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マーケティングテクノロジー（MarTech）市場規模、シェア、動向分析レポート：製品別（ソーシャルメディアツール、コンテンツマーケティングツール、リッチメディアツール、オートメーションツール）、タイプ別、用途別、地域別、セグメント別予測、2023～2030年

Marketing Technology (MarTech) Market Size, Share & Trends Analysis Report By Product (Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool), By Type, By Application, By Region, and Segment Forecast, 2023 - 2030
出版日: | 発行: Grand View Research | ページ情報: 英文 117 Pages | 納期: 2～10営業日

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価格
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マーケティングテクノロジー（MarTech）市場規模、シェア、動向分析レポート：製品別（ソーシャルメディアツール、コンテンツマーケティングツール、リッチメディアツール、オートメーションツール）、タイプ別、用途別、地域別、セグメント別予測、2023～2030年
出版日: 2023年04月13日
発行: Grand View Research
ページ情報: 英文 117 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

マーケティングテクノロジー（MarTech）市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のマーケティングテクノロジー（MarTech）市場規模は、2023年から2030年にかけて19.8%のCAGRを記録し、2030年には1兆3,793億米ドルに達すると予測されています。

テクノロジーとコミュニケーションは、人間関係を育み、組織の有効性を高め、人々が互いに知り合うことで、ビジネスの成長と成功に貢献します。インターネット、モバイル機器、ソーシャルメディア、顧客関係管理プログラムなどのテクノロジーは、企業が潜在顧客とコミュニケーションをとる方法に大きな影響を与えるほんの一例にすぎません。このような新しいコミュニケーション形態は、メディアのあり方を変え、企業のコミュニケーション戦略の種類を変えています。消費者やビジネスパーソンは、コンピュータやスマートフォンを使って、オンライン調査や人とのつながり、ビジネスを頻繁に行っています。

デジタルマーケティングは、現代のマーケティングで使用されています。タブレット、スマートフォン、パソコンなどのデジタルツールを使ったマーケティングの一形態と言えるかもしれません。ゲーム機やテレビは、利害関係者との交流に使われます。デジタル・ブランド・エンゲージメントは、デジタル・マーケティングの一部です。デジタルマーケティングで使われる技術やプラットフォームには、ウェブサイト、電子メール、アプリケーション、ソーシャルネットワークなどがあります。デジタルマーケティングは、テレビ、ラジオ、SMSなどのインターネット以外の媒体でも行うことができ、ソーシャルメディア、電子メール広告、バナー広告などのオンラインでも行うことができます。デジタルマーケティングには、ソーシャルメディアマーケティングも含まれます。しかし、従来の他のマーケティングチャネルに比べて、ターゲットを絞り込み、投資収益率（ROI）を含むさまざまな要素をより正確に追跡する能力に優れているため、デジタルマーケティングはマーケターの間でますます人気が高まっています。いくつかの企業では、従来のマーケティング手法とデジタルマーケティング手法を組み合わせています。

マーケターから消費者へのパワーシフトの最も有害な要因は、インターネットの発達です。顧客は、インターネットのおかげで、時代を超越し、重要で、検証可能な膨大な量の世界データにアクセスできるようになっています。消費者は、ワンクリックで企業や商品に関する有益な情報を得ることができます。ユーザーは、より安価な商品を探し、商品を比較し、レビューを読み、さらに商品の品質や顧客満足度について他のユーザーと会話することができます。さらに、インターネットユーザーはコンテンツを消費するだけでなく、コンテンツを制作し、他のユーザーと共有することで、これまでにはなかった情報や知識の流れが可能になりました。Facebook、Twitter、Tumblr、Instagramなどのソーシャルメディアプラットフォームの台頭により、顧客は友人や家族から製品の良し悪しをすぐにフィードバックしてもらうことができます。不満を抱いた消費者が作成したブログ記事や動画は、数時間のうちにバイラル化することもあるのが最近の特徴です。

