脳栄養ドリンク市場レポート：2030年までの動向、予測、競合分析

脳栄養ドリンクの動向と予測

世界の脳栄養ドリンク市場の将来は、オンライン販売とオフライン販売市場に機会がありそうです。世界の脳栄養ドリンク市場は、2024年から2030年にかけてCAGR 5.1％で成長すると予測されます。この市場の主な促進要因は、認知健康に対する意識の高まり、スポーツ・フィットネス業界におけるこの飲料の需要の高まり、栄養補助食品市場の成長です。

• Lucintelの予測では、タイプ別では合成飲料が予測期間中に高い成長を遂げる見込みです。
• 用途別では、オンライン販売が予測期間中に高い成長を遂げる見込みです。
• 地域別では、北米が予測期間中に最も高い成長が見込まれます。

脳栄養ドリンク市場の戦略的成長機会

リハビリやウェルネス製品に対する消費者の関心の高まりにより、脳栄養ドリンク市場は成長の機が熟しています。企業は、さまざまな市場や用途に注力することで、こうした機会を活用することができます。

• 若いプロフェッショナルに焦点を当てる：関心、生産性、精神の明晰さを高めたい多忙な専門職に適した認知機能強化飲料が重視されています。使いやすさと効果をテーマにしたパッケージが重要になります。
• 試験期間中の学生向け製品：試験段階における学生向けの機能性食品の提供は重要であり、記憶力と集中力をサポートします。この市場は大きいが価格に敏感です。
• 多機能健康飲料の創造：製品提供を拡大して、脳の健康飲料だけでなく、ストレス対策、睡眠誘導、エネルギー補給が可能な飲料も創出します。
• シニアの健康問題をターゲットにする：アルツハイマー病やその他の変性疾患など、高齢者に関連する病気をターゲットにした脳飲料が特に注目されます。ウコンやDHAといった成分が特に関連すると思われます。
• 新たな世界市場への参入：ラテンアメリカや東南アジアなど、メンタルヘルス問題への意識が高まり、ウェルネス製品への需要が高まっている発展途上地域での成長を模索します。

こうした戦略的成長機会により、各ブランドは複数のセグメントへの参入が可能になり、リーチが拡大し、世界の主要地域における脳栄養ドリンク産業の発展に貢献することができます。

脳栄養ドリンク市場の促進要因・課題

脳栄養ドリンク市場は、技術環境、消費者の行動パターン、規制状況の影響を受ける。しかし、継続的な成長と市場機会を確保するためには、いくつかの障壁に対処する必要があります。

脳栄養ドリンク市場を牽引する要因は以下の通りである：

• メンタルヘルスに対する意識の高まり：メンタルヘルスに対する意識の高まり：メンタルヘルスに関心を持ち、認知機能の強化を求める人が増えており、これがおそらく需要を牽引する最大の要因となっています。消費者は、集中力を高め、思考を明晰にし、脳全体の健康を増進する製品を求めています。
• 機能性食品に対する需要の伸び：健康に役立つ機能性食品や飲食品の需要が高まっています。脳栄養ドリンクはこうした動向の一環であり、市場の成長をもたらしています。
• 栄養科学の進歩：認知の健康状態を理解するための科学的発展が、新しく効果的な成分の創出を促し、企業がエビデンスに基づく製品を開発することを可能にしています。
• 世界経済の構造変化：オンライン・ショッピングや定期購入サービスの継続的な台頭により、人々が脳栄養ドリンクを入手しやすくなり、特に新興国での市場浸透が進んでいます。
• クリーンラベルへの需要の高まり：ナチュラルでクリーンなラベルの製品は消費者の関心を集めており、各社は製品の改良に取り組んでいます。

脳栄養ドリンク市場における課題は以下のとおり：

• 政府規制：特定の向精神薬や栄養成分に関する法的規制は、国境を越えて事業を拡大しようとする企業にとって規制上の課題となっています。
• 新興経済国における価格敏感性：特にインドや東南アジアなどの国々では、価格への敏感さが大きな課題となっています。価格を下げながら高品質の製品を作るのは難しいです。

