ポータブルゲーム機市場レポート：2030年までの動向、予測、競合分析

ポータブルゲーム機の動向と予測

世界のポータブルゲーム機市場は、2024年から2030年までのCAGRが5.6%で、2030年までに推定228億米ドルに達すると予想されます。この市場の主な促進要因は、安全なゲームのダウンロードとゲームプレイに対する需要の高まり、ポータブルゲーム機への嗜好の高まり、esports人気の高まりです。世界のポータブルゲーム機市場の将来は、子供向け市場と大人向け市場に機会があり、有望視されています。

• Lucintelの予測では、タイプ別では多機能ゲーム機が予測期間中に最も高い成長を遂げる見込みです。
• 用途別では、大人が予測期間中に最も高い成長を遂げる見込みです。
• 地域別では、北米が予測期間中に最も高い成長が見込まれます。

ポータブルゲーム機市場の戦略的成長機会

ポータブルゲーム機業界は、望ましい成長戦略を提示するために多くの種類のアプリケーションを提供しています。企業は、ビジネスの成長と顧客の需要に応えるために、これらの機会を活用することができます。以下は主な機会である：

• クラウドゲームとの統合の増加：ポータブルゲーム機のコンテンツは、クラウドゲームサービスを採用することでその魅力を拡大し、より多くの視聴者にリーチする機会を提供するとともに、ハードウェアの制限なしに多くのゲームにアクセスできるようになります。
• ハイブリッドコンソールモデルの創出：携帯モードとドッキングモードの両方で使用できるハイブリッドコンソールは、消費者の嗜好を向上させることにより、訴求力を高めることができます。
• グラフィックスと性能の向上：ポータブルゲーム機は、高グラフィックのゲームをプレイすることに関心のあるゲーマーや、スムーズなゲームプレイを求めるゲーマーをターゲットとすることで、ハイエンド機器として位置づけることができます。これは、グラフィックスとパフォーマンスを向上させる先進的なハードウェアを開発することで実現できます。
• 定額制サービスの導入：サブスクリプションベースのゲームサービスを導入・販売することで、ゲームの販売方法やプレイ方法を変えながら、継続的な収益流入の見込みを高めることができます。
• クロスプラットフォーム互換性の向上：クロスプラットフォーム・プレイを強化することで、より多くのユーザーを獲得し、ゲーマー間のソーシャル・インタラクションを拡大し、プラットフォームを超えた熱狂とロイヤリティを生み出すことができます。

これらの機会は、創造性を高め、ユーザーベースを増やし、代替収入源を開発することで、ポータブルゲーム機市場に影響を与えています。

ポータブルゲーム機市場の促進要因・課題

ポータブルゲーム機市場の見通しは、その成長と開拓に影響を与える様々な促進要因・課題によって左右されます。これらには、技術の変化、市場のシフト、ターゲットオーディエンスの社会文化環境などが含まれます。以下のセクションでは、主な促進要因と課題をまとめている：

ポータブルゲーム機市場を牽引する要因は以下の通り：

• 技術の進歩：ハードウェアとソフトウェアの改良により、よりパワフルで機能豊富な新世代のポータブルゲーム機の開発が推進されています。高度なグラフィックス、より高速なプロセッサ、より優れた接続性の搭載が特に重要です。
• クラウドゲームサービスの成長：クラウド・ゲーミング・サービスの台頭により、ポータブルゲーム機の機能が強化され、ハードウェアの制限なしにトップクラスのゲームをストリーミングできるようになっています。
• モバイルゲーム人気の高まり：ゲームに適したポータブルゲーム機への需要の高まりは、ゲーム機で提供されるような奥深さや経験に欠けるモバイルゲームの人気によって増強されています。
• 定額制サービスの普及：サブスクリプション・ベースのゲームサービスの台頭は、ゲーマーに幅広いゲームを提供し、購入方法を変化させ、市場全体のパターンを再構築します。
• 柔軟性に対する消費者の需要：ハンドヘルドモードとドッキングモードの両方で使用できるハイブリッドコンソールなど、代替ゲーム機に対する消費者の需要が高まっており、市場の革新と成長を促しています。

ポータブルゲーム機市場の課題は以下の通り：

• 競合他社の飽和：ポータブルゲーム機市場は競合他社が多く、混雑しています。競合が多いため、市場価格の設定と維持が難しく、製品自体の創造性が阻害されます。
• 技術の進歩：急速な技術動向の変化により、メーカーが製品に新しい動向や設計上の特徴を取り入れることが難しくなっています。
• 官僚的なハードル：ゲーム・コンテンツやデバイスのフィットネスに関する当局や規制による制限は、潜在的な事業者や既存事業者を市場で混乱させる可能性があります。

