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メディア・広告におけるAIの世界市場：動向、機会、競合分析（2023年～2028年）

Artificial Intelligence in the Global Media & Advertising Market: Trends, Opportunities and Competitive Analysis [2023-2028]
出版日: | 発行: Lucintel | ページ情報: 英文 150 Pages | 納期: 3営業日

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メディア・広告におけるAIの世界市場：動向、機会、競合分析（2023年～2028年）
出版日: 2023年05月02日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

世界のメディア・広告におけるAIの市場規模は、2023年～2028年にかけて16.1%のCAGRで成長し、2028年までに推定95億米ドルに達すると予測されています。

世界のメディア・広告におけるAI市場は、将来、ゲーム・フェイクストーリー検出・盗作検出・パーソナライゼーション・生産計画/管理・セールス/マーケティング・タレント識別・コンテンツキャプチャ・スポーツ自動制作用途でチャンスがあると見込まれます。また、デジタル化トレンドの上昇、OTTプラットフォーム人気の高まり、顧客中心のマーケティング戦略の採用拡大が、市場の主要な促進要因です。

当レポートでは、世界のメディア・広告におけるAI市場について調査分析し、市場力学、セグメント別・地域別の市場動向と予測分析、競合分析、企業プロファイルなど、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 世界のメディア・広告におけるAI市場：市場力学

  • イントロダクション・背景・分類
  • サプライチェーン
  • 業界の促進要因と課題

第3章 市場動向と予測分析（2017年～2028年）

  • マクロ経済の動向（2017年～2022年）と予測（2023年～2028年）
  • 世界のメディア・広告におけるAI市場動向（2017年～2022年）と予測（2023年～2028年）
  • ソリューション別
    • ハードウェア/機器
    • サービス
  • 用途別
    • ゲーム
    • フェイクストーリー検出
    • 盗作検出
    • パーソナライゼーション
    • 生産計画/管理
    • セールス/マーケティング
    • タレント識別
    • コンテンツキャプチャ
    • スポーツ自動制作
      • ビデオ制作
      • ブロードキャスト/ライブストリーミング
      • 分析

第4章 市場動向と予測分析（2017年～2028年）：地域別

  • 地域別
  • 北米
    • ソリューション別
    • 用途別
  • 欧州
    • ソリューション別
    • 用途別
  • アジア太平洋
    • ソリューション別
    • 用途別
  • その他の地域
    • ソリューション別
    • 用途別

第5章 競合分析

  • 製品ポートフォリオ分析
  • 運用統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略分析

  • 成長機会分析
    • ソリューション別
    • 用途別
    • 地域別
  • 新たな動向
  • 戦略的分析
    • 新製品開発
    • 生産・サービス能力拡大
    • 合併・買収・合弁事業
    • 認証・ライセンス

第7章 主要企業プロファイル

  • Amazon Web Services
  • Gravity Media
  • GrayMeta
  • IBM
  • LMG
  • Matchroom Sport
  • Synthesia
  • Veritone
  • Pixellot
  • PlaySight Interactive
目次

Artificial Intelligence in Media & Advertising Market Trends and Forecast

The future of the global artificial intelligence in the global media & advertising market looks promising with opportunities in gaming, fake story detection, plagiarism detection, personalization, production planning & management, sales & marketing, talent identification, content capture, and sports automatic production applications. Artificial intelligence in the global media & advertising market is expected to reach an estimated $9.5 billion by 2028 with a CAGR of 16.1% from 2023 to 2028. The major drivers for this market are increasing trend of digitalization, growing popularity of OTT platforms, and rise in adoption of customer-centric marketing strategies.

Artificial Intelligence in Media & Advertising Market

A more than 150-page report is developed to help in your business decisions. A sample figure with some insights is shown below.