目次

第1章 エグゼクティブサマリー

第2章 世界の脳栄養ドリンク市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018～2023年）と予測（2024～2030年）
• 世界の脳栄養ドリンク市場の動向（2018～2023年）と予測（2024～2030年）
• 世界の脳栄養ドリンク市場：タイプ別
  • 自然
  • 合成
• 世界の脳栄養ドリンク市場：用途別
  • オンライン販売
  • オフライン販売

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別世界の脳栄養ドリンク市場
• 北米の脳栄養ドリンク市場
• 欧州の脳栄養ドリンク市場
• アジア太平洋地域の脳栄養ドリンク市場
• その他地域の脳栄養ドリンク市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • タイプ別世界の脳栄養ドリンク市場の成長機会
  • 用途別世界の脳栄養ドリンク市場の成長機会
  • 地域別世界の脳栄養ドリンク市場の成長機会
• 世界の脳栄養ドリンク市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の脳栄養ドリンク市場の生産能力拡大
  • 世界の脳栄養ドリンク市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Brainmd Health
• Clutch Nutrition Aps
• Brain Bar
• Cerebelly
• Rage Coffee
• Kellogg's
• Koios Beverage
• Ingenuit Brands-Brainiac
• Of Dreams & Knowledge-Milestone
• Memore

Brain Nutrition Drink Trends and Forecast

The future of the global brain nutrition drink market looks promising with opportunities in the online sales and offline sales markets. The global brain nutrition drink market is expected to grow with a CAGR of 5.1% from 2024 to 2030. The major drivers for this market are increasing awareness of cognitive health, rising demand for this drink in the sports and fitness industry, and growth of the nutritional supplements market.

• Lucintel forecasts that, within the type category, synthetic is expected to witness higher growth over the forecast period.
• Within the application category, online sales are expected to witness higher growth over the forecast period.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Brain Nutrition Drink Market

The brain nutrition drink market is changing quickly, with salient trends that will dictate its future. These trends focus on consumer health, as consumers embrace clean ingredients, eco-friendly packaging, and holistic solutions for their bodies beyond just cognitive health support.

• Personalized Nutrition: There is a growing interest in the personalization of nutritional supplements, both through the consumption of products based on individual DNA analysis and the recommendations generated by artificial intelligence systems. This phenomenon is raising consumer expectations and making them more demanding of brands.
• Natural and Plant-Based Ingredients: There is a significant migration to clean-label, plant-based products incorporating adaptogens or nootropics. The rise of health consciousness among consumers is affecting what goes into their drinks and creating a desire for healthy, clean ingredients.
• Sustainability and Eco-Friendly Packaging: Sourcing responsibly and adopting eco-friendly solutions have become standard consumer expectations. Eco-friendly packaging helps brands tap into the environmentally conscious market.
• Functional Beverages: The lines between brain health and other health dimensions, particularly gut health and immunology, are becoming blurred. Consumers looking for interconnected health benefits and healthy digestive systems appreciate products that offer numerous health functions.
• E-Commerce Expansion: The emergence of e-commerce and subscription platforms has supported the upward trend in sales within the brain nutrition drink market. Brands can now adopt a direct-to-consumer model, offering a wider audience and improving reach.

Thus, these developing trends are reshaping the brain nutrition drink industry, compelling brands to create products that meet consumer needs for natural, personalized, and multifunctional solutions. Sustainability and e-commerce significantly enhance accessibility and attractiveness to a broader audience.

Recent Developments in the Brain Nutrition Drink Market

Recent developments in the brain nutrition drink market have arisen from new product innovations, regulatory changes, and shifts in consumer habits. Firms are focusing on adopting the latest technologies and entering new regions.

• Introduction of Nootropic Beverages: Caffeine-based drinks are gaining ground due to the calming effects attributed to nootropic functions. More restaurants are adding ingredients such as bacopa Monnier and L-theanine, which enhance memory, focus, and mood.
• Functional Ingredients like Adaptogens: Brands are using adaptogens such as ashwagandha and Rhodiola to target stress reduction and mental clarity. Such ingredients appeal to health-oriented consumers who know there are natural ways to enhance cognitive abilities.
• Organic and Natural Ingredients: There is an upward trend for organic formulations, as consumers seek products that have been minimally processed. Modern consumers are interested in products without chemical additives or preservatives.
• Strategic Alliances with Health Professionals: Brands are forming partnerships with neuroscientists, nutritionists, and health influencers for validation, building consumer trust in their products.
• User-Friendly E-Commerce Platforms: Brain nutrition drinks have become easier to access thanks to the rise of e-commerce platforms. Both online subscription services and e-commerce are major avenues for businesses seeking international distribution channels.

