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マーケティング技術市場：タイプ・製品・用途・地域別、2024～2032年

Marketing Technology Market by Type, Product, Application, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 139 Pages | 納期: 2～3営業日

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価格
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本日の銀行送金レート: 1USD=156.76円
マーケティング技術市場：タイプ・製品・用途・地域別、2024～2032年
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のマーケティング技術市場規模は、2023年に4,136億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて19.38%の成長率（CAGR）を示し、2032年までに2兆1,306億米ドルに達すると予測しています。ソーシャルメディア管理ツールに対する需要の高まり、チャットボットの採用の増加、マーケティング担当者の間でマーケティング活動の全体像を把握し、キャンペーンの効果を測定する必要性が高まっていることなどが、市場を牽引する主要要因となっています。

マーケティング技術は、企業がマーケティング活動を自動化、合理化、強化できるようにするツール、プラットフォーム、ソフトウェア・アプリケーションを指します。顧客関係管理（CRM）システム、マーケティング自動化プラットフォーム、コンテンツ管理システム（CMS）、ソーシャルメディア管理ツール、データ分析ソフトウェアなどで構成されます。様々なマーケティング活動の計画、実行、分析、管理を支援する幅広い技術とソリューションを提供しています。マーケティング担当者に、特定のオーディエンスを対象とし、パーソナライズされた体験を創造し、キャンペーンの効果を測定し、マーケティング戦略を最適化するための高度な機能を提供します。反復作業の自動化、ワークフローの更新、データ分析からの価値ある洞察の獲得を支援します。また、マーケティング担当者が時間とリソースをより戦略的に配分し、マーケティングの創造的かつ戦略的な側面に集中し、キャンペーンを最適化するためのデータ主導の意思決定を行うことも支援します。さらに、顧客の行動を追跡し、Eメール、ソーシャルメディア、ウェブサイトなど、さまざまなチャネルで適切なコンテンツを配信するのにも役立ちます。

マーケティング技術の市場動向：

現在、競合を維持し、急速に進化する消費者の期待に対応し、変化する市場力学に適応するために、さまざまな業界の間でマーケティング技術に対する需要が高まっていることが、市場の成長を支える主要要因の1つとなっています。これに加えて、マーケティング活動の全体像を把握し、キャンペーンの効果を測定し、継続的な改善のためにデータ主導の意思決定を行うためにマーケティング技術を活用する動きが活発化していることも、良好な市場展望をもたらしています。さらに、世界中の遠隔地で働く同僚と交流し、コミュニケーションを図るためのマーケティング技術に対する需要も増加しています。これに加えて、顧客データプラットフォーム（CDP）や人工知能（AI）を活用したマーケティングオートメーションなど、パーソナライズされたマーケティングを可能にするマーケティング技術ツールに対する需要の高まりが、市場の成長を強化しています。さらに、手作業のプロセスを排除し、戦略的イニシアチブと創造的な側面に焦点を当てた数多くのタスクのマーケティング技術ソリューションの採用が増加していることが、市場にプラスの影響を与えています。これとは別に、パーソナライズされた対象キャンペーンを作成するためにマーケティングオートメーションプラットフォームと統合できるソーシャルメディア管理ツールの需要が増加しています。これは、人工知能（AI）を搭載したチャットボットの採用が増加していることと相まって、パーソナライズされた顧客サービスを提供し、オーディエンスとエンゲージし、コンバージョンを促進するために、ソーシャルメディアプラットフォーム上で広く使用されており、市場の成長を強化しています。

本レポートで扱う主要質問

  • 世界のマーケティング技術市場はこれまでどのように推移してきたか？
  • 世界のマーケティング技術市場における促進要因、抑制要因、機会は何か？
  • それぞれの促進要因、抑制要因、機会が世界のマーケティング技術市場に与える影響は？
  • 主要な地域市場とは？
  • 最も魅力的なマーケティング技術市場を代表する国は？
  • タイプ別の市場内訳は？
  • マーケティング技術市場で最も魅力的なタイプは？
  • 製品別の市場内訳は？
  • マーケティング技術市場で最も魅力的な製品は？
  • 用途別の市場内訳は？
  • マーケティング技術市場で最も魅力的な用途は？
  • 世界のマーケティング技術市場の競争構造は？
  • 世界のマーケティング技術市場における主要参入企業/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 マーケティング技術の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：タイプ別

  • デジタルマーケティング
  • オフラインマーケティング

第7章 市場内訳：製品別

  • ソーシャルメディアツール
  • コンテンツマーケティングツール
  • リッチメディアツール
  • オートメーションツール
  • データ・分析ツール
  • 営業支援ツール

