高級バス＆ボディ製品市場- 世界の産業規模、シェア、動向、機会、予測、製品別、販売チャネル別、地域別、市場競合、2020-2030年

高級バス＆ボディ製品の世界市場規模は2024年に163億6,000万米ドル、2030年には251億米ドルに達すると予測され、予測期間中の年間平均成長率（CAGR）は7.45％を記録します。

可処分所得の増加、ウェルネス意識の高まり、天然・オーガニック・持続可能な処方への強い需要に支えられ、高級セルフケア製品への消費者志向が高まっていることが市場成長の原動力となっています。高級ブランドは、より裕福で目の肥えた顧客を惹きつけるため、環境に配慮したパッケージング、倫理的な調達、個人に合わせたスキンケアソリューションをますます重視するようになっています。

主要市場促進要因

プレミアム化と可処分所得の伸び

主な市場課題

競合激化と差別化の必要性

一流のイメージを維持しながら、オンラインや市場全体で規模を拡大するには、ブランドのメッセージング、パートナーシップ、顧客体験を慎重に管理する必要があります。

主要市場動向

パーソナライゼーションとオーダーメイド商品

パーソナライゼーションへのシフトは、ブランドと消費者間の感情的な結びつきを強め、ロイヤルティを高め、高級ブランド体験を強化します。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界の高級バス＆ボディ製品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品別（ボディオイル、ボディウォッシュ、ボディクリーム＆ローション、その他）
  • 販売チャネル別（ハイパーマーケット/スーパーマーケット、専門店、オンライン、マルチブランドストア、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第5章 北米の高級バス＆ボディ製品市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品別
  • 販売チャネル別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 欧州の高級バス＆ボディ製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 アジア太平洋地域の高級バス＆ボディ製品市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • 韓国
  • インドネシア

第8章 中東・アフリカの高級バス＆ボディ製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第9章 南米の高級バス＆ボディ製品市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第12章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第13章 競合情勢

• 企業プロファイル
  • L'Oreal S.A.
  • Unilever PLC
  • The Procter & Gamble Company
  • The Body Shop International Limited
  • L'Occitane International S.A.
  • Kao Corporation
  • Beiersdorf AG
  • CHANEL Limited
  • The Estee Lauder Companies Inc.
  • The Boots Company PLC

第14章 戦略的提言

第15章 調査会社について・免責事項

Global luxury bath and body products market was valued at USD 16.36 billion in 2024 and is projected to reach USD 25.10 billion by 2030, registering a compound annual growth rate (CAGR) of 7.45% during the forecast period.

Market growth is fueled by an increasing consumer inclination toward premium self-care products, supported by rising disposable incomes, heightened wellness awareness, and a strong demand for natural, organic, and sustainable formulations. Luxury brands are increasingly emphasizing eco-conscious packaging, ethical sourcing, and personalized skincare solutions to attract a more affluent and discerning clientele.

Key Market Drivers

Premiumization and Growth in Disposable Income

A key driver of market expansion is the growing desire for luxury self-care experiences, particularly among middle- and high-income consumers. As purchasing power increases globally, individuals are increasingly willing to invest in personal care products that deliver indulgent, sensorial experiences and superior performance.

Consumers are moving away from mass-market offerings in favor of premium products that feature high-quality ingredients, sophisticated packaging, and exclusive formulations. In response, luxury brands are enhancing their portfolios with products enriched with rare botanical extracts, unique fragrances, and advanced skincare technologies. These elements not only meet functional skincare needs but also evoke a sense of exclusivity and prestige.

Key Market Challenges

Intensified Competition and the Need for Differentiation

The luxury bath and body segment is becoming increasingly competitive, with a blend of legacy players and boutique brands vying for market share. Industry leaders such as Estee Lauder, L'Occitane, and Jo Malone face competition from niche, independent brands that offer tailored, artisanal experiences appealing to specific consumer segments.

In this saturated landscape, brand differentiation is a critical challenge. Companies must continuously innovate in terms of formulation, design, and customer engagement to remain relevant. Furthermore, luxury brands must strike a balance between accessibility and exclusivity, especially in the digital space. While e-commerce expands reach, overexposure may erode the brand's luxury positioning.

Maintaining a prestigious image while scaling online and across markets requires careful curation of brand messaging, partnerships, and customer experiences.

Key Market Trends

Personalization and Custom-Tailored Products

Personalization is emerging as a pivotal trend in the luxury bath and body products market. Consumers increasingly seek bespoke experiences that align with their individual preferences, skin types, and lifestyles. Leveraging advancements in AI and digital technologies, premium brands are delivering highly tailored product recommendations and experiences.

Tools such as AI-powered skin diagnostics, online quizzes, and virtual consultations enable consumers to receive customized solutions-ranging from fragrance blends to ingredient preferences. Products such as customizable oils, scrubs, and lotions allow for ingredient-level personalization, further enhancing perceived value and exclusivity.

This shift toward personalization is fostering stronger emotional connections between brands and consumers, boosting loyalty and reinforcing the luxury brand experience.

Key Market Players

• L'Oreal S.A.
• Unilever PLC
• The Procter & Gamble Company
• The Body Shop International Limited
• L'Occitane International S.A.
• Kao Corporation
• Beiersdorf AG
• CHANEL Limited
• The Estee Lauder Companies Inc.
• The Boots Company PLC

Report Scope:

In this report, the Global Luxury Bath And Body Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Luxury Bath and Body Products Market, By Product:

• Body Oil
• Body Washes
• Body Creams & Lotions
• Others

Luxury Bath and Body Products Market, By Sales Channel:

• Hypermarket/Supermarket
• Specialty Store
• Online
• Multi-branded Stores
• Others

Luxury Bath and Body Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Luxury Bath and Body Products Market.

Available Customizations:

Global Luxury Bath and Body Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Luxury Bath and Body Products Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product (Body Oil, Body Washes, Body Creams & Lotions, Others)
  • 4.2.2. By Sales Channel (Hypermarket/Supermarket, Specialty Store, Online, Multi-branded Stores, Others)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Luxury Bath and Body Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product
  • 5.2.2. By Sales Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Luxury Bath and Body Products Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product
      • 5.3.1.2.2. By Sales Channel
  • 5.3.2. Canada Luxury Bath and Body Products Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product
      • 5.3.2.2.2. By Sales Channel
  • 5.3.3. Mexico Luxury Bath and Body Products Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product
      • 5.3.3.2.2. By Sales Channel

6. Europe Luxury Bath and Body Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Luxury Bath and Body Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Germany Luxury Bath and Body Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Spain Luxury Bath and Body Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Sales Channel
  • 6.3.4. Italy Luxury Bath and Body Products Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product
      • 6.3.4.2.2. By Sales Channel
  • 6.3.5. United Kingdom Luxury Bath and Body Products Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product
      • 6.3.5.2.2. By Sales Channel

7. Asia-Pacific Luxury Bath and Body Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Luxury Bath and Body Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2.Japan Luxury Bath and Body Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. India Luxury Bath and Body Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. South Korea Luxury Bath and Body Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Indonesia Luxury Bath and Body Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Sales Channel

8. Middle East & Africa Luxury Bath and Body Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Luxury Bath and Body Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. Saudi Arabia Luxury Bath and Body Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. UAE Luxury Bath and Body Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. Turkey Luxury Bath and Body Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Sales Channel

9. South America Luxury Bath and Body Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Luxury Bath and Body Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. Argentina Luxury Bath and Body Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. Colombia Luxury Bath and Body Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Sales Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. L'Oreal S.A.
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Unilever PLC
  • 13.1.3. The Procter & Gamble Company
  • 13.1.4. The Body Shop International Limited
  • 13.1.5. L'Occitane International S.A.
  • 13.1.6. Kao Corporation
  • 13.1.7. Beiersdorf AG
  • 13.1.8. CHANEL Limited
  • 13.1.9. The Estee Lauder Companies Inc.
  • 13.1.10. The Boots Company PLC

14. Strategic Recommendations

15. About Us & Disclaimer