These developments illustrate the industry's intention and capacity to innovate, use clean ingredients, and be fully available to consumers, without compromising on transparency and efficacy.

Strategic Growth Opportunities for Brain Nutrition Drink Market

The market is ripe for growth in the brain nutrition drink segment, driven by increasing consumer interest in rehabilitation and wellness products. Companies can take advantage of these opportunities by focusing on different markets and applications.

• Focus on Young Professionals: Emphasis is placed on cognitive-enhancing beverages suitable for busy professionals seeking to amplify their interest, productivity, and mental clarity. Packaging with a theme of ease of use and effectiveness will be critical.
• Products for Students During Exam Phases: The provision of functional foods for students during the assessment phases is significant, supporting memory and concentration. This market is large but price-sensitive.
• Creating Multifunctional Health Beverages: Expand product offerings to create not only brain health beverages but also those capable of combating stress, inducing sleep, or providing energy.
• Targeting Senior Health Issues: Special attention will be given to brain drinks targeting illnesses related to seniors, such as Alzheimer's and other degenerative diseases. Ingredients like turmeric and DHA would be particularly relevant.
• Entering Additional Global Markets: Seek growth in developing regions, such as Latin America and Southeast Asia, where there is a growing awareness of mental health issues and demand for wellness products.

These strategic growth opportunities will enable brands to tap into multiple segments, broadening their reach and contributing to the development of the brain nutrition drink industry in key global regions.

Brain Nutrition Drink Market Driver and Challenges

The brain nutrition drink market is influenced by the technological environment, consumer behavior patterns, and the regulatory landscape. However, several barriers must be addressed to ensure continued growth and market opportunity.

The factors driving the brain nutrition drink market include:

• Increasing Mental Health Awareness: More people are caring about mental health and seeking cognitive enhancement, which is perhaps the biggest factor driving demand. Consumers are looking for products that enhance focus, clarity of thought, and overall brain well-being.
• Growth in Demand for Functional Foods: There is a rising demand for functional foods and beverages with health benefits. Brain nutrition drinks are part of this trend, leading to market growth.
• Advancements in Nutritional Science: Scientific developments in understanding cognitive health are prompting the creation of new and effective ingredients, enabling companies to develop evidence-based products.
• Structural Changes in the Global Economy: The continuous rise of online shopping and subscription services has made it easier for people to access brain nutrition drinks, increasing market penetration, especially in developing countries.
• Increasing Demand for Clean Labels: Natural and clean-label products are attracting consumer interest, prompting companies to reformulate their offerings.

Challenges in the brain nutrition drink market include:

• Government Regulations: Legal restrictions on certain nootropics and dietary ingredients present regulatory challenges for businesses seeking to expand across borders.
• Price Sensitivity in Emerging Economies: Price sensitivity poses a significant challenge, especially in countries like India and Southeast Asia. It is difficult to create quality products while trying to reduce prices.

List of Brain Nutrition Drink Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies brain nutrition drink companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the brain nutrition drink companies profiled in this report include-

• Brainmd Health
• Clutch Nutrition Aps
• Brain Bar
• Cerebelly
• Rage Coffee
• Kellogg's
• Koios Beverage
• Ingenuit Brands - Brainiac
• Of Dreams & Knowledge - Milestone
• Memore

Brain Nutrition Drink by Segment

The study includes a forecast for the global brain nutrition drink by type, application, and region.

Brain Nutrition Drink Market by Type [Analysis by Value from 2018 to 2030]:

• Natural
• Synthetic

Brain Nutrition Drink Market by Application [Analysis by Value from 2018 to 2030]:

• Online Sales
• Offline Sales

Brain Nutrition Drink Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Brain Nutrition Drink Market

The market for brain nutrition drinks has developed and grown across every region of the globe, primarily because consumers are now demanding more products for cognitive and mental wellness. As consumers learn more about the components that enhance brain function, companies are increasingly meeting this need. This analysis seeks to highlight some recent trends in the market in the United States, China, Germany, India, and Japan.