第8章 市場内訳：用途別

  • IT・通信
  • 小売・eコマース
  • 医療
  • メディアとエンターテイメント
  • スポーツ・イベント
  • BFSI
  • 不動産
  • その他

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 促進要因、抑制要因、機会

  • 市場概要
  • 促進要因
  • 抑制要因
  • 機会

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Acoustic L.P.
    • ActiveCampaign
    • Adobe Inc.
    • Aptean Inc.
    • Hubspot Inc.
    • Microsoft Corporation
    • Oracle Corporation
    • Salesforce Inc.
    • SAP SE
図表

List of Figures

  • Figure 1: Global: Marketing Technology Market: Major Drivers and Challenges
  • Figure 2: Global: Marketing Technology Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Marketing Technology Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Marketing Technology Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Marketing Technology Market: Breakup by Product (in %), 2023
  • Figure 6: Global: Marketing Technology Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Marketing Technology Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Marketing Technology (Digital Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Marketing Technology (Digital Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Marketing Technology (Offline Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Marketing Technology (Offline Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Marketing Technology (Social Media Tools) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Marketing Technology (Social Media Tools) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Marketing Technology (Content Marketing Tools) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Marketing Technology (Content Marketing Tools) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Marketing Technology (Rich Media Tool) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Marketing Technology (Rich Media Tool) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Marketing Technology (Automation Tool) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Marketing Technology (Automation Tool) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Marketing Technology (Data and Analytics Tools) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Marketing Technology (Data and Analytics Tools) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Marketing Technology (Sales Enablement Tools) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Marketing Technology (Sales Enablement Tools) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Marketing Technology (IT and Telecommunication) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Marketing Technology (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Marketing Technology (Retail and E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Marketing Technology (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Marketing Technology (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Marketing Technology (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Marketing Technology (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Marketing Technology (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Marketing Technology (Sports and Events) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Marketing Technology (Sports and Events) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Marketing Technology (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Marketing Technology (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Marketing Technology (Real Estate) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Marketing Technology (Real Estate) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Marketing Technology (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Marketing Technology (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: North America: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: North America: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: United States: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: United States: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Canada: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Canada: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Asia-Pacific: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Asia-Pacific: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: China: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: China: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Japan: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Japan: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: India: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: India: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: South Korea: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: South Korea: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Australia: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Australia: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Indonesia: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Indonesia: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Others: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Others: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Europe: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Europe: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Germany: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Germany: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: France: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: France: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: United Kingdom: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: United Kingdom: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Italy: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Italy: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Spain: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Spain: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Russia: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Russia: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Others: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Others: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Latin America: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Latin America: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Brazil: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Brazil: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Mexico: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Mexico: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Others: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Others: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Middle East and Africa: Marketing Technology Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Middle East and Africa: Marketing Technology Market: Breakup by Country (in %), 2023
  • Figure 88: Middle East and Africa: Marketing Technology Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Global: Marketing Technology Industry: Drivers, Restraints, and Opportunities
  • Figure 90: Global: Marketing Technology Industry: Value Chain Analysis
  • Figure 91: Global: Marketing Technology Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Marketing Technology Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Marketing Technology Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Marketing Technology Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 4: Global: Marketing Technology Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Marketing Technology Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Marketing Technology Market: Competitive Structure
  • Table 7: Global: Marketing Technology Market: Key Players
目次
Product Code: SR112024A8035

The global marketing technology (MarTech) market size reached US$ 413.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,130.6 Billion by 2032, exhibiting a growth rate (CAGR) of 19.38% during 2024-2032. The growing demand for social media management tools, rising employment of chatbots, and increasing need to gain a holistic view of marketing efforts and measure the impact of campaigns among marketers represent some of the key factors driving the market.

Marketing technology (MarTech) refers to tools, platforms, and software applications that enable businesses to automate, streamline, and enhance their marketing efforts. It comprises customer relationship management (CRM) systems, marketing automation platforms, content management systems (CMS), social media management tools, and data analytics software. It offers a wide range of technologies and solutions that assist in planning, executing, analyzing, and managing various marketing activities. It provides marketers with advanced capabilities to target specific audiences, create personalized experiences, measure campaign effectiveness, and optimize marketing strategies. It assists in automating repetitive tasks, updating workflows, and gaining valuable insights from data analysis. It also aids marketers in allocating their time and resources more strategically, focusing on creative and strategic aspects of marketing, and making data-driven decisions to optimize their campaigns. In addition, it helps track customer behavior, and deliver relevant content across various channels, such as email, social media, and websites.

