: Many companies have introduced new lines of eyelid scrubs with ingredients like aloe and chamomile. These products are designed for consumers with sensitive skin, improving comfort and efficacy.
• Improved Market Penetration through Retail Expansion: Major retail chains are aggressively marketing eyelid scrubs, offering them in pharmacies and supermarkets. This strategy helps raise awareness and drive product adoption.
• Incorporation of Antimicrobial Properties: Advancements in product formulations have led to the inclusion of antimicrobial agents in eyelid scrubs. These ingredients help prevent infections and promote eye health, which is particularly appealing to consumers concerned about hygiene and safety.
• Collaboration with Eye Care Professionals: Many companies are partnering with ophthalmologists and optometrists to promote their products. These endorsements help build consumer trust and integrate eyelid scrubs into routine eye care practices.
• Focus on Sustainable Packaging: Companies are increasingly using eco-friendly packaging for eyelid scrubs, addressing environmental concerns while meeting consumer preferences. This shift toward sustainability also enhances brand loyalty.

These pivotal advancements are facilitating the performance of the eyelid scrub market courtesy of quality enhancement, accessibility prospects, and trust motives to the consumers. These shifts will be crucial in the future growth of the market.

Strategic Growth Opportunities for Eyelid Scrub Market

The eyelid scrub market provides several strategic growth options to the players for its lucrative applications. Here are five notable opportunities:

• Expanding Medical Applications: There is potential for manufacturing eyelid scrubs targeting specific medical conditions like blepharitis and meibomian gland dysfunction. These products would meet the needs of patients, driving growth in the medical segment.
• Increased Focus on Preventive Eye Care: As health consciousness increases globally, healthcare brands can position eyelid scrubs as preventive solutions for eye care. This emphasis on prevention can attract health-conscious consumers and expand the market.
• Customization and Personalization: There is an opportunity to create customized eyelid scrubs that cater to specific consumer needs, such as dry skin or sensitive skin. Personalized products enhance the customer experience and are essential for building strong brand loyalty.
• Targeting Younger Demographics: With younger consumers spending more time on screens, marketing eyelid scrubs as an essential part of eye care can capture this demographic. Reaching younger audiences early will help grow the market and promote early adoption of eye care habits.
• Using Influencer Marketing: Social media influencers are increasingly being used to promote eyelid scrubs, particularly in the beauty and health sectors. Strategic partnerships with influencers can reinforce brand presence and generate interest, especially among younger consumers.

These strategic growth opportunities have several potential areas that can be exploited on the eyelid scrub market. It is through these opportunities that the brands are poised to improve their product offering enhance the market share of consumers and help in the growth of the market in totality.

Eyelid Scrub Market Driver and Challenges

The growth of the eyelid scrub market is influenced by several factors that cut across both the drivers and challenges of the market. This is very important for the stakeholders who would wish to participate in the market and want to do it well.

The factors responsible for driving the eyelid scrub market include:

• Growing Awareness of Eye Health: The great concern regarding eye hygiene is one of the factors that fuels the market for eyelid scrubs. Focused advertising and promotion schemes and even sound systems of care are persuading consumers of the necessity of clean eyelids and the resultant growth of this market.
• Rising Incidence of Eye Conditions: There is a growing incidence of eye problems caused by blepharitis, and dry eye syndrome, among other conditions due to excessive use of screens. Thus, more and more consumers look for high-quality products that help to control the contamination of the eyelid.
• Innovation in Product Formulation: Continuous innovation in formulations, including the use of natural and organic ingredients is attracting more health-oriented consumers. The increased effectiveness of eyelid scrubs as well as their product range is increasing the number of consumers now attracted to the eyelid scrubs.
• Convenience and Ease Of Use: The trend of having easy-to-use products, for instance, moist wipes and small containers is appealing to people looking for ease in their eye care. This makes it easier to accept the products and encourages the use of the products on a daily basis.
• E-commerce Growth: The rise in the number of online retail channels is widening the scope of audience accessible for eyelid scrubs. Online e-commerce platforms enable buyers to search for products that may have various nifty features thus inciting smart buying strategies.

Challenges in the eyelid scrub market are:

• Limited Consumer Awareness: Despite increasing awareness among healthcare providers, many consumers are still unaware of the benefits of eyelid scrubs. This knowledge gap may slow the growth of the market and reduce product acceptance.
• Regulatory Hurdles: Manufacturers face challenges in complying with regulatory requirements, especially when it comes to product claims and safety standards. Navigating these regulations can be time-consuming and costly, delaying the introduction of new products.
• Market Competition: The eyelid scrub market is becoming increasingly competitive, with many brands entering the space. To stay ahead, companies must continuously innovate and improve their products to maintain a competitive edge.

The interplay between these drivers and challenges will shape the future of the eyelid scrub market. By leveraging the drivers and addressing the challenges, stakeholders can enhance their product offerings, educate consumers, and foster market growth.

List of Eyelid Scrub Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies eyelid scrub companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the eyelid scrub companies profiled in this report include-

• Allergan
• Prestige Consumer Healthcare
• Bausch & Lomb
• Eye Love
• Cliradex
• Alcon
• Avenova
• SAGER PHARMA
• ROHTO PHARMACEUTICAL
• Johnson & Johnson Services

Eyelid Scrub by Segment

The study includes a forecast for the global eyelid scrub market by product, application, distribution channel, and region.