マーケティングテクノロジー（MarTech）市場レポートハイライト

  • 2022年の市場は、ソーシャルメディアツール分野が世界売上高の23%以上のシェアを占め、市場をリードしました。この成長は、市場におけるスマートフォンの顕著な成長とデジタル化に起因しています。
  • 市場セグメンテーションは市場を独占し、2022年の世界売上高の20.7%以上のシェアを占めました。この成長は、チャットボットソフトウェアの増加別ものであるとされています。
  • 主要なローンチとイノベーションは、自動化ツールセグメントを増強しています。例えば、自動マーケティングメールのカスタマイズトークンは、HubSpotのソフトウェアアップデートにより、カスタムオブジェクトをサポートするようになりました。
  • 北米は、2022年に33.5%以上の最大の収益シェアを獲得しました。同地域のマーケティングテクノロジー（MarTech）への大規模な投資別ものです。

目次

第1章 調査手法と範囲

  • 調査手法
  • 調査範囲と前提条件
  • データソースのリスト
  • 略語のリスト

第2章 エグゼクティブサマリー

  • 市場の見通し
  • テクノロジーの展望
  • 業界の展望
  • マーケティングテクノロジー（MarTech）の規模の見通し
  • 地域別の見通し
  • 競合考察

第3章 マーケティングテクノロジー（MarTech）の市場変数、動向、範囲

  • 市場セグメンテーション
  • 普及と成長の見通しマッピング
  • バリューチェーン分析
  • 市場力学
    • 市場促進要因の分析
    • 市場抑制要因分析
    • 市場機会分析
  • 事業環境分析
    • ポーターの分析
    • PESTLE分析

第4章 消費者行動分析

  • 消費者の動向と好み
  • 購入決定に影響を与える要因
  • 消費者向け製品の採用
  • 所見と推奨事項

第5章 マーケティングテクノロジー（MarTech）市場：製品推定・動向分析

  • 製品変動分析と市場シェア、2022年と2030年
  • ソーシャルメディアツール
  • コンテンツマーケティングツール
  • リッチメディアツール
  • 自動化ツール
  • データと分析ツール
  • セールスイネーブルメントツール

第6章 マーケティングテクノロジー（MarTech）市場：タイプの推定・動向分析

  • タイプの変動分析と市場シェア、2022年と2030年
  • デジタルマーケティング
  • オフラインマーケティング

第7章 マーケティングテクノロジー（MarTech）市場：用途の推定・動向分析

  • 用途の変動分析と市場シェア、2022年と2030年
  • ITと通信
  • 小売とeコマース
    • ヘルスケア
    • メディアとエンターテイメント
    • スポーツイベント
  • BFSI
  • 不動産
  • その他

第8章 マーケティングテクノロジー（MarTech）市場：地域推定・動向分析

  • 地域変動分析と市場シェア、2022年と2030年
  • 北米
    • 製品別、2017～2030年
    • タイプ別、2017～2030年
    • 用途別、2017～2030年
    • 米国
    • カナダ
  • 欧州
    • 製品別、2017～2030年
    • タイプ別、2017～2030年
    • 用途別、2017～2030年
    • ドイツ
    • フランス
    • 英国
  • アジア太平洋地域
    • 製品別、2017～2030年
    • タイプ別、2017～2030年
    • 用途別、2017～2030年
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • 南米
    • 製品別、2017～2030年
    • タイプ別、2017～2030年
    • 用途別、2017～2030年
    • ブラジル
    • メキシコ
  • 中東とアフリカ
    • 製品別、2017～2030年
    • タイプ別、2017～2030年
    • 用途別、2017～2030年
    • サウジアラビア王国
    • アラブ首長国連邦
    • 南アフリカ

第9章 競合分析

  • 主要な世界的プレーヤー、最近の動向、および業界への影響
  • 主要な企業/競合の分類（主要なイノベーター、市場リーダー、新興企業）
  • ベンダー情勢
    • 主要企業の市場シェア分析、2022年

第10章 企業プロファイル

  • AWS
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Apple Inc.
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Adobe Inc.
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Amdocs
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Buzzoole
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Connect Insights
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Content Grow
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Fullcircl
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Google LLC
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Microsoft corporation
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • Oracle
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
  • SAP
    • 会社概要
    • 財務実績
    • 製品のベンチマーク
    • 戦略的取り組み
図表