Marketing Technology (MarTech) Market Trends:

At present, the increasing demand for MarTech among various industry verticals to stay competitive, keep pace with rapidly evolving consumer expectations, and adapt to changing market dynamics represents one of the key factors supporting the growth of the market. Besides this, the growing utilization of MarTech to gain a holistic view of marketing efforts, measure the impact of campaigns, and make data-driven decisions for continuous improvement is offering a favorable market outlook. In addition, there is a rise in the demand for MarTech to interact and communicate with colleagues working remotely across the globe. This, along with the increasing demand for MarTech tools that enable personalized marketing, such as customer data platforms (CDPs) and artificial intelligence (AI)-powered marketing automation, is strengthening the growth of the market. Moreover, the growing employment of MarTech solutions to eliminate manual processes and focus on strategic initiatives and creative aspects of numerous tasks is positively influencing the market. Apart from this, there is an increase in the demand for social media management tools that can be integrated with marketing automation platforms to create personalized and targeted campaigns. This, coupled with the rising employment of chatbots powered by artificial intelligence (AI) are widely being used on social media platforms to provide personalized customer service, engage with audiences, and drive conversions, is bolstering the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global marketing technology (MarTech) market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, product, and application.

Type Insights:

Digital Marketing

Offline Marketing

The report has provided a detailed breakup and analysis of the marketing technology (MarTech) market based on the type. This includes digital marketing and offline marketing. According to the report, digital marketing represented the largest segment.

Product Insights:

Social Media Tools

Content Marketing Tools

Rich Media Tool

Automation Tool

Data and Analytics Tools

Sales Enablement Tools

A detailed breakup and analysis of the marketing technology (MarTech) market based on the product has also been provided in the report. This includes social media tools, content marketing tools, rich media tool, automation tool, data and analytics tools, and sales enablement tools. According to the report, social media tools accounted for the largest market share.

Application Insights:

IT and Telecommunication

Retail and E-commerce

Healthcare

Media and Entertainment

Sports and Events

BFSI

Real Estate

Others

A detailed breakup and analysis of the marketing technology (MarTech) market based on the application has also been provided in the report. This includes IT and telecommunication, retail and e-commerce, healthcare, media and entertainment, sports and events, BFSI, real estate, and others. According to the report, healthcare accounted for the largest market share.

Regional Insights:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for marketing technology (MarTech). Some of the factors driving the North America marketing technology (MarTech) market included the early and rapid adoption of advanced technologies, rising number of startups, increasing awareness about the benefits of MarTech, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global marketing technology (MarTech) market. Detailed profiles of all major companies have been provided. Some of the companies covered include Acoustic L.P., ActiveCampaign, Adobe Inc., Aptean Inc., Hubspot Inc., Microsoft Corporation, Oracle Corporation, Salesforce Inc., SAP SE, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the global marketing technology (MarTech) market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global marketing technology (MarTech) market?
  • What is the impact of each driver, restraint, and opportunity on the global marketing technology (MarTech) market?
  • What are the key regional markets?
  • Which countries represent the most attractive marketing technology (MarTech) market?
  • What is the breakup of the market based on the type?
  • Which is the most attractive type in the marketing technology (MarTech) market?
  • What is the breakup of the market based on the product?
  • Which is the most attractive product in the marketing technology (MarTech) market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the marketing technology (MarTech) market?
  • What is the competitive structure of the global marketing technology (MarTech) market?
  • Who are the key players/companies in the global marketing technology (MarTech) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Marketing Technology (MarTech) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Digital Marketing
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Offline Marketing
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Product

  • 7.1 Social Media Tools
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Content Marketing Tools
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Rich Media Tool
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Automation Tool
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Data and Analytics Tools
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Sales Enablement Tools
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Application

  • 8.1 IT and Telecommunication
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Retail and E-commerce
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Healthcare
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Media and Entertainment
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Sports and Events
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 BFSI
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast
  • 8.7 Real Estate
    • 8.7.1 Market Trends
    • 8.7.2 Market Forecast
  • 8.8 Others
    • 8.8.1 Market Trends
    • 8.8.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

  • 10.1 Overview
  • 10.2 Drivers
  • 10.3 Restraints
  • 10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Acoustic L.P.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 ActiveCampaign
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Adobe Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Aptean Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Hubspot Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Microsoft Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Oracle Corporation
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Salesforce Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 SAP SE
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.