Eyelid Scrub Market by Product [Analysis by Value from 2019 to 2031]:

• Pre-moistened Scrubs
• Spray Scrubs
• Dry Pad Scrubs

Eyelid Scrub Market by Application [Analysis by Value from 2019 to 2031]:

• Allergies
• Dry Eyes
• Eye Health
• Minor Eye Irritation
• Others

Eyelid Scrub Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Online Pharmacies
• Retail Pharmacies
• Hospital Pharmacies
• Eye Health Clinics

Eyelid Scrub Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Eyelid Scrub Market

The eyelid scrub market is expanding rapidly, driven by increasing awareness of eye hygiene and a rising incidence of eye conditions. Eyelid scrubs, which help clean and soothe the eyelids, are gaining popularity due to their effectiveness in treating conditions like blepharitis and dry eye syndrome. Below is an overview of the market in key countries:

• United States: The eyelid scrub market in the U.S. has experienced significant growth due to rising awareness of ocular hygiene. New formulations, including antimicrobial and natural ingredients, are gaining popularity. Eyelid scrubs are widely available in retail stores, and digital marketing channels are helping raise awareness about the importance of regular eye care.
• China: In China, increasing awareness of eye diseases, coupled with urbanization, is driving the growth of the eyelid scrub market. Local companies are developing mass-market products to meet the needs of the growing middle class. E-commerce has become an essential distribution channel, allowing consumers to purchase a variety of eyelid scrub products.
• Germany: Germany remains a key market for eyelid scrubs in Europe, with a strong focus on product quality and effectiveness. New hypoallergenic and organic formulations are gaining traction among health-conscious consumers. Collaboration between health institutions and cosmetic companies is helping bring new therapeutic-cosmetic products to market.
• India: The eyelid scrub market in India is still developing but is growing due to increased concern about eye health and hygiene. Pollution and excessive screen time have led to a rise in eye problems, creating demand for eyelid scrubs. Local manufacturers are offering affordable alternatives, and both government and non-government organizations are raising awareness about eye care.
• Japan: Japan's eyelid scrub market is well-established, with a focus on innovative product offerings. Recent developments include the introduction of eye wipes containing Japanese herbal ingredients known for their calming effects. The market is supported by both physical retail and e-commerce channels, giving consumers a wide range of options for purchasing eyelid scrubs.

Features of the Global Eyelid Scrub Market

Market Size Estimates: Eyelid scrub market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecasts (2025 to 2031) by various segments and regions.

Segmentation Analysis: Eyelid scrub market size by product, application, distribution channel, and region in terms of value ($B).

Regional Analysis: Eyelid scrub market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product, application, distribution channel, and regions for the eyelid scrub market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the eyelid scrub market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the eyelid scrub market by product (pre-moistened scrubs, spray scrubs, and dry pad scrubs), application (allergies, dry eyes, eye health, minor eye irritation, and others), distribution channel (online pharmacies, retail pharmacies, hospital pharmacies, and eye health clinics), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Eyelid Scrub Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Eyelid Scrub Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Eyelid Scrub Market by Product
  • 3.3.1: Pre-moistened Scrubs
  • 3.3.2: Spray Scrubs
  • 3.3.3: Dry Pad Scrubs
• 3.4: Global Eyelid Scrub Market by Application
  • 3.4.1: Allergies
  • 3.4.2: Dry Eyes
  • 3.4.3: Eye Health
  • 3.4.4: Minor Eye Irritation
  • 3.4.5: Others
• 3.5: Global Eyelid Scrub Market by Distribution Channel
  • 3.5.1: Online Pharmacies
  • 3.5.2: Retail Pharmacies
  • 3.5.3: Hospital Pharmacies
  • 3.5.4: Eye Health Clinics

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Eyelid Scrub Market by Region
• 4.2: North American Eyelid Scrub Market
  • 4.2.1: North American Market by Application: Allergies, Dry Eyes, Eye Health, Minor Eye Irritation, and Others
  • 4.2.2: North American Market by Distribution Channel: Online Pharmacies, Retail Pharmacies, Hospital Pharmacies, and Eye Health Clinics
• 4.3: European Eyelid Scrub Market
  • 4.3.1: European Market by Application: Allergies, Dry Eyes, Eye Health, Minor Eye Irritation, and Others
  • 4.3.2: European Market by Distribution Channel: Online Pharmacies, Retail Pharmacies, Hospital Pharmacies, and Eye Health Clinics
• 4.4: APAC Eyelid Scrub Market
  • 4.4.1: APAC Market by Application: Allergies, Dry Eyes, Eye Health, Minor Eye Irritation, and Others
  • 4.4.2: APAC Market by Distribution Channel: Online Pharmacies, Retail Pharmacies, Hospital Pharmacies, and Eye Health Clinics
• 4.5: ROW Eyelid Scrub Market
  • 4.5.1: ROW Market by Application: Allergies, Dry Eyes, Eye Health, Minor Eye Irritation, and Others
  • 4.5.2: ROW Market by Distribution Channel: Online Pharmacies, Retail Pharmacies, Hospital Pharmacies, and Eye Health Clinics

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Eyelid Scrub Market by Product
  • 6.1.2: Growth Opportunities for the Global Eyelid Scrub Market by Application
  • 6.1.3: Growth Opportunities for the Global Eyelid Scrub Market by Distribution Channel
  • 6.1.4: Growth Opportunities for the Global Eyelid Scrub Market by Region
• 6.2: Emerging Trends in the Global Eyelid Scrub Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Eyelid Scrub Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Eyelid Scrub Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Allergan
• 7.2: Prestige Consumer Healthcare
• 7.3: Bausch & Lomb
• 7.4: Eye Love
• 7.5: Cliradex
• 7.6: Alcon
• 7.7: Avenova
• 7.8: SAGER PHARMA
• 7.9: ROHTO PHARMACEUTICAL
• 7.10: Johnson & Johnson Services