List of Tables

  • 1. Marketing Technology (MarTech) Market- Key Market Driver Analysis
  • 2. Marketing Technology (MarTech) Market- Key Market Restraint Analysis
  • 3. Global Marketing Technology (MarTech) Market Estimates and Forecast By Social media tools, from 2017 - 2030 (USD Million)
  • 4. Global Marketing Technology (MarTech) Market Estimates and Forecast By Wireless LAN, from 2017 - 2030 (USD Million)
  • 5. Global Marketing Technology (MarTech) Market Estimates and Forecast By Content marketing tools, from 2017 - 2030 (USD Million)
  • 6. Global Marketing Technology (MarTech) Market Estimates and Forecast By Rich media tool, from 2017 - 2030 (USD Million)
  • 7. Global Marketing Technology (MarTech) Market Estimates and Forecast By Automation tool, from 2017 - 2030 (USD Million)
  • 8. Global Marketing Technology (MarTech) Market Estimates and Forecast By Data & analytics tools, from 2017 - 2030 (USD Million)
  • 9. Global Marketing Technology (MarTech) Market Estimates and Forecast By Sales enablement tools, from 2017 - 2030 (USD Million)
  • 10. Global Marketing Technology (MarTech) Market Estimates and Forecast By Digital marketing, from 2017 - 2030 (USD Million)
  • 11. Global Marketing Technology (MarTech) Market Estimates and Forecast By Offline marketing, from 2017 - 2030 (USD Million)
  • 12. Global Marketing Technology (MarTech) Market Estimates and Forecast By IT & Telecommunications, from 2017 - 2030 (USD Million)
  • 13. Global Marketing Technology (MarTech) Market Estimates and Forecast By Retail & e-commerce, from 2017 - 2030 (USD Million)
  • 14. Global Marketing Technology (MarTech) Market Estimates and Forecast By Healthcare, from 2017 - 2030 (USD Million)
  • 15. Global Marketing Technology (MarTech) Market Estimates and Forecast By Media & entertainment, from 2017 - 2030 (USD Million)
  • 16. Global Marketing Technology (MarTech) Market Estimates and Forecast By Sports & events, from 2017 - 2030 (USD Million)
  • 17. Global Marketing Technology (MarTech) Market Estimates and Forecast By BFSI, from 2017 - 2030 (USD Million)
  • 18. Global Marketing Technology (MarTech) Market Estimates and Forecast By Real Estate, from 2017 - 2030 (USD Million)
  • 19. Global Marketing Technology (MarTech) Market Estimates and Forecast By Others, from 2017 - 2030 (USD Million)
  • 20. Global Marketing Technology (MarTech) Market Estimates and Forecast, By region 2017 - 2030 (USD Million)
  • 21. Global Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 22. North America Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 23. North America Marketing Technology (MarTech) Market revenue Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
  • 24. North America Marketing Technology (MarTech) Market revenue Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
  • 25. North America Marketing Technology (MarTech) Market revenue Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 26. U.S. Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 27. U.S. Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 28. U.S. Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 29. U.S. Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 30. Europe Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 31. Europe Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 32. Europe Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 33. Europe Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 34. Germany Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 35. Germany Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 36. Germany Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 37. Germany Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 38. France Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 39. France Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 40. France Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 41. France Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 42. U.K. Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 43. U.K. Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 44. U.K. Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 45. U.K. Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 46. Asia Pacific Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 47. Asia Pacific Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 48. Asia Pacific Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 49. Asia Pacific Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 50. China Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 51. China Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 52. China Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 53. China Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 54. India Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 55. India Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 56. India Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 57. India Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 58. South America Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 59. South America Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 60. South America Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 61. South America Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 62. Brazil Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 63. Brazil Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 64. Brazil Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 65. Brazil Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 66. Middle East & Africa Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 67. Middle East & Africa Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 68. Middle East & Africa Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 69. Middle East & Africa Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 70. South Africa Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 71. South Africa Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 72. South Africa Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 73. South Africa Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 74. Vendor landscape