Artificial Intelligence in Media & Advertising Market by Segments

Artificial Intelligence in Media & Advertising Market by Segment

The study includes trends and forecast for artificial intelligence in the global media & advertising market by solution, application, and region, as follows:

Artificial Intelligence in Media & Advertising Market by Solution [Value ($B) Shipment Analysis from 2017 to 2028]:

Hardware/Equipment

Services

Artificial Intelligence in Media & Advertising Market by Application [Value ($B) Shipment Analysis from 2017 to 2028]:

Gaming

Fake Story Detection

Plagiarism Detection

Personalization

Production Planning & Management

Sales & Marketing

Talent Identification

Content Capture

Sports Automatic Productions

Video Production

Broadcasting & Live Streaming

Analytics

Artificial Intelligence in Media & Advertising Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:

North America

Europe

Asia Pacific

The Rest of the World

List of Artificial Intelligence in Media & Advertising Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, artificial intelligence companies in the global media & advertising market cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the artificial intelligence companies in the global media & advertising market profiled in this report include-

Amazon Web Services

Gravity Media

GrayMeta

IBM

LMG

Matchroom Sport

Synthesia

Veritone

Pixellot

PlaySight Interactive

Artificial Intelligence in Media & Advertising Market Insights

Lucintel forecasts that services will remain the larger solution segment over the forecast period due to growing demand for computer-generated graphics and visual effects in commercial advertisements and ongoing technological advancements in AI-based technologies.

Within this market, sales & marketing will remain the largest application segment due to increasing adoption of AI for trading or marketing aspects, such as designing, advertising, and promotions, in the media and entertainment fields.

North America is expected to remain the largest region due to increasing investments by the companies in research & development for developing AI-based virtual production software solutions and growing demand for voice & speech recognition using AI in this region.

Features of Artificial Intelligence in the Media & Advertising Market

Market Size Estimates: Artificial intelligence in media & advertising market size estimation in terms of value ($B)

Trend and Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.

Segmentation Analysis: Artificial intelligence in media & advertising market size by various segments, such as solution, application, and region

Regional Analysis: Artificial intelligence in media & advertising market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.

Growth Opportunities: Analysis on growth opportunities in different solutions, applications, and regions for artificial intelligence in the global media & advertising market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape for artificial intelligence in media & advertising market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the artificial intelligence in media & advertising market size?

Answer: The global artificial intelligence in media & advertising market expected to reach an estimated $9.5 billion by 2028.

Q2. What is the growth forecast for artificial intelligence in media & advertising market?

Answer: The global artificial intelligence in media & advertising is expected to grow with a CAGR of 16.1% from 2023 to 2028.

Q3. What are the major drivers influencing the growth of artificial intelligence in media & advertising market?

Answer: The major drivers for this market are increasing trend of digitalization, growing popularity of OTT platforms, and rise in adoption of customer-centric marketing strategies.

Q4. What are the major segments for artificial intelligence in media & advertising market?

Answer: The future of artificial intelligence in the global media & advertising market looks promising with opportunities in gaming, fake story detection, plagiarism detection, personalization, production planning & management, sales & marketing, talent identification, content capture, and sports automatic production applications.

Q5. Who are the key artificial intelligence companies in media & advertising market?

Answer: Some of the key artificial intelligence companies in the media & advertising market are as follows:

Amazon Web Services

Gravity Media

GrayMeta

IBM

LMG

Matchroom Sport

Synthesia

Veritone

Pixellot

PlaySight Interactive

Q6. Which segment in the global media & advertising market in terms of artificial intelligence usage will be the largest in the future?

Answer:Lucintel forecasts that services will remain the larger solution segment over the forecast period due to growing demand for computer-generated graphics and visual effects in commercial advertisements and ongoing technological advancements in AI-based technologies.

Q7. In the artificial intelligence in media & advertising market, which region is expected to be the largest in next 5 years?

Answer: North America is expected to remain the largest region due to increasing investments by the companies in research & development for developing AI-based virtual production software solutions and growing demand for voice & speech recognition using AI in this region.