これらの促進要因・課題は、技術開発、市場力学、消費者の嗜好に影響を与えることで、ポータブルゲーム機市場を形成しています。

目次

第1章 エグゼクティブサマリー

第2章 世界のポータブルゲーム機市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018～2023年）と予測（2024～2030年）
• 世界のポータブルゲーム機市場の動向（2018～2023年）と予測（2024～2030年）
• タイプ別：世界のポータブルゲーム機市場
  • 単機能ゲームコンソール
  • 多機能ゲームコンソール
• 製品別：世界のポータブルゲーム機市場
  • プレイステーション
  • Xbox
  • Razerスイッチブレード
  • プレイステーションヴィータ
  • ニンテンドースイッチライト
• プラットフォーム別：世界のポータブルゲーム機市場
  • iOS
  • Android
  • Windows
  • その他
• 用途別：世界のポータブルゲーム機市場
  • 子供
  • 大人

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別ポータブルゲーム機市場
• 北米のポータブルゲーム機市場
• 欧州のポータブルゲーム機市場
• アジア太平洋のポータブルゲーム機市場
• その他地域のポータブルゲーム機市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のポータブルゲーム機市場におけるタイプ別の成長機会
  • 製品別の世界のポータブルゲーム機市場の成長機会
  • プラットフォーム別の世界のポータブルゲーム機市場の成長機会
  • 用途別の世界のポータブルゲーム機市場の成長機会
  • 地域別の世界のポータブルゲーム機市場の成長機会
• 世界のポータブルゲーム機市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のポータブルゲーム機市場の容量拡大
  • 世界のポータブルゲーム機市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Nvidia
• Valve
• Microsoft Corporation
• Sony Corporation
• Playjam
• Vtech
• Bit Corporation
• OUYA
• Mattel
• Mad Catz Interactive

Portable Gaming Console Trends and Forecast

The future of the global portable gaming console market looks promising with opportunities in the children and adults markets. The global portable gaming console market is expected to reach an estimated $22.8 billion by 2030 with a CAGR of 5.6% from 2024 to 2030. The major drivers for this market are growing demand for secure game downloads and gameplay, rising preference for mobile gaming consoles, and increasing popularity for esports.

• Lucintel forecasts that, within the type category, a multifunction gaming console is expected to witness the highest growth over the forecast period.
• Within the application category, adults are expected to witness the highest growth over the forecast period.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Portable Gaming Console Market

Several emerging trends that characterize the nature and progress of the portable gaming console market are shaped by technological developments, changing user habits, and the structural dynamics of the market. An overview of the critical trends follows:

• Adoption of Cloud Gaming: Portable consoles are now increasingly coming with built-in cloud gaming services, which enable true gamers to access and play high-quality games that do not depend solely on console hardware. This phenomenon is enhancing the range of playable games and eliminating the hardware barrier.
• Improved Graphics and Performance: To achieve near-full high-definition gaming, portable console manufacturers have had to introduce superior image rendering elements, such as processors and graphics units. This is a response to the demand for better gameplay from consumers and from competition among producers.
• Cross-Platform Play: Cross-platform functionality, where gamers can connect with players from different devices, is another innovation gaining popularity among consumers. This feature promotes and enhances the social gaming dimension and extends the clientele.
• Hybrid Console Models: A growing number of users are starting to favor hybrid consoles, which include both handheld and docked playing models. These consoles allow players to easily move from portable to home gaming systems and vice versa.
• Subscription Models: As gaming services become more popular, subscription models, where gamers pay monthly to access a large collection of games, are on the rise. These trends are changing the way consumers buy and access games, favoring subscription over ownership.

These trends are transforming the portable gaming console market by improving features, increasing accessibility, and changing the gaming experience.