List of Figures

  • 1. Marketing Technology (MarTech) Market Snapshot
  • 2. Marketing Technology (MarTech) Market Segmentation & Scope
  • 3. Marketing Technology (MarTech) Market Penetration & Growth Prospect Mapping
  • 4. Marketing Technology (MarTech) Market Value Chain Analysis
  • 5. Marketing Technology (MarTech) Market Dynamics
  • 6. Marketing Technology (MarTech) Market Porter's Analysis
  • 7. Marketing Technology (MarTech) Market: Product Movement Analysis
  • 8. Marketing Technology (MarTech) Market: Type Movement Analysis
  • 9. Marketing Technology (MarTech) Market: Applications Movement Analysis
  • 10. Marketing Technology (MarTech) Market: Regional Movement Analysis
目次
Product Code: GVR-4-68040-054-8

Marketing Technology Market Growth & Trends:

The global marketing technology market size is anticipated to reach USD 1,379.3 billion by 2030, registering a CAGR of 19.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. Technology and communication help businesses grow and succeed while fostering relationships, improving organizational effectiveness, and letting people get to know one another. Technologies such as the internet, mobile devices, social media, and customer relationship management programs are just a few examples that significantly impact how companies communicate with potential customers. These new forms of communication are transforming the media landscape and the type of communications strategy businesses use. Consumers and businesspeople frequently use computers and smartphones to conduct online research, connect with others, and conduct business.

Digital marketing is used in modern marketing. It might be described as a form of marketing that uses digital tools like tablets, smartphones, and personal computers. Game consoles and televisions are used to interact with stakeholders. Digital Brand Engagement is a part of digital marketing. Technology or platforms used in digital marketing include websites, e-mail, applications, and social networks. Digital marketing can be done via non-internet mediums as well, such as TV, radio, SMS, or online via social media, email advertisements, and banner ads. Digital marketing includes social media marketing. But as a result of its superior ability to target and track a variety of factors, including Return on Investment (ROI), more precisely than other conventional marketing channels, digital marketing is becoming more and more popular among marketers. Several businesses combine traditional and digital marketing techniques.

The most harmful factor in the shift of power from marketers to consumers has been the development of the internet. Customers now have access to a vast amount of global data that is timeless, important, and verifiable thanks to the internet. Consumers may get useful information about businesses and their goods with just one click. Users can look for lower costs, compare products, read reviews, and even converse with other users regarding the calibre of the product and customer satisfaction. Additionally, internet users are not just consuming content; they are also producing it and sharing it with others, enabling hitherto unheard-of information and knowledge flows. With the rise of social media platforms like Facebook, Twitter, Tumblr, Instagram, and others, customers may get immediate feedback from friends and family on products, both good and poor. A blog post or video made by a disgruntled consumer these days can become viral in a matter of hours.

Marketing Technology Market Report Highlights:

  • The Social media tools segment led the market in 2022, accounting for over 23% share of the global revenue. The growth is attributed to the prominent growth of smartphones and digitalization in the market
  • The Healthcare segment dominated the market and accounted for more than 20.7% share of the global revenue in 2022. The growth is attributed due to the increase in Chatbot software
  • Major launches and innovations are augmenting automation tool segment. For instance A customization token in automated marketing emails now supports custom objects thanks to a software update from HubSpot
  • North America had the largest revenue share of over 33.5% in 2022. Due to major investment in marketing technology in the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Scope & Assumptions
  • 1.3. List of Data Sources
  • 1.4. List of Abbreviations

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Technology Outlook
  • 2.3. Industry Outlook
  • 2.4. Marketing Technology Size Outlook
  • 2.5. Regional Outlook
  • 2.6. Competitive Insights

Chapter 3. Marketing Technology (MarTech) Market Variables, Trends & Scope

  • 3.1 market Segmentation
  • 3.2 Penetration & Growth Prospect Mapping
  • 3.3 Value Chain Analysis
  • 3.4 Market Dynamics
    • 3.4.1 Market Driver Analysis
    • 3.4.2 Market restraint Analysis
    • 3.4.3 Market Opportunities Analysis
  • 3.5 Business Environment Analysis
    • 3.5.1 Porter's Analysis
      • 3.5.1.1 Threat of new entrants
      • 3.5.1.2 Bargaining power of suppliers
      • 3.5.1.3 Bargaining power of buyers
      • 3.5.1.4 Threat of substitutes
      • 3.5.1.5 Competitive rivalry
    • 3.5.2 PESTLE Analysis
      • 3.5.2.1 Political Landscape
      • 3.5.2.2 Environmental Landscape
      • 3.5.2.3 Social Landscape
      • 3.5.2.4 Technology Landscape
      • 3.5.2.5 Economic Landscape
      • 3.5.2.6 Legal Landscape