Q8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions

  • Q.1. What are some of the most promising, high-growth opportunities for artificial intelligence in the global media & advertising market by solution (hardware/equipment and services), application (gaming, fake story detection, plagiarism detection, personalization, production planning & management, sales & marketing, talent identification, content capture, and sports automatic production [video production, broadcasting & live streaming, and analytics]), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity did occur in the last five years and how did they impact the industry?

Table of Contents

1. Executive Summary

2. Artificial Intelligence in Global Media & Advertising Market: Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

  • 3.1. Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
  • 3.2. Artificial Intelligence in Global Media & Advertising Market Trends (2017-2022) and Forecast (2023-2028)
  • 3.3: Artificial Intelligence in Global Media & Advertising Market by Solution
    • 3.3.1 Hardware/ Equipment
    • 3.3.2 Services
  • 3.4: Artificial Intelligence in Global Media & Advertising Market by Application
    • 3.4.1 Gaming
    • 3.4.2 Fake Story Detection
    • 3.4.3 Plagiarism Detection
    • 3.4.4 Personalization
    • 3.4.5 Production Planning & Management
    • 3.4.6 Sales & Marketing
    • 3.4.7 Talent Identification
    • 3.4.8 Content Capture
    • 3.4.9 Sports Automatic Productions
      • 3.4.9.1 Video Production
      • 3.4.9.2 Broadcasting & Live Streaming
      • 3.4.9.3 Analytics

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

  • 4.1: Artificial Intelligence in Global Media & Advertising Market by Region
  • 4.2: Artificial Intelligence in North American Media & Advertising Market
    • 4.2.1: Artificial Intelligence in North American Media & Advertising Market by Solution: Hardware/ Equipment and Services
    • 4.2.2: Artificial Intelligence in North American Media & Advertising Market by Application: Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Sales & Marketing, Talent Identification, Content Capture, and Sports Automatic Production
  • 4.3: Artificial Intelligence in European Media & Advertising Market
    • 4.3.1: Artificial Intelligence in European Media & Advertising Market by Solution: Hardware/ Equipment and Services
    • 4.3.2: Artificial Intelligence in European Media & Advertising Market by Application: Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Sales & Marketing, Talent Identification, Content Capture, and Sports Automatic Production
  • 4.4: Artificial Intelligence in APAC Media & Advertising Market
    • 4.4.1: Artificial Intelligence in APAC Media & Advertising Market by Solution: Hardware/ Equipment and Services
    • 4.4.2: Artificial Intelligence in APAC Media & Advertising Market by Application: Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Sales & Marketing, Talent Identification, Content Capture, and Sports Automatic Production
  • 4.5: Artificial Intelligence in ROW Media & Advertising Market
    • 4.5.1: Artificial Intelligence in ROW Media & Advertising Market by Solution: Hardware/ Equipment and Services
    • 4.5.2: Artificial Intelligence in ROW Media & Advertising Market by Application: Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Sales & Marketing, Talent Identification, Content Capture, and Sports Automatic Production

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for Artificial Intelligence in Global Media & Advertising Market by Solution
    • 6.1.2: Growth Opportunities for Artificial Intelligence in Global Media & Advertising Market by Application
    • 6.1.3: Growth Opportunities for Artificial Intelligence in Global Media & Advertising Market by Region
  • 6.2: Emerging Trends in Artificial Intelligence in Global Media & Advertising Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of Artificial Intelligence in Global Media & Advertising Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in Artificial Intelligence in Global Media & Advertising Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1 Amazon Web Services
  • 7.2 Gravity Media
  • 7.3 GrayMeta
  • 7.4 IBM
  • 7.5 LMG
  • 7.6 Matchroom Sport
  • 7.7 Synthesia
  • 7.8 Veritone
  • 7.9 Pixellot
  • 7.10 PlaySight Interactive