Recent Developments in the Portable Gaming Console Market

There have been certain crucial advancements in the portable gaming consoles market that are fueling technological advancements and growth. The following is a list of notable advancements:

• Introduction of the Latest Generation of Consoles: New portable consoles have been produced, with advanced hardware such as faster processors and better screens. These developments are introduced to enhance the gaming experience and meet users' expectations.
• Enhancement of Cloud Gaming Capabilities: Additional cloud gaming services in portable consoles are making it possible to stream top-quality games without requiring ample memory space on the device. This change is increasing the variety of games available.
• Increase in the Usage of Subscription Platforms: More gaming services are adopting the subscription model, where gaming content providers allow users to access large libraries of games for a subscription. This trend is changing the dynamics of purchasing and service development in the industry.
• Rise of Hybrid Consoles: More hybrid consoles, which are both portable and stationary, are becoming popular. These consoles provide ease of use and convenience, satisfying the diverse needs of gamers in various settings.
• Improved Features for Connectivity and Social Interactions: Online multiplayer and cross-platform play, for example, have greatly improved, enhancing the gaming experience and strengthening the sense of community.

Such developments influence the market for portable gaming consoles, where new technologies emerge, the range of gaming continues to grow, and user involvement is improved.

Strategic Growth Opportunities for Portable Gaming Console Market

The portable gaming console industry offers many types of applications to present desired growth strategies. Companies can leverage these opportunities for business growth and to meet customer demands. The following are key opportunities:

• Increasing Cloud Gaming Integration: The content of portable consoles will broaden its appeal by adopting cloud gaming services, offering the opportunity to reach a larger audience and enabling players to access many games without hardware limitations.
• Creating Hybrid Console Models: Hybrid consoles that can be used both in portability and docking modes can increase appeal by enhancing consumer preferences.
• Improving Graphics and Performance: Portable consoles can be positioned as high-end devices by targeting gamers who are interested in playing high-graphics games and those seeking smooth gameplay. This can be achieved by developing advanced hardware to enhance graphics and performance.
• Introducing Subscription-Based Services: Introducing and marketing subscription-based gaming services can enhance the prospects for continuous revenue inflow while altering how games are sold and played.
• Improving Cross-Platform Compatibility: Enhancing cross-platform play will lead to a larger audience and greater social interactions among gamers, creating enthusiasm and loyalty across platforms.

These opportunities are influencing the portable gaming console market by enhancing creativity, increasing the user base, and developing alternative sources of income.

Portable Gaming Console Market Driver and Challenges

The prospects of the portable gaming console market are influenced by various drivers and challenges affecting its growth and development. These include changes in technology, shifts in the market, and the sociocultural environment of the target audience. The section below summarizes the main drivers and challenges:

Factors driving the portable gaming console market include:

• Technological Advancements: Improvements in hardware and software are driving the development of new generations of portable gaming consoles that are more powerful and feature-rich. The inclusion of advanced graphics, faster processors, and better connectivity is particularly important.
• Growing Cloud Gaming Services: With the rise of cloud gaming services, the functions of portable consoles are being enhanced, allowing them to stream top-tier games without hardware limitations.
• Rising Mobile Gaming Popularity: The increasing demand for portable consoles suitable for gaming is augmented by the popularity of mobile gaming, which lacks the depth and experience offered by consoles.
• Proliferation of Subscription-Based Services: The rise of subscription-based gaming services offers gamers a wide range of games, changing how purchasing is done and reshaping overall market patterns.
• Consumer Demand for Flexibility: There is growing consumer demand for gaming alternatives, including hybrid consoles that can be used both in handheld and docked modes, prompting innovation and growth in the market.

Challenges in the portable gaming console market include:

• Saturation of Competitors: The portable gaming console market is crowded, with many competitors. This high level of competition makes it difficult to set and maintain market prices and stifle creativity in the products themselves.
• Technological Advances: Rapid technological changes make it difficult for manufacturers to adopt new trends and design features in their products.
• Bureaucratic Hurdles: Restrictions imposed by authorities or regulations on game content and device fitness may create challenges, entangling potential and existing businesses in the market.

These drivers and challenges are shaping the portable gaming console market by influencing technological development, market dynamics, and consumer preferences.

List of Portable Gaming Console Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies portable gaming console companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the portable gaming console companies profiled in this report include-

• Nvidia
• Valve
• Microsoft Corporation
• Sony Corporation
• Playjam
• Vtech
• Bit Corporation
• Ouya
• Mattel
• Mad Catz Interactive

Portable Gaming Console by Segment

The study includes a forecast for the global portable gaming console by type, product, platform, application, and region.

Portable Gaming Console Market by Type [Analysis by Value from 2018 to 2030]:

• Single Function Gaming Console
• Multifunction Gaming Console

Portable Gaming Console Market by Product [Analysis by Value from 2018 to 2030]:

• Playstation
• Xbox
• Razer Switchblade
• Playstation Vita
• Nintendo Switch Lite

Portable Gaming Console Market by Platform [Analysis by Value from 2018 to 2030]:

• IOS
• android
• Windows
• Others

Portable Gaming Console Market by Application [Analysis by Value from 2018 to 2030]:

• Children
• Adults

Portable Gaming Console Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Portable Gaming Console Market

The portable gaming console market is rapidly changing, influenced by technological, cultural, and competitive forces. Recent changes in hardware, software, and marketing strategies across different countries reflect these trends. Below is a concise overview of major countries: the United States, China, India, and Japan:

• United States: The U.S. market has welcomed next-generation portable gaming consoles with improved graphics, battery life, and cloud gaming features. The strategy has been to combine high-end hardware with exclusive game titles to win over customers.
• China: There is an increase in the penetration of portable gaming consoles in the Chinese market, as local manufacturers produce these portable game devices at reasonable costs with high-end specifications. Additionally, government regulations on gameplay and console dimensions are spurring innovation, allowing local firms to adapt to regulatory requirements.
• India: The Indian audience has embraced new, cost-effective, and high-quality portable gaming consoles that are far less expensive than those available in international markets. Growth in digitization and improved internet services has increased usage, with companies offering game services and content tailored to the Indian market.
• Japan: Japan is still regarded as one of the bastions of portable gaming due to advancements in hybrid consoles, which incorporate both handheld and docked functionalities. Other improvements include upgraded graphics and VR integration, reflecting Japan's strong gaming culture and technological advancements.

Features of the Global Portable Gaming Console Market

Market Size Estimates: Portable gaming console market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Portable gaming console market size by various segments, such as by type, product, platform, application, and region in terms of ($B).

Regional Analysis: Portable gaming console market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, products, platforms, applications, and regions for the portable gaming console market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the portable gaming console market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the portable gaming console market by type (single function gaming console and multifunction gaming console), product (playstation, xbox, razer switchblade, playstation vita, and nintendo switch lite), platform (IOS, android, windows, and others), application (children and adults), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Portable Gaming Console Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Portable Gaming Console Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Portable Gaming Console Market by Type
  • 3.3.1: Single Function Gaming Console
  • 3.3.2: Multifunction Gaming Console
• 3.4: Global Portable Gaming Console Market by Product
  • 3.4.1: PlayStation
  • 3.4.2: Xbox
  • 3.4.3: Razer Switchblade
  • 3.4.4: PlayStation Vita
  • 3.4.5: Nintendo Switch Lite
• 3.5: Global Portable Gaming Console Market by Platform
  • 3.5.1: IOS
  • 3.5.2: android
  • 3.5.3: Windows
  • 3.5.4: Others
• 3.6: Global Portable Gaming Console Market by Application
  • 3.6.1: Children
  • 3.6.2: Adults

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Portable Gaming Console Market by Region
• 4.2: North American Portable Gaming Console Market
  • 4.2.1: North American Market by Type: Single Function Gaming Console and Multifunction Gaming Console
  • 4.2.2: North American Market by Application: Children and Adults
• 4.3: European Portable Gaming Console Market
  • 4.3.1: European Market by Type: Single Function Gaming Console and Multifunction Gaming Console
  • 4.3.2: European Market by Application: Children and Adults
• 4.4: APAC Portable Gaming Console Market
  • 4.4.1: APAC Market by Type: Single Function Gaming Console and Multifunction Gaming Console
  • 4.4.2: APAC Market by Application: Children and Adults
• 4.5: ROW Portable Gaming Console Market
  • 4.5.1: ROW Market by Type: Single Function Gaming Console and Multifunction Gaming Console
  • 4.5.2: ROW Market by Application: Children and Adults

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Portable Gaming Console Market by Type
  • 6.1.2: Growth Opportunities for the Global Portable Gaming Console Market by Product
  • 6.1.3: Growth Opportunities for the Global Portable Gaming Console Market by Platform
  • 6.1.4: Growth Opportunities for the Global Portable Gaming Console Market by Application
  • 6.1.5: Growth Opportunities for the Global Portable Gaming Console Market by Region
• 6.2: Emerging Trends in the Global Portable Gaming Console Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Portable Gaming Console Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Portable Gaming Console Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Nvidia
• 7.2: Valve
• 7.3: Microsoft Corporation
• 7.4: Sony Corporation
• 7.5: Playjam
• 7.6: Vtech
• 7.7: Bit Corporation
• 7.8: OUYA
• 7.9: Mattel
• 7.10: Mad Catz Interactive