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Marketing Technology (MarTech) Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Social media tools
    • 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.3. Content marketing tools
    • 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.4. Rich media tool
    • 5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.5. Automation tool
    • 5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.6. Data & analytics tools
    • 5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.7. Sales enablement tools
    • 5.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 6. Marketing Technology (MarTech) Market: Type Estimates & Trend Analysis

  • 6.1. Type Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Digital marketing
    • 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 6.3. Offline marketing
    • 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 7. Marketing Technology (MarTech) Market: Application Estimates & Trend Analysis

  • 7.1. Application Movement Analysis & Market Share, 2022 & 2030
  • 7.2. IT & Telecommunications
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.3. Retail & e-commerce
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.2. Healthcare
    • 7.3.3. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.4. Media & entertainment
    • 7.3.5. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.6. Sports & Events
    • 7.3.7. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.4. BFSI
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.5. Real Estate
    • 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 8. Marketing Technology (MarTech) Market: Regional Estimates & Trend Analysis

  • 8.1. Regional Movement Analysis & Market Share, 2022 & 2030
  • 8.2. North America
    • 8.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.2.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.2.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.2.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.2.5. U.S.
      • 8.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.2.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.2.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.2.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.2.6. Canada
      • 8.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.2.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.2.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.2.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.3.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.3.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.3.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.3.5. Germany
      • 8.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.3.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.3.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.3.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.3.6. France
      • 8.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.3.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.3.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.3.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.3.7. U.K.
      • 8.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.3.7.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.3.7.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.3.7.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.4.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.4.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.4.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.5. China
      • 8.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.4.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.6. Japan
      • 8.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.4.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.7. India
      • 8.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.7.2. Market Estimates and Forecast, By Product2017 - 2030 (USD Million)
      • 8.4.7.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.7.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.8. South Korea
      • 8.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.8.2. Market Estimates and Forecast, By Product2017 - 2030 (USD Million)
      • 8.4.8.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.8.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.9. Australia
      • 8.4.9.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.9.2. Market Estimates and Forecast, By Product2017 - 2030 (USD Million)
      • 8.4.9.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.9.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.5. South America
    • 8.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.5.5. Brazil
      • 8.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.5.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.5.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.5.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.5.6. Mexico
      • 8.5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.5.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.5.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.5.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.6. Middle East & Africa
    • 8.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.6.5. Kingdom of Saudi Arabia
      • 8.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.6.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.6.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.6.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.6.6. UAE
      • 8.6.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.6.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.6.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.6.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.6.7. South Africa
      • 8.6.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.6.7.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.6.7.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.6.7.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)

Chapter 9. Competitive Analysis

  • 9.1. Key Global Players, Recent Developments & Their Impact on the Industry
  • 9.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
  • 9.3. Vendor Landscape
    • 9.3.1. Key company market share analysis, 2022

Chapter 10. Company Profiles

  • 10.1. AWS
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Strategic Initiatives
  • 10.2. Apple Inc.
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Strategic Initiatives
  • 10.3. Adobe Inc.
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Strategic Initiatives
  • 10.4. Amdocs
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Strategic Initiatives
  • 10.5. Buzzoole
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Strategic Initiatives
  • 10.6. Connect Insights
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Strategic Initiatives
  • 10.7. Content Grow
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Strategic Initiatives
  • 10.8. Fullcircl
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Strategic Initiatives
  • 10.9. Google LLC
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Strategic Initiatives
  • 10.10. Microsoft corporation
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Strategic Initiatives
  • 10.11. Oracle
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Strategic Initiatives
  • 10.12. SAP
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Strategic Initiatives