• United States: The growth in the U.S. brain nutrition drink market can be attributed to the rising popularity of mental wellness and cognitive enhancement. The trend of health awareness is pushing companies to incorporate nootropic ingredients such as omega-3s, ginseng, and adaptogens, appealing to health-conscious individuals. There is a rising consumer demand for brain health supplements, which, alongside the trend towards more individualized nutrition, is driving progress. Some corporate players are also focusing on clean labels and sustainable sourcing, as end users demand more transparency and greater use of green initiatives.
• China: The population of young and working professionals in China is inclined towards healthy lifestyles, driving the brain energy drinks market. There is a shift towards products that help maintain concentration, with ingredients like ginkgo biloba and green tea extract gaining popularity. The industry is evolving as effective nutritional support sites emerge. Regulatory changes are helping to introduce new product types and increase the development rate and breadth of the market.
• Germany: The trend of supporting overall health and preventing cognitive decline is increasing the consumption of brain nutrition beverages in Germany. German consumers prefer cleansing products that contain no harmful chemicals and are preferably organic. There is a growing concern about brain function, as brands develop functional drinks that enhance not just cognitive abilities but overall well-being. Growth in the market has also been boosted by relaxed regulations regarding certain ingredients, creating stiff competition in the market.
• India: The brain nutrition drink market in India is witnessing significant changes due to increased concern for mental health and the desire to augment cognitive abilities. With a large young population, many companies are targeting students and professionals by creating products that enhance focus, and memory, and alleviate stress. Natural products such as ashwagandha and Brahmi are gaining popularity, and there is a high demand for natural products that are low in sugar. E-commerce sites are also facilitating market growth by making products more accessible.
• Japan: Japan's brain nutrition drink market is driven by a culture of functional foods and beverages. There is a growing demand for products with positive mental effects, not only for better concentration but also to relieve fatigue and maintain mental health. Ingredients like matcha, ginseng, and probiotics are common, blending new-age and ancient health practices. Japanese manufacturers are also targeting convenience with ready-to-drink products for busy individuals. The market is witnessing growth through creativity and product diversification.

Features of the Global Brain Nutrition Drink Market

Market Size Estimates: Brain nutrition drink market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Brain nutrition drink market size by type, application, and region in terms of value ($B).

Regional Analysis: Brain nutrition drink market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the brain nutrition drink market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the brain nutrition drink market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the brain nutrition drink market by type (natural and synthetic), application (online sales and offline sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Brain Nutrition Drink Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Brain Nutrition Drink Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Brain Nutrition Drink Market by Type
  • 3.3.1: Natural
  • 3.3.2: Synthetic
• 3.4: Global Brain Nutrition Drink Market by Application
  • 3.4.1: Online Sales
  • 3.4.2: Offline Sales

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Brain Nutrition Drink Market by Region
• 4.2: North American Brain Nutrition Drink Market
  • 4.2.1: North American Market by Type: Natural and Synthetic
  • 4.2.2: North American Market by Application: Online Sales and Offline Sales
• 4.3: European Brain Nutrition Drink Market
  • 4.3.1: European Market by Type: Natural and Synthetic
  • 4.3.2: European Market by Application: Online Sales and Offline Sales
• 4.4: APAC Brain Nutrition Drink Market
  • 4.4.1: APAC Market by Type: Natural and Synthetic
  • 4.4.2: APAC Market by Application: Online Sales and Offline Sales
• 4.5: ROW Brain Nutrition Drink Market
  • 4.5.1: ROW Market by Type: Natural and Synthetic
  • 4.5.2: ROW Market by Application: Online Sales and Offline Sales

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Brain Nutrition Drink Market by Type
  • 6.1.2: Growth Opportunities for the Global Brain Nutrition Drink Market by Application
  • 6.1.3: Growth Opportunities for the Global Brain Nutrition Drink Market by Region
• 6.2: Emerging Trends in the Global Brain Nutrition Drink Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Brain Nutrition Drink Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Brain Nutrition Drink Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Brainmd Health
• 7.2: Clutch Nutrition Aps
• 7.3: Brain Bar
• 7.4: Cerebelly
• 7.5: Rage Coffee
• 7.6: Kellogg's
• 7.7: Koios Beverage
• 7.8: Ingenuit Brands - Brainiac
• 7.9: Of Dreams & Knowledge - Milestone
• 7